Compare Hootsuite and Smartly 
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
% Fee of Media Spend
Hootsuite
Star Rating
(6,698)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users appreciating its ability to schedule posts across various platforms. One user highlighted, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," making it a strong choice for those juggling multiple clients.
- Users say that Smartly offers a seamless onboarding experience, with many praising its ease of use. A recent review noted, "Literally love everything about Smartly - the features, the ease of use, the customer support, the onboarding process," indicating that it may be particularly appealing for teams looking for a quick start.
- Reviewers mention that Hootsuite provides robust customer support, with users expressing satisfaction with their interactions. One user stated, "The customer support is also great," which can be crucial for businesses that require timely assistance.
- According to verified reviews, Smartly shines in its creative capabilities, particularly for bulk uploads and bid adjustments. Users noted the "power of saving time when uploading tens of creatives to Facebook," showcasing its efficiency for high-volume campaigns.
- G2 reviewers highlight that Hootsuite's reporting features are a significant advantage, with users appreciating the ability to customize performance reports. One user mentioned, "I appreciate the ability to customize different performance reports," which can help businesses track their social media effectiveness more closely.
- Users report that while Smartly has a strong focus on mid-market businesses, Hootsuite is favored by small businesses, with 59.4% of its reviews coming from this segment. This suggests that Hootsuite may be better suited for smaller teams or businesses looking for a more tailored approach to social media management.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Smartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Hootsuite
Free Trial is available
Smartly
No trial information availableRatings
Meets Requirements
8.4
6,034
8.5
385
Ease of Use
8.6
6,110
8.3
387
Ease of Setup
8.6
3,897
8.3
178
Ease of Admin
8.6
2,550
8.3
178
Quality of Support
8.2
4,523
9.3
380
Has the product been a good partner in doing business?
8.6
2,322
8.9
176
Product Direction (% positive)
8.0
5,948
8.6
381
Features by Category
Social Analytics
7.5(won by default)
2146
Not enough data
7.9(won by default)
2352
Not enough data
8.6(won by default)
2481
Not enough data
7.4(won by default)
1812
Not enough data
7.4(won by default)
2037
Not enough data
7.6(won by default)
1486
Not enough data
7.5(won by default)
1447
Not enough data
Reports & Dashboards
8.1(won by default)
2387
Not enough data
8.3(won by default)
2361
Not enough data
8.4(won by default)
2325
Not enough data
7.1(won by default)
1388
Not enough data
Agentic AI - Social Media Analytics
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Not enough data
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Content & Collaboration
9.0
2752
Not enough data
8.0
2571
Not enough data
8.0
2516
Not enough data
7.8
2397
Not enough data
8.2
2527
Not enough data
8.1
2521
Not enough data
Social Management
8.1
4481
Not enough data
8.9
4970
Not enough data
8.2
4477
Not enough data
8.4
4800
Not enough data
7.1
3468
Not enough data
8.0
2527
Not enough data
7.9
2147
Not enough data
Agentic AI - Social Media Management
6.8
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
7.0
271
Not enough data
7.1
267
Not enough data
Platform Interoperability
Not enough data
8.8
20
Video Functionality
Not enough data
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
670
8.2
320
8.1
664
8.5
317
8.1
656
Feature Not Available
7.9
663
7.8
284
8.1
660
7.7
238
8.4
653
8.2
204
8.2
647
8.0
161
7.8
633
8.1
211
7.7
635
8.2
273
8.1
628
8.5
296
8.0
621
8.3
193
7.5
621
7.9
141
7.7
615
8.2
151
Targeting
8.1
627
8.8
312
7.8
616
8.9
293
7.9
614
8.9
288
7.8
608
Feature Not Available
Platform
7.7
598
8.3
221
8.2
615
8.4
273
8.5
611
8.3
291
8.6
607
8.3
311
8.3
600
8.5
261
8.2
597
8.3
279
8.3
599
8.4
258
8.0
587
8.6
223
8.1
591
8.2
274
Platform Interoperability
7.7
562
8.2
27
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
666
8.7
286
Campaign Management
8.4
670
8.2
320
8.1
664
8.5
317
8.1
656
Feature Not Available
7.9
663
7.8
284
8.1
660
7.7
238
8.4
653
8.2
204
8.2
647
8.0
161
7.8
633
8.1
211
7.7
635
8.2
273
8.1
628
8.5
296
8.0
621
8.3
193
7.5
621
7.9
141
7.7
615
8.2
151
Targeting
8.1
627
8.8
312
7.8
616
8.9
293
7.9
614
8.9
288
7.8
608
Feature Not Available
Platform
7.7
598
8.3
221
8.2
615
8.4
273
8.5
611
8.3
291
8.6
607
8.3
311
8.3
600
8.5
261
8.2
597
8.3
279
8.3
599
8.4
258
8.0
587
8.6
223
8.1
591
8.2
274
Monitoring & Listening
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Smartly are categorized as Social Media Advertising
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Smartly is categorized as Creative Management Platforms and Video Advertising
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
what is the best use-case of smartly you have seen in the industry?
1 Comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
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