2026 Best Software Awards are here!See the list
Compare Hootsuite and Semrush 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
$139.94 Per Month
Hootsuite
Star Rating
(6,693)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSemrush
Star Rating
(3,288)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in social media management, with users appreciating its ability to schedule multiple posts across various accounts and platforms. This feature is particularly beneficial for those managing multiple clients, allowing for better organization and planning.
- Users say that Semrush shines in SEO capabilities, providing powerful tools for keyword research and competitor analysis. Reviewers highlight its all-in-one platform as a significant advantage, making it easier to optimize websites and improve search rankings.
- According to verified reviews, Hootsuite's customer support is frequently praised, with users noting positive experiences and helpful representatives. This level of support can be crucial for businesses that rely on timely assistance for their social media strategies.
- Reviewers mention that Semrush offers detailed reporting and market research capabilities, which are essential for businesses looking to scale. Users appreciate the clarity of the reports, which help in planning and optimizing marketing strategies effectively.
- G2 reviewers highlight that Hootsuite's user interface is intuitive, making it easy to set up and navigate. This ease of use is a significant factor for users who may not be as tech-savvy, allowing them to focus on content rather than getting bogged down by complex software.
- Users report that while both platforms have their strengths, Semrush tends to have a slight edge in analytics features, particularly in areas like competitor analysis and social analytics. This can be a deciding factor for users who prioritize in-depth insights over social media management functionalities.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Hootsuite
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.4
6,032
8.8
2,606
Ease of Use
8.6
6,108
8.3
2,633
Ease of Setup
8.7
3,895
8.6
1,833
Ease of Admin
8.6
2,548
8.6
1,337
Quality of Support
8.2
4,521
8.5
2,286
Has the product been a good partner in doing business?
8.6
2,320
8.7
1,316
Product Direction (% positive)
8.0
5,946
8.8
2,516
Features by Category
Metrics
Not enough data
8.4
444
Not enough data
8.2
435
Not enough data
7.9
417
Not enough data
7.7
389
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
374
Not enough data
7.5
385
Not enough data
7.2
370
Reporting
Not enough data
8.0
427
Not enough data
8.2
419
Not enough data
7.8
402
Not enough data
7.7
400
Not enough data
7.9
395
Not enough data
7.6
375
Not enough data
8.0
410
Other
Not enough data
7.7
388
Not enough data
8.1
401
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
358
Not enough data
7.0
336
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Administration
Not enough data
7.7
369
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Social Analytics
7.5
2146
8.8(won by 1.3)
295
7.9
2352
8.5(won by 0.6)
274
8.6
2481
8.7(won by 0.1)
281
7.4
1812
8.2(won by 0.8)
248
7.4(won by default)
2037
Feature Not Available
7.6
1486
8.1(won by 0.5)
217
7.5
1447
8.0(won by 0.5)
213
Reports & Dashboards
8.1
2388
8.4(won by 0.3)
277
8.3
2362
8.8(won by 0.5)
286
8.4
2326
8.7(won by 0.3)
271
7.1
1388
7.9(won by 0.8)
210
Agentic AI - Social Media Analytics
6.7
146
7.3(won by 0.6)
22
6.6
145
7.2(won by 0.6)
22
6.7
145
7.7(won by 1.0)
22
6.6
146
8.0(won by 1.4)
22
6.7
146
7.9(won by 1.2)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
245
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
255
|
Verified
Performance
Not enough data
8.3
263
|
Verified
Not enough data
8.8
270
|
Verified
Local Search Optimization
Not enough data
8.9
604
|
Verified
Not enough data
8.4
552
|
Verified
Not enough data
8.4
526
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
585
|
Verified
Platform Basics
Not enough data
8.5
580
Not enough data
8.6
582
Agentic AI - Competitive Intelligence
Not enough data
7.0
75
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
548
Not enough data
8.3
555
Platform Basics
Not enough data
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Marketing Campaign Performance
Not enough data
8.5
82
Not enough data
8.7
83
Agentic AI - Marketing Calendar
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Other Features
Not enough data
8.3
108
Not enough data
8.8
94
SEO Auditing & Monitoring
Not enough data
8.7
1033
Not enough data
9.1
967
Not enough data
8.8
872
Not enough data
8.9
913
Agentic AI - SEO Tools
Not enough data
6.6
182
Not enough data
6.7
183
Not enough data
6.7
185
Not enough data
6.7
181
Not enough data
6.5
181
Not enough data
6.6
175
Not enough data
6.8
179
SEO Content & Rankings
Not enough data
8.2
1524
Not enough data
9.1
1699
Not enough data
8.8
1582
Not enough data
8.2
937
Not enough data
8.5
894
SEO Reporting
Not enough data
8.9
1657
Not enough data
8.6
1025
Not enough data
8.3
984
Not enough data
7.8
847
Generative AI
Not enough data
6.8
413
Not enough data
6.8
402
Content & Collaboration
9.0
2750
8.8
194
8.0
2571
Feature Not Available
8.0
2515
Feature Not Available
7.8
2397
8.1
182
8.2
2527
Feature Not Available
8.1
2521
8.2
167
Social Management
8.1
4482
8.7
237
8.9
4967
8.8
231
8.2
4479
Feature Not Available
8.4
4798
8.5
229
7.1
3471
7.9
203
8.0
2530
8.0
179
7.9
2149
7.8
149
Agentic AI - Social Media Management
6.8
278
7.8
15
7.1
277
8.0
15
7.1
277
7.7
15
7.1
275
7.6
15
7.1
271
7.8
15
7.0
271
7.7
15
7.1
267
7.9
15
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
7.7
562
8.4
80
Agentic AI - Social Media Advertising
7.4
58
7.3
5
7.2
57
7.7
5
7.4
58
6.7
5
7.3
59
6.0
5
7.6
58
6.3
5
7.7
59
6.3
5
Social Functionality
8.4
667
8.8
98
Campaign Management
8.4
671
9.0
97
8.1
665
8.7
95
8.1
657
8.6
95
7.9
664
8.6
88
8.1
661
8.6
89
8.4
654
8.5
91
8.2
647
8.5
87
7.8
633
8.4
89
7.7
635
8.3
88
8.1
628
8.5
92
8.0
621
8.4
90
7.5
621
8.0
86
7.7
615
8.3
88
Targeting
8.1
627
8.6
91
7.8
616
8.5
86
7.9
614
8.5
85
7.8
608
8.6
85
Platform
7.7
598
8.4
88
8.2
615
8.7
96
8.5
611
8.9
94
8.6
607
8.9
95
8.3
600
8.7
92
8.2
597
8.6
90
8.3
599
8.4
84
8.0
587
8.5
86
8.1
591
8.5
89
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
198
Not enough data
8.1
225
|
Verified
Not enough data
8.1
215
|
Verified
Not enough data
7.5
197
|
Verified
Not enough data
8.1
215
Segment Trending
Not enough data
8.6
248
|
Verified
Not enough data
8.1
234
|
Verified
Not enough data
8.3
241
|
Verified
Not enough data
7.3
202
Analysis
Not enough data
8.3
234
Not enough data
8.6
256
|
Verified
Not enough data
8.3
216
|
Verified
Platform
Not enough data
8.7
264
|
Verified
Not enough data
8.4
242
|
Verified
Not enough data
7.7
215
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.2
208
Agentic AI - Market Intelligence
Not enough data
7.2
34
Not enough data
6.8
33
Platform Basics
Not enough data
8.5
143
Not enough data
7.7
127
Not enough data
8.4
147
Platform Data
Not enough data
8.2
133
Not enough data
8.3
138
Not enough data
8.6
150
Not enough data
8.3
133
Agentic AI - Operational Risk Management
Not enough data
6.9
18
Monitoring & Listening
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Planning
Not enough data
7.7
236
Publishing
Not enough data
7.7
238
Social Media
Not enough data
7.6
239
Planning
Not enough data
7.9
363
Generative AI
Not enough data
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Agentic AI - Content Creation
Not enough data
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
AI Visibility & Tracking
Not enough data
7.8
72
Not enough data
7.8
82
Sentiment & Brand Analysis
Not enough data
7.8
68
Not enough data
6.3
58
Competitive Benchmarking
Not enough data
7.3
61
Not enough data
7.6
68
AI Content Optimization
Not enough data
7.6
63
Not enough data
7.7
65
Reporting & Alerts
Not enough data
6.8
59
Not enough data
7.6
69
Tools
Not enough data
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
719
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Marketing Operations
Not enough data
7.7
392
|
Verified
Not enough data
8.4
416
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
396
|
Verified
Not enough data
8.6
434
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
59
Not enough data
7.5
59
Not enough data
7.1
59
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Semrush are categorized as Social Media Suites, Social Media Management, Social Media Analytics, and Social Media Advertising
Unique Categories
Hootsuite is categorized as Social Media Listening Tools
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, and Media Monitoring
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
29.5%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.1%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
