# Hootsuite vs Oktopost Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hootsuite excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Oktopost. Users appreciate its seamless integration with social apps, which simplifies social marketing and scheduling, making it a reliable choice for daily content management.
- **Users say** that Oktopost shines in its ease of use, particularly for sharing company information and tracking post views. Reviewers highlight the convenience of customizing posts for personal accounts, which enhances their engagement on platforms like LinkedIn.
- **According to verified reviews** , Hootsuite's implementation process is generally smooth, although some users have noted occasional performance challenges, such as disconnections. In contrast, Oktopost users commend its straightforward setup, which allows for quick onboarding and immediate use.
- **Reviewers mention** that Hootsuite provides a comprehensive analytics interface, helping users maintain brand consistency across social media. Users find value in its ability to give a full picture of their social media plans, which is crucial for effective campaign management.
- **G2 reviewers highlight** that while Oktopost offers strong features for content staggering and reposting, Hootsuite's extensive feature set, including advanced analytics and scheduling capabilities, makes it a more robust option for organizations with diverse social media needs.
- **Users report** that Hootsuite's pricing structure is beneficial for long-term users, especially with annual plans, while Oktopost's pricing model may require potential customers to reach out for quotes, which can be a barrier for some small businesses looking for clear cost expectations.



| | Hootsuite | Oktopost | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 7,167 | 185 | 
| **Largest Market Segment** | Small-Business (59.6% of reviews) | Mid-Market (52.1% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | Contact Us | 

---
## Top Pros & Cons

### Hootsuite

Pros:
- Post Scheduling (1584 reviews)
- Ease of Use (1454 reviews)

Cons:
- Limited Features (483 reviews)
- Missing Features (459 reviews)

### Oktopost

Pros:
- Ease of Use (27 reviews)
- Post Scheduling (17 reviews)

Cons:
- Improvement Needed (9 reviews)
- Missing Features (5 reviews)

---
## Ratings Comparison
| Rating | Hootsuite | Oktopost | 
|---|---|---|
  | **Meets Requirements** | 8.4 (6281 reviews) | 8.6 (122 reviews) | 
  | **Ease of Use** | 8.6 (6361 reviews) | 9.0 (133 reviews) | 
  | **Ease of Setup** | 8.7 (4143 reviews) | 8.9 (79 reviews) | 
  | **Ease of Admin** | 8.6 (2557 reviews) | 9.0 (63 reviews) | 
  | **Quality of Support** | 8.2 (4717 reviews) | 9.2 (117 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (2329 reviews) | 9.3 (62 reviews) | 
  | **Product Direction (% positive)** | 8.0 (6154 reviews) | 8.9 (121 reviews) | 

---
## Pricing

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### Oktopost

#### Entry-Level Pricing

Plan: Contact Us

Price: Contact Us

Key Features:
- Contact us.

[Learn more about Oktopost](https://www.g2.com/products/oktopost/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.5/10 | 2897 |
| **Oktopost** | 8.0/10 | 73 |

#### Social Analytics

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Competitor Analysis** | 7.5 (2159 reviews) | 7.6 (15 reviews) | 
| **Follower Analysis** | 7.9 (2360 reviews) | 7.8 (20 reviews) | 
| **Post Performance** | 8.6 (2535 reviews) | 8.7 (60 reviews) | 
| **Paid Campaign Tracking** | 7.4 (1813 reviews) | Feature Not Available | 
| **Attribution** | 7.4 (2044 reviews) | 7.6 (44 reviews) | 
| **Hashtag Analytics** | 7.6 (1492 reviews) | 7.6 (9 reviews) | 
| **Sentiment Analysis** | 7.5 (1452 reviews) | 7.7 (10 reviews) | 

#### Reports & Dashboards

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Report Customizability** | 8.1 (2408 reviews) | 7.8 (39 reviews) | 
| **Report Exporting** | 8.3 (2371 reviews) | 8.2 (56 reviews) | 
| **Scalability** | 8.4 (2412 reviews) | 8.6 (51 reviews) | 
| **White Label** | 7.1 (1390 reviews) | 8.2 (10 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (148 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (160 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (146 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (148 reviews) | Not enough data | 
| **Decision Making** | 6.7 (150 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 5430 |
| **Oktopost** | 8.8/10 | 106 |

#### Content & Collaboration

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Content Calendar** | 9.0 (2811 reviews) | 9.2 (22 reviews) | 
| **Content Library** | 8.0 (2570 reviews) | 8.8 (17 reviews) | 
| **Shared Inbox** | 8.0 (2539 reviews) | 8.2 (13 reviews) | 
| **Approval Workflows** | 7.8 (2409 reviews) | 8.8 (14 reviews) | 
| **Users and Permissions** | 8.2 (2532 reviews) | 8.7 (17 reviews) | 
| **Content Creation** | 8.1 (2552 reviews) | 9.4 (12 reviews) | 

#### Social Management

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Social Analytics** | 8.1 (4613 reviews) | 8.4 (83 reviews) | 
| **Social Publishing** | 8.9 (5174 reviews) | 9.1 (92 reviews) | 
| **Campaign Optimization** | 8.2 (4511 reviews) | 8.8 (77 reviews) | 
| **Social Engagement** | 8.4 (4894 reviews) | 8.6 (78 reviews) | 
| **Social Ads** | 7.1 (3477 reviews) | Feature Not Available | 
| **Campaign Planning** | 8.0 (2537 reviews) | 9.3 (14 reviews) | 
| **Hashtag Capabilites** | 7.9 (2162 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (281 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (278 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (307 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (279 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (273 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (275 reviews) | Not enough data | 
| **Decision Making** | 7.1 (269 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 8.0/10 | 700 |
| **Oktopost** | N/A | N/A |

#### Platform Interoperability

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Close Ecosystem API** | 7.7 (562 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (58 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (59 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (58 reviews) | Not enough data | 
| **Decision Making** | 7.7 (59 reviews) | Not enough data | 

#### Social Functionality

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Social Functionality** | 8.4 (666 reviews) | Not enough data | 

#### Campaign Management

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (672 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (664 reviews) | Not enough data | 
| **Reach** | 8.1 (654 reviews) | Not enough data | 
| **Bulk Editing** | 7.9 (664 reviews) | Not enough data | 
| **Batch Uploading** | 8.0 (662 reviews) | Not enough data | 
| **Brand Safety** | 8.4 (650 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (645 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (630 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (633 reviews) | Not enough data | 
| **Creative Optimization** | 8.1 (627 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.0 (619 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (618 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (614 reviews) | Not enough data | 

#### Targeting

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Targeting** | 8.1 (626 reviews) | Not enough data | 
| **Retargeting** | 7.8 (614 reviews) | Not enough data | 
| **Geo-Targeting** | 7.9 (614 reviews) | Not enough data | 
| **Contextual Targeting** | 7.8 (608 reviews) | Not enough data | 

#### Platform

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **API / Integrations** | 7.7 (599 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (616 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (611 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (611 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (600 reviews) | Not enough data | 
| **Customization** | 8.2 (597 reviews) | Not enough data | 
| **Workflow Capability** | 8.3 (600 reviews) | Not enough data | 
| **Internationalization** | 8.0 (587 reviews) | Not enough data | 
| **Notifications** | 8.2 (592 reviews) | Not enough data | 

### Employee Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Oktopost** | 9.1/10 | 24 |

#### Content Sharing

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Social sharing** | Not enough data | 10.0 (18 reviews) ✓ Verified | 
| **Content scheduling** | Not enough data | 9.6 (20 reviews) ✓ Verified | 
| **Content optimization** | Not enough data | 9.5 (10 reviews) ✓ Verified | 
| **Content templates** | Not enough data | 9.4 (9 reviews) ✓ Verified | 
| **AI Content Generation** | Not enough data | Not enough data | 
| **Content Settings** | Not enough data | Not enough data | 

#### Content Dashboard

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Company news** | Not enough data | 9.6 (8 reviews) ✓ Verified | 
| **Coworker content** | Not enough data | 8.3 (8 reviews) ✓ Verified | 
| **Brand content sharing** | Not enough data | 8.9 (9 reviews) ✓ Verified | 

#### Analytics

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Engagement tracking** | Not enough data | 9.4 (16 reviews) ✓ Verified | 
| **KPI Tracking** | Not enough data | 9.6 (9 reviews) ✓ Verified | 
| **Trends** | Not enough data | 9.4 (6 reviews) ✓ Verified | 
| **Gamification** | Not enough data | 9.6 (8 reviews) ✓ Verified | 

#### Platform

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Integrations** | Not enough data | 9.5 (11 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.5 (8 reviews) ✓ Verified | 
| **Adoption Insight** | Not enough data | 9.2 (10 reviews) | 
| **Auto-translation & multiple language management** | Not enough data | 6.7 (5 reviews) | 

#### Agentic AI - Employee Advocacy

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 2300 |
| **Oktopost** | 8.7/10 | 57 |

#### Monitoring & Listening

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Social Measurement** | 8.1 (1915 reviews) | 8.1 (42 reviews) | 
| **Influencer Identification** | 7.2 (1508 reviews) | 6.7 (11 reviews) | 
| **Brand Monitoring** | 8.2 (716 reviews) | 9.6 (9 reviews) | 
| **Keyword Tracking** | 8.0 (683 reviews) | 8.8 (7 reviews) | 
| **Trend Analysis** | 7.9 (676 reviews) | 9.3 (7 reviews) | 
| **Competitor Analysis** | 7.7 (648 reviews) | 9.0 (7 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (59 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1355 reviews) | 8.3 (14 reviews) | 
| **Social Reporting** | 8.1 (1866 reviews) | 8.3 (46 reviews) | 
| **Alerts and Notifications** | 8.2 (729 reviews) | 9.8 (10 reviews) | 
| **Advanced Data Filtering** | 7.8 (649 reviews) | 9.1 (9 reviews) | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Oktopost** | N/A | N/A |

#### Discovery

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Hootsuite | Oktopost | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Hootsuite (1):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Oktopost (1):** [Employee Advocacy Software](https://www.g2.com/categories/employee-advocacy)


---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite | Oktopost | 
|---|---|---|
| **Small-Business** | 59.6% | 20.6% | 
| **Mid-Market** | 28.8% | 52.1% | 
| **Enterprise** | 11.7% | 27.3% | 

### By Industry

#### Hootsuite

- **Marketing and Advertising:** 15.3%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.3%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.6%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.6%
- **Retail:** 2.6%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.5%

#### Oktopost

- **Computer Software:** 27.8%
- **Information Technology and Services:** 20.3%
- **Marketing and Advertising:** 15.8%
- **Financial Services:** 6.3%
- **Internet:** 4.4%
- **Computer & Network Security:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Biotechnology:** 1.9%
- **Management Consulting:** 1.9%
- **Telecommunications:** 1.3%
- **Other:** 15.2%

---
## Alternatives

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1094 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6417 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)

### Alternatives to Oktopost

- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6417 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2913 reviews)
- [MavSocial](https://www.g2.com/products/mavsocial/reviews) — 4.7/5 stars (49 reviews)
- [Khoros Social Media Management](https://www.g2.com/products/khoros-social-media-management/reviews) — 3.9/5 stars (121 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1038 reviews)

---
## Top Discussions

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### Oktopost

- Title: [Why does the tagging doesn´t work well?](https://www.g2.com/discussions/why-does-the-tagging-doesn-t-work-well) — 1 comment, 1 upvote
  > **Top comment:** "Hi, now the tagging works perfectly. :) "
- Title: [What does "B2B Social Media Management" mean?](https://www.g2.com/discussions/what-does-b2b-social-media-management-mean) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Most social media management platforms were built for B2C Brands to help schedule and measure traditional social metrics such as reach and followers. B2B..."
- Title: [Does your social media management platform integrate with Eloqua?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-eloqua) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely yes! Otkopost is the only social media management and employee advocacy platform that has a native Eloqua integration. The integration will..."
- Title: [Does your social media management platform integrate with Pardot?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-pardot) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely yes! The integration will automatically push all social engagement data  (clicks, shares, likes, comments, etc.)  to the correct leads within..."
- Title: [Does your social media management platform integrate with Marketo?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-marketo) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely yes! Otkopost is the only social media management and employee advocacy platform that has a native and approved Marketo integration. The..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-oktopost)