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Compare Hootsuite and Serpstat 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (80.3% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial
Hootsuite
Star Rating
(6,659)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSerpstat
Star Rating
(463)4.6 out of 5
Market Segments
Small-Business (80.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansHootsuite vs Serpstat
When assessing the two solutions, reviewers found Serpstat easier to use, set up, and administer. Reviewers also preferred doing business with Serpstat overall.
- Reviewers felt that Serpstat meets the needs of their business better than Hootsuite.
- When comparing quality of ongoing product support, reviewers felt that Serpstat is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Serpstat over Hootsuite.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Serpstat
Free Trial
Free Trial
Trying out Serpstat with a free trial is an excellent way to experience it.
- Seats: 1
Free Trial
Hootsuite
Free Trial is available
Serpstat
Free Trial is available
Ratings
Meets Requirements
8.4
6,010
9.1
414
Ease of Use
8.6
6,087
8.8
417
Ease of Setup
8.7
3,876
9.0
198
Ease of Admin
8.6
2,544
9.0
193
Quality of Support
8.2
4,501
9.4
377
Has the product been a good partner in doing business?
8.6
2,316
9.5
185
Product Direction (% positive)
8.0
5,927
9.1
401
Features by Category
Social Analytics
7.5(won by default)
2147
Not enough data
7.9(won by default)
2354
Not enough data
8.6(won by default)
2480
Not enough data
7.4(won by default)
1814
Not enough data
7.4(won by default)
2038
Not enough data
7.6(won by default)
1488
Not enough data
7.5(won by default)
1449
Not enough data
Reports & Dashboards
8.1(won by default)
2388
Not enough data
8.3(won by default)
2363
Not enough data
8.4(won by default)
2326
Not enough data
7.1(won by default)
1389
Not enough data
Agentic AI - Social Media Analytics
6.8(won by default)
148
Not enough data
6.7(won by default)
147
Not enough data
6.7(won by default)
146
Not enough data
6.7(won by default)
148
Not enough data
6.7(won by default)
148
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
9.3
5
SEO Auditing & Monitoring
Not enough data
9.0
33
Not enough data
9.0
27
Not enough data
8.8
26
Not enough data
9.1
27
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
8.5
320
Not enough data
9.0
338
Not enough data
8.9
325
Not enough data
8.6
32
Not enough data
8.6
22
SEO Reporting
Not enough data
8.9
321
Not enough data
9.1
35
Not enough data
8.8
32
Not enough data
9.0
23
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Content & Collaboration
9.0
2743
Not enough data
8.0
2572
Not enough data
8.0
2512
Not enough data
7.8
2395
Not enough data
8.2
2528
Not enough data
8.1
2517
Not enough data
Social Management
8.1
4462
Not enough data
8.9
4945
Not enough data
8.2
4470
Not enough data
8.4
4782
Not enough data
7.1
3469
Not enough data
8.0
2528
Not enough data
7.9
2145
Not enough data
Agentic AI - Social Media Management
6.8
280
Not enough data
7.1
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
273
Not enough data
7.0
273
Not enough data
7.1
269
Not enough data
Platform Interoperability
7.7
564
Not enough data
Agentic AI - Social Media Advertising
7.5
60
Not enough data
7.3
59
Not enough data
7.4
60
Not enough data
7.4
61
Not enough data
7.6
60
Not enough data
7.8
61
Not enough data
Social Functionality
8.4
668
Not enough data
Campaign Management
8.4
672
Not enough data
8.1
666
Not enough data
8.1
658
Not enough data
7.9
665
Not enough data
8.1
662
Not enough data
8.4
655
Not enough data
8.2
648
Not enough data
7.8
634
Not enough data
7.7
636
Not enough data
8.1
629
Not enough data
8.0
622
Not enough data
7.5
622
Not enough data
7.7
616
Not enough data
Targeting
8.1
628
Not enough data
7.8
617
Not enough data
7.9
616
Not enough data
7.8
610
Not enough data
Platform
7.7
599
Not enough data
8.3
616
Not enough data
8.6
613
Not enough data
8.6
609
Not enough data
8.3
602
Not enough data
8.2
599
Not enough data
8.3
601
Not enough data
8.0
589
Not enough data
8.2
593
Not enough data
Data collection
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
10.0
6
Segment Trending
Not enough data
10.0
7
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
10.0
5
Analysis
Not enough data
10.0
6
Not enough data
9.8
7
Not enough data
9.7
6
Platform
Not enough data
10.0
7
Not enough data
9.2
6
Not enough data
9.3
5
Not enough data
10.0
6
Not enough data
9.3
5
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Monitoring & Listening
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Planning
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Social Media
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Serpstat share no categories
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, Social Media Analytics, and Social Media Advertising
Serpstat is categorized as Competitive Intelligence, Content Creation, Market Intelligence, Content Analytics, SEO Tools, Local SEO, and Paid Search Intelligence
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Serpstat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
26.8%
Internet
13.9%
Information Technology and Services
6.6%
Computer Software
6.2%
Consumer Goods
2.7%
Other
43.8%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
What is Serpstat used for?
3 Comments
SS
helps us analyze our competitor ads and perform long-tail keyword research,Read more
Will you have any sales in future?
1 Comment
Official Response from Serpstat
Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.comRead more
Serpstat has no more discussions with answers
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