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Compare Hootsuite and Sprinklr Social 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Enterprise (49.0% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
$2,800.00 1 User Per Year
Hootsuite
Star Rating
(6,694)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSprinklr Social
Star Rating
(1,186)4.1 out of 5
Market Segments
Enterprise (49.0% of reviews)
Pros & Cons
Entry-Level Pricing
$2,800.00 1 User Per Year
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in user satisfaction, boasting a significantly higher G2 Score compared to Sprinklr Social. Users appreciate its ability to schedule multiple posts across various accounts and platforms, making it a favorite for those managing multiple clients.
- Users say that Hootsuite's implementation process is notably smooth, with many highlighting the intuitive onboarding wizard that helps them get started quickly. In contrast, Sprinklr Social has received feedback indicating that its setup can be more challenging, which may lead to a steeper learning curve for new users.
- Reviewers mention that Hootsuite's customer support is highly rated, with users praising the responsiveness and helpfulness of their representatives. This level of support is a key factor for many, while Sprinklr Social's support, although decent, does not consistently match the same level of satisfaction.
- According to verified reviews, Hootsuite shines in its content management features, particularly with its customizable performance reports and the Owly GPT tool, which users find very useful. Sprinklr Social, while offering solid content management capabilities, does not receive the same level of enthusiasm for its features.
- Users highlight that Hootsuite's ease of use is a major advantage, with a score that reflects its user-friendly interface. In comparison, Sprinklr Social's interface, while functional, is often described as less intuitive, which can hinder day-to-day usability for some users.
- Reviewers appreciate Hootsuite's comprehensive social media management capabilities, including its content calendar and scheduling tools, which help users stay organized. Sprinklr Social does offer similar features, but users have noted that it can be less seamless in execution, particularly when filtering between accounts and channels.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Sprinklr Social
Essentials- Growth Package
$2,800.00
1 User Per Year
The Standard Plan offers essential social media management
features tailored for smaller teams, focusing on basic listening,
publishing, engagement, and reporting. Powered by AI-driven
capabilities, it enables teams to monitor online conversations,
schedule and distribute content, manage audience interactions,
and track performance efficiently. Designed for those handling
fundamental social media operations, this plan helps streamline
workflows and enhance strategy with simple yet effective tools.
Ideal for businesses seeking a solid foundation in scalable, AIenhanced social media management
- Cross Module
- Social Publishing and Engagement
- Social Listening
Free Trial
Hootsuite
Free Trial is available
Sprinklr Social
Free Trial is available
Ratings
Meets Requirements
8.4
6,033
8.1
974
Ease of Use
8.6
6,109
7.5
991
Ease of Setup
8.7
3,896
7.0
597
Ease of Admin
8.6
2,548
7.3
434
Quality of Support
8.2
4,522
7.7
915
Has the product been a good partner in doing business?
8.6
2,320
8.0
419
Product Direction (% positive)
8.0
5,947
7.9
954
Features by Category
Social Analytics
7.5(won by 0.4)
2146
7.1
363
7.9(won by default)
2352
Feature Not Available
8.6(won by 0.4)
2481
8.2
438
7.4(won by default)
1812
Feature Not Available
7.4(won by default)
2037
Feature Not Available
7.6(won by 0.5)
1486
7.1
223
7.5(won by 0.4)
1447
7.1
230
Reports & Dashboards
8.1(tied score)
2388
8.1(tied score)
443
8.3(won by 0.3)
2362
8.0
442
8.4(won by 0.2)
2326
8.2
434
7.1(won by default)
1388
Feature Not Available
Agentic AI - Social Media Analytics
6.7(won by 0.3)
146
6.4
39
6.6(won by 0.1)
145
6.5
39
6.7(won by 0.5)
145
6.2
38
6.6(won by 0.6)
146
6.0
38
6.7(won by 0.2)
146
6.5
38
Content & Collaboration
9.0
2751
8.5
344
8.0
2571
8.0
331
8.0
2515
7.6
310
7.8
2397
7.9
332
8.2
2527
7.9
344
8.1
2521
7.3
236
Social Management
8.1
4482
8.2
563
8.9
4968
8.5
541
8.2
4479
Feature Not Available
8.4
4798
8.3
567
7.1
3471
7.3
417
8.0
2530
7.4
243
7.9
2149
7.3
201
Agentic AI - Social Media Management
6.8
278
6.5
57
7.1
277
6.6
55
7.1
277
6.6
58
7.1
275
6.3
55
7.1
271
6.5
55
7.0
271
6.4
53
7.1
267
6.4
52
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
614
Not enough data
7.8
608
Not enough data
Platform
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Not enough data
Collection
Not enough data
Feature Not Available
Not enough data
7.4
47
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
56
|
Verified
Not enough data
Feature Not Available
Agentic AI - Review Management
Not enough data
7.2
10
Not enough data
7.3
10
Moderation
Not enough data
7.8
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
46
|
Verified
Use Cases
Not enough data
7.5
46
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
8.1
52
|
Verified
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
54
|
Verified
Not enough data
8.3
54
|
Verified
Not enough data
7.3
45
|
Verified
Display Options
Not enough data
7.1
44
|
Verified
Not enough data
Feature Not Available
Not enough data
7.2
52
|
Verified
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Content Sharing
Not enough data
7.4
30
Not enough data
7.9
30
Not enough data
7.5
29
Not enough data
Feature Not Available
Content Dashboard
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
7.8
29
Not enough data
Feature Not Available
Not enough data
6.9
28
Not enough data
Feature Not Available
Platform
Not enough data
6.6
27
Not enough data
6.3
29
Not enough data
7.3
28
Not enough data
7.2
27
Agentic AI - Employee Advocacy
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
7.7
5
Monitoring & Listening
8.1
1910
8.2
405
7.2
1508
7.0
334
8.2
701
8.3
157
8.0
676
8.2
159
7.9
669
7.5
156
7.7
648
7.5
147
Agentic AI - Social Media Listening Tools
7.3
59
6.9
30
7.2
59
6.7
30
7.4
58
6.7
30
7.3
59
6.6
31
7.4
59
7.2
32
Data Management & Analysis
7.5
1356
7.1
365
8.1
1860
8.3
406
8.2
718
7.9
158
7.8
646
7.7
149
Content
Not enough data
8.0
57
Not enough data
7.7
55
Not enough data
8.2
56
Not enough data
7.5
54
Engagement
Not enough data
6.9
53
Not enough data
7.2
52
Not enough data
7.9
53
Not enough data
7.1
50
Not enough data
7.8
52
Social Shopping
Not enough data
Feature Not Available
Not enough data
6.9
50
Not enough data
Feature Not Available
Not enough data
7.3
51
Analytics
Not enough data
Feature Not Available
Not enough data
8.3
52
Not enough data
7.9
51
Generative AI
Not enough data
6.9
133
Not enough data
Feature Not Available
Process
Not enough data
8.2
266
Not enough data
7.7
242
Not enough data
8.2
248
Channels
Not enough data
7.5
196
Not enough data
8.7
279
Not enough data
7.5
189
Not enough data
6.8
177
Not enough data
7.3
185
Insight
Not enough data
7.6
199
Not enough data
8.4
276
Not enough data
7.9
223
Not enough data
7.7
233
Conversational AI - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Interaction Automation - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Sprinklr Social are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Sprinklr Social is categorized as Conversational Commerce Platforms, Social Commerce Platforms, SAP Store, Employee Advocacy, Social Customer Service, Review Management, and AI Customer Support Agents
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
14.8%
Information Technology and Services
5.8%
Retail
4.7%
Financial Services
4.5%
Consumer Services
4.2%
Other
65.9%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
What is the best way to find hashtags that are getting traffic.
1 Comment
TS
semrush.com is Great!
You pay for what ya get if ya get meRead more
Sprinklr Social has no more discussions with answers
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