Link copied to clipboard

# Hootsuite vs Publer Comparison - What are their main differences?

Share
[
Export
](/compare/hootsuite/publer/export.csv)

HootsuitePubler[+ Add Product](#)

Pricing

**Hootsuite**
Free Trial

**$99.00** 1 user Per Month · Standard

**$199.00** 1 user Per Month · Professional

**$399.00** 1 user Per Month · Advanced

**Contact Us** · Enterprise 

Show more

**Publer**
Free Trial

**$0.00** · Free

**Starting at $12.00** · Professional

**Starting at $21.00** · Business

**Pricing Insights**
from reviews

Perceived Cost

**Hootsuite**
$$$$$

**Publer**
$$$$$

Average Discount

**Hootsuite**
11%2% more

**Publer**
9%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Hootsuite** 6 months
Based on 100 responses

**Publer** 6 months
Based on 100 responses

Return on Investment

**Hootsuite** 6 months
Based on 100 responses

**Publer** 6 months
Based on 100 responses

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

 ![Publer](https://images.g2crowd.com/uploads/product/hd_favicon/d26870b922e64cf4bfd319a047e38826/publer.svg "Publer")

G2 offers free advice on this comparison.

Chat with an expert

How would you like to receive Software Advice?

 ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg)

FormAnswer questions at your own pace, no call required.

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)

AI AgentChat live and get a recommendation in minutes.

 ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg)

Phone CallTalk it through live with a software advisor.

**Pros & Cons**
from reviews

**Hootsuite**
[
Intuitive Daily Use (780)
](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=2521852&qs=pros-and-cons#reviews)[
Schedule Posts Ahead (630)
](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=2521990&qs=pros-and-cons#reviews)[
High Subscription Costs (348)
](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=2522454&qs=pros-and-cons#reviews)[
Limited Report Detail (197)
](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=2523130&qs=pros-and-cons#reviews)

**Publer**
[
Post Scheduling (57)
](https://www.g2.com/products/publer/reviews?filters%5Bsentiment_snippet%5D=1628379&qs=pros-and-cons#reviews)[
Ease of Use (48)
](https://www.g2.com/products/publer/reviews?filters%5Bsentiment_snippet%5D=1628794&qs=pros-and-cons#reviews)[
High Pricing (16)
](https://www.g2.com/products/publer/reviews?filters%5Bsentiment_snippet%5D=1628366&qs=pros-and-cons#reviews)[
Lack of Analytics (16)
](https://www.g2.com/products/publer/reviews?filters%5Bsentiment_snippet%5D=1628721&qs=pros-and-cons#reviews)

Integrations

**Hootsuite**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image")

Adobe Analytics

](https://www.g2.com/products/adobe-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image")

Adobe Express

](https://www.g2.com/products/adobe-express/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a3c6c39bf8b8eb277cfcd42d9bbca1e/asana.png "Product Avatar Image")

Asana

](https://www.g2.com/products/asana/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0b70daae3e99e89dfafb878fd72706e1/binder-so.png "Product Avatar Image")

Binder.so

](https://www.g2.com/products/binder-so/reviews)[
View all
](https://www.g2.com/products/hootsuite/integrations)

**Publer**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image")

Canva

](https://www.g2.com/products/canva/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image")

Claude

](https://www.g2.com/products/claude/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_89ba086d977ba0acda93b54b6ec97ae7/anthropic-claude-code.webp "Product Avatar Image")

Claude Code

](https://www.g2.com/products/anthropic-claude-code/reviews)[
View all
](https://www.g2.com/products/publer/integrations)

Screenshots

**Hootsuite**
 ![Hootsuite screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1785789/Screenshot-2026-06-23-PerchComposer.png)

**Publer**
 ![Publer screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/191830/kalemicode-publer-image-_5_.png)

**Ratings**
from reviews

Meets Requirements

**Hootsuite**

**8.5** /10

Based on 6,681 responses

**Publer**

**9.2** /10

Based on 462 responses

Ease of Use

**Hootsuite**

**8.6** /10

Based on 6,765 responses

**Publer**

**9.5** /10

Based on 467 responses

Ease of Setup

**Hootsuite**

**8.7** /10

Based on 4,530 responses

**Publer**

**9.4** /10

Based on 344 responses

Ease of Admin

**Hootsuite**

**8.7** /10

Based on 2,715 responses

**Publer**

**9.5** /10

Based on 197 responses

Quality of Support

**Hootsuite**

**8.2** /10

Based on 5,038 responses

**Publer**

**9.4** /10

Based on 399 responses

Has the product been a good partner in doing business?

**Hootsuite**

**8.6** /10

Based on 2,481 responses

**Publer**

**9.5** /10

Based on 189 responses

Product Direction (% positive)

**Hootsuite**

**8.0** /10

Based on 6,485 responses

**Publer**

**9.7** /10

Based on 437 responses

**Features**
ratings from reviews

Social Media Management

**8.1** /10

Based on 5,786 responses

**8.8** /10

Based on 424 responses

Social Media Analytics

**7.9** /10

Based on 3,042 responses

Not enough data

Social Media Advertising

**8.0** /10

Based on 722 responses

Not enough data

Uncover more feature rated insights from real users to improve your shopping experience.

See it for free

Social Media Listening Tools

**7.9** /10

Based on 2,358 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
59.3%

Mid-Market(51-1000 emp.)
28.8%

Enterprise(\> 1000 emp.)
12.0%

Small-Business(50 or fewer emp.)
59.3%

Mid-Market(51-1000 emp.)
28.8%

Enterprise(\> 1000 emp.)
12.0%

Small-Business(50 or fewer emp.)
95.9%

Mid-Market(51-1000 emp.)
3.5%

Enterprise(\> 1000 emp.)
0.6%

Small-Business(50 or fewer emp.)
95.9%

Mid-Market(51-1000 emp.)
3.5%

Enterprise(\> 1000 emp.)
0.6%

**Reviewers' Industry**

[![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")](https://www.g2.com/products/hootsuite/reviews)
Hootsuite

Marketing and Advertising
15.3%

Non-Profit Organization Management
8.9%

Higher Education
4.2%

Computer Software
3.8%

Information Technology and Services
3.6%

Other
64.2%

[![Publer](https://images.g2crowd.com/uploads/product/hd_favicon/d26870b922e64cf4bfd319a047e38826/publer.svg "Publer")](https://www.g2.com/products/publer/reviews)
Publer

Marketing and Advertising
25.0%

Information Technology and Services
5.8%

Entertainment
4.6%

Consulting
3.9%

Computer Software
3.2%

Other
57.5%

Alternatives

**Hootsuite Alternatives**

 ![SOCi](https://images.g2crowd.com/uploads/product/hd_favicon/75e4c84354a52cc911139badfdcfe772/soci.SVG "SOCi")

[
SOCi
](/products/soci/reviews)

 ![Vista Social](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_6bd7e781e038728a57233d74d03445d5/vista-social.png "Vista Social")

[
Vista Social
](/products/vista-social/reviews)

 ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")

[
Sprout Social
](/products/sprout-social/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

**Publer Alternatives**

 ![Buffer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Buffer")

[
Buffer
](/products/buffer/reviews)

 ![SocialBee](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f8f8796cc02dbc0ea2fedf363ed26500/socialbee.png "SocialBee")

[
SocialBee
](/products/socialbee/reviews)

 ![Later Social](https://images.g2crowd.com/uploads/product/hd_favicon/0599d27ad039d49d75800d94c6696916/later-social.svg "Later Social")

[
Later Social
](/products/later-social/reviews)

 ![Loomly](https://images.g2crowd.com/uploads/product/hd_favicon/9cfeb65443c160857a74179628cf0373/loomly.svg "Loomly")

[
Loomly
](/products/loomly/reviews)

## Hootsuite vs Publer FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Hootsuite vs Publer?

Publer stands out for higher reviewer satisfaction on setup, support, and ease of use, while Hootsuite is more established with a larger review base and broader enterprise features.

| | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | [Publer](https://www.g2.com/products/publer/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.3/5 (7,413 reviews) | 4.7/5 (525 reviews) |
| Largest Segment | Small-Business | Small-Business |
| Ease of Setup score | 8.7 | 9.5 |
| Quality of Support score | 8.2 | 9.4 |
| Top Reviewer-Cited Strength | Post Scheduling (1,585 all-time mentions) | Post Scheduling (57 all-time mentions) |

### How do the pricing models of Hootsuite and Publer compare?

Publer is rated as the stronger value, with a higher satisfaction score for price and cost-related dimensions.

- **Hootsuite:** Reviewers frequently cite high pricing and expensive tier jumps, especially for small teams, as a trade-off for its robust feature set.
- **Publer:** Reviewers consistently highlight affordability and value for money, noting that Publer provides core social media management features at a lower cost than competitors.
- **Switching reasons:** Recent reviewers mention switching to Publer from Hootsuite and other platforms due to Publer's more flexible and transparent pricing structure.

### What are the best alternatives to Hootsuite and Publer?

The top three alternatives to Hootsuite and Publer are Vista Social, SOCi, and Buffer.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7,413 reviews) | Small-Business | Reviewers cite high pricing for advanced features | Post Scheduling (1,585 all-time mentions) |
| [Publer](https://www.g2.com/products/publer/reviews) | 4.7/5 (525 reviews) | Small-Business | Reviewers highlight affordability and flexible pricing | Post Scheduling (57 all-time mentions) |
| [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5 (1,126 reviews) | Small-Business | — | — |
| [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5 (4,672 reviews) | Small-Business | — | — |
| [Buffer](https://www.g2.com/products/buffer/reviews) | 4.3/5 (1,039 reviews) | Small-Business | — | — |

### Which Social Media Management features should I prioritize when comparing Hootsuite and Publer?

Buyers comparing Hootsuite and Publer should prioritize Post Scheduling, Ease of Use, Analytics/Reporting, Integrations, and Pricing.

- **Post Scheduling:** Hootsuite (1,585 all-time mentions), Publer (57 all-time mentions)
- **Ease of Use:** Hootsuite (8.6), Publer (9.5)
- **Analytics/Reporting:** Hootsuite reviewers cite robust reporting efficiency (315 all-time mentions); Publer reviewers note analytics as an area for improvement (16 all-time mentions for lack of analytics)
- **Integrations:** Hootsuite integrates with Facebook (1,021 all-time mentions), Google Analytics, and Asana; Publer integrates with Make (133 all-time mentions), Facebook (53), and Canva (35)
- **Pricing:** Hootsuite reviewers frequently mention high pricing; Publer is consistently cited for affordability and value

### What are the pros and cons of Hootsuite vs Publer?

Hootsuite's headline strength is robust post scheduling and centralized management, while Publer's is ease of use and affordability.

- **Hootsuite strengths:** Post Scheduling (1,585 all-time mentions), Centralized Management (1,085), Multi-platform support (975), Team Collaboration (361), Reporting Efficiency (315)
- **Hootsuite trade-offs:** Limited Features (483), Missing Features (459), High Pricing, Social Media Limitations (343), Improvement Needed (329)
- **Publer strengths:** Ease of Use (48), Time Saving (32), Affordability/Reasonable Prices (16), Powerful Features (18), Easy Setup (12)
- **Publer trade-offs:** High Pricing (16), Lack of Analytics (16), Limited Features (13), Plan Limitations (10)

### Is Hootsuite or Publer better for small businesses?

Publer is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment.

- **Hootsuite:** Largest segment is Small-Business; reviewers note robust features but frequently cite high pricing as a barrier for small teams.
- **Publer:** Largest segment is Small-Business; reviewers consistently highlight ease of use, affordability, and value for small business needs.

### Which Social Media Management platform has better integrations?

Publer is favored for integrations, with reviewers highlighting its automation and design tool connections.

- **Hootsuite:** Facebook (1,021 all-time mentions), Google Analytics, Asana
- **Publer:** Make (133 all-time mentions), Facebook (53), Canva (35)

### How do Hootsuite and Publer compare on customer support?

Publer has a materially higher Quality of Support score than Hootsuite, with a 1.2-point advantage.

- **Hootsuite:** Reviewers describe support as responsive but note inconsistent experiences and challenges with live chat and custom plan requests.
- **Publer:** Reviewers consistently praise fast, helpful, and knowledgeable support, with several noting direct access to technical assistance and the founder.

### Which is easier to implement, Hootsuite or Publer?

Publer is easier to implement, with a 0.8-point lead in Ease of Setup score over Hootsuite.

- **Hootsuite:** Reviewers describe setup as straightforward but mention a learning curve for advanced features and occasional onboarding complexity.
- **Publer:** Reviewers consistently highlight quick, intuitive setup and onboarding, with many noting that new users can get started in minutes.

### Which product has better Content Creation?

Publer is rated higher for Content Creation, with stronger ease-of-use and content creation sentiment.

- **Hootsuite:** Content Creation is a frequently cited strength, with 534 all-time mentions for User Interface and 451 for Helpful features, but reviewers note a desire for more AI-powered content tools.
- **Publer:** Content Creation is cited as a strength (8 all-time mentions), with reviewers highlighting AI caption assistance, hashtag suggestions, and a clean interface that supports efficient content workflows.