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Compare Hootsuite and SocialPilot 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (87.0% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
$30.00 Per Month
Hootsuite
Star Rating
(6,694)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSocialPilot
Star Rating
(840)4.5 out of 5
Market Segments
Small-Business (87.0% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users appreciating its ability to schedule posts across various platforms seamlessly. One user highlighted, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," making it a strong choice for those juggling multiple clients.
- Users say that SocialPilot offers a user-friendly experience, particularly with its clean and manageable dashboard. Reviewers noted, "SocialPilot makes it easy to plan, draft, and schedule posts across all our social channels in one central dashboard," which is ideal for teams looking for simplicity in their social media management.
- According to verified reviews, Hootsuite's customer support is frequently praised, with users mentioning their positive experiences with representatives. One user stated, "The customer support is also great," indicating that assistance is readily available when needed, which can be crucial for businesses relying on timely support.
- Reviewers mention that SocialPilot shines in its affordability, with a significantly lower entry-level price compared to Hootsuite. This makes it an attractive option for small businesses or startups looking to manage their social media presence without breaking the bank.
- G2 reviewers highlight that Hootsuite provides robust analytics features, with users appreciating the ability to customize performance reports. One user noted, "I appreciate the ability to customize different performance reports," which can help businesses track their social media effectiveness more accurately.
- Users report that while SocialPilot has a strong focus on ease of use, Hootsuite offers more comprehensive features for advanced users. For instance, Hootsuite's "Owly GPT" feature was mentioned as quite useful, suggesting that it may cater better to those needing more sophisticated tools for their social media strategies.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
SocialPilot
Essentials
$30.00
Per Month
Built for professionals who work independently.
- 7 Social Media Accounts
- 500 AI Credits
- Content Library
Free Trial
Hootsuite
Free Trial is available
SocialPilot
Free Trial is available
Ratings
Meets Requirements
8.4
6,033
8.8
651
Ease of Use
8.6
6,109
9.1
661
Ease of Setup
8.7
3,896
9.1
464
Ease of Admin
8.6
2,548
9.1
424
Quality of Support
8.2
4,522
8.9
532
Has the product been a good partner in doing business?
8.6
2,320
9.2
411
Product Direction (% positive)
8.0
5,947
9.3
643
Features by Category
Social Analytics
7.5(won by default)
2146
Feature Not Available
7.9
2352
8.1(won by 0.2)
167
8.6(won by 0.1)
2481
8.5
199
7.4(won by default)
1812
Feature Not Available
7.4(won by default)
2037
Feature Not Available
7.6
1486
7.8(won by 0.2)
149
7.5(won by default)
1447
Feature Not Available
Reports & Dashboards
8.1(won by default)
2388
Feature Not Available
8.3(won by 0.1)
2362
8.2
170
8.4
2326
8.7(won by 0.3)
159
7.1
1388
8.3(won by 1.2)
130
Agentic AI - Social Media Analytics
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.8
155
Not enough data
7.7
130
Not enough data
6.9
117
Not enough data
Feature Not Available
Not enough data
8.3
139
Not enough data
7.9
136
Content Planning
Not enough data
8.6
153
Not enough data
7.6
117
Not enough data
9.3
157
Marketing Campaign Performance
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
7.8
122
Not enough data
7.8
141
Content & Collaboration
9.0
2751
8.9
439
8.0
2571
8.0
248
8.0
2515
7.6
311
7.8
2397
7.9
309
8.2
2527
8.6
377
8.1
2521
8.3
388
Social Management
8.1
4482
8.0
476
8.9
4968
9.2
533
8.2
4479
7.9
290
8.4
4798
8.0
336
7.1
3471
7.1
294
8.0
2530
8.4
327
7.9
2149
8.3
128
Agentic AI - Social Media Management
6.8
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
7.0
271
Not enough data
7.1
267
Not enough data
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
614
Not enough data
7.8
608
Not enough data
Platform
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Not enough data
Monitoring & Listening
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.6
232
Consumer Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
In-House Management
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and SocialPilot are categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Listening Tools and Social Media Advertising
SocialPilot is categorized as Marketing Calendar, Content Distribution, and Online Reputation Management
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SocialPilot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
38.2%
Information Technology and Services
4.0%
Non-Profit Organization Management
3.9%
Real Estate
3.6%
Computer Software
2.2%
Other
48.1%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
Can I use it to schedule Facebook page posts?
5 Comments
Official Response from SocialPilot
Hi Scott,
SocialPilot is an excellent tool for you to schedule posts on all your Facebook Pages and also Facebook Groups. Here is some useful information...Read more
Anyone tried their management tools for running Facebook Ads yet?
3 Comments
NP
Hi Adam, I am glad you are using SocialPilot.
It's super easy to create and schedule Lead Ads as well as Boost post for Facebook using SocialPilot Ads...Read more
Is there a way to schedule Instagram / Facebook stories with this platform?
3 Comments
Official Response from SocialPilot
Hello Alexandra,
While you cannot schedule Facebook stories, SocialPilot helps you schedule Instagram Stories easily with the help of mobile reminders....Read more
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