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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Enterprise (48.5% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Contact Us 1 Seat/Per month (billed annually) Per Year
Hootsuite
Star Rating
(6,644)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSprinklr Insights
Star Rating
(105)4.3 out of 5
Market Segments
Enterprise (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Learn more about Sprinklr InsightsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for seamless scheduling and management of social media posts. In contrast, Sprinklr Insights does not have a comparable feature that matches this level of user satisfaction.
- Reviewers mention that Hootsuite's Ease of Use is rated at 8.5, making it more user-friendly for small businesses, while Sprinklr Insights, with a score of 7.8, is perceived as more complex, particularly for new users.
- G2 users highlight Hootsuite's strong Social Publishing capabilities, rated at 8.8, which allows for effective content distribution across multiple platforms. Sprinklr Insights, while robust, received a lower score of 8.0 in this area, indicating it may not be as efficient for everyday publishing tasks.
- Reviewers mention that Sprinklr Insights shines in Social Measurement, scoring 8.8, which provides in-depth analytics and insights. Hootsuite, with a score of 8.1, offers solid analytics but lacks the depth that some users find in Sprinklr's reporting features.
- Users on G2 report that Hootsuite's Approval Workflows feature, rated at 7.9, is beneficial for teams needing to manage content approvals efficiently. In comparison, Sprinklr Insights does not have a dedicated feature for this, which can lead to delays in content publication.
- Reviewers say that Sprinklr Insights offers superior Brand Monitoring capabilities, scoring 8.6, which allows for comprehensive tracking of brand mentions and sentiment. Hootsuite's score of 8.2 indicates it is effective but may not provide the same level of detail as Sprinklr.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Sprinklr Insights
Sprinklr Insights Enterprise
Contact Us
1 Seat/Per month (billed annually) Per Year
- Best data coverage across the web, social and digital channels
- Product and location Insights
- Visual and content insights
Free Trial
Hootsuite
Free Trial is available
Sprinklr Insights
Free Trial is available
Ratings
Meets Requirements
8.4
5,996
8.5
80
Ease of Use
8.6
6,073
7.7
79
Ease of Setup
8.7
3,865
7.0
43
Ease of Admin
8.7
2,540
7.5
38
Quality of Support
8.2
4,488
8.3
77
Has the product been a good partner in doing business?
8.6
2,312
8.1
39
Product Direction (% positive)
8.0
5,913
9.3
80
Features by Category
Social Analytics
7.5
2144
7.7(won by 0.2)
56
7.9(won by 0.2)
2351
7.7
55
8.6(tied score)
2477
8.6(tied score)
58
7.4(won by 0.3)
1811
7.1
43
7.4(won by 0.3)
2035
7.1
43
7.6
1485
8.0(won by 0.4)
51
7.4
1446
7.8(won by 0.4)
54
Reports & Dashboards
8.1
2385
8.2(won by 0.1)
59
8.3(won by 0.1)
2360
8.2
57
8.4
2323
8.5(won by 0.1)
52
7.1
1386
7.2(won by 0.1)
39
Agentic AI - Social Media Analytics
6.7(won by default)
145
Not enough data
6.6(won by default)
144
Not enough data
6.6(won by default)
143
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
Content & Collaboration
9.0
2738
Not enough data
8.0
2568
Not enough data
8.0
2508
Not enough data
7.8
2391
Not enough data
8.2
2523
Not enough data
8.1
2513
Not enough data
Social Management
8.1
4455
Not enough data
8.9
4935
Not enough data
8.2
4466
Not enough data
8.4
4775
Not enough data
7.1
3465
Not enough data
8.0
2524
Not enough data
7.9
2140
Not enough data
Agentic AI - Social Media Management
6.8
277
Not enough data
7.0
275
Not enough data
7.1
274
Not enough data
7.1
274
Not enough data
7.1
270
Not enough data
6.9
270
Not enough data
7.1
266
Not enough data
Media Channels
Not enough data
6.7
20
Not enough data
6.6
20
Not enough data
8.7
21
Geographic Coverage
Not enough data
8.1
20
Not enough data
8.3
19
Not enough data
7.8
20
Reporting
Not enough data
8.1
23
Not enough data
7.7
22
Not enough data
8.1
23
Not enough data
8.8
22
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
6.2
15
Not enough data
6.1
15
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Monitoring & Listening
8.1
1909
8.8
49
7.2
1508
7.5
40
8.2
701
8.5
45
8.0
676
8.4
44
7.9
669
8.4
43
7.7
648
7.7
44
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
7.9
48
8.1
1860
8.7
50
8.2
718
7.7
45
7.8
646
8.3
41
Brand Signals
Not enough data
8.1
31
Not enough data
6.8
29
Not enough data
7.9
34
Brand Analytics
Not enough data
8.0
33
Not enough data
8.4
32
Categories
Categories
Shared Categories
Hootsuite and Sprinklr Insights are categorized as Social Media Listening Tools and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Management, and Social Media Advertising
Sprinklr Insights is categorized as Media Monitoring and Brand Intelligence
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
22.0%
Retail
6.0%
Information Technology and Services
6.0%
Market Research
5.0%
Financial Services
5.0%
Other
56.0%
Alternatives
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
Sprinklr Insights has no discussions with answers
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