Compare Hootsuite and SOCi 
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (53.1% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
Contact Us
Hootsuite
Star Rating
(6,696)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSOCi
Star Rating
(4,013)4.5 out of 5
Market Segments
Small-Business (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in providing a comprehensive social media management experience, with users appreciating the convenience of managing multiple accounts in one place. The intuitive scheduling tool and built-in analytics are frequently highlighted as standout features that enhance daily usability.
- Users say that SOCi offers a user-friendly interface for quick marketing tasks, particularly for scheduling posts and updating Google hours. The calendar feature that displays scheduled posts across platforms is noted as a helpful tool for maintaining organization and visibility.
- Reviewers mention that Hootsuite's analytics capabilities are particularly robust, allowing users to easily access both legacy and current data for reporting purposes. This feature is often cited as a key advantage for stakeholders who rely on data-driven insights.
- According to verified reviews, SOCi shines in its ease of use, with many users finding it straightforward to schedule and repeat posts. This simplicity is appreciated by those who prioritize efficiency in their social media marketing efforts.
- G2 reviewers highlight that while Hootsuite has a higher overall satisfaction score, SOCi's users report slightly better experiences with customer support and product direction, indicating that SOCi may be more responsive to user needs and feedback.
- Users report that Hootsuite's content calendar is a strong feature, allowing for seamless scheduling and management of social media content. However, some users of SOCi appreciate its ability to link posts easily, which can streamline their marketing processes.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
SOCi
Genius Local Search Agent
Contact Us
The agent drives local SEO and AI search visibility by analyzing customer search trends, optimizing listings, and publishing Google Posts.
- Listings Management
- AI Listings Optimization
- Google Search Rankings
Free Trial
Hootsuite
Free Trial is available
SOCi
No trial information availableRatings
Meets Requirements
8.4
6,034
8.9
3,267
Ease of Use
8.6
6,110
8.7
3,453
Ease of Setup
8.6
3,897
8.8
2,177
Ease of Admin
8.6
2,550
8.9
1,393
Quality of Support
8.2
4,523
8.8
2,696
Has the product been a good partner in doing business?
8.6
2,322
9.0
1,381
Product Direction (% positive)
8.0
5,948
8.8
3,267
Features by Category
Social Analytics
7.5
2146
7.8(won by 0.3)
767
7.9
2352
8.2(won by 0.3)
809
8.6(tied score)
2481
8.6(tied score)
829
7.4
1812
7.9(won by 0.5)
727
7.4(won by default)
2037
Feature Not Available
7.6
1486
7.9(won by 0.3)
729
7.5
1447
8.2(won by 0.7)
729
Reports & Dashboards
8.1
2387
8.2(won by 0.1)
787
8.3(tied score)
2361
8.3(tied score)
787
8.4
2325
8.5(won by 0.1)
788
7.1(won by default)
1388
Feature Not Available
Agentic AI - Social Media Analytics
6.7
146
7.8(won by 1.1)
199
6.6
145
7.8(won by 1.2)
197
6.7
145
7.8(won by 1.1)
194
6.6
146
7.7(won by 1.1)
196
6.7
146
7.8(won by 1.1)
195
Business Tools
Not enough data
8.1
158
Not enough data
Feature Not Available
Not enough data
7.6
148
Not enough data
7.9
162
Not enough data
8.0
161
Customer Tools
Not enough data
8.5
171
Not enough data
8.3
162
Not enough data
8.0
161
Not enough data
8.1
158
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
7.5
50
Not enough data
7.4
50
Not enough data
7.6
49
Not enough data
7.5
48
Not enough data
7.7
47
Listing Management
Not enough data
8.2
634
Not enough data
8.3
624
Not enough data
8.1
619
Not enough data
8.4
642
Performance
Not enough data
8.5
658
Not enough data
8.5
668
Local Search Optimization
Not enough data
8.2
410
Not enough data
8.4
425
Not enough data
8.5
436
Not enough data
8.6
424
Not enough data
8.7
437
Not enough data
8.5
441
Content & Collaboration
9.0
2751
8.9
1576
8.0
2571
8.5
1540
8.0
2516
8.3
1404
7.8
2397
8.3
1423
8.2
2527
8.6
1470
8.1
2521
8.4
1472
Social Management
8.1
4482
8.6
1731
8.9
4970
9.0
1800
8.2
4478
8.3
1627
8.4
4800
8.6
1719
7.1
3469
8.1
1529
8.0
2528
8.4
1518
7.9
2147
Feature Not Available
Agentic AI - Social Media Management
6.8
278
7.9
376
7.1
277
7.9
374
7.1
277
8.1
374
7.1
275
8.0
373
7.1
271
8.0
374
7.0
271
7.9
374
7.1
267
8.0
374
Platform Interoperability
7.7
562
Feature Not Available
Agentic AI - Social Media Advertising
7.4
58
8.1
227
7.2
57
8.1
230
7.4
58
8.2
230
7.3
59
8.1
230
7.6
58
8.1
229
7.7
59
8.2
231
Social Functionality
8.4
666
8.8
1250
Campaign Management
8.4
671
8.7
1193
8.1
664
8.5
697
8.1
656
8.5
1190
7.9
663
8.3
1145
8.1
660
8.5
1149
8.4
653
Feature Not Available
8.2
647
8.5
1101
7.8
633
Feature Not Available
7.7
635
8.3
1076
8.1
628
8.5
1123
8.0
621
8.4
1081
7.5
621
8.1
1056
7.7
615
8.3
1059
Targeting
8.1
627
8.4
1163
7.8
616
Feature Not Available
7.9
614
8.3
1090
7.8
608
8.3
1104
Platform
7.7
598
8.3
1081
8.2
615
8.4
1114
8.5
611
8.7
1157
8.6
607
8.8
1176
8.3
600
8.6
1088
8.2
597
8.6
1137
8.3
599
8.7
1123
8.0
587
Feature Not Available
8.1
591
8.4
685
Responses
Not enough data
8.1
38
Not enough data
8.3
44
Not enough data
8.1
35
Automation - AI Agents
Not enough data
8.0
33
Not enough data
8.4
39
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
46
Platform
Not enough data
8.3
35
Not enough data
8.2
36
Not enough data
8.2
33
Autonomy - AI Agents
Not enough data
8.2
32
Not enough data
8.4
35
Not enough data
8.6
35
Not enough data
8.2
34
Generative AI
Not enough data
8.4
45
Not enough data
8.6
34
Responses
Not enough data
8.2
89
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.6
83
Not enough data
Feature Not Available
Platform
Not enough data
8.0
77
Not enough data
8.3
81
Not enough data
8.3
82
Not enough data
8.4
81
Not enough data
Feature Not Available
Not enough data
8.3
75
Not enough data
8.3
86
Generative AI
Not enough data
8.4
66
Not enough data
8.2
66
Survey Management
Not enough data
8.6
185
Not enough data
8.6
186
Not enough data
8.7
185
Not enough data
8.6
183
Survey Customization
Not enough data
8.6
179
Not enough data
8.8
179
Not enough data
8.7
140
Not enough data
Feature Not Available
Survey Insights
Not enough data
8.9
181
Not enough data
8.6
179
Not enough data
8.7
181
Not enough data
8.7
182
Agentic AI - Survey
Not enough data
8.7
60
Not enough data
8.6
60
Not enough data
8.7
62
Monitoring & Listening
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Content Generation - AI Content Creation Platforms
Not enough data
8.5
54
Not enough data
8.6
52
Not enough data
8.8
60
Management - AI Content Creation Platforms
Not enough data
8.6
53
Not enough data
8.7
50
Not enough data
8.4
49
Consumer Intelligence
Not enough data
8.6
995
|
Verified
Not enough data
8.3
954
|
Verified
Not enough data
8.5
979
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
8.3
937
|
Verified
Not enough data
8.9
1046
|
Verified
Media Monitoring
Not enough data
8.9
1031
|
Verified
Not enough data
8.9
1051
Not enough data
8.6
962
|
Verified
In-House Management
Not enough data
8.0
577
Not enough data
8.2
919
|
Verified
Generative AI
Not enough data
8.1
760
Agentic AI - Online Reputation Management
Not enough data
7.8
210
Not enough data
7.8
209
Not enough data
8.0
212
Not enough data
7.8
212
Not enough data
7.9
213
Not enough data
7.9
212
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
7.7
35
Customer Interaction Automation - AI Customer Support Agents
Not enough data
8.1
35
Not enough data
8.1
36
Not enough data
8.0
35
Not enough data
8.0
35
Automation
Not enough data
8.1
35
Not enough data
8.0
35
Not enough data
8.1
35
Autonomy
Not enough data
7.9
35
Not enough data
8.0
35
Not enough data
8.2
36
Not enough data
8.3
36
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and SOCi are categorized as Social Media Suites, Social Media Management, Social Media Analytics, and Social Media Advertising
Unique Categories
Hootsuite is categorized as Social Media Listening Tools
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Real Estate
22.8%
Health, Wellness and Fitness
6.8%
Marketing and Advertising
6.8%
Retail
5.6%
Leisure, Travel & Tourism
5.1%
Other
52.9%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
I need step by step quidance
3 Comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 Comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 Comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
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