Compare Hootsuite and Oktopost 
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Mid-Market (51.5% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
Contact Us
Hootsuite
Star Rating
(6,696)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansOktopost
Star Rating
(183)4.4 out of 5
Market Segments
Mid-Market (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OktopostSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in providing a comprehensive social media management experience, with users appreciating the convenience of managing multiple accounts in one place. The intuitive scheduling tool and built-in analytics are frequently highlighted as standout features that enhance daily usability.
- Users say Oktopost shines in its ability to boost employee engagement through its advocacy program. Reviewers commend the detailed metrics that help strategize and optimize social media efforts, making it a valuable tool for organizations focused on employee-driven content.
- According to verified reviews, Hootsuite's overall user satisfaction is significantly higher, reflected in its G2 Scores across various categories. Users frequently mention the ease of scheduling and the effectiveness of the analytics section for reporting purposes, which adds to its appeal for businesses of all sizes.
- Reviewers mention that Oktopost offers a straightforward scheduling experience, making it easy for teams to manage their content calendar. However, some users feel that it lacks the depth of analytics and reporting features that Hootsuite provides, which can limit insights for more complex social media strategies.
- G2 reviewers highlight that Hootsuite's implementation process is quick and user-friendly, with many users praising the intuitive onboarding wizard. This ease of setup contrasts with Oktopost, where some users have expressed a desire for more streamlined onboarding experiences.
- Users appreciate the quality of support provided by Oktopost, noting that their customer service is responsive and helpful. However, Hootsuite's support is also well-regarded, though it tends to receive slightly lower satisfaction ratings compared to Oktopost, indicating a potential area for improvement.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
Hootsuite
Free Trial is available
Oktopost
No trial information availableRatings
Meets Requirements
8.4
6,034
8.6
120
Ease of Use
8.6
6,110
9.0
132
Ease of Setup
8.6
3,897
9.0
78
Ease of Admin
8.6
2,550
9.0
62
Quality of Support
8.2
4,523
9.3
115
Has the product been a good partner in doing business?
8.6
2,322
9.3
61
Product Direction (% positive)
8.0
5,948
9.0
119
Features by Category
Social Analytics
7.5
2146
7.6(won by 0.1)
15
7.9(won by 0.1)
2352
7.8
20
8.6
2481
8.7(won by 0.1)
60
7.4(won by default)
1812
Feature Not Available
7.4
2037
7.6(won by 0.2)
44
7.6(tied score)
1486
7.6(tied score)
9
7.5
1447
7.7(won by 0.2)
10
Reports & Dashboards
8.1(won by 0.3)
2387
7.8
39
8.3(won by 0.1)
2361
8.2
56
8.4
2325
8.6(won by 0.2)
51
7.1
1388
8.2(won by 1.1)
10
Agentic AI - Social Media Analytics
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Not enough data
Content & Collaboration
9.0
2751
9.2
22
8.0
2571
8.8
17
8.0
2516
8.2
13
7.8
2397
8.8
14
8.2
2527
8.7
17
8.1
2521
9.4
12
Social Management
8.1
4482
8.4
83
8.9
4970
9.1
92
8.2
4478
8.8
77
8.4
4800
8.6
78
7.1
3469
Feature Not Available
8.0
2528
9.3
14
7.9
2147
Not enough data
Agentic AI - Social Media Management
6.8
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
7.0
271
Not enough data
7.1
267
Not enough data
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
666
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
664
Not enough data
8.1
656
Not enough data
7.9
663
Not enough data
8.1
660
Not enough data
8.4
653
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
614
Not enough data
7.8
608
Not enough data
Platform
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Not enough data
Content Sharing
Not enough data
10.0
18
|
Verified
Not enough data
9.6
20
|
Verified
Not enough data
9.5
10
|
Verified
Not enough data
9.4
9
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Content Dashboard
Not enough data
9.6
8
|
Verified
Not enough data
8.3
8
|
Verified
Not enough data
8.9
9
|
Verified
Analytics
Not enough data
9.4
16
|
Verified
Not enough data
9.6
9
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
9.6
8
|
Verified
Platform
Not enough data
9.5
11
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
9.2
10
Not enough data
6.7
5
Agentic AI - Employee Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.1
1910
8.1
42
7.2
1508
6.7
11
8.2
701
9.6
9
8.0
676
8.8
7
7.9
669
9.3
7
7.7
648
9.0
7
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
8.3
14
8.1
1860
8.3
46
8.2
718
9.8
10
7.8
646
9.1
9
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Oktopost are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Oktopost is categorized as Employee Advocacy
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oktopost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Computer Software
28.0%
Information Technology and Services
19.7%
Marketing and Advertising
15.9%
Financial Services
6.4%
Internet
4.5%
Other
25.5%
Alternatives
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
Does your social media management platform integrate with Marketo?
1 Comment
Official Response from Oktopost
Absolutely yes! Otkopost is the only social media management and employee advocacy platform that has a native and approved Marketo integration. The...Read more
Does your social media management platform integrate with Pardot?
1 Comment
Official Response from Oktopost
Absolutely yes! The integration will automatically push all social engagement data (clicks, shares, likes, comments, etc.) to the correct leads within...Read more
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