# Hootsuite vs Meltwater Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hootsuite excels in user experience, particularly with its intuitive dashboard and scheduling features. Users appreciate the ability to draft and schedule posts well in advance, making content planning seamless and efficient.
- **Users say** that Meltwater offers strong reporting capabilities, especially with its reports dashboard and influencer reports. Reviewers find the automatic keyword search function particularly useful for tracking articles, allowing for effective content curation.
- **Reviewers mention** that Hootsuite's ease of setup and overall usability are standout features, with many users highlighting the straightforward onboarding process and the ability to integrate smoothly with other platforms, enhancing team collaboration.
- **According to verified reviews** , Meltwater's quality of support is highly rated, with users noting that the assistance provided is responsive and helpful, which can be crucial for businesses needing timely guidance.
- **G2 reviewers report** that Hootsuite's content calendar is a significant advantage, allowing users to visualize their posting schedule easily. This feature is praised for its effectiveness in managing both short-term and long-term content strategies.
- **Users say** that while Meltwater has a user-friendly interface, it sometimes lacks the depth of features that Hootsuite offers, particularly in social media management, where Hootsuite's comprehensive tools for engagement and analytics are frequently highlighted.



| | Hootsuite | Meltwater | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 7,383 | 2,666 | 
| **Largest Market Segment** | Small-Business (59.3% of reviews) | Small-Business (41.4% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | No pricing available | 

---
## Top Pros & Cons

### Hootsuite

Pros:
- Post Scheduling (1585 reviews)
- Ease of Use (1454 reviews)

Cons:
- Limited Features (483 reviews)
- Missing Features (459 reviews)

### Meltwater

Pros:
- Ease of Use (190 reviews)
- Features (156 reviews)

Cons:
- Improvement Needed (90 reviews)
- Learning Curve (63 reviews)

---
## Ratings Comparison
| Rating | Hootsuite | Meltwater | 
|---|---|---|
  | **Meets Requirements** | 8.5 (6443 reviews) | 7.9 (2181 reviews) | 
  | **Ease of Use** | 8.6 (6527 reviews) | 7.9 (2286 reviews) | 
  | **Ease of Setup** | 8.7 (4305 reviews) | 7.9 (1254 reviews) | 
  | **Ease of Admin** | 8.6 (2578 reviews) | 8.1 (939 reviews) | 
  | **Quality of Support** | 8.2 (4849 reviews) | 8.6 (2104 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (2350 reviews) | 8.4 (945 reviews) | 
  | **Product Direction (% positive)** | 8.0 (6289 reviews) | 8.0 (2154 reviews) | 

---
## Pricing

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Description: Manage up to 10 social media accounts from one calendar.

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 4 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.5/10 | 2966 |
| **Meltwater** | 7.6/10 | 659 |

#### Social Analytics

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Competitor Analysis** | 7.5 (2171 reviews) | 7.8 (530 reviews) | 
| **Follower Analysis** | 7.9 (2369 reviews) | 7.7 (514 reviews) | 
| **Post Performance** | 8.6 (2562 reviews) | 8.0 (520 reviews) | 
| **Paid Campaign Tracking** | 7.4 (1819 reviews) | 6.8 (376 reviews) | 
| **Attribution** | 7.4 (2052 reviews) | Feature Not Available | 
| **Hashtag Analytics** | 7.6 (1499 reviews) | 7.5 (393 reviews) | 
| **Sentiment Analysis** | 7.5 (1459 reviews) | 7.1 (427 reviews) | 

#### Reports & Dashboards

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Report Customizability** | 8.1 (2425 reviews) | 7.7 (550 reviews) | 
| **Report Exporting** | 8.3 (2385 reviews) | 8.0 (568 reviews) | 
| **Scalability** | 8.4 (2461 reviews) | 7.9 (482 reviews) | 
| **White Label** | 7.1 (1395 reviews) | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (152 reviews) | Feature Not Available | 
| **Cross-system Integration** | 6.9 (166 reviews) | Feature Not Available | 
| **Adaptive Learning** | 6.7 (150 reviews) | Feature Not Available | 
| **Proactive Assistance** | 6.7 (156 reviews) | Feature Not Available | 
| **Decision Making** | 6.8 (154 reviews) | Feature Not Available | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.8/10 | 5574 |
| **Meltwater** | 7.3/10 | 311 |

#### Content & Collaboration

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Content Calendar** | 9.0 (2854 reviews) | 8.1 (239 reviews) | 
| **Content Library** | 8.1 (2584 reviews) | 7.3 (211 reviews) | 
| **Shared Inbox** | 8.0 (2565 reviews) | 7.3 (202 reviews) | 
| **Approval Workflows** | 7.8 (2436 reviews) | 7.5 (204 reviews) | 
| **Users and Permissions** | 8.2 (2547 reviews) | 8.0 (229 reviews) | 
| **Content Creation** | 8.1 (2577 reviews) | 7.6 (211 reviews) | 

#### Social Management

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Social Analytics** | 8.1 (4699 reviews) | 8.3 (285 reviews) | 
| **Social Publishing** | 8.9 (5294 reviews) | 7.8 (272 reviews) | 
| **Campaign Optimization** | 8.2 (4538 reviews) | 7.4 (237 reviews) | 
| **Social Engagement** | 8.4 (4973 reviews) | 7.9 (276 reviews) | 
| **Social Ads** | 7.1 (3489 reviews) | 6.5 (208 reviews) | 
| **Campaign Planning** | 8.0 (2555 reviews) | 7.1 (208 reviews) | 
| **Hashtag Capabilites** | 7.9 (2176 reviews) | 7.3 (100 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (292 reviews) | 5.8 (24 reviews) | 
| **Multi-step Planning** | 7.1 (284 reviews) | 6.0 (24 reviews) | 
| **Cross-system Integration** | 7.3 (332 reviews) | Feature Not Available | 
| **Adaptive Learning** | 7.1 (286 reviews) | Feature Not Available | 
| **Natural Language Interaction** | 7.1 (283 reviews) | Feature Not Available | 
| **Proactive Assistance** | 7.0 (283 reviews) | Feature Not Available | 
| **Decision Making** | 7.2 (276 reviews) | 6.2 (23 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Meltwater** | 7.3/10 | 821 |

#### Media Channels

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Broadcast Media** | Not enough data | 7.3 (645 reviews) | 
| **Print Media** | Not enough data | 7.2 (667 reviews) | 
| **Online Media** | Not enough data | 8.5 (746 reviews) | 

#### Geographic Coverage

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Local Media** | Not enough data | 7.8 (711 reviews) | 
| **National Media** | Not enough data | 8.3 (720 reviews) | 
| **International Media** | Not enough data | 7.6 (644 reviews) | 

#### Reporting

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Keyword Targeting** | Not enough data | 8.2 (724 reviews) | 
| **Custom Feeds and Alerts** | Not enough data | 8.1 (705 reviews) | 
| **Custom Reports** | Not enough data | 7.9 (712 reviews) | 
| **Dashboards** | Not enough data | 8.0 (739 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (83 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (82 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (80 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (81 reviews) | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (291 reviews) | 
| **AI Text Summarization** | Not enough data | 6.6 (284 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 8.0/10 | 709 |
| **Meltwater** | N/A | N/A |

#### Platform Interoperability

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Close Ecosystem API** | 7.7 (565 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (61 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (61 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (62 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (61 reviews) | Not enough data | 
| **Decision Making** | 7.8 (62 reviews) | Not enough data | 

#### Social Functionality

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Social Functionality** | 8.4 (671 reviews) | Not enough data | 

#### Campaign Management

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (677 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (668 reviews) | Not enough data | 
| **Reach** | 8.1 (658 reviews) | Not enough data | 
| **Bulk Editing** | 7.9 (669 reviews) | Not enough data | 
| **Batch Uploading** | 8.1 (668 reviews) | Not enough data | 
| **Brand Safety** | 8.4 (654 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (649 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (634 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (636 reviews) | Not enough data | 
| **Creative Optimization** | 8.1 (631 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.0 (622 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (622 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (618 reviews) | Not enough data | 

#### Targeting

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Targeting** | 8.1 (629 reviews) | Not enough data | 
| **Retargeting** | 7.8 (617 reviews) | Not enough data | 
| **Geo-Targeting** | 7.9 (618 reviews) | Not enough data | 
| **Contextual Targeting** | 7.8 (612 reviews) | Not enough data | 

#### Platform

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **API / Integrations** | 7.8 (604 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (620 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (616 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (615 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (603 reviews) | Not enough data | 
| **Customization** | 8.2 (601 reviews) | Not enough data | 
| **Workflow Capability** | 8.3 (604 reviews) | Not enough data | 
| **Internationalization** | 8.0 (590 reviews) | Not enough data | 
| **Notifications** | 8.2 (595 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Meltwater** | 7.7/10 | 53 |

#### Audiences

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Audience Insights** | Not enough data | 8.0 (46 reviews) | 
| **Influencer Identification** | Not enough data | 7.3 (44 reviews) | 
| **Buyer Personas** | Not enough data | 7.0 (42 reviews) | 
| **Segmentation** | Not enough data | 7.4 (42 reviews) | 

#### Data Analysis

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Network Analysis** | Not enough data | 7.5 (42 reviews) | 
| **Dashboards** | Not enough data | 8.2 (47 reviews) | 
| **Visualizations** | Not enough data | 8.1 (43 reviews) | 
| **Advanced Filtering** | Not enough data | 8.0 (45 reviews) | 

#### Administration

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Marketing Integrations** | Not enough data | Feature Not Available | 
| **Ad Integrations** | Not enough data | Feature Not Available | 
| **Data Exporting** | Not enough data | 7.9 (44 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### Responses

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 

#### Platform

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 2328 |
| **Meltwater** | 7.5/10 | 983 |

#### Monitoring & Listening

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Social Measurement** | 8.1 (1923 reviews) | 8.1 (822 reviews) | 
| **Influencer Identification** | 7.2 (1513 reviews) | 7.3 (707 reviews) | 
| **Brand Monitoring** | 8.2 (730 reviews) | 8.2 (547 reviews) | 
| **Keyword Tracking** | 8.0 (692 reviews) | 8.3 (536 reviews) | 
| **Trend Analysis** | 7.9 (686 reviews) | 7.8 (502 reviews) | 
| **Competitor Analysis** | 7.7 (655 reviews) | 7.9 (485 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (65 reviews) | 6.6 (85 reviews) | 
| **Cross-system Integration** | 7.4 (66 reviews) | 6.5 (88 reviews) | 
| **Adaptive Learning** | 7.5 (63 reviews) | 6.2 (84 reviews) | 
| **Proactive Assistance** | 7.5 (65 reviews) | Feature Not Available | 
| **Decision Making** | 7.5 (65 reviews) | Feature Not Available | 

#### Data Management & Analysis

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1361 reviews) | 6.9 (793 reviews) | 
| **Social Reporting** | 8.1 (1875 reviews) | 8.0 (819 reviews) | 
| **Alerts and Notifications** | 8.2 (736 reviews) | 8.1 (492 reviews) | 
| **Advanced Data Filtering** | 7.8 (656 reviews) | 7.8 (485 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Meltwater** | 7.2/10 | 222 |

#### Influencer Marketing

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | 7.8 (206 reviews) | 
| **Influencer Scoring** | Not enough data | 7.8 (206 reviews) | 
| **Audience Analysis** | Not enough data | 8.0 (211 reviews) | 
| **Influencer Segmentation** | Not enough data | 7.7 (199 reviews) | 
| **Influencer Collaboration** | Not enough data | 7.4 (197 reviews) | 
| **User-Generated Content (UGC) Management** | Not enough data | 6.9 (162 reviews) | 
| **Content Approval** | Not enough data | 7.4 (170 reviews) | 
| **Campaign Analytics** | Not enough data | 8.0 (199 reviews) | 
| **Reporting and Dashboards** | Not enough data | 7.9 (200 reviews) | 
| **Data Importing and Exporting Tools** | Not enough data | 7.7 (185 reviews) | 
| **Influencer Whitelisting** | Not enough data | Feature Not Available | 
| **Influencer Compensation** | Not enough data | 6.7 (148 reviews) | 
| **Social Commerce** | Not enough data | 6.7 (135 reviews) | 
| **E-Commerce Integration** | Not enough data | 6.3 (115 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | 5.5 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | 6.0 (7 reviews) | 
| **Decision Making** | Not enough data | Feature Not Available | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Meltwater** | 6.7/10 | 159 |

#### Generative AI

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (155 reviews) | 
| **AI Text Summarization** | Not enough data | 6.7 (154 reviews) | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Feature Not Available | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Feature Not Available | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Meltwater** | 7.4/10 | 530 |

#### Database

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Media Database** | Not enough data | 7.9 (490 reviews) | 
| **Contact/Campaign Management** | Not enough data | 7.9 (416 reviews) | 
| **Newsroom** | Not enough data | 8.0 (390 reviews) | 

#### Outreach

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Media Distribution** | Not enough data | 8.1 (433 reviews) | 
| **PR Planner** | Not enough data | 7.5 (146 reviews) | 
| **Social Media Services** | Not enough data | 7.7 (349 reviews) | 

#### Reporting

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (486 reviews) | 
| **Response Desk** | Not enough data | 8.3 (362 reviews) | 
| **Impact Measurement** | Not enough data | 8.1 (413 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 6.0 (19 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (19 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.0 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (19 reviews) | 

#### User Rights/Roles

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Version Control** | Not enough data | 7.7 (305 reviews) | 
| **Team Collaboration** | Not enough data | 8.0 (327 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Hootsuite | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Hootsuite (2):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)

**Unique to Meltwater (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite | Meltwater | 
|---|---|---|
| **Small-Business** | 59.3% | 41.4% | 
| **Mid-Market** | 28.7% | 38.0% | 
| **Enterprise** | 11.9% | 20.6% | 

### By Industry

#### Hootsuite

- **Marketing and Advertising:** 15.3%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.2%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.7%
- **Education Management:** 2.7%
- **Retail:** 2.5%
- **Public Relations and Communications:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.6%

#### Meltwater

- **Marketing and Advertising:** 15.3%
- **Public Relations and Communications:** 14.7%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.4%
- **Information Technology and Services:** 3.1%
- **Financial Services:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Consumer Goods:** 2.1%
- **Computer Software:** 1.9%
- **Education Management:** 1.7%
- **Other:** 44.2%

---
## Alternatives

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1119 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4660 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6862 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4024 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (410 reviews)

### Alternatives to Meltwater

- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4024 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (490 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6862 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)

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## Top Discussions

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) — 1 comment, 1 upvote
  > **Top comment:** "<p>My split would be Meltwater for stronger all-around monitoring and analytics, CisionOne for teams that will genuinely use the wider Cision media-relations..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-meltwater)