Compare Hootsuite and Sprinklr Insights 
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Enterprise (48.5% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
Contact Us 1 Seat/Per month (billed annually) Per Year
Hootsuite
Star Rating
(6,701)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSprinklr Insights
Star Rating
(105)4.3 out of 5
Market Segments
Enterprise (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Learn more about Sprinklr InsightsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in user experience, particularly for managing multiple social media accounts. Users appreciate the ability to schedule posts across various platforms, which helps them stay organized and efficient, especially when juggling multiple clients.
- Users say that Sprinklr Insights offers powerful social listening and analytics capabilities, allowing for extensive customization of dashboards and metrics. This feature is particularly beneficial for teams looking to analyze data across multiple channels simultaneously, providing a comprehensive view of their online presence.
- Reviewers mention that Hootsuite's implementation process is quick and intuitive, with many users highlighting the helpful onboarding wizard that simplifies setup. This ease of use is a significant advantage for businesses that need to get up and running without extensive training.
- According to verified reviews, while both platforms have similar star ratings, Hootsuite's overall G2 Score is significantly higher, indicating greater user satisfaction. Users have noted that Hootsuite's customer support is responsive and helpful, enhancing the overall experience.
- Users appreciate Sprinklr Insights for its well-designed dashboards that minimize the need for excessive filtering, saving time and effort. This feature is particularly praised by users who need to quickly access relevant data without getting bogged down in complex navigation.
- G2 reviewers highlight that Hootsuite's reporting capabilities, including customizable performance reports, are a standout feature. Users have expressed satisfaction with the ability to tailor reports to their specific needs, which is crucial for tracking social media performance effectively.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Sprinklr Insights
Sprinklr Insights Enterprise
Contact Us
1 Seat/Per month (billed annually) Per Year
- Best data coverage across the web, social and digital channels
- Product and location Insights
- Visual and content insights
Free Trial
Hootsuite
Free Trial is available
Sprinklr Insights
Free Trial is available
Ratings
Meets Requirements
8.4
6,037
8.5
80
Ease of Use
8.6
6,113
7.7
79
Ease of Setup
8.6
3,900
7.0
43
Ease of Admin
8.6
2,550
7.5
38
Quality of Support
8.2
4,526
8.3
77
Has the product been a good partner in doing business?
8.6
2,322
8.1
39
Product Direction (% positive)
8.0
5,951
9.3
80
Features by Category
Social Analytics
7.5
2147
7.7(won by 0.2)
56
7.9(won by 0.2)
2352
7.7
55
8.6(tied score)
2481
8.6(tied score)
58
7.4(won by 0.3)
1812
7.1
43
7.4(won by 0.3)
2037
7.1
43
7.6
1486
8.0(won by 0.4)
51
7.5
1447
7.8(won by 0.3)
54
Reports & Dashboards
8.1
2387
8.2(won by 0.1)
59
8.3(won by 0.1)
2361
8.2
57
8.4
2325
8.5(won by 0.1)
52
7.1
1388
7.2(won by 0.1)
39
Agentic AI - Social Media Analytics
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Not enough data
Content & Collaboration
9.0
2753
Not enough data
8.0
2571
Not enough data
8.0
2516
Not enough data
7.8
2397
Not enough data
8.2
2527
Not enough data
8.1
2521
Not enough data
Social Management
8.1
4484
Not enough data
8.9
4973
Not enough data
8.2
4477
Not enough data
8.4
4803
Not enough data
7.1
3468
Not enough data
8.0
2527
Not enough data
7.9
2148
Not enough data
Agentic AI - Social Media Management
6.8
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
7.0
271
Not enough data
7.1
267
Not enough data
Media Channels
Not enough data
6.7
20
Not enough data
6.6
20
Not enough data
8.7
21
Geographic Coverage
Not enough data
8.1
20
Not enough data
8.3
19
Not enough data
7.8
20
Reporting
Not enough data
8.1
23
Not enough data
7.7
22
Not enough data
8.1
23
Not enough data
8.8
22
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
6.2
15
Not enough data
6.1
15
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
666
Not enough data
Campaign Management
8.4
670
Not enough data
8.1
664
Not enough data
8.1
656
Not enough data
7.9
663
Not enough data
8.1
660
Not enough data
8.4
653
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
614
Not enough data
7.8
608
Not enough data
Platform
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Not enough data
Monitoring & Listening
8.1
1910
8.8
49
7.2
1508
7.5
40
8.2
701
8.5
45
8.0
676
8.4
44
7.9
669
8.4
43
7.7
648
7.7
44
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
7.9
48
8.1
1860
8.7
50
8.2
718
7.7
45
7.8
646
8.3
41
Brand Signals
Not enough data
8.1
31
Not enough data
6.8
29
Not enough data
7.9
34
Brand Analytics
Not enough data
8.0
33
Not enough data
8.4
32
Categories
Categories
Shared Categories
Hootsuite and Sprinklr Insights are categorized as Social Media Listening Tools and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Management, and Social Media Advertising
Sprinklr Insights is categorized as Media Monitoring and Brand Intelligence
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
22.0%
Retail
6.0%
Information Technology and Services
6.0%
Financial Services
5.0%
Market Research
5.0%
Other
56.0%
Alternatives
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
Sprinklr Insights has no discussions with answers
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