# Hootsuite vs Publer Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hootsuite excels in overall performance and user satisfaction, with many users praising its ability to schedule posts far in advance and edit them post-scheduling. The intuitive UI/UX is frequently highlighted, making it easy for teams to navigate and execute campaigns efficiently.
- **Users say** that Publer shines in its simplicity and ease of use, particularly with features like the bulk scheduler and post preview options. Reviewers appreciate how these tools streamline their social media workflow, allowing for consistent posting across multiple platforms without the hassle.
- **According to verified reviews** , Hootsuite's comprehensive dashboard and integration capabilities are a significant advantage, with users noting that it helps them manage campaigns faster and more effectively. The addition of the Owly AI agent has also been well-received, enhancing the overall user experience.
- **Reviewers mention** that while Publer offers a clean interface that new team members can quickly learn, it may lack some of the advanced features that larger teams might require. However, its AutoSchedule and post recycling features are praised for saving time and reducing manual work.
- **G2 reviewers highlight** that Hootsuite has a broader market presence and a wealth of user feedback, which contributes to its higher G2 Score. This extensive user base often leads to more robust support and resources, making it a reliable choice for businesses looking for a well-established platform.
- **Users report** that while Publer has a strong focus on small businesses and offers a free entry-level price, it may not provide the same depth of features as Hootsuite. Nevertheless, its high ratings in areas like content creation and social publishing indicate that it effectively meets the needs of its target audience.



| | Hootsuite | Publer | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 7,400 | 522 | 
| **Largest Market Segment** | Small-Business (59.3% of reviews) | Small-Business (95.7% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | $0.00 | 

---
## Top Pros & Cons

### Hootsuite

Pros:
- Post Scheduling (1585 reviews)
- Ease of Use (1454 reviews)

Cons:
- Limited Features (483 reviews)
- Missing Features (459 reviews)

### Publer

Pros:
- Post Scheduling (57 reviews)
- Ease of Use (48 reviews)

Cons:
- High Pricing (16 reviews)
- Lack of Analytics (16 reviews)

---
## Ratings Comparison
| Rating | Hootsuite | Publer | 
|---|---|---|
  | **Meets Requirements** | 8.5 (6449 reviews) | 9.2 (438 reviews) | 
  | **Ease of Use** | 8.6 (6533 reviews) | 9.5 (441 reviews) | 
  | **Ease of Setup** | 8.7 (4310 reviews) | 9.5 (318 reviews) | 
  | **Ease of Admin** | 8.6 (2580 reviews) | 9.5 (182 reviews) | 
  | **Quality of Support** | 8.2 (4855 reviews) | 9.4 (380 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (2352 reviews) | 9.6 (175 reviews) | 
  | **Product Direction (% positive)** | 8.0 (6294 reviews) | 9.7 (415 reviews) | 

---
## Pricing

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Description: Manage up to 10 social media accounts from one calendar.

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 4 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### Publer

#### Entry-Level Pricing

Plan: Free

Price: $0.00

Description: Perfect for personal use

Key Features:
- 5 Social Accounts (Facebook Pages & Groups, Twitter, LinkedIn Profiles & Companies)
- 10 Pending Scheduled Posts per Social Account
- 24 Saved Drafts

[Browse all 3 editions](https://www.g2.com/products/publer/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.5/10 | 2970 |
| **Publer** | N/A | N/A |

#### Social Analytics

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Competitor Analysis** | 7.5 (2171 reviews) | Not enough data | 
| **Follower Analysis** | 7.9 (2369 reviews) | Not enough data | 
| **Post Performance** | 8.6 (2564 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 7.4 (1819 reviews) | Not enough data | 
| **Attribution** | 7.4 (2052 reviews) | Not enough data | 
| **Hashtag Analytics** | 7.6 (1500 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.5 (1459 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Report Customizability** | 8.1 (2426 reviews) | Not enough data | 
| **Report Exporting** | 8.3 (2386 reviews) | Not enough data | 
| **Scalability** | 8.4 (2463 reviews) | Not enough data | 
| **White Label** | 7.1 (1395 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (152 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (166 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (150 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (156 reviews) | Not enough data | 
| **Decision Making** | 6.8 (154 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.8/10 | 5579 |
| **Publer** | 8.6/10 | 397 |

#### Content & Collaboration

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Content Calendar** | 9.0 (2857 reviews) | 9.5 (343 reviews) | 
| **Content Library** | 8.1 (2584 reviews) | 8.9 (307 reviews) | 
| **Shared Inbox** | 8.0 (2566 reviews) | Feature Not Available | 
| **Approval Workflows** | 7.8 (2436 reviews) | 8.9 (254 reviews) | 
| **Users and Permissions** | 8.2 (2547 reviews) | 9.1 (277 reviews) | 
| **Content Creation** | 8.1 (2578 reviews) | 9.0 (300 reviews) | 

#### Social Management

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Social Analytics** | 8.1 (4701 reviews) | 8.6 (317 reviews) | 
| **Social Publishing** | 8.9 (5299 reviews) | 9.7 (383 reviews) | 
| **Campaign Optimization** | 8.2 (4538 reviews) | Feature Not Available | 
| **Social Engagement** | 8.4 (4975 reviews) | Feature Not Available | 
| **Social Ads** | 7.1 (3489 reviews) | Feature Not Available | 
| **Campaign Planning** | 8.0 (2555 reviews) | Feature Not Available | 
| **Hashtag Capabilites** | 7.9 (2177 reviews) | 8.8 (185 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (292 reviews) | 7.7 (48 reviews) | 
| **Multi-step Planning** | 7.1 (284 reviews) | 8.1 (49 reviews) | 
| **Cross-system Integration** | 7.3 (332 reviews) | 8.8 (52 reviews) | 
| **Adaptive Learning** | 7.1 (286 reviews) | 7.8 (46 reviews) | 
| **Natural Language Interaction** | 7.1 (283 reviews) | 8.1 (46 reviews) | 
| **Proactive Assistance** | 7.0 (283 reviews) | 7.9 (45 reviews) | 
| **Decision Making** | 7.2 (276 reviews) | 7.9 (47 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 8.0/10 | 709 |
| **Publer** | N/A | N/A |

#### Platform Interoperability

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Close Ecosystem API** | 7.7 (565 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (61 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (61 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (62 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (61 reviews) | Not enough data | 
| **Decision Making** | 7.8 (62 reviews) | Not enough data | 

#### Social Functionality

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Social Functionality** | 8.4 (671 reviews) | Not enough data | 

#### Campaign Management

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (677 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (668 reviews) | Not enough data | 
| **Reach** | 8.1 (658 reviews) | Not enough data | 
| **Bulk Editing** | 7.9 (669 reviews) | Not enough data | 
| **Batch Uploading** | 8.1 (668 reviews) | Not enough data | 
| **Brand Safety** | 8.4 (654 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (649 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (634 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (636 reviews) | Not enough data | 
| **Creative Optimization** | 8.1 (631 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.0 (622 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (622 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (618 reviews) | Not enough data | 

#### Targeting

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Targeting** | 8.1 (629 reviews) | Not enough data | 
| **Retargeting** | 7.8 (617 reviews) | Not enough data | 
| **Geo-Targeting** | 7.9 (618 reviews) | Not enough data | 
| **Contextual Targeting** | 7.8 (612 reviews) | Not enough data | 

#### Platform

| Feature | Hootsuite | Publer | 
|---|---|---|
| **API / Integrations** | 7.8 (604 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (620 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (616 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (615 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (603 reviews) | Not enough data | 
| **Customization** | 8.2 (601 reviews) | Not enough data | 
| **Workflow Capability** | 8.3 (604 reviews) | Not enough data | 
| **Internationalization** | 8.0 (590 reviews) | Not enough data | 
| **Notifications** | 8.2 (595 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Publer** | N/A | N/A |

#### Responses

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 

#### Platform

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Hootsuite | Publer | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 2328 |
| **Publer** | N/A | N/A |

#### Monitoring & Listening

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Social Measurement** | 8.1 (1923 reviews) | Not enough data | 
| **Influencer Identification** | 7.2 (1513 reviews) | Not enough data | 
| **Brand Monitoring** | 8.2 (730 reviews) | Not enough data | 
| **Keyword Tracking** | 8.0 (692 reviews) | Not enough data | 
| **Trend Analysis** | 7.9 (686 reviews) | Not enough data | 
| **Competitor Analysis** | 7.7 (655 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (65 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (66 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (63 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (65 reviews) | Not enough data | 
| **Decision Making** | 7.5 (65 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1361 reviews) | Not enough data | 
| **Social Reporting** | 8.1 (1875 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.2 (736 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.8 (656 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Publer** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Hootsuite | Publer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Hootsuite (5):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)



---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite | Publer | 
|---|---|---|
| **Small-Business** | 59.3% | 95.7% | 
| **Mid-Market** | 28.8% | 3.7% | 
| **Enterprise** | 11.9% | 0.6% | 

### By Industry

#### Hootsuite

- **Marketing and Advertising:** 15.3%
- **Non-Profit Organization Management:** 8.6%
- **Higher Education:** 4.2%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.7%
- **Education Management:** 2.7%
- **Retail:** 2.5%
- **Public Relations and Communications:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.6%

#### Publer

- **Marketing and Advertising:** 25.5%
- **Information Technology and Services:** 6.0%
- **Entertainment:** 4.5%
- **Consulting:** 4.1%
- **Computer Software:** 3.3%
- **Health, Wellness and Fitness:** 3.1%
- **Retail:** 2.9%
- **Online Media:** 2.9%
- **Education Management:** 2.5%
- **Real Estate:** 2.3%
- **Other:** 42.8%

---
## Alternatives

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1121 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4661 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6867 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4024 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2667 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)

### Alternatives to Publer

- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (478 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (355 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (846 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1121 reviews)
- [RADAAR](https://www.g2.com/products/radaar/reviews) — 4.7/5 stars (326 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2945 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6867 reviews)

---
## Top Discussions

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### Publer

- Title: [whatsapp and wordpress integration ?](https://www.g2.com/discussions/50653-whatsapp-and-wordpress-integration) — 5 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hello,

Scheduling Wordpress posts is coming this quarter:

You can subscribe for updates here: https://feedback.publer.io/199

Regarding Whatsapp, not..."
- Title: [Why do I have to reauthenticationned myself on every account each time ?](https://www.g2.com/discussions/51000-why-do-i-have-to-reauthenticationned-myself-on-every-account-each-time) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Clémence,

If it is for Facebook/Instagram, the following article should..."
- Title: [What is Publer used for?](https://www.g2.com/discussions/what-is-publer-used-for) — 1 comment
  > **Top comment:** "Publer is used for managing your social media posts. This management entails scheduling posts, convenience of creating for multiple platforms at once, and a..."
- Title: [Resharing](https://www.g2.com/discussions/45473-resharing) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Russ,

Can you be more specific? What are you trying to achieve?

Thank you"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-publer)