# Hootsuite vs Publer Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hootsuite excels in its ability to manage multiple social media accounts simultaneously, with users highlighting the convenience of scheduling posts across various platforms in one go. This feature is particularly beneficial for those managing multiple clients, as it allows for efficient planning of content for an entire week.
- **Users say** that Publer stands out for its user-friendly interface and seamless integration with tools like Canva, making content creation and publishing straightforward. Reviewers appreciate how this flexibility supports the management of multiple brands and social media accounts effectively.
- **Reviewers mention** that Hootsuite's calendar view is a significant advantage, enabling users to visualize their posting schedule and track competitor activities. This feature enhances strategic planning and helps users stay ahead in their social media efforts.
- **According to verified reviews** , Publer receives high praise for its social automation capabilities, which users find reliable and efficient. This aspect is particularly appealing for those looking to streamline their social media management processes.
- **G2 reviewers highlight** that while Hootsuite has a robust feature set, some users feel it may not always meet their specific workflow needs, occasionally leading to configuration challenges. However, many still find it easy to use and appreciate its beautiful interface.
- **Users report** that Publer's strong support and positive partnership experience contribute to its appeal, with many noting that the platform has been a reliable ally in their social media management journey, further enhancing user satisfaction.



| | Hootsuite | Publer | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 7,262 | 512 | 
| **Largest Market Segment** | Small-Business (59.5% of reviews) | Small-Business (95.6% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | $0.00 | 

---
## Top Pros & Cons

### Hootsuite

Pros:
- Post Scheduling (1066 reviews)
- Scheduling (1031 reviews)

Cons:
- Limited Features (320 reviews)
- Expensive (317 reviews)

### Publer

Pros:
- Post Scheduling (53 reviews)
- Ease of Use (45 reviews)

Cons:
- Lack of Analytics (15 reviews)
- Limited Features (13 reviews)

---
## Ratings Comparison
| Rating | Hootsuite | Publer | 
|---|---|---|
  | **Meets Requirements** | 8.5 (6351 reviews) | 9.2 (427 reviews) | 
  | **Ease of Use** | 8.6 (6432 reviews) | 9.5 (430 reviews) | 
  | **Ease of Setup** | 8.7 (4214 reviews) | 9.5 (307 reviews) | 
  | **Ease of Admin** | 8.6 (2560 reviews) | 9.5 (178 reviews) | 
  | **Quality of Support** | 8.2 (4774 reviews) | 9.4 (369 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (2332 reviews) | 9.6 (171 reviews) | 
  | **Product Direction (% positive)** | 8.0 (6213 reviews) | 9.7 (408 reviews) | 

---
## Pricing

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### Publer

#### Entry-Level Pricing

Plan: Free

Price: $0.00

Description: Perfect for personal use

Key Features:
- 5 Social Accounts (Facebook Pages & Groups, Twitter, LinkedIn Profiles & Companies)
- 10 Pending Scheduled Posts per Social Account
- 24 Saved Drafts

[Browse all 3 editions](https://www.g2.com/products/publer/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.5/10 | 2933 |
| **Publer** | N/A | N/A |

#### Social Analytics

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Competitor Analysis** | 7.5 (2167 reviews) | Not enough data | 
| **Follower Analysis** | 7.9 (2368 reviews) | Not enough data | 
| **Post Performance** | 8.6 (2552 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 7.4 (1817 reviews) | Not enough data | 
| **Attribution** | 7.4 (2049 reviews) | Not enough data | 
| **Hashtag Analytics** | 7.6 (1496 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.5 (1458 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Report Customizability** | 8.1 (2419 reviews) | Not enough data | 
| **Report Exporting** | 8.3 (2383 reviews) | Not enough data | 
| **Scalability** | 8.4 (2436 reviews) | Not enough data | 
| **White Label** | 7.1 (1393 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (150 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (163 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (148 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (153 reviews) | Not enough data | 
| **Decision Making** | 6.8 (152 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.8/10 | 5492 |
| **Publer** | 8.5/10 | 388 |

#### Content & Collaboration

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Content Calendar** | 9.0 (2827 reviews) | 9.5 (334 reviews) | 
| **Content Library** | 8.1 (2578 reviews) | 8.9 (303 reviews) | 
| **Shared Inbox** | 8.0 (2548 reviews) | Feature Not Available | 
| **Approval Workflows** | 7.8 (2420 reviews) | 8.9 (250 reviews) | 
| **Users and Permissions** | 8.2 (2539 reviews) | 9.0 (274 reviews) | 
| **Content Creation** | 8.1 (2561 reviews) | 9.0 (296 reviews) | 

#### Social Management

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Social Analytics** | 8.1 (4646 reviews) | 8.6 (310 reviews) | 
| **Social Publishing** | 8.9 (5222 reviews) | 9.7 (373 reviews) | 
| **Campaign Optimization** | 8.2 (4526 reviews) | Feature Not Available | 
| **Social Engagement** | 8.4 (4927 reviews) | Feature Not Available | 
| **Social Ads** | 7.1 (3486 reviews) | Feature Not Available | 
| **Campaign Planning** | 8.0 (2548 reviews) | Feature Not Available | 
| **Hashtag Capabilites** | 7.9 (2168 reviews) | 8.8 (181 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (288 reviews) | 7.6 (44 reviews) | 
| **Multi-step Planning** | 7.1 (281 reviews) | 8.0 (46 reviews) | 
| **Cross-system Integration** | 7.2 (319 reviews) | 8.7 (49 reviews) | 
| **Adaptive Learning** | 7.1 (282 reviews) | 7.8 (44 reviews) | 
| **Natural Language Interaction** | 7.1 (278 reviews) | 8.1 (44 reviews) | 
| **Proactive Assistance** | 7.0 (279 reviews) | 7.9 (43 reviews) | 
| **Decision Making** | 7.2 (272 reviews) | 7.7 (42 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 8.0/10 | 706 |
| **Publer** | N/A | N/A |

#### Platform Interoperability

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Close Ecosystem API** | 7.7 (565 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (61 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (61 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (62 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (61 reviews) | Not enough data | 
| **Decision Making** | 7.8 (62 reviews) | Not enough data | 

#### Social Functionality

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Social Functionality** | 8.4 (670 reviews) | Not enough data | 

#### Campaign Management

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (677 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (668 reviews) | Not enough data | 
| **Reach** | 8.1 (658 reviews) | Not enough data | 
| **Bulk Editing** | 7.9 (669 reviews) | Not enough data | 
| **Batch Uploading** | 8.1 (667 reviews) | Not enough data | 
| **Brand Safety** | 8.4 (654 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (649 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (634 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (636 reviews) | Not enough data | 
| **Creative Optimization** | 8.1 (630 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.0 (622 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (622 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (618 reviews) | Not enough data | 

#### Targeting

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Targeting** | 8.1 (629 reviews) | Not enough data | 
| **Retargeting** | 7.8 (617 reviews) | Not enough data | 
| **Geo-Targeting** | 7.9 (618 reviews) | Not enough data | 
| **Contextual Targeting** | 7.8 (612 reviews) | Not enough data | 

#### Platform

| Feature | Hootsuite | Publer | 
|---|---|---|
| **API / Integrations** | 7.8 (603 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (619 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (615 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (614 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (603 reviews) | Not enough data | 
| **Customization** | 8.2 (601 reviews) | Not enough data | 
| **Workflow Capability** | 8.3 (604 reviews) | Not enough data | 
| **Internationalization** | 8.0 (590 reviews) | Not enough data | 
| **Notifications** | 8.2 (595 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 2312 |
| **Publer** | N/A | N/A |

#### Monitoring & Listening

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Social Measurement** | 8.1 (1918 reviews) | Not enough data | 
| **Influencer Identification** | 7.2 (1510 reviews) | Not enough data | 
| **Brand Monitoring** | 8.2 (725 reviews) | Not enough data | 
| **Keyword Tracking** | 8.0 (686 reviews) | Not enough data | 
| **Trend Analysis** | 7.9 (680 reviews) | Not enough data | 
| **Competitor Analysis** | 7.7 (650 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (61 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (61 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (60 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (61 reviews) | Not enough data | 
| **Decision Making** | 7.4 (61 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1357 reviews) | Not enough data | 
| **Social Reporting** | 8.1 (1869 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.2 (733 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.8 (652 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Hootsuite (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)



---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite | Publer | 
|---|---|---|
| **Small-Business** | 59.5% | 95.6% | 
| **Mid-Market** | 28.7% | 3.8% | 
| **Enterprise** | 11.8% | 0.6% | 

### By Industry

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.2%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.6%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.5%
- **Retail:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.5%

#### Publer

- **Marketing and Advertising:** 25.4%
- **Information Technology and Services:** 6.2%
- **Entertainment:** 4.2%
- **Consulting:** 4.0%
- **Computer Software:** 3.4%
- **Online Media:** 3.0%
- **Health, Wellness and Fitness:** 3.0%
- **Retail:** 3.0%
- **Education Management:** 2.4%
- **Real Estate:** 2.2%
- **Other:** 43.3%

---
## Alternatives

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1099 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6427 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3955 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1209 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (409 reviews)

### Alternatives to Publer

- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (477 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1796 reviews)
- [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (352 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1099 reviews)
- [RADAAR](https://www.g2.com/products/radaar/reviews) — 4.7/5 stars (326 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2923 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6427 reviews)

---
## Top Discussions

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### Publer

- Title: [whatsapp and wordpress integration ?](https://www.g2.com/discussions/50653-whatsapp-and-wordpress-integration) — 5 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hello,

Scheduling Wordpress posts is coming this quarter:

You can subscribe for updates here: https://feedback.publer.io/199

Regarding Whatsapp, not..."
- Title: [Why do I have to reauthenticationned myself on every account each time ?](https://www.g2.com/discussions/51000-why-do-i-have-to-reauthenticationned-myself-on-every-account-each-time) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Clémence,

If it is for Facebook/Instagram, the following article should..."
- Title: [What is Publer used for?](https://www.g2.com/discussions/what-is-publer-used-for) — 1 comment
  > **Top comment:** "Publer is used for managing your social media posts. This management entails scheduling posts, convenience of creating for multiple platforms at once, and a..."
- Title: [Resharing](https://www.g2.com/discussions/45473-resharing) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Russ,

Can you be more specific? What are you trying to achieve?

Thank you"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-publer)