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Compare Hootsuite and SOCi 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (53.3% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
No pricing available
Hootsuite
Star Rating
(6,659)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSOCi
Star Rating
(3,595)4.5 out of 5
Market Segments
Small-Business (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SOCiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in user experience, particularly for newcomers. Users appreciate the intuitive interface that makes scheduling posts across multiple platforms straightforward, allowing them to quickly learn the system and manage social media effectively.
- Users say that SOCi shines in its comprehensive approach to social media management, combining content creation, review management, and SEO optimization. This all-in-one functionality helps users save time and provides inspiration for their social media strategies.
- Reviewers mention that Hootsuite's scheduling tools are particularly useful, with features like a link shortener and image library that streamline the posting process across various clients. This capability is highlighted as a significant time-saver for users managing multiple accounts.
- According to verified reviews, SOCi's strength lies in its planning capabilities, allowing users to schedule posts for an entire week or month in one sitting. This feature is especially beneficial for those with busy schedules, as it reduces the need for daily management.
- G2 reviewers report that while Hootsuite has a higher overall satisfaction score, SOCi receives praise for its quality of support. Users appreciate the personalized assistance from SOCi's team, which enhances their overall experience with the platform.
- Users say that Hootsuite's analytics features, such as post performance tracking, are robust, helping them understand the effectiveness of their social media strategies. However, some users feel that SOCi's analytics provide a more comprehensive view of social engagement and sentiment analysis, making it a strong contender in this area.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
SOCi
No pricing availableFree Trial
Hootsuite
Free Trial is available
SOCi
No trial information availableRatings
Meets Requirements
8.4
6,009
8.9
3,075
Ease of Use
8.6
6,086
8.7
3,251
Ease of Setup
8.7
3,875
8.7
2,017
Ease of Admin
8.6
2,544
8.9
1,302
Quality of Support
8.2
4,500
8.8
2,534
Has the product been a good partner in doing business?
8.6
2,316
9.0
1,288
Product Direction (% positive)
8.0
5,926
8.8
3,082
Features by Category
Social Analytics
7.5
2146
7.8(won by 0.3)
767
7.9
2353
8.2(won by 0.3)
802
8.6(tied score)
2479
8.6(tied score)
816
7.4
1813
7.9(won by 0.5)
726
7.4(won by default)
2037
Feature Not Available
7.6
1487
7.8(won by 0.2)
727
7.5
1448
8.1(won by 0.6)
727
Reports & Dashboards
8.1
2387
8.2(won by 0.1)
786
8.3(tied score)
2362
8.3(tied score)
787
8.4
2325
8.5(won by 0.1)
780
7.1(won by default)
1388
Feature Not Available
Agentic AI - Social Media Analytics
6.7
147
7.7(won by 1.0)
197
6.7
146
7.8(won by 1.1)
195
6.6
145
7.8(won by 1.2)
193
6.6
147
7.7(won by 1.1)
195
6.7
147
7.8(won by 1.1)
194
Business Tools
Not enough data
8.1
157
Not enough data
Feature Not Available
Not enough data
7.6
149
Not enough data
7.8
161
Not enough data
8.0
161
Customer Tools
Not enough data
8.5
169
Not enough data
8.2
161
Not enough data
8.0
161
Not enough data
8.1
158
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
7.6
49
Not enough data
7.4
49
Not enough data
7.5
48
Not enough data
7.4
47
Not enough data
7.6
46
Listing Management
Not enough data
8.2
629
Not enough data
8.3
623
Not enough data
8.1
617
Not enough data
8.4
637
Performance
Not enough data
8.4
654
Not enough data
8.5
662
Local Search Optimization
Not enough data
8.2
410
Not enough data
8.4
423
Not enough data
8.5
428
Not enough data
8.6
421
Not enough data
8.7
430
Not enough data
8.5
436
Content & Collaboration
9.0
2742
8.9
1556
8.0
2571
8.4
1526
8.0
2511
8.3
1402
7.8
2394
8.3
1417
8.2
2527
8.6
1468
8.1
2516
8.4
1458
Social Management
8.1
4461
8.6
1684
8.9
4944
8.9
1714
8.2
4469
8.3
1610
8.4
4781
8.6
1669
7.1
3468
8.1
1516
8.0
2527
8.4
1508
7.9
2144
Feature Not Available
Agentic AI - Social Media Management
6.8
279
7.9
375
7.0
277
7.9
373
7.1
276
8.1
374
7.1
276
7.9
373
7.1
272
8.0
374
7.0
272
7.9
374
7.1
268
8.0
373
Platform Interoperability
7.7
563
Feature Not Available
Agentic AI - Social Media Advertising
7.4
59
8.1
227
7.2
58
8.1
229
7.4
59
8.1
230
7.4
60
8.1
230
7.6
59
8.0
229
7.7
60
8.2
230
Social Functionality
8.4
667
8.8
1243
Campaign Management
8.4
671
8.6
1186
8.1
665
8.5
693
8.1
657
8.5
1185
7.9
664
8.3
1143
8.1
661
8.5
1144
8.4
654
Feature Not Available
8.2
647
8.5
1101
7.8
633
Feature Not Available
7.7
635
8.3
1077
8.1
628
8.5
1120
8.0
621
8.4
1081
7.5
621
8.1
1055
7.7
615
8.3
1060
Targeting
8.1
627
8.4
1161
7.8
616
Feature Not Available
7.9
615
8.3
1090
7.8
609
8.3
1103
Platform
7.7
598
8.3
1082
8.3
615
8.4
1112
8.5
612
8.7
1156
8.6
608
8.8
1169
8.3
601
8.6
1089
8.2
598
8.6
1133
8.3
600
8.7
1121
8.0
588
Feature Not Available
8.1
592
8.3
681
Responses
Not enough data
8.2
35
Not enough data
8.4
33
Not enough data
8.1
33
Automation - AI Agents
Not enough data
8.0
33
Not enough data
8.0
32
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
32
Platform
Not enough data
8.3
32
Not enough data
8.4
32
Not enough data
8.2
31
Autonomy - AI Agents
Not enough data
8.2
32
Not enough data
8.3
32
Not enough data
8.5
32
Not enough data
8.3
32
Generative AI
Not enough data
8.5
32
Not enough data
8.5
32
Responses
Not enough data
8.2
90
Not enough data
Feature Not Available
Not enough data
8.2
81
Not enough data
8.5
84
Not enough data
Feature Not Available
Platform
Not enough data
8.0
78
Not enough data
8.3
82
Not enough data
8.2
82
Not enough data
8.4
82
Not enough data
Feature Not Available
Not enough data
8.3
76
Not enough data
8.3
87
Generative AI
Not enough data
8.3
66
Not enough data
8.1
66
Survey Management
Not enough data
8.6
186
Not enough data
8.6
187
Not enough data
8.7
185
Not enough data
8.6
184
Survey Customization
Not enough data
8.6
180
Not enough data
8.7
179
Not enough data
8.7
141
Not enough data
Feature Not Available
Survey Insights
Not enough data
8.8
181
Not enough data
8.6
180
Not enough data
8.7
182
Not enough data
8.7
183
Agentic AI - Survey
Not enough data
8.7
60
Not enough data
8.6
60
Not enough data
8.6
60
Monitoring & Listening
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Content Generation - AI Content Creation Platforms
Not enough data
8.4
48
Not enough data
8.5
47
Not enough data
8.5
48
Management - AI Content Creation Platforms
Not enough data
8.5
48
Not enough data
8.6
48
Not enough data
8.4
48
Consumer Intelligence
Not enough data
8.6
981
|
Verified
Not enough data
8.3
953
|
Verified
Not enough data
8.5
979
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
8.3
934
|
Verified
Not enough data
8.8
1028
|
Verified
Media Monitoring
Not enough data
8.8
1020
|
Verified
Not enough data
8.9
1033
Not enough data
8.6
958
|
Verified
In-House Management
Not enough data
8.0
576
Not enough data
8.2
920
|
Verified
Generative AI
Not enough data
8.1
758
Agentic AI - Online Reputation Management
Not enough data
7.8
210
Not enough data
7.8
208
Not enough data
8.0
212
Not enough data
7.9
211
Not enough data
7.9
212
Not enough data
7.9
211
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
7.7
35
Customer Interaction Automation - AI Customer Support Agents
Not enough data
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.0
35
Automation
Not enough data
8.1
35
Not enough data
8.0
35
Not enough data
8.1
35
Autonomy
Not enough data
7.9
35
Not enough data
8.0
35
Not enough data
8.2
35
Not enough data
8.3
35
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and SOCi are categorized as Social Media Suites, Social Media Management, Social Media Analytics, and Social Media Advertising
Unique Categories
Hootsuite is categorized as Social Media Listening Tools
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Real Estate
23.2%
Marketing and Advertising
6.8%
Health, Wellness and Fitness
6.8%
Retail
5.7%
Leisure, Travel & Tourism
4.9%
Other
52.6%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
I need step by step quidance
3 Comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 Comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 Comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
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