# Hootsuite vs Sprout Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social excels in user experience, with many praising its **intuitive interface** that simplifies navigation and management of social media accounts. Users appreciate how quickly they can respond to customer messages, highlighting that "everything a social manager needs is all in one place."
- **According to verified reviews** , Hootsuite shines in its scheduling capabilities, with users noting the **easy visibility** of their social calendar. This feature allows them to efficiently manage content across multiple channels, making it particularly useful for teams with less tech-savvy members.
- **Users say** that both platforms offer a streamlined experience, but Sprout Social stands out for its **ease of use**. Reviewers mention that they don't have to dig through multiple tabs to find what they need, making it a more straightforward option for daily tasks.
- **Reviewers mention** that Hootsuite provides a robust content management system, allowing users to **reuse previous posts** that performed well. This feature is particularly appreciated by those looking to optimize their content strategy without starting from scratch.
- **G2 reviewers report** that Sprout Social offers superior customer support, with users rating it higher than Hootsuite. Many have expressed satisfaction with the quality of assistance they receive, which enhances their overall experience with the platform.
- **According to verified reviews** , while both tools have strong analytics features, Sprout Social is noted for its **social measurement** capabilities, helping users track performance effectively. Reviewers appreciate the detailed insights that aid in refining their social media strategies.



| | Hootsuite | Sprout Social | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 7,327 | 6,448 | 
| **Largest Market Segment** | Small-Business (59.5% of reviews) | Small-Business (44.7% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### Hootsuite

Pros:
- Post Scheduling (1066 reviews)
- Scheduling (1031 reviews)

Cons:
- Limited Features (320 reviews)
- Expensive (317 reviews)

### Sprout Social

Pros:
- Ease of Use (1819 reviews)
- Post Scheduling (1211 reviews)

Cons:
- Missing Features (707 reviews)
- Limited Features (527 reviews)

---
## Ratings Comparison
| Rating | Hootsuite | Sprout Social | 
|---|---|---|
  | **Meets Requirements** | 8.5 (6405 reviews) | 8.5 (5455 reviews) | 
  | **Ease of Use** | 8.6 (6489 reviews) | 8.8 (5518 reviews) | 
  | **Ease of Setup** | 8.7 (4268 reviews) | 8.7 (3873 reviews) | 
  | **Ease of Admin** | 8.6 (2562 reviews) | 8.8 (2251 reviews) | 
  | **Quality of Support** | 8.1 (4816 reviews) | 8.6 (4869 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (2334 reviews) | 8.7 (2217 reviews) | 
  | **Product Direction (% positive)** | 8.0 (6259 reviews) | 8.9 (5339 reviews) | 

---
## Pricing

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Description: Manage up to 10 social media accounts from one calendar.

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 4 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.5/10 | 2954 |
| **Sprout Social** | 7.3/10 | 3644 |

#### Social Analytics

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Competitor Analysis** | 7.5 (2171 reviews) | 7.7 (2979 reviews) | 
| **Follower Analysis** | 7.9 (2369 reviews) | 7.8 (3154 reviews) | 
| **Post Performance** | 8.6 (2559 reviews) | 8.8 (3380 reviews) | 
| **Paid Campaign Tracking** | 7.4 (1819 reviews) | 7.2 (2601 reviews) | 
| **Attribution** | 7.4 (2051 reviews) | 7.0 (2606 reviews) | 
| **Hashtag Analytics** | 7.6 (1499 reviews) | 7.3 (2369 reviews) | 
| **Sentiment Analysis** | 7.5 (1459 reviews) | 7.1 (2307 reviews) | 

#### Reports & Dashboards

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Report Customizability** | 8.1 (2421 reviews) | 8.1 (3231 reviews) | 
| **Report Exporting** | 8.3 (2385 reviews) | 8.5 (3274 reviews) | 
| **Scalability** | 8.4 (2452 reviews) | 8.5 (3125 reviews) | 
| **White Label** | 7.1 (1395 reviews) | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (152 reviews) | 6.2 (891 reviews) | 
| **Cross-system Integration** | 6.9 (165 reviews) | 6.3 (890 reviews) | 
| **Adaptive Learning** | 6.7 (150 reviews) | 6.2 (878 reviews) | 
| **Proactive Assistance** | 6.7 (155 reviews) | 6.3 (886 reviews) | 
| **Decision Making** | 6.8 (154 reviews) | 6.3 (890 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.8/10 | 5542 |
| **Sprout Social** | 7.5/10 | 4677 |

#### Content & Collaboration

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Content Calendar** | 9.0 (2845 reviews) | 8.9 (3226 reviews) | 
| **Content Library** | 8.1 (2582 reviews) | 7.9 (2930 reviews) | 
| **Shared Inbox** | 8.0 (2559 reviews) | 8.2 (3029 reviews) | 
| **Approval Workflows** | 7.8 (2429 reviews) | 8.0 (2912 reviews) | 
| **Users and Permissions** | 8.2 (2545 reviews) | 8.3 (3013 reviews) | 
| **Content Creation** | 8.1 (2569 reviews) | Feature Not Available | 

#### Social Management

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Social Analytics** | 8.1 (4674 reviews) | 8.6 (4388 reviews) | 
| **Social Publishing** | 8.9 (5265 reviews) | 8.9 (4428 reviews) | 
| **Campaign Optimization** | 8.2 (4534 reviews) | 8.1 (3830 reviews) | 
| **Social Engagement** | 8.4 (4952 reviews) | 8.5 (4246 reviews) | 
| **Social Ads** | 7.1 (3488 reviews) | Feature Not Available | 
| **Campaign Planning** | 8.0 (2552 reviews) | 7.9 (2917 reviews) | 
| **Hashtag Capabilites** | 7.9 (2173 reviews) | 7.5 (2498 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (291 reviews) | 6.2 (1063 reviews) | 
| **Multi-step Planning** | 7.1 (283 reviews) | 6.4 (1053 reviews) | 
| **Cross-system Integration** | 7.3 (325 reviews) | 6.6 (1069 reviews) | 
| **Adaptive Learning** | 7.1 (285 reviews) | 6.5 (1046 reviews) | 
| **Natural Language Interaction** | 7.1 (281 reviews) | 6.4 (1035 reviews) | 
| **Proactive Assistance** | 7.0 (282 reviews) | 6.4 (1036 reviews) | 
| **Decision Making** | 7.2 (275 reviews) | 6.5 (1036 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 8.0/10 | 707 |
| **Sprout Social** | N/A | N/A |

#### Platform Interoperability

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Close Ecosystem API** | 7.7 (565 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (61 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (61 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (62 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (61 reviews) | Not enough data | 
| **Decision Making** | 7.8 (62 reviews) | Not enough data | 

#### Social Functionality

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Social Functionality** | 8.4 (670 reviews) | Not enough data | 

#### Campaign Management

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (677 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (668 reviews) | Not enough data | 
| **Reach** | 8.1 (658 reviews) | Not enough data | 
| **Bulk Editing** | 7.9 (669 reviews) | Not enough data | 
| **Batch Uploading** | 8.1 (668 reviews) | Not enough data | 
| **Brand Safety** | 8.4 (654 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (649 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (634 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (636 reviews) | Not enough data | 
| **Creative Optimization** | 8.1 (631 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.0 (622 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (622 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (618 reviews) | Not enough data | 

#### Targeting

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Targeting** | 8.1 (629 reviews) | Not enough data | 
| **Retargeting** | 7.8 (617 reviews) | Not enough data | 
| **Geo-Targeting** | 7.9 (618 reviews) | Not enough data | 
| **Contextual Targeting** | 7.8 (612 reviews) | Not enough data | 

#### Platform

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **API / Integrations** | 7.8 (603 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (619 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (616 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (614 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (603 reviews) | Not enough data | 
| **Customization** | 8.2 (601 reviews) | Not enough data | 
| **Workflow Capability** | 8.3 (604 reviews) | Not enough data | 
| **Internationalization** | 8.0 (590 reviews) | Not enough data | 
| **Notifications** | 8.2 (595 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Sprout Social** | N/A | N/A |

#### Responses

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 

#### Platform

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 2321 |
| **Sprout Social** | 7.4/10 | 2221 |

#### Monitoring & Listening

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Social Measurement** | 8.1 (1921 reviews) | 8.5 (1911 reviews) | 
| **Influencer Identification** | 7.2 (1512 reviews) | 7.0 (1433 reviews) | 
| **Brand Monitoring** | 8.2 (729 reviews) | 8.1 (1238 reviews) | 
| **Keyword Tracking** | 8.0 (691 reviews) | 7.9 (1197 reviews) | 
| **Trend Analysis** | 7.9 (684 reviews) | 7.7 (1171 reviews) | 
| **Competitor Analysis** | 7.7 (653 reviews) | 7.8 (1195 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (64 reviews) | 6.4 (385 reviews) | 
| **Cross-system Integration** | 7.3 (63 reviews) | 6.5 (400 reviews) | 
| **Adaptive Learning** | 7.5 (62 reviews) | 6.4 (385 reviews) | 
| **Proactive Assistance** | 7.5 (64 reviews) | 6.4 (388 reviews) | 
| **Decision Making** | 7.5 (64 reviews) | 6.5 (387 reviews) | 

#### Data Management & Analysis

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1360 reviews) | 7.5 (1215 reviews) | 
| **Social Reporting** | 8.1 (1872 reviews) | 8.6 (2012 reviews) | 
| **Alerts and Notifications** | 8.2 (735 reviews) | 8.1 (1234 reviews) | 
| **Advanced Data Filtering** | 7.8 (654 reviews) | 7.8 (1132 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1636 |

#### Generative AI

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (866 reviews) | 
| **AI Text Summarization** | Not enough data | 7.0 (851 reviews) | 

#### Process

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Mentions** | Not enough data | 8.4 (1472 reviews) | 
| **Tickets** | Not enough data | 7.9 (1249 reviews) | 
| **Macros** | Not enough data | 7.7 (1010 reviews) | 

#### Channels

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.9 (1525 reviews) | 
| **Live Chat** | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Feature Not Available | 

#### Insight

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Surveys** | Not enough data | 7.4 (1128 reviews) | 
| **Reporting** | Not enough data | 8.4 (1436 reviews) | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Sprout Social** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Hootsuite | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Hootsuite (2):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)

**Unique to Sprout Social (1):** [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite | Sprout Social | 
|---|---|---|
| **Small-Business** | 59.5% | 44.7% | 
| **Mid-Market** | 28.7% | 37.7% | 
| **Enterprise** | 11.9% | 17.6% | 

### By Industry

#### Hootsuite

- **Marketing and Advertising:** 15.3%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.2%
- **Computer Software:** 3.9%
- **Information Technology and Services:** 3.7%
- **Education Management:** 2.7%
- **Retail:** 2.5%
- **Public Relations and Communications:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.5%

#### Sprout Social

- **Marketing and Advertising:** 20.5%
- **Non-Profit Organization Management:** 6.2%
- **Higher Education:** 5.5%
- **Information Technology and Services:** 3.8%
- **Computer Software:** 3.2%
- **Financial Services:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.4%
- **Retail:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1110 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4632 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4016 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2657 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (410 reviews)

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (250 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2657 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1110 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (410 reviews)

---
## Top Discussions

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-sprout-social)