# Hootsuite vs Odoo Social Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hootsuite excels in user experience, with many praising its intuitive interface and scheduling tools. Users appreciate the easy visibility of their social calendar, allowing them to quickly manage content across multiple channels.
- **Users say** that Odoo Social Marketing offers a unique advantage by integrating social media management with CRM and marketing workflows. This feature is highlighted as a significant time-saver, enabling users to track engagement and manage campaigns from a single dashboard.
- **Reviewers mention** that Hootsuite's overall satisfaction is reflected in its high G2 Score, which indicates strong user approval. Many users find it streamlined and easy to navigate, making it accessible even for those who are less tech-savvy.
- **According to verified reviews** , Odoo Social Marketing is recognized for its cost-effectiveness, making it an attractive option for small businesses. Users value its affordability, especially for e-commerce operations, while still providing essential features like campaign performance tracking.
- **G2 reviewers highlight** that Hootsuite's content creation and social publishing features are particularly strong, with users enjoying the ability to pull from previous successful posts. This functionality allows for efficient content management and planning.
- **Users report** that while Odoo Social Marketing has a solid feature set, it may not match the overall satisfaction and support quality that Hootsuite provides. Reviewers have noted that Hootsuite's support is more responsive, contributing to a better overall experience.



| | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 7,349 | 25 | 
| **Largest Market Segment** | Small-Business (59.4% of reviews) | Small-Business (62.5% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | No pricing available | 

---
## Top Pros & Cons

### Hootsuite

Pros:
- Post Scheduling (1585 reviews)
- Ease of Use (1454 reviews)

Cons:
- Limited Features (483 reviews)
- Missing Features (459 reviews)

### Odoo Social Marketing

Pros:
- Affordable (2 reviews)
- Ease of Use (2 reviews)

Cons:
- AI Limitations (1 reviews)
- Insight Limitations (1 reviews)

---
## Ratings Comparison
| Rating | Hootsuite | Odoo Social Marketing | 
|---|---|---|
  | **Meets Requirements** | 8.5 (6418 reviews) | 7.8 (22 reviews) | 
  | **Ease of Use** | 8.6 (6502 reviews) | 7.8 (22 reviews) | 
  | **Ease of Setup** | 8.7 (4280 reviews) | 9.0 (5 reviews) | 
  | **Ease of Admin** | 8.6 (2563 reviews) | Not enough data | 
  | **Quality of Support** | 8.2 (4828 reviews) | 7.9 (22 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (2335 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.0 (6272 reviews) | 8.8 (20 reviews) | 

---
## Pricing

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Description: Manage up to 10 social media accounts from one calendar.

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 4 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### Odoo Social Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.5/10 | 2959 |
| **Odoo Social Marketing** | N/A | N/A |

#### Social Analytics

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Competitor Analysis** | 7.5 (2171 reviews) | Not enough data | 
| **Follower Analysis** | 7.9 (2369 reviews) | Not enough data | 
| **Post Performance** | 8.6 (2561 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 7.4 (1819 reviews) | Not enough data | 
| **Attribution** | 7.4 (2052 reviews) | Not enough data | 
| **Hashtag Analytics** | 7.6 (1499 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.5 (1459 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Report Customizability** | 8.1 (2422 reviews) | Not enough data | 
| **Report Exporting** | 8.3 (2385 reviews) | Not enough data | 
| **Scalability** | 8.4 (2454 reviews) | Not enough data | 
| **White Label** | 7.1 (1395 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (152 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (165 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (150 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (156 reviews) | Not enough data | 
| **Decision Making** | 6.8 (154 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Odoo Social Marketing** | 8.9/10 | 5 |

#### Campaigns

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Customize** | Not enough data | 8.7 (5 reviews) | 
| **Scheduling** | Not enough data | 9.0 (5 reviews) | 
| **Retarget** | Not enough data | 9.0 (5 reviews) | 
| **Segmentation** | Not enough data | 8.7 (5 reviews) | 
| **Triggered Notifications** | Not enough data | 9.0 (5 reviews) | 

#### Analytics

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.0 (5 reviews) | 
| **Audience Insights** | Not enough data | 8.7 (5 reviews) | 

#### Optimization

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.7 (5 reviews) | 
| **Personalization** | Not enough data | 8.7 (5 reviews) | 
| **Rich Notifications** | Not enough data | 9.3 (5 reviews) | 
| **Integrations** | Not enough data | 8.7 (5 reviews) | 

#### Agentic AI - Push Notification

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.8/10 | 5555 |
| **Odoo Social Marketing** | 8.7/10 | 16 |

#### Content & Collaboration

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Content Calendar** | 9.0 (2849 reviews) | 9.2 (14 reviews) | 
| **Content Library** | 8.1 (2584 reviews) | 8.5 (13 reviews) | 
| **Shared Inbox** | 8.0 (2562 reviews) | 8.3 (12 reviews) | 
| **Approval Workflows** | 7.8 (2434 reviews) | 8.2 (14 reviews) | 
| **Users and Permissions** | 8.2 (2547 reviews) | 8.6 (12 reviews) | 
| **Content Creation** | 8.1 (2573 reviews) | 8.7 (13 reviews) | 

#### Social Management

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Social Analytics** | 8.1 (4685 reviews) | 9.2 (16 reviews) | 
| **Social Publishing** | 8.9 (5274 reviews) | 8.7 (15 reviews) | 
| **Campaign Optimization** | 8.2 (4537 reviews) | 8.4 (16 reviews) | 
| **Social Engagement** | 8.4 (4962 reviews) | 9.2 (16 reviews) | 
| **Social Ads** | 7.1 (3489 reviews) | 8.5 (13 reviews) | 
| **Campaign Planning** | 8.0 (2554 reviews) | 9.0 (13 reviews) | 
| **Hashtag Capabilites** | 7.9 (2175 reviews) | 8.9 (9 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (292 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (284 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (327 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (286 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (282 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (283 reviews) | Not enough data | 
| **Decision Making** | 7.2 (276 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 8.0/10 | 707 |
| **Odoo Social Marketing** | N/A | N/A |

#### Platform Interoperability

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Close Ecosystem API** | 7.7 (565 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (61 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (61 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (62 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (61 reviews) | Not enough data | 
| **Decision Making** | 7.8 (62 reviews) | Not enough data | 

#### Social Functionality

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Social Functionality** | 8.4 (670 reviews) | Not enough data | 

#### Campaign Management

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (677 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (668 reviews) | Not enough data | 
| **Reach** | 8.1 (658 reviews) | Not enough data | 
| **Bulk Editing** | 7.9 (669 reviews) | Not enough data | 
| **Batch Uploading** | 8.1 (668 reviews) | Not enough data | 
| **Brand Safety** | 8.4 (654 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (649 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (634 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (636 reviews) | Not enough data | 
| **Creative Optimization** | 8.1 (631 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.0 (622 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (622 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (618 reviews) | Not enough data | 

#### Targeting

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Targeting** | 8.1 (629 reviews) | Not enough data | 
| **Retargeting** | 7.8 (617 reviews) | Not enough data | 
| **Geo-Targeting** | 7.9 (618 reviews) | Not enough data | 
| **Contextual Targeting** | 7.8 (612 reviews) | Not enough data | 

#### Platform

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **API / Integrations** | 7.8 (603 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (619 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (616 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (614 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (603 reviews) | Not enough data | 
| **Customization** | 8.2 (601 reviews) | Not enough data | 
| **Workflow Capability** | 8.3 (604 reviews) | Not enough data | 
| **Internationalization** | 8.0 (590 reviews) | Not enough data | 
| **Notifications** | 8.2 (595 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Odoo Social Marketing** | N/A | N/A |

#### Responses

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 

#### Platform

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 2327 |
| **Odoo Social Marketing** | N/A | N/A |

#### Monitoring & Listening

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Social Measurement** | 8.1 (1923 reviews) | Not enough data | 
| **Influencer Identification** | 7.2 (1513 reviews) | Not enough data | 
| **Brand Monitoring** | 8.2 (730 reviews) | Not enough data | 
| **Keyword Tracking** | 8.0 (692 reviews) | Not enough data | 
| **Trend Analysis** | 7.9 (686 reviews) | Not enough data | 
| **Competitor Analysis** | 7.7 (655 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (65 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (65 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (63 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (65 reviews) | Not enough data | 
| **Decision Making** | 7.5 (65 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1361 reviews) | Not enough data | 
| **Social Reporting** | 8.1 (1875 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.2 (736 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.8 (656 reviews) | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Odoo Social Marketing** | 5.0/10 | 6 |

#### Generative AI

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (5 reviews) | 
| **AI Text Summarization** | Not enough data | 4.3 (5 reviews) | 
| **AI Text-to-Speech** | Not enough data | 4.0 (5 reviews) | 

#### Communication

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 3.6 (6 reviews) | 
| **Notifications** | Not enough data | 5.6 (6 reviews) | 
| **Targeted Emails** | Not enough data | 6.9 (6 reviews) | 
| **In-App Messaging** | Not enough data | Not enough data | 
| **Co-Browsing** | Not enough data | 5.0 (5 reviews) | 

####  Internal Use

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Customization ** | Not enough data | 4.2 (6 reviews) | 
| **Conversation Archiving** | Not enough data | 6.1 (6 reviews) | 
| **Lead Development** | Not enough data | 3.0 (5 reviews) | 
| **Knowledge Base** | Not enough data | 4.0 (5 reviews) | 
| **Team Inbox ** | Not enough data | 6.7 (6 reviews) | 
| **Customer Profiles** | Not enough data | 5.3 (6 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Odoo Social Marketing** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Hootsuite (5):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)

**Unique to Odoo Social Marketing (2):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Live Chat Software](https://www.g2.com/categories/live-chat)


---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite | Odoo Social Marketing | 
|---|---|---|
| **Small-Business** | 59.4% | 62.5% | 
| **Mid-Market** | 28.7% | 29.2% | 
| **Enterprise** | 11.8% | 8.3% | 

### By Industry

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.2%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.7%
- **Education Management:** 2.7%
- **Retail:** 2.5%
- **Public Relations and Communications:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.5%

#### Odoo Social Marketing

- **Marketing and Advertising:** 25.0%
- **Information Technology and Services:** 8.3%
- **Design:** 8.3%
- **Business Supplies and Equipment:** 8.3%
- **Manufacturing:** 4.2%
- **Consulting:** 4.2%
- **Writing and Editing:** 4.2%
- **Restaurants:** 4.2%
- **Plastics:** 4.2%
- **Online Media:** 4.2%
- **Other:** 25.0%

---
## Alternatives

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1115 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4654 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6610 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4018 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2659 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1215 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)

### Alternatives to Odoo Social Marketing

- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2943 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6610 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [Gorgias](https://www.g2.com/products/gorgias/reviews) — 4.6/5 stars (565 reviews)
- [Sprinklr Service](https://www.g2.com/products/sprinklr-service/reviews) — 4.3/5 stars (749 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)

---
## Top Discussions

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### Odoo Social Marketing

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-odoo-social-marketing)