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Compare Hootsuite and Prowly 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (74.3% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Starting at $258.00 2 Users Per Year
Hootsuite
Star Rating
(6,659)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansProwly
Star Rating
(113)4.2 out of 5
Market Segments
Small-Business (74.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $258.00 2 Users Per Year
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in user satisfaction, boasting a high overall score that reflects its strong performance in social media management. Users appreciate the straightforward process of scheduling posts across multiple platforms, making it easy for newcomers to take over social media responsibilities.
- Users say Prowly shines in its all-in-one public relations management capabilities, offering a powerful suite of tools that streamline everything from drafting to delivery. Reviewers highlight its intuitive interface, which simplifies organizing contacts and managing press releases without the need to switch between different applications.
- According to verified reviews, Hootsuite's ease of use is a significant advantage, with many users praising features like the link shortener and image library that save time and enhance productivity. This makes it particularly appealing for small businesses looking to optimize their social media strategies.
- Reviewers mention that while Prowly has a slightly lower overall satisfaction score, it still offers a visually clean and organized platform that users find easy to navigate. This focus on user experience is particularly beneficial for teams managing PR efforts, as it allows for efficient tracking of outreach and media relations.
- G2 reviewers highlight Hootsuite's robust support and resources, which contribute to a smoother onboarding experience. Users have noted that the platform's features, such as scheduling tools for various social platforms, are designed to help users quickly learn and adapt to the system.
- Users report that while Prowly's pricing is higher than Hootsuite's, the investment is justified by its comprehensive PR management tools. Many users feel that the platform's capabilities in managing media relations and tracking outreach are worth the cost, especially for businesses focused on enhancing their public relations efforts.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Prowly
Basic Annual
Starting at $258.00
2 Users Per Year
For individuals looking to strengthen PR efforts by finding contacts, sending pitches, and monitoring the media.
Price per month, billed annually
- 500 Media database contacts
- Add own contacts to CRM
- Send, schedule and analyze 1,000 per month
Free Trial
Hootsuite
Free Trial is available
Prowly
Free Trial is available
Ratings
Meets Requirements
8.4
6,009
8.6
96
Ease of Use
8.6
6,086
8.8
96
Ease of Setup
8.7
3,875
8.2
62
Ease of Admin
8.6
2,544
8.4
54
Quality of Support
8.2
4,500
8.6
92
Has the product been a good partner in doing business?
8.6
2,316
8.3
54
Product Direction (% positive)
8.0
5,926
7.9
88
Features by Category
Social Analytics
7.5(won by default)
2146
Not enough data
7.9(won by default)
2353
Not enough data
8.6(won by default)
2479
Not enough data
7.4(won by default)
1813
Not enough data
7.4(won by default)
2037
Not enough data
7.6(won by default)
1487
Not enough data
7.5(won by default)
1448
Not enough data
Reports & Dashboards
8.1(won by default)
2387
Not enough data
8.3(won by default)
2362
Not enough data
8.4(won by default)
2325
Not enough data
7.1(won by default)
1388
Not enough data
Agentic AI - Social Media Analytics
6.7(won by default)
147
Not enough data
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.6(won by default)
147
Not enough data
6.7(won by default)
147
Not enough data
Content Creation
Not enough data
8.1
16
Not enough data
7.7
15
Not enough data
7.5
14
Not enough data
6.3
13
Agentic AI - Press Release Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Content Distribution
Not enough data
8.0
15
Not enough data
7.8
15
Not enough data
7.1
11
Not enough data
7.9
15
Contact Management
Not enough data
8.5
14
Not enough data
7.7
14
Not enough data
7.9
14
Not enough data
8.1
14
PR Management
Not enough data
8.6
13
Not enough data
8.0
14
Not enough data
8.3
13
Not enough data
9.1
13
Agentic AI - Regulatory Change Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Automation
Not enough data
7.2
9
Not enough data
7.8
13
Not enough data
8.7
13
Not enough data
7.8
13
Content & Collaboration
9.0
2742
Not enough data
8.0
2571
Not enough data
8.0
2511
Not enough data
7.8
2394
Not enough data
8.2
2527
Not enough data
8.1
2516
Not enough data
Social Management
8.1
4461
Not enough data
8.9
4944
Not enough data
8.2
4469
Not enough data
8.4
4781
Not enough data
7.1
3468
Not enough data
8.0
2527
Not enough data
7.9
2144
Not enough data
Agentic AI - Social Media Management
6.8
279
Not enough data
7.0
277
Not enough data
7.1
276
Not enough data
7.1
276
Not enough data
7.1
272
Not enough data
7.0
272
Not enough data
7.1
268
Not enough data
Media Channels
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Geographic Coverage
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
9.0
5
Reporting
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
9.0
5
Not enough data
9.3
5
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Monitoring & Listening
8.1
1910
9.2
6
7.2
1508
7.8
6
8.2
701
10.0
5
8.0
676
8.3
6
7.9
669
Feature Not Available
7.7
648
8.6
6
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
7.8
6
8.1
1860
8.6
6
8.2
718
6.9
6
7.8
646
7.5
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Distribution & Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
9.2
6
Not enough data
8.3
6
Database
Not enough data
8.8
55
Not enough data
8.3
55
Not enough data
8.4
51
Outreach
Not enough data
8.8
54
Not enough data
8.3
11
Not enough data
8.6
46
Reporting
Not enough data
9.0
7
Not enough data
8.4
48
Not enough data
8.2
50
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Not enough data
8.3
41
Not enough data
8.3
49
Categories
Categories
Shared Categories
Hootsuite and Prowly are categorized as Social Media Listening Tools
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Management, Social Media Analytics, and Social Media Advertising
Prowly is categorized as Online Newsroom, PR CRM, Media Monitoring, Media and Influencer Targeting, PR Analytics, and Press Release Distribution
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Prowly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Public Relations and Communications
16.5%
Media Production
6.4%
Internet
6.4%
Information Technology and Services
6.4%
Marketing and Advertising
5.5%
Other
58.7%
Alternatives
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
Prowly has no discussions with answers
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