Compare Emplifi and Hootsuite 
Featured Products
At a Glance
Market Segments
Mid-Market (44.4% of reviews)
Small-Business (59.5% of reviews)
Entry-Level Pricing
Starting at $1,249.00 Per Month
$199.00 1 user Per Month
Emplifi
Star Rating
(379)4.4 out of 5
Market Segments
Mid-Market (44.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,249.00 Per Month
Browse all 3 pricing plansHootsuite
Star Rating
(6,899)4.3 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users appreciating its ability to schedule posts across various platforms. One user highlighted, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," making it a strong choice for those juggling multiple clients.
- Users say that Emplifi offers robust features for social media analysis, particularly with its open social media browser that allows for detailed benchmarking and listening. Reviewers noted, "It has multiple functions and filters to estimate and compare the impact of the posts," which can be invaluable for data-driven decision-making.
- Reviewers mention that Hootsuite's customer support is a standout feature, with many users expressing satisfaction with the assistance they receive. One user remarked on their positive experience with a representative, stating, "I had a fantastic experience with my Hootsuite representative," which adds to the overall user satisfaction.
- According to verified reviews, Emplifi shines in its user interface, with many users finding it easy to gather and manage content from various social media platforms in one place. A user noted, "I like that you can gather all your social media and content in one place," highlighting its convenience for content management.
- G2 reviewers report that Hootsuite provides excellent tools for performance reporting, with users appreciating the ability to customize reports. One user stated, "I appreciate the ability to customize different performance reports," which is crucial for businesses looking to track their social media effectiveness.
- Users say that while Emplifi has strong analytical capabilities, it may not match Hootsuite's overall market presence and user satisfaction, as reflected in Hootsuite's significantly higher G2 Scores. This suggests that while Emplifi has its strengths, Hootsuite remains a more trusted option among a larger user base.
Pricing
Entry-Level Pricing
Emplifi
Essential
Starting at $1,249.00
Per Month
Everything you need to build a strong, professional social media presence fast.
- Unlimited User Seats & Owned Profiles
- Manage all social channels from one intuitive platform.
- Publish, engage, and respond with your new AI co-pilot.
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
Emplifi
No trial information availableHootsuite
Free Trial is available
Ratings
Meets Requirements
8.6
334
8.4
6,101
Ease of Use
8.8
341
8.6
6,178
Ease of Setup
8.6
211
8.6
3,966
Ease of Admin
8.7
192
8.6
2,549
Quality of Support
8.8
331
8.2
4,574
Has the product been a good partner in doing business?
9.1
192
8.6
2,321
Product Direction (% positive)
9.1
327
8.0
5,999
Features by Category
Ticket and Case Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Analytics
8.4(won by 0.9)
141
7.5
2144
8.2(won by 0.3)
142
7.9
2345
8.8(won by 0.2)
147
8.6
2496
7.4(tied score)
114
7.4(tied score)
1806
7.6(won by 0.2)
86
7.4
2032
7.7(won by 0.1)
65
7.6
1482
7.7(won by 0.2)
76
7.5
1441
Reports & Dashboards
8.2(won by 0.1)
146
8.1
2389
8.5(won by 0.2)
148
8.3
2359
8.2
129
8.4(won by 0.2)
2348
7.9(won by 0.8)
65
7.1
1384
Agentic AI - Social Media Analytics
Not enough data
6.7(won by default)
147
Not enough data
6.7(won by default)
149
Not enough data
6.6(won by default)
146
Not enough data
6.6(won by default)
148
Not enough data
6.7(won by default)
148
Content & Collaboration
8.7
81
9.0
2764
8.0
76
8.0
2561
7.9
74
8.0
2512
8.2
77
7.8
2389
8.4
86
8.2
2519
7.9
71
8.1
2524
Social Management
8.8
130
8.1
4517
8.8
119
8.9
5028
7.9
106
8.2
4476
8.5
119
8.4
4818
7.5
106
7.1
3460
7.9
69
8.0
2519
7.1
28
7.9
2140
Agentic AI - Social Media Management
Not enough data
6.7
278
Not enough data
7.0
277
Not enough data
7.1
285
Not enough data
7.1
276
Not enough data
7.1
272
Not enough data
6.9
272
Not enough data
7.1
269
Analytics
9.0
10
Not enough data
8.9
9
Not enough data
8.1
6
Not enough data
Not enough data
Not enough data
Customization
8.5
10
Not enough data
8.1
6
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.7
560
Agentic AI - Social Media Advertising
Not enough data
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Social Functionality
Not enough data
8.4
663
Campaign Management
Not enough data
8.4
668
Not enough data
8.1
662
Not enough data
8.1
653
Not enough data
7.9
663
Not enough data
8.1
659
Not enough data
8.4
650
Not enough data
8.2
644
Not enough data
7.8
630
Not enough data
7.7
632
Not enough data
8.1
625
Not enough data
8.0
618
Not enough data
7.5
618
Not enough data
7.7
613
Targeting
Not enough data
8.1
624
Not enough data
7.8
613
Not enough data
7.9
612
Not enough data
7.8
606
Platform
Not enough data
7.7
596
Not enough data
8.3
614
Not enough data
8.5
609
Not enough data
8.6
607
Not enough data
8.3
598
Not enough data
8.2
595
Not enough data
8.3
598
Not enough data
8.0
585
Not enough data
8.1
589
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.8
83
8.1
1910
7.1
62
7.2
1508
8.3
47
8.2
702
8.1
40
8.0
675
8.0
43
7.9
668
8.6
45
7.7
647
Agentic AI - Social Media Listening Tools
Not enough data
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Data Management & Analysis
8.0
72
7.5
1355
8.6
90
8.1
1861
7.7
44
8.2
718
8.6
46
7.8
646
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Shopping
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Live selling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Visual UGC
7.2
10
Not enough data
8.3
12
Not enough data
7.6
12
Not enough data
8.0
10
Not enough data
Integrations
8.6
13
Not enough data
7.2
12
Not enough data
8.2
12
Not enough data
7.3
10
Not enough data
Support
8.3
11
Not enough data
7.4
11
Not enough data
Performance
7.4
9
Not enough data
7.4
9
Not enough data
Influencer Marketing
8.1
16
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
8.3
15
|
Verified
Not enough data
8.3
15
|
Verified
Not enough data
8.7
17
|
Verified
Not enough data
8.2
16
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
9.0
8
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Self-Service Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Self-Service Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Emplifi and Hootsuite are categorized as Social Media Analytics, Social Media Suites, Social Media Management, and Social Media Listening Tools
Reviews
Reviewers' Company Size
Emplifi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.8%
Retail
14.1%
Food & Beverages
4.9%
Automotive
4.6%
Consumer Goods
4.1%
Other
52.6%
Marketing and Advertising
15.4%
Non-Profit Organization Management
8.6%
Higher Education
4.3%
Computer Software
3.8%
Information Technology and Services
3.6%
Other
64.2%
Alternatives
Discussions
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SB
1 . Yes, this can be done with Socialbakers' Dashboard widgets, plus export.
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What mobile app support is available?
1 Comment
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What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
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