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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (87.1% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
$30.00 Per Month
Hootsuite
Star Rating
(6,622)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSocialPilot
Star Rating
(838)4.5 out of 5
Market Segments
Small-Business (87.1% of reviews)
Entry-Level Pricing
$30.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for effective scheduling and organization of posts, while SocialPilot's score of 8.9 indicates a slightly less robust offering in this area.
- Reviewers mention that SocialPilot shines in Ease of Use with a score of 9.1 compared to Hootsuite's 8.5, making it a more user-friendly option for those new to social media management.
- G2 users highlight Hootsuite's superior Social Publishing capabilities, scoring 8.8, which allows for seamless content distribution across multiple platforms, whereas SocialPilot's score of 9.2 suggests it may have a more comprehensive approach to publishing.
- Users on G2 report that Hootsuite's Quality of Support is rated at 8.1, which some find lacking compared to SocialPilot's 8.9, indicating that users may receive more responsive and helpful support with SocialPilot.
- Reviewers say that Hootsuite's Campaign Optimization feature scores 8.3, which is beneficial for tracking and improving campaign performance, while SocialPilot's score of 7.9 suggests it may not be as effective in this area.
- Users report that SocialPilot's Content Management feature scores 8.9, indicating a strong capability for organizing and managing content, while Hootsuite's score of 8.9 in this area shows it is equally competent but may not offer additional features that set it apart.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
SocialPilot
Essentials
$30.00
Per Month
Built for professionals who work independently.
- 7 Social Media Accounts
- 500 AI Credits
- Content Library
Free Trial
Hootsuite
Free Trial is available
SocialPilot
Free Trial is available
Ratings
Meets Requirements
8.4
5,983
8.8
649
Ease of Use
8.6
6,059
9.1
659
Ease of Setup
8.7
3,852
9.1
462
Ease of Admin
8.6
2,531
9.1
423
Quality of Support
8.2
4,479
8.9
530
Has the product been a good partner in doing business?
8.6
2,304
9.2
410
Product Direction (% positive)
8.0
5,900
9.3
641
Features by Category
Social Analytics
7.5(won by default)
2142
Feature Not Available
7.9
2349
8.1(won by 0.2)
167
8.6(won by 0.1)
2474
8.5
199
7.4(won by default)
1809
Feature Not Available
7.4(won by default)
2033
Feature Not Available
7.6
1482
7.8(won by 0.2)
149
7.4(won by default)
1444
Feature Not Available
Reports & Dashboards
8.1(won by default)
2382
Feature Not Available
8.3(won by 0.1)
2357
8.2
170
8.4
2318
8.7(won by 0.3)
159
7.1
1384
8.3(won by 1.2)
130
Agentic AI - Social Media Analytics
6.7(won by default)
143
Not enough data
6.6(won by default)
142
Not enough data
6.6(won by default)
141
Not enough data
6.6(won by default)
143
Not enough data
6.7(won by default)
143
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.8
155
Not enough data
7.7
130
Not enough data
6.9
117
Not enough data
Feature Not Available
Not enough data
8.3
139
Not enough data
7.9
136
Content Planning
Not enough data
8.6
153
Not enough data
7.6
117
Not enough data
9.3
157
Marketing Campaign Performance
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
7.8
121
Not enough data
7.8
141
Content & Collaboration
9.0
2731
8.9
439
8.0
2563
8.0
248
8.0
2503
7.6
311
7.8
2386
7.9
309
8.2
2519
8.6
377
8.1
2506
8.3
388
Social Management
8.1
4447
8.0
475
8.9
4923
9.2
531
8.2
4462
7.9
290
8.4
4768
8.0
335
7.1
3462
7.1
294
8.0
2520
8.4
326
7.9
2137
8.3
128
Agentic AI - Social Media Management
6.7
272
Not enough data
7.0
271
Not enough data
7.0
269
Not enough data
7.0
269
Not enough data
7.0
265
Not enough data
6.9
265
Not enough data
7.1
261
Not enough data
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Monitoring & Listening
8.1
1907
Not enough data
7.2
1506
Not enough data
8.2
699
Not enough data
8.0
674
Not enough data
7.9
667
Not enough data
7.7
646
Not enough data
Agentic AI - Social Media Listening Tools
7.3
57
Not enough data
7.1
57
Not enough data
7.3
56
Not enough data
7.3
57
Not enough data
7.3
57
Not enough data
Data Management & Analysis
7.5
1354
Not enough data
8.1
1858
Not enough data
8.2
715
Not enough data
7.8
644
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.6
231
Consumer Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
In-House Management
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and SocialPilot are categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Listening Tools and Social Media Advertising
SocialPilot is categorized as Marketing Calendar, Content Distribution, and Online Reputation Management
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SocialPilot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
38.3%
Information Technology and Services
4.0%
Non-Profit Organization Management
3.9%
Real Estate
3.6%
Computer Software
2.1%
Other
48.1%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
Can I use it to schedule Facebook page posts?
5 Comments
Official Response from SocialPilot
Hi Scott,
SocialPilot is an excellent tool for you to schedule posts on all your Facebook Pages and also Facebook Groups. Here is some useful information...Read more
Anyone tried their management tools for running Facebook Ads yet?
3 Comments
NP
Hi Adam, I am glad you are using SocialPilot.
It's super easy to create and schedule Lead Ads as well as Boost post for Facebook using SocialPilot Ads...Read more
Is there a way to schedule Instagram / Facebook stories with this platform?
3 Comments
Official Response from SocialPilot
Hello Alexandra,
While you cannot schedule Facebook stories, SocialPilot helps you schedule Instagram Stories easily with the help of mobile reminders....Read more
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