# Hootsuite vs Postly Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hootsuite excels in overall user satisfaction, boasting a high G2 Score of 98.0. Users appreciate its ability to manage multiple accounts and schedule posts across various platforms, which is particularly beneficial for those juggling multiple clients.
- **Users say** that Postly shines with its bulk post scheduling feature, allowing for the scheduling of hundreds of pieces of content in minutes. This capability is a significant time-saver for those managing large-scale content, making the process feel effortless rather than a chore.
- **Reviewers mention** that Hootsuite's customer support is highly regarded, with users highlighting positive experiences with representatives and the availability of useful tools like Owly GPT for content creation. This level of support can be crucial for businesses that rely on timely assistance.
- **According to verified reviews** , Postly users appreciate its intuitive interface, which simplifies the planning, creation, and sharing of content across multiple platforms. This ease of use is reflected in its higher ratings for setup and administration compared to Hootsuite.
- **G2 reviewers indicate** that while Hootsuite has a broader market presence with a significant number of reviews, Postly's smaller user base allows for a more tailored experience, particularly for small businesses that make up a large portion of its clientele.
- **Users highlight** that Hootsuite's content calendar feature is robust, helping businesses stay organized with important dates and scheduled posts. However, Postly's approval workflows and shared inbox features are noted as superior, making collaboration easier for teams managing social media accounts.



| | Hootsuite | Postly | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 7,153 | 36 | 
| **Largest Market Segment** | Small-Business (59.6% of reviews) | Small-Business (97.2% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | No pricing available | 

---
## Top Pros & Cons

### Hootsuite

Pros:
- Post Scheduling (1584 reviews)
- Ease of Use (1454 reviews)

Cons:
- Limited Features (483 reviews)
- Missing Features (459 reviews)

### Postly

Pros:
- Content Creation (2 reviews)
- Powerful Features (2 reviews)

Cons:
- Feature Issues (1 reviews)
- Inadequate Support (1 reviews)

---
## Ratings Comparison
| Rating | Hootsuite | Postly | 
|---|---|---|
  | **Meets Requirements** | 8.4 (6256 reviews) | 9.0 (23 reviews) | 
  | **Ease of Use** | 8.6 (6336 reviews) | 9.3 (25 reviews) | 
  | **Ease of Setup** | 8.7 (4118 reviews) | 9.5 (20 reviews) | 
  | **Ease of Admin** | 8.6 (2555 reviews) | 9.4 (17 reviews) | 
  | **Quality of Support** | 8.1 (4697 reviews) | 9.5 (22 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (2327 reviews) | 9.7 (15 reviews) | 
  | **Product Direction (% positive)** | 8.0 (6130 reviews) | 9.4 (21 reviews) | 

---
## Pricing

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### Postly

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.4/10 | 2887 |
| **Postly** | N/A | N/A |

#### Social Analytics

| Feature | Hootsuite | Postly | 
|---|---|---|
| **Competitor Analysis** | 7.5 (2160 reviews) | Not enough data | 
| **Follower Analysis** | 7.9 (2359 reviews) | Not enough data | 
| **Post Performance** | 8.6 (2530 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 7.4 (1814 reviews) | Not enough data | 
| **Attribution** | 7.4 (2044 reviews) | Not enough data | 
| **Hashtag Analytics** | 7.6 (1492 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.5 (1451 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Hootsuite | Postly | 
|---|---|---|
| **Report Customizability** | 8.1 (2406 reviews) | Not enough data | 
| **Report Exporting** | 8.3 (2372 reviews) | Not enough data | 
| **Scalability** | 8.4 (2404 reviews) | Not enough data | 
| **White Label** | 7.1 (1391 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite | Postly | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (148 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (158 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (146 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (148 reviews) | Not enough data | 
| **Decision Making** | 6.7 (149 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 5409 |
| **Postly** | 8.7/10 | 20 |

#### Content & Collaboration

| Feature | Hootsuite | Postly | 
|---|---|---|
| **Content Calendar** | 9.0 (2805 reviews) | 9.1 (19 reviews) | 
| **Content Library** | 8.0 (2570 reviews) | 8.2 (13 reviews) | 
| **Shared Inbox** | 8.0 (2536 reviews) | 9.0 (7 reviews) | 
| **Approval Workflows** | 7.8 (2409 reviews) | 8.9 (12 reviews) | 
| **Users and Permissions** | 8.2 (2532 reviews) | 9.1 (15 reviews) | 
| **Content Creation** | 8.1 (2551 reviews) | 9.1 (15 reviews) | 

#### Social Management

| Feature | Hootsuite | Postly | 
|---|---|---|
| **Social Analytics** | 8.1 (4600 reviews) | 7.6 (12 reviews) | 
| **Social Publishing** | 8.9 (5157 reviews) | 9.3 (19 reviews) | 
| **Campaign Optimization** | 8.2 (4510 reviews) | 8.3 (12 reviews) | 
| **Social Engagement** | 8.4 (4880 reviews) | 7.9 (13 reviews) | 
| **Social Ads** | 7.1 (3477 reviews) | Feature Not Available | 
| **Campaign Planning** | 8.0 (2537 reviews) | 9.4 (15 reviews) | 
| **Hashtag Capabilites** | 7.9 (2162 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite | Postly | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (281 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (278 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (304 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (278 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (273 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (275 reviews) | Not enough data | 
| **Decision Making** | 7.1 (269 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 8.0/10 | 700 |
| **Postly** | N/A | N/A |

#### Platform Interoperability

| Feature | Hootsuite | Postly | 
|---|---|---|
| **Close Ecosystem API** | 7.7 (562 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Hootsuite | Postly | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (58 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (59 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (58 reviews) | Not enough data | 
| **Decision Making** | 7.7 (59 reviews) | Not enough data | 

#### Social Functionality

| Feature | Hootsuite | Postly | 
|---|---|---|
| **Social Functionality** | 8.4 (666 reviews) | Not enough data | 

#### Campaign Management

| Feature | Hootsuite | Postly | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (672 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (664 reviews) | Not enough data | 
| **Reach** | 8.1 (654 reviews) | Not enough data | 
| **Bulk Editing** | 7.9 (664 reviews) | Not enough data | 
| **Batch Uploading** | 8.0 (662 reviews) | Not enough data | 
| **Brand Safety** | 8.4 (651 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (645 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (631 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (633 reviews) | Not enough data | 
| **Creative Optimization** | 8.1 (627 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.0 (619 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (619 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (614 reviews) | Not enough data | 

#### Targeting

| Feature | Hootsuite | Postly | 
|---|---|---|
| **Targeting** | 8.1 (626 reviews) | Not enough data | 
| **Retargeting** | 7.8 (614 reviews) | Not enough data | 
| **Geo-Targeting** | 7.9 (614 reviews) | Not enough data | 
| **Contextual Targeting** | 7.8 (608 reviews) | Not enough data | 

#### Platform

| Feature | Hootsuite | Postly | 
|---|---|---|
| **API / Integrations** | 7.7 (599 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (616 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (611 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (611 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (600 reviews) | Not enough data | 
| **Customization** | 8.2 (597 reviews) | Not enough data | 
| **Workflow Capability** | 8.3 (600 reviews) | Not enough data | 
| **Internationalization** | 8.0 (587 reviews) | Not enough data | 
| **Notifications** | 8.2 (592 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 2295 |
| **Postly** | N/A | N/A |

#### Monitoring & Listening

| Feature | Hootsuite | Postly | 
|---|---|---|
| **Social Measurement** | 8.1 (1915 reviews) | Not enough data | 
| **Influencer Identification** | 7.2 (1508 reviews) | Not enough data | 
| **Brand Monitoring** | 8.2 (715 reviews) | Not enough data | 
| **Keyword Tracking** | 8.0 (682 reviews) | Not enough data | 
| **Trend Analysis** | 7.9 (674 reviews) | Not enough data | 
| **Competitor Analysis** | 7.7 (648 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite | Postly | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (59 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Hootsuite | Postly | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1355 reviews) | Not enough data | 
| **Social Reporting** | 8.1 (1864 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.2 (728 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.8 (649 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Hootsuite (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)



---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite | Postly | 
|---|---|---|
| **Small-Business** | 59.6% | 97.2% | 
| **Mid-Market** | 28.8% | 0% | 
| **Enterprise** | 11.6% | 2.8% | 

### By Industry

#### Hootsuite

- **Marketing and Advertising:** 15.3%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.3%
- **Computer Software:** 3.9%
- **Information Technology and Services:** 3.6%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.6%
- **Retail:** 2.6%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.5%

#### Postly

- **Marketing and Advertising:** 45.7%
- **Health, Wellness and Fitness:** 8.6%
- **Real Estate:** 5.7%
- **Information Technology and Services:** 5.7%
- **Computer Software:** 5.7%
- **Accounting:** 5.7%
- **Consulting:** 2.9%
- **Media Production:** 2.9%
- **Management Consulting:** 2.9%
- **Human Resources:** 2.9%
- **Other:** 11.4%

---
## Alternatives

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1084 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6415 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3378 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2644 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (982 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (903 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)

### Alternatives to Postly

- [RADAAR](https://www.g2.com/products/radaar/reviews) — 4.7/5 stars (326 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1038 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (477 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [Publer](https://www.g2.com/products/publer/reviews) — 4.7/5 stars (503 reviews)
- [Planable](https://www.g2.com/products/planable/reviews) — 4.6/5 stars (1042 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1084 reviews)
- [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (352 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2911 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)

---
## Top Discussions

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### Postly

- Title: [What is Postly used for?](https://www.g2.com/discussions/what-is-postly-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Businesses and agencies leverage Postly's automated social media management tools to design and publish social media campaigns at scale."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-postly)