Compare Hootsuite and Semrush 
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (64.9% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
$139.94 Per Month
Hootsuite
Star Rating
(6,709)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSemrush
Star Rating
(3,337)4.5 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in providing a comprehensive social media management experience, with users appreciating the convenience of managing multiple accounts in one place. The intuitive scheduling tool and built-in analytics are frequently highlighted as standout features that enhance daily usability.
- Users say that Semrush offers a robust suite of SEO tools, making it a strong contender for those focused on search engine optimization. Reviewers commend its user-friendly interface and the effectiveness of features like backlink audits, which are noted as a significant strength of the platform.
- According to verified reviews, Hootsuite's implementation process is praised for its speed and ease, with many users noting that the onboarding experience is straightforward. This allows teams to quickly start managing their social media presence without extensive training.
- Reviewers mention that while Semrush has a solid range of features, some users feel that it may not fully meet their specific social media management needs compared to Hootsuite. This sentiment is reflected in feedback regarding the depth of social media analytics, where Hootsuite is often seen as more comprehensive.
- G2 reviewers highlight that Hootsuite's analytics capabilities are particularly beneficial for reporting purposes, with users finding the insights into legacy and current data invaluable for stakeholder presentations. This feature is a key differentiator for teams that rely heavily on data-driven decision-making.
- Users report that while both platforms offer good support, Semrush receives slightly higher marks for quality of support. Reviewers appreciate the responsiveness and helpfulness of Semrush's customer service, which can be crucial for users needing assistance during critical campaigns.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Hootsuite
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.4
6,039
8.8
2,636
Ease of Use
8.6
6,115
8.3
2,664
Ease of Setup
8.6
3,902
8.6
1,864
Ease of Admin
8.6
2,549
8.6
1,349
Quality of Support
8.1
4,528
8.5
2,312
Has the product been a good partner in doing business?
8.6
2,321
8.7
1,328
Product Direction (% positive)
8.0
5,953
8.8
2,546
Features by Category
Metrics
Not enough data
8.4
443
Not enough data
8.2
434
Not enough data
7.9
417
Not enough data
7.7
389
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
373
Not enough data
7.5
384
Not enough data
7.2
370
Reporting
Not enough data
8.0
427
Not enough data
8.2
419
Not enough data
7.8
401
Not enough data
7.7
399
Not enough data
7.9
395
Not enough data
7.6
374
Not enough data
8.0
410
Other
Not enough data
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
358
Not enough data
7.0
336
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Administration
Not enough data
7.7
369
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Social Analytics
7.5
2147
8.8(won by 1.3)
295
7.9
2352
8.5(won by 0.6)
274
8.6
2482
8.7(won by 0.1)
281
7.4
1812
8.2(won by 0.8)
248
7.4(won by default)
2037
Feature Not Available
7.6
1486
8.1(won by 0.5)
217
7.5
1447
8.0(won by 0.5)
213
Reports & Dashboards
8.1
2387
8.4(won by 0.3)
277
8.3
2361
8.8(won by 0.5)
286
8.4
2325
8.7(won by 0.3)
271
7.1
1388
7.9(won by 0.8)
210
Agentic AI - Social Media Analytics
6.7
146
7.3(won by 0.6)
22
6.6
145
7.2(won by 0.6)
22
6.7
145
7.7(won by 1.0)
22
6.6
146
8.0(won by 1.4)
22
6.7
146
7.9(won by 1.2)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
246
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
255
|
Verified
Performance
Not enough data
8.3
264
|
Verified
Not enough data
8.8
271
|
Verified
Local Search Optimization
Not enough data
8.9
606
|
Verified
Not enough data
8.4
554
|
Verified
Not enough data
8.4
528
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
586
|
Verified
Platform Basics
Not enough data
8.5
580
Not enough data
8.6
582
Agentic AI - Competitive Intelligence
Not enough data
6.9
76
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
548
Not enough data
8.3
555
Platform Basics
Not enough data
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Marketing Campaign Performance
Not enough data
8.5
82
Not enough data
8.7
83
Agentic AI - Marketing Calendar
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Other Features
Not enough data
8.3
108
Not enough data
8.8
94
SEO Auditing & Monitoring
Not enough data
8.7
1034
Not enough data
9.1
987
Not enough data
8.8
873
Not enough data
8.9
921
Agentic AI - SEO Tools
Not enough data
6.6
181
Not enough data
6.7
183
Not enough data
6.7
185
Not enough data
6.7
180
Not enough data
6.6
181
Not enough data
6.6
174
Not enough data
6.8
178
SEO Content & Rankings
Not enough data
8.2
1531
Not enough data
9.1
1714
Not enough data
8.8
1592
Not enough data
8.2
936
Not enough data
8.5
902
SEO Reporting
Not enough data
8.9
1669
Not enough data
8.6
1025
Not enough data
8.3
984
Not enough data
7.8
846
Generative AI
Not enough data
6.8
411
Not enough data
6.8
401
Content & Collaboration
9.0
2752
8.8
194
8.0
2570
Feature Not Available
8.0
2515
Feature Not Available
7.8
2396
8.1
182
8.2
2526
Feature Not Available
8.1
2520
8.2
167
Social Management
8.1
4486
8.7
237
8.9
4976
8.8
231
8.2
4476
Feature Not Available
8.4
4802
8.5
229
7.1
3467
7.9
203
8.0
2526
8.0
179
7.9
2146
7.8
149
Agentic AI - Social Media Management
6.7
277
7.8
15
7.0
276
8.0
15
7.1
276
7.7
15
7.1
274
7.6
15
7.1
270
7.8
15
6.9
270
7.7
15
7.1
266
7.9
15
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
7.7
562
8.4
80
Agentic AI - Social Media Advertising
7.4
58
7.3
5
7.2
57
7.7
5
7.4
58
6.7
5
7.3
59
6.0
5
7.6
58
6.3
5
7.7
59
6.3
5
Social Functionality
8.4
665
8.8
98
Campaign Management
8.4
669
9.0
97
8.1
663
8.7
95
8.1
655
8.6
95
7.9
662
8.6
88
8.1
660
8.6
89
8.4
652
8.5
91
8.2
646
8.5
87
7.8
632
8.4
89
7.7
634
8.3
88
8.1
627
8.5
92
8.0
620
8.4
90
7.5
620
8.0
86
7.7
614
8.3
88
Targeting
8.1
626
8.6
91
7.8
615
8.5
86
7.9
614
8.5
85
7.8
608
8.6
85
Platform
7.7
598
8.4
88
8.3
615
8.7
96
8.5
611
8.9
94
8.6
607
8.9
95
8.3
600
8.7
92
8.2
597
8.6
90
8.3
599
8.4
84
8.0
587
8.5
86
8.1
591
8.5
89
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
198
Not enough data
8.1
225
|
Verified
Not enough data
8.1
215
|
Verified
Not enough data
7.5
197
|
Verified
Not enough data
8.1
215
Segment Trending
Not enough data
8.6
248
|
Verified
Not enough data
8.1
234
|
Verified
Not enough data
8.3
241
|
Verified
Not enough data
7.3
202
Analysis
Not enough data
8.3
234
Not enough data
8.6
256
|
Verified
Not enough data
8.3
216
|
Verified
Platform
Not enough data
8.7
264
|
Verified
Not enough data
8.4
242
|
Verified
Not enough data
7.7
215
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.2
208
Agentic AI - Market Intelligence
Not enough data
7.2
34
Not enough data
6.8
33
Platform Basics
Not enough data
8.5
143
Not enough data
7.7
127
Not enough data
8.4
147
Platform Data
Not enough data
8.2
133
Not enough data
8.3
138
Not enough data
8.6
150
Not enough data
8.3
133
Agentic AI - Operational Risk Management
Not enough data
6.9
18
Monitoring & Listening
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Planning
Not enough data
7.7
236
Publishing
Not enough data
7.7
238
Social Media
Not enough data
7.6
239
Planning
Not enough data
7.9
363
Generative AI
Not enough data
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Agentic AI - Content Creation
Not enough data
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
AI Visibility & Tracking
Not enough data
7.9
76
Not enough data
8.0
89
Sentiment & Brand Analysis
Not enough data
7.9
70
Not enough data
6.3
58
Competitive Benchmarking
Not enough data
7.3
61
Not enough data
7.6
70
AI Content Optimization
Not enough data
7.7
65
Not enough data
7.8
69
Reporting & Alerts
Not enough data
6.8
60
Not enough data
7.7
72
Tools
Not enough data
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
719
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Marketing Operations
Not enough data
7.7
392
|
Verified
Not enough data
8.4
416
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
396
|
Verified
Not enough data
8.6
434
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
59
Not enough data
7.5
59
Not enough data
7.1
59
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Semrush are categorized as Social Media Suites, Social Media Management, Social Media Analytics, and Social Media Advertising
Unique Categories
Hootsuite is categorized as Social Media Listening Tools
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, and Media Monitoring
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
29.4%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.2%
Discussions
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
BH
You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article...Read more
What is Semrush used for?
4 Comments
KS
It is an all-in-one software that helps marketers get insights from the data and helps in doing keyword research, content marketing, and campaign management.Read more
Does SEMrush have a free plan?
3 Comments
BB
Yes they have a free plan where you can add 1 website.Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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