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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
$299.00 1 Seat/Per month (billed annually)
Hootsuite
Star Rating
(6,644)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSprinklr Social
Star Rating
(1,152)4.1 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
$299.00 1 Seat/Per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in Ease of Use with a score of 8.6, making it more user-friendly for small businesses, while Sprinklr Social, with a score of 7.5, is noted for being more complex, which may be better suited for larger enterprises.
- Reviewers mention that Hootsuite's Content Calendar feature, rated at 9.0, is highly praised for its intuitive layout and functionality, whereas Sprinklr Social's score of 8.6 indicates it is effective but not as seamless in user experience.
- G2 users highlight Hootsuite's superior Social Publishing capabilities, scoring 8.9, which allows for efficient scheduling and posting across multiple platforms, while Sprinklr Social, with a score of 8.5, is seen as slightly less efficient in this area.
- Users on G2 report that Hootsuite's Quality of Support is rated at 8.1, with many reviewers appreciating the responsiveness and helpfulness of the support team, compared to Sprinklr Social's score of 7.8, which indicates room for improvement in customer service.
- Reviewers mention that Hootsuite's Post Performance analytics, rated at 8.6, provide actionable insights that help users optimize their content strategy, while Sprinklr Social's score of 8.1 suggests it offers valuable analytics but may lack some depth in insights.
- Users say that Hootsuite's Campaign Planning tools, with a score of 8.0, are particularly effective for small businesses looking to streamline their marketing efforts, whereas Sprinklr Social's score of 7.5 indicates it may be more tailored to larger, more complex campaigns.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Sprinklr Social
SMM and Customer Service Solution Self Serve (Annual)
$299.00
1 Seat/Per month (billed annually)
Combines the best of social media management & customer service for growing teams. Monthly billing only via credit card.
- Offer customer care on 15+ channels
- AI-powered chatbots and Digital Twin
- Omnichannel inbox
Free Trial
Hootsuite
Free Trial is available
Sprinklr Social
Free Trial is available
Ratings
Meets Requirements
8.4
5,996
8.1
953
Ease of Use
8.6
6,073
7.5
970
Ease of Setup
8.7
3,865
7.0
579
Ease of Admin
8.7
2,540
7.3
428
Quality of Support
8.2
4,488
7.7
897
Has the product been a good partner in doing business?
8.6
2,312
8.0
413
Product Direction (% positive)
8.0
5,913
7.9
933
Features by Category
Social Analytics
7.5(won by 0.4)
2144
7.1
361
7.9(won by default)
2351
Feature Not Available
8.6(won by 0.4)
2477
8.2
435
7.4(won by default)
1811
Feature Not Available
7.4(won by default)
2035
Feature Not Available
7.6(won by 0.5)
1485
7.1
223
7.4(won by 0.3)
1446
7.1
228
Reports & Dashboards
8.1(tied score)
2385
8.1(tied score)
439
8.3(won by 0.3)
2360
8.0
440
8.4(won by 0.2)
2323
8.2
432
7.1(won by default)
1386
Feature Not Available
Agentic AI - Social Media Analytics
6.7(won by 0.3)
145
6.4
39
6.6(won by 0.1)
144
6.5
39
6.6(won by 0.4)
143
6.2
38
6.6(won by 0.6)
145
6.0
38
6.7(won by 0.2)
145
6.5
38
Content & Collaboration
9.0
2738
8.5
339
8.0
2568
8.0
329
8.0
2508
7.6
307
7.8
2391
7.9
330
8.2
2523
7.9
340
8.1
2513
7.3
234
Social Management
8.1
4455
8.2
549
8.9
4935
8.5
530
8.2
4466
Feature Not Available
8.4
4775
8.3
557
7.1
3465
7.3
413
8.0
2524
7.4
241
7.9
2140
7.3
199
Agentic AI - Social Media Management
6.8
277
6.3
55
7.0
275
6.6
55
7.1
274
6.5
55
7.1
274
6.3
55
7.1
270
6.5
55
6.9
270
6.4
53
7.1
266
6.4
52
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Collection
Not enough data
Feature Not Available
Not enough data
7.4
47
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
56
|
Verified
Not enough data
Feature Not Available
Agentic AI - Review Management
Not enough data
7.2
10
Not enough data
7.3
10
Moderation
Not enough data
7.8
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
46
|
Verified
Use Cases
Not enough data
7.5
46
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
8.1
51
|
Verified
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
53
|
Verified
Not enough data
8.3
54
|
Verified
Not enough data
7.3
45
|
Verified
Display Options
Not enough data
7.1
44
|
Verified
Not enough data
Feature Not Available
Not enough data
7.1
51
|
Verified
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Content Sharing
Not enough data
7.4
30
Not enough data
7.9
29
Not enough data
7.5
29
Not enough data
Feature Not Available
Content Dashboard
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
7.8
29
Not enough data
Feature Not Available
Not enough data
6.9
28
Not enough data
Feature Not Available
Platform
Not enough data
6.6
27
Not enough data
6.4
28
Not enough data
7.3
28
Not enough data
7.2
27
Agentic AI - Employee Advocacy
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
7.7
5
Monitoring & Listening
8.1
1909
8.2
403
7.2
1508
7.0
334
8.2
701
8.3
156
8.0
676
8.2
159
7.9
669
7.5
156
7.7
648
7.5
147
Agentic AI - Social Media Listening Tools
7.3
59
6.9
30
7.2
59
6.7
30
7.4
58
6.7
30
7.3
59
6.6
31
7.4
59
7.2
32
Data Management & Analysis
7.5
1356
7.1
364
8.1
1860
8.3
405
8.2
718
7.9
158
7.8
646
7.7
149
Content
Not enough data
8.0
57
Not enough data
7.7
55
Not enough data
8.2
56
Not enough data
7.5
54
Engagement
Not enough data
6.9
53
Not enough data
7.2
52
Not enough data
7.9
53
Not enough data
7.1
50
Not enough data
7.8
52
Social Shopping
Not enough data
Feature Not Available
Not enough data
6.9
50
Not enough data
Feature Not Available
Not enough data
7.3
51
Analytics
Not enough data
Feature Not Available
Not enough data
8.3
52
Not enough data
7.9
51
Generative AI
Not enough data
6.9
133
Not enough data
Feature Not Available
Process
Not enough data
8.2
264
Not enough data
7.7
241
Not enough data
8.2
247
Channels
Not enough data
7.5
196
Not enough data
8.7
278
Not enough data
7.5
189
Not enough data
6.8
177
Not enough data
7.3
185
Insight
Not enough data
7.6
198
Not enough data
8.4
275
Not enough data
7.9
223
Not enough data
7.7
233
Conversational AI - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Interaction Automation - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Sprinklr Social are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Sprinklr Social is categorized as Conversational Commerce Platforms, Social Commerce Platforms, SAP Store, Employee Advocacy, Social Customer Service, Review Management, and AI Customer Support Agents
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
15.0%
Information Technology and Services
5.8%
Retail
4.7%
Financial Services
4.5%
Consumer Services
4.2%
Other
65.7%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
What is the best way to find hashtags that are getting traffic.
1 Comment
TS
semrush.com is Great!
You pay for what ya get if ya get meRead more
Sprinklr Social has no more discussions with answers
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