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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (65.1% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
$139.94 Per Month
Hootsuite
Star Rating
(6,635)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSemrush
Star Rating
(3,020)4.5 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for seamless scheduling and planning of social media posts. In contrast, Semrush's Content Calendar scores slightly lower at 8.8, indicating that while it is effective, it may not offer the same level of user satisfaction.
- Reviewers mention that Semrush outperforms Hootsuite in Competitor Analysis, with a score of 8.8 compared to Hootsuite's 7.5. Users appreciate Semrush's in-depth insights into competitor strategies, which help in crafting more effective marketing campaigns.
- G2 users highlight that Hootsuite's Social Publishing feature is robust, scoring 8.9, making it easy to manage multiple social accounts. However, Semrush's score of 8.8 indicates it also provides solid publishing capabilities, though some users feel Hootsuite has a slight edge in usability.
- Users on G2 report that Semrush's Quality of Support is superior, with a score of 8.6 compared to Hootsuite's 8.2. Many reviewers appreciate the responsiveness and helpfulness of Semrush's support team, which can be crucial for businesses needing timely assistance.
- Reviewers mention that Hootsuite's Post Performance tracking is highly rated at 8.6, allowing users to analyze engagement effectively. Semrush's score of 8.7 shows it also provides valuable insights, but some users feel Hootsuite's interface is more intuitive for tracking post success.
- Users say that Semrush shines in Report Customizability, scoring 8.7, which allows for tailored reporting that meets specific business needs. Hootsuite's score of 8.3 indicates it offers customization, but users report that Semrush provides more flexibility and options for detailed analytics.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Hootsuite
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.4
5,989
8.8
2,441
Ease of Use
8.6
6,066
8.3
2,465
Ease of Setup
8.7
3,859
8.6
1,673
Ease of Admin
8.6
2,537
8.6
1,259
Quality of Support
8.2
4,485
8.6
2,141
Has the product been a good partner in doing business?
8.6
2,310
8.7
1,239
Product Direction (% positive)
8.0
5,906
8.9
2,351
Features by Category
Metrics
Not enough data
8.4
430
Not enough data
8.3
425
Not enough data
7.9
408
Not enough data
7.7
382
Not enough data
7.4
371
Not enough data
7.6
365
Not enough data
7.4
368
Not enough data
7.5
378
Not enough data
7.1
363
Reporting
Not enough data
8.0
419
Not enough data
8.2
409
Not enough data
7.8
394
Not enough data
7.7
394
Not enough data
7.8
389
Not enough data
7.6
369
Not enough data
8.0
403
Other
Not enough data
7.7
381
Not enough data
8.1
394
Not enough data
7.7
383
Not enough data
8.0
385
Not enough data
7.4
350
Not enough data
7.0
330
Not enough data
7.6
348
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
358
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Social Analytics
7.5
2144
8.9(won by 1.4)
290
7.9
2351
8.5(won by 0.6)
271
8.6
2477
8.7(won by 0.1)
277
7.4
1811
8.2(won by 0.8)
244
7.4(won by default)
2035
Feature Not Available
7.6
1485
8.1(won by 0.5)
214
7.5
1446
8.1(won by 0.6)
210
Reports & Dashboards
8.1
2384
8.4(won by 0.3)
274
8.3
2360
8.8(won by 0.5)
282
8.4
2321
8.8(won by 0.4)
268
7.1
1386
7.9(won by 0.8)
207
Agentic AI - Social Media Analytics
6.7
145
7.4(won by 0.7)
21
6.6
144
7.3(won by 0.7)
21
6.6
143
7.9(won by 1.3)
21
6.6
145
8.2(won by 1.6)
21
6.7
145
8.0(won by 1.3)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
240
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
250
|
Verified
Performance
Not enough data
8.3
258
|
Verified
Not enough data
8.7
263
|
Verified
Local Search Optimization
Not enough data
8.9
584
|
Verified
Not enough data
8.4
542
|
Verified
Not enough data
8.4
514
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
511
|
Verified
Not enough data
8.8
572
|
Verified
Platform Basics
Not enough data
8.5
555
Not enough data
8.6
566
Agentic AI - Competitive Intelligence
Not enough data
7.1
70
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
522
Platform Content
Not enough data
7.3
462
Platform Reporting
Not enough data
8.0
537
Not enough data
8.3
543
Platform Basics
Not enough data
8.5
104
Not enough data
8.2
101
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
93
Not enough data
8.4
104
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
97
Not enough data
8.7
107
Marketing Campaign Performance
Not enough data
8.5
80
Not enough data
8.7
81
Agentic AI - Marketing Calendar
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Other Features
Not enough data
8.4
105
Not enough data
8.9
91
SEO Auditing & Monitoring
Not enough data
8.7
1009
Not enough data
9.0
882
Not enough data
8.8
845
Not enough data
8.8
858
Agentic AI - SEO Tools
Not enough data
6.5
173
Not enough data
6.7
173
Not enough data
6.7
173
Not enough data
6.7
171
Not enough data
6.5
171
Not enough data
6.6
167
Not enough data
6.8
169
SEO Content & Rankings
Not enough data
8.2
1482
Not enough data
9.1
1597
Not enough data
8.8
1511
Not enough data
8.2
915
Not enough data
8.4
834
SEO Reporting
Not enough data
8.9
1571
Not enough data
8.6
1000
Not enough data
8.2
960
Not enough data
7.8
831
Generative AI
Not enough data
6.7
395
Not enough data
6.7
391
Content & Collaboration
9.0
2737
8.8
192
8.0
2569
Feature Not Available
8.0
2509
Feature Not Available
7.8
2392
8.1
180
8.2
2524
Feature Not Available
8.1
2512
8.2
162
Social Management
8.1
4453
8.7
235
8.9
4929
8.8
227
8.2
4467
Feature Not Available
8.4
4774
8.5
226
7.1
3466
7.9
202
8.0
2525
8.1
177
7.9
2141
7.8
148
Agentic AI - Social Media Management
6.8
277
8.0
14
7.0
275
8.2
14
7.1
274
7.9
14
7.1
274
7.7
14
7.1
270
8.0
14
6.9
270
7.9
14
7.1
266
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Reporting
Not enough data
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
131
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Platform Interoperability
7.7
563
8.4
77
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
8.8
95
Campaign Management
8.4
671
9.0
93
8.1
665
8.7
92
8.1
657
8.7
92
7.9
664
8.6
85
8.1
661
8.6
86
8.4
654
8.5
87
8.2
647
8.5
84
7.8
633
8.4
86
7.7
635
8.3
85
8.1
628
8.6
89
8.0
621
8.5
85
7.5
621
8.0
83
7.7
615
8.3
85
Targeting
8.1
627
8.6
87
7.8
616
8.5
83
7.9
615
8.4
82
7.8
609
8.7
82
Platform
7.7
598
8.5
85
8.3
615
8.7
92
8.5
612
8.9
91
8.6
608
8.9
92
8.3
601
8.7
88
8.2
598
8.6
87
8.3
600
8.4
81
8.0
588
8.6
84
8.1
592
8.5
86
Grammar Tools
Not enough data
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Writing Support
Not enough data
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Software Availability
Not enough data
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
194
Not enough data
8.1
221
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
7.5
193
|
Verified
Not enough data
8.1
211
Segment Trending
Not enough data
8.6
242
|
Verified
Not enough data
8.1
230
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
7.3
198
Analysis
Not enough data
8.3
230
Not enough data
8.6
251
|
Verified
Not enough data
8.3
212
|
Verified
Platform
Not enough data
8.7
256
|
Verified
Not enough data
8.4
235
|
Verified
Not enough data
7.7
210
|
Verified
Not enough data
8.3
232
|
Verified
Not enough data
8.1
207
|
Verified
Not enough data
8.2
204
Agentic AI - Market Intelligence
Not enough data
7.0
31
Not enough data
6.9
31
Platform Basics
Not enough data
8.6
138
Not enough data
7.7
123
Not enough data
8.4
142
Platform Data
Not enough data
8.2
129
Not enough data
8.4
134
Not enough data
8.6
145
Not enough data
8.3
130
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Monitoring & Listening
8.1
1909
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Planning
Not enough data
7.7
229
Publishing
Not enough data
7.7
231
Social Media
Not enough data
7.6
231
Planning
Not enough data
7.9
355
Generative AI
Not enough data
7.5
140
Not enough data
7.2
137
Not enough data
7.2
137
Not enough data
6.7
135
Not enough data
6.5
131
Agentic AI - Content Creation
Not enough data
7.2
45
Not enough data
7.1
45
Not enough data
7.3
45
Not enough data
7.2
45
Not enough data
7.2
46
Not enough data
7.4
45
Not enough data
7.3
45
AI Visibility & Tracking
Not enough data
7.8
63
Not enough data
7.8
68
Sentiment & Brand Analysis
Not enough data
7.7
60
Not enough data
6.4
53
Competitive Benchmarking
Not enough data
7.2
55
Not enough data
7.6
60
AI Content Optimization
Not enough data
7.6
57
Not enough data
7.6
57
Reporting & Alerts
Not enough data
6.7
53
Not enough data
7.5
60
Tools
Not enough data
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
578
Not enough data
7.8
575
Not enough data
8.9
709
Agentic AI - Content Analytics
Not enough data
7.5
56
Not enough data
7.7
56
Not enough data
7.7
57
Not enough data
7.8
57
Not enough data
7.7
57
Marketing Operations
Not enough data
7.7
384
|
Verified
Not enough data
8.4
405
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.2
388
|
Verified
Not enough data
8.6
425
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
397
|
Verified
Not enough data
7.9
350
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Semrush are categorized as Social Media Suites, Social Media Management, Social Media Analytics, and Social Media Advertising
Unique Categories
Hootsuite is categorized as Social Media Listening Tools
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, and Media Monitoring
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Internet
3.8%
Retail
3.8%
Other
45.9%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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