Compare Hootsuite and Sprinklr Social 
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
$2,800.00 1 User Per Year
Hootsuite
Star Rating
(7,012)4.3 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSprinklr Social
Star Rating
(1,204)4.1 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
$2,800.00 1 User Per Year
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in user experience, with many praising its intuitive interface that simplifies managing multiple social accounts. Users appreciate the ability to schedule posts in advance and view performance analytics all in one place, making it a time-saving tool for social media management.
- According to verified reviews, Sprinklr Social is recognized for its robust reporting capabilities, allowing users to access clear and reliable data quickly. This feature is particularly beneficial for teams needing to make informed decisions based on real-time insights, as highlighted by users at Sky Sport.
- Reviewers mention that Hootsuite's ease of setup and administration is a significant advantage, with many users noting that the onboarding process is straightforward and efficient. This is contrasted with Sprinklr Social, where some users have reported challenges in configuration and setup, which can be a hurdle for new users.
- Users say that Hootsuite's content management features, such as cross-posting and customization for multi-brand companies, streamline campaign implementation. This capability is particularly appreciated by users managing diverse brand portfolios, making it easier to maintain consistency across channels.
- G2 reviewers highlight that while Sprinklr Social offers advanced AI features for ad placement and real-time mention tracking, some users feel that its overall usability could be improved. The streamlined workflow is a plus, but there are mentions of needing to avoid human errors, indicating room for enhancement in user experience.
- According to recent feedback, Hootsuite's overall satisfaction ratings are significantly higher than those of Sprinklr Social, reflecting a broader consensus among users about its effectiveness and reliability. This is particularly evident in areas like social publishing and engagement, where Hootsuite consistently receives favorable reviews.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Sprinklr Social
Essentials- Growth Package
$2,800.00
1 User Per Year
The Standard Plan offers essential social media management
features tailored for smaller teams, focusing on basic listening,
publishing, engagement, and reporting. Powered by AI-driven
capabilities, it enables teams to monitor online conversations,
schedule and distribute content, manage audience interactions,
and track performance efficiently. Designed for those handling
fundamental social media operations, this plan helps streamline
workflows and enhance strategy with simple yet effective tools.
Ideal for businesses seeking a solid foundation in scalable, AIenhanced social media management
- Cross Module
- Social Publishing and Engagement
- Social Listening
Free Trial
Hootsuite
Free Trial is available
Sprinklr Social
Free Trial is available
Ratings
Meets Requirements
8.4
6,191
8.1
978
Ease of Use
8.6
6,270
7.5
1,007
Ease of Setup
8.7
4,054
7.0
601
Ease of Admin
8.6
2,554
7.3
436
Quality of Support
8.2
4,648
7.7
930
Has the product been a good partner in doing business?
8.6
2,326
8.0
421
Product Direction (% positive)
8.0
6,079
7.9
958
Features by Category
Social Analytics
7.5(won by 0.4)
2157
7.1
363
7.9(won by default)
2353
Feature Not Available
8.6(won by 0.4)
2514
8.2
439
7.4(won by default)
1813
Feature Not Available
7.4(won by default)
2042
Feature Not Available
7.6(won by 0.5)
1491
7.1
223
7.4(won by 0.3)
1449
7.1
232
Reports & Dashboards
8.1(tied score)
2403
8.1(tied score)
445
8.3(won by 0.3)
2366
8.0
442
8.4(won by 0.2)
2386
8.2
437
7.1(won by default)
1391
Feature Not Available
Agentic AI - Social Media Analytics
6.7(won by 0.3)
147
6.4
39
6.7(won by 0.2)
154
6.5
39
6.6(won by 0.4)
146
6.2
38
6.6(won by 0.6)
148
6.0
38
6.7(won by 0.2)
148
6.5
38
Content & Collaboration
9.0
2791
8.5
345
8.0
2570
8.0
331
8.0
2526
7.6
310
7.8
2404
7.9
333
8.2
2529
7.9
344
8.1
2540
7.3
236
Social Management
8.1
4566
8.2
573
8.9
5104
8.5
550
8.2
4499
Feature Not Available
8.4
4850
8.3
576
7.1
3470
7.3
419
8.0
2531
7.4
243
7.9
2154
7.3
202
Agentic AI - Social Media Management
6.7
279
6.5
57
7.0
278
6.6
55
7.1
296
6.6
61
7.1
278
6.3
55
7.0
272
6.5
55
7.0
273
6.4
53
7.1
269
6.4
52
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
666
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
664
Not enough data
8.1
655
Not enough data
7.9
665
Not enough data
8.1
661
Not enough data
8.4
652
Not enough data
8.2
646
Not enough data
7.8
632
Not enough data
7.7
634
Not enough data
8.1
628
Not enough data
8.0
620
Not enough data
7.5
620
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
615
Not enough data
7.9
615
Not enough data
7.8
608
Not enough data
Platform
7.7
599
Not enough data
8.3
616
Not enough data
8.5
611
Not enough data
8.6
610
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
600
Not enough data
8.0
587
Not enough data
8.2
592
Not enough data
Collection
Not enough data
Feature Not Available
Not enough data
7.4
47
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
56
|
Verified
Not enough data
Feature Not Available
Agentic AI - Review Management
Not enough data
7.2
10
Not enough data
7.3
10
Moderation
Not enough data
7.8
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
46
|
Verified
Use Cases
Not enough data
7.5
46
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
8.1
52
|
Verified
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
55
|
Verified
Not enough data
8.3
54
|
Verified
Not enough data
7.3
45
|
Verified
Display Options
Not enough data
7.1
44
|
Verified
Not enough data
Feature Not Available
Not enough data
7.2
52
|
Verified
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Content Sharing
Not enough data
7.4
30
Not enough data
7.9
30
Not enough data
7.5
29
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Content Dashboard
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
7.8
29
Not enough data
Feature Not Available
Not enough data
6.9
28
Not enough data
Feature Not Available
Platform
Not enough data
6.6
27
Not enough data
6.3
29
Not enough data
7.3
28
Not enough data
7.2
27
Agentic AI - Employee Advocacy
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
7.7
5
Monitoring & Listening
8.1
1912
8.2
405
7.2
1507
7.0
334
8.1
709
8.3
158
8.0
680
8.2
159
7.9
672
7.5
156
7.7
648
7.5
147
Agentic AI - Social Media Listening Tools
7.3
59
6.9
30
7.2
59
6.7
30
7.4
58
6.7
30
7.3
59
6.6
31
7.4
59
7.2
32
Data Management & Analysis
7.5
1355
7.1
365
8.1
1862
8.3
406
8.2
726
7.9
158
7.8
646
7.7
149
Content
Not enough data
8.0
57
Not enough data
7.7
55
Not enough data
8.2
56
Not enough data
7.5
54
Engagement
Not enough data
6.9
53
Not enough data
7.2
52
Not enough data
7.9
53
Not enough data
7.1
50
Not enough data
7.8
52
Social Shopping
Not enough data
Feature Not Available
Not enough data
6.9
50
Not enough data
Feature Not Available
Not enough data
7.3
51
Analytics
Not enough data
Feature Not Available
Not enough data
8.3
53
Not enough data
7.9
51
Generative AI
Not enough data
6.9
133
Not enough data
Feature Not Available
Process
Not enough data
8.2
266
Not enough data
7.7
243
Not enough data
8.2
248
Channels
Not enough data
7.5
196
Not enough data
8.7
279
Not enough data
7.5
189
Not enough data
6.8
177
Not enough data
7.3
185
Insight
Not enough data
7.6
199
Not enough data
8.4
276
Not enough data
7.9
223
Not enough data
7.7
233
Conversational AI - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Interaction Automation - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Sprinklr Social are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Sprinklr Social is categorized as Conversational Commerce Platforms, Social Commerce Platforms, SAP Store, Employee Advocacy, Social Customer Service, Review Management, and AI Customer Support Agents
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Non-Profit Organization Management
8.7%
Higher Education
4.3%
Computer Software
3.8%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
14.6%
Information Technology and Services
6.0%
Retail
4.7%
Financial Services
4.4%
Consumer Services
4.2%
Other
66.1%
Alternatives
Discussions
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
BH
You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article...Read more
What is the best way to find hashtags that are getting traffic.
1 Comment
TS
semrush.com is Great!
You pay for what ya get if ya get meRead more
Can I use this for my personal accounts?
1 Comment
G2
Hello everyone , here’s your opportunity for you to achieve your dreams of being a multi million dollar rich through trading , I once loss all I got through...Read more
Sprinklr Social has no more discussions with answers
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