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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (75.6% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
No pricing available
Hootsuite
Star Rating
(6,640)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSynup
Star Rating
(318)4.5 out of 5
Market Segments
Small-Business (75.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SynupSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite's Content Calendar is highly effective for scheduling posts, scoring 9.0, but reviewers mention that Synup's version is even better at 9.9, providing more intuitive drag-and-drop functionality.
- Reviewers mention that Hootsuite's Social Analytics feature is robust, scoring 8.1, but users on G2 highlight that Synup excels with a perfect score of 9.9, offering deeper insights into audience engagement and performance metrics.
- Users say that Hootsuite's Quality of Support is decent at 8.2, but many reviewers emphasize that Synup's support is superior, scoring 9.2, with faster response times and more knowledgeable staff.
- G2 users report that Hootsuite's Social Publishing capabilities are solid at 8.9, yet reviewers mention that Synup's features are more comprehensive, achieving a score of 9.9, particularly in automating post scheduling across multiple platforms.
- Reviewers mention that Hootsuite's Campaign Optimization tools are useful, scoring 8.2, but users report that Synup's tools are more advanced, with a perfect score of 9.9, allowing for real-time adjustments based on performance data.
- Users on G2 say that Hootsuite's Follower Analysis is adequate at 7.9, but many reviewers highlight that Synup's feature is exceptional, scoring 10.0, providing detailed demographic insights and growth tracking.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Synup
No pricing availableFree Trial
Hootsuite
Free Trial is available
Synup
No trial information availableRatings
Meets Requirements
8.4
5,992
9.0
255
Ease of Use
8.6
6,069
8.9
259
Ease of Setup
8.7
3,862
8.9
188
Ease of Admin
8.6
2,538
8.8
147
Quality of Support
8.2
4,487
9.2
252
Has the product been a good partner in doing business?
8.6
2,311
8.9
148
Product Direction (% positive)
8.0
5,909
9.2
247
Features by Category
Social Analytics
7.5
2144
10.0(won by 2.5)
31
7.9
2351
10.0(won by 2.1)
31
8.6
2477
10.0(won by 1.4)
31
7.4
1811
10.0(won by 2.6)
30
7.4
2035
10.0(won by 2.6)
30
7.6
1485
10.0(won by 2.4)
31
7.5
1446
9.8(won by 2.3)
32
Reports & Dashboards
8.1
2385
9.9(won by 1.8)
31
8.3
2360
9.9(won by 1.6)
32
8.4
2322
10.0(won by 1.6)
31
7.1
1386
10.0(won by 2.9)
30
Agentic AI - Social Media Analytics
6.7
145
10.0(won by 3.3)
5
6.6
144
10.0(won by 3.4)
5
6.6
143
10.0(won by 3.4)
5
6.6
145
10.0(won by 3.4)
5
6.7
145
10.0(won by 3.3)
5
Business Tools
Not enough data
9.6
53
Not enough data
9.8
50
Not enough data
9.8
48
Not enough data
9.8
54
Not enough data
9.8
54
Customer Tools
Not enough data
9.9
57
Not enough data
9.9
53
Not enough data
9.8
54
Not enough data
9.8
55
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.9
141
|
Verified
Not enough data
9.0
134
|
Verified
Not enough data
8.9
144
|
Verified
Not enough data
9.0
149
|
Verified
Performance
Not enough data
9.0
152
|
Verified
Not enough data
8.9
154
|
Verified
Local Search Optimization
Not enough data
9.0
104
|
Verified
Not enough data
9.4
116
|
Verified
Not enough data
9.1
117
|
Verified
Not enough data
9.1
115
|
Verified
Not enough data
8.9
105
|
Verified
Not enough data
9.0
119
|
Verified
Content & Collaboration
9.0
2738
9.9
61
8.0
2568
9.9
59
8.0
2508
9.9
59
7.8
2391
9.9
59
8.2
2523
9.9
59
8.1
2511
9.9
59
Social Management
8.1
4453
9.9
63
8.9
4931
9.9
62
8.2
4466
9.9
60
8.4
4773
9.9
61
7.1
3465
9.8
61
8.0
2524
9.9
61
7.9
2140
9.8
32
Agentic AI - Social Media Management
6.8
277
10.0
5
7.0
275
10.0
5
7.1
274
10.0
5
7.1
274
10.0
5
7.1
270
10.0
5
6.9
270
10.0
5
7.1
266
10.0
5
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Monitoring & Listening
8.1
1909
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Visual UGC
Not enough data
9.8
41
Not enough data
9.7
42
Not enough data
9.7
42
Not enough data
9.8
41
Integrations
Not enough data
9.6
40
Not enough data
9.7
43
Not enough data
10.0
42
Not enough data
9.7
41
Support
Not enough data
9.8
42
Not enough data
9.8
42
Performance
Not enough data
9.8
40
Not enough data
9.5
43
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.9
127
|
Verified
Not enough data
8.8
108
Not enough data
8.8
110
|
Verified
Reporting
Not enough data
8.6
97
Not enough data
8.8
104
|
Verified
Not enough data
8.9
129
|
Verified
Media Monitoring
Not enough data
8.7
113
|
Verified
Not enough data
8.6
114
|
Verified
Not enough data
Feature Not Available
In-House Management
Not enough data
Feature Not Available
Not enough data
8.8
100
Generative AI
Not enough data
9.1
55
Agentic AI - Online Reputation Management
Not enough data
9.4
8
Not enough data
9.6
8
Not enough data
9.8
8
Not enough data
9.2
8
Not enough data
9.6
8
Not enough data
9.8
8
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Synup are categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Listening Tools and Social Media Advertising
Synup is categorized as Store Locator, Customer Advocacy, User-Generated Content, Local Listing Management, Local SEO, Online Reputation Management, and Multi-Location Marketing Platforms
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Synup
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
38.9%
Financial Services
5.5%
Retail
4.8%
Information Technology and Services
3.2%
Health, Wellness and Fitness
3.2%
Other
44.4%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
Is this better than BirdEye as far as features go
2 Comments
AR
Jay,
I may be biased here since I'm the founder of Synup.
While Birdeye has their strengths, I believe that we shine in other aspects including our...Read more
How do you user Synup most? With Dashboard access or as a One-Time submission service?
2 Comments
JC
BothRead more
Synup has no more discussions with answers
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