Compare Hootsuite and SocialPilot 
Featured Products
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (87.1% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
$30.00 Per Month
Hootsuite
Star Rating
(7,011)4.3 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSocialPilot
Star Rating
(842)4.5 out of 5
Market Segments
Small-Business (87.1% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users appreciating its ability to schedule posts across various platforms seamlessly. One user highlighted, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," making it a strong choice for those juggling multiple clients.
- Users say that SocialPilot offers a user-friendly experience, particularly with its clean and manageable dashboard. Reviewers noted, "SocialPilot makes it easy to plan, draft, and schedule posts across all our social channels in one central dashboard," which is ideal for teams looking for simplicity in their social media management.
- According to verified reviews, Hootsuite's customer support is frequently praised, with users mentioning their positive experiences with representatives. One user stated, "The customer support is also great," indicating that assistance is readily available when needed, which can be crucial for businesses relying on timely support.
- Reviewers mention that SocialPilot shines in its affordability, with a significantly lower entry-level price compared to Hootsuite. This makes it an attractive option for small businesses or startups looking to manage their social media presence without breaking the bank.
- G2 reviewers highlight that Hootsuite provides robust analytics features, with users appreciating the ability to customize performance reports. One user noted, "I appreciate the ability to customize different performance reports," which can help businesses track their social media effectiveness more accurately.
- Users report that while SocialPilot has a strong focus on ease of use, Hootsuite offers more comprehensive features for advanced users. For instance, Hootsuite's "Owly GPT" feature was mentioned as quite useful, suggesting that it may cater better to those needing more sophisticated tools for their social media strategies.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
SocialPilot
Essentials
$30.00
Per Month
Built for professionals who work independently.
- 7 Social Media Accounts
- 500 AI Credits
- Content Library
Free Trial
Hootsuite
Free Trial is available
SocialPilot
Free Trial is available
Ratings
Meets Requirements
8.4
6,188
8.8
652
Ease of Use
8.6
6,267
9.1
662
Ease of Setup
8.7
4,051
9.1
465
Ease of Admin
8.6
2,553
9.1
424
Quality of Support
8.2
4,646
8.9
533
Has the product been a good partner in doing business?
8.6
2,325
9.2
411
Product Direction (% positive)
8.0
6,076
9.3
644
Features by Category
Social Analytics
7.5(won by default)
2157
Feature Not Available
7.9
2353
8.1(won by 0.2)
168
8.6(won by 0.1)
2514
8.5
199
7.4(won by default)
1813
Feature Not Available
7.4(won by default)
2042
Feature Not Available
7.6
1491
7.8(won by 0.2)
150
7.4(won by default)
1449
Feature Not Available
Reports & Dashboards
8.1(won by default)
2403
Feature Not Available
8.3(won by 0.1)
2366
8.2
170
8.4
2386
8.7(won by 0.3)
159
7.1
1391
8.3(won by 1.2)
130
Agentic AI - Social Media Analytics
6.7(won by default)
147
Not enough data
6.7(won by default)
154
Not enough data
6.6(won by default)
146
Not enough data
6.6(won by default)
148
Not enough data
6.7(won by default)
148
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.8
155
Not enough data
7.7
130
Not enough data
6.9
117
Not enough data
Feature Not Available
Not enough data
8.3
140
Not enough data
7.9
136
Content Planning
Not enough data
8.6
154
Not enough data
7.6
117
Not enough data
9.3
158
Marketing Campaign Performance
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
7.8
122
Not enough data
7.8
142
Content & Collaboration
9.0
2790
8.9
440
8.0
2569
8.0
249
8.0
2525
7.6
311
7.8
2403
7.9
309
8.2
2528
8.6
378
8.1
2539
8.3
388
Social Management
8.1
4565
8.0
477
8.9
5101
9.2
535
8.2
4497
7.9
291
8.4
4848
8.0
336
7.1
3469
7.1
294
8.0
2530
8.4
327
7.9
2153
8.3
128
Agentic AI - Social Media Management
6.7
279
Not enough data
7.0
278
Not enough data
7.1
295
Not enough data
7.1
278
Not enough data
7.0
272
Not enough data
7.0
273
Not enough data
7.1
269
Not enough data
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
666
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
664
Not enough data
8.1
655
Not enough data
7.9
665
Not enough data
8.1
661
Not enough data
8.4
652
Not enough data
8.2
646
Not enough data
7.8
632
Not enough data
7.7
634
Not enough data
8.1
628
Not enough data
8.0
620
Not enough data
7.5
620
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
615
Not enough data
7.9
615
Not enough data
7.8
608
Not enough data
Platform
7.7
599
Not enough data
8.3
616
Not enough data
8.5
611
Not enough data
8.6
610
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
600
Not enough data
8.0
587
Not enough data
8.2
592
Not enough data
Monitoring & Listening
8.1
1912
Not enough data
7.2
1507
Not enough data
8.1
709
Not enough data
8.0
680
Not enough data
7.9
672
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1355
Not enough data
8.1
1862
Not enough data
8.2
726
Not enough data
7.8
646
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.6
233
Consumer Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
In-House Management
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and SocialPilot are categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Listening Tools and Social Media Advertising
SocialPilot is categorized as Marketing Calendar, Content Distribution, and Online Reputation Management
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SocialPilot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Non-Profit Organization Management
8.7%
Higher Education
4.3%
Computer Software
3.8%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
38.2%
Information Technology and Services
4.0%
Non-Profit Organization Management
3.9%
Real Estate
3.6%
Computer Software
2.2%
Other
48.2%
Discussions
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
BH
You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article...Read more
Can I use it to schedule Facebook page posts?
5 Comments
JB
Hi Scott
Yes you can definitely schedule Facebook page posts with SocialPilot. Read more
When will the Canva component work on Sarari and have you considered adding scheduled stories?
3 Comments
JT
The scheduled stories would be a nice featureRead more
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