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Compare Hootsuite and Meltwater 
Featured Products
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (41.6% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
No pricing available
Hootsuite
Star Rating
(6,673)4.3 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansMeltwater
Star Rating
(2,492)4.1 out of 5
Market Segments
Small-Business (41.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in user experience, particularly for managing multiple social media accounts. Users appreciate the ability to schedule posts across various platforms, which is especially beneficial for those juggling multiple clients.
- Users say that Meltwater shines in its monitoring capabilities, allowing businesses to track mentions across the web effortlessly. Reviewers highlight the automation of searches, which helps streamline their workflow and keeps them updated without manual effort.
- According to verified reviews, Hootsuite's customer support is frequently praised for its responsiveness and helpfulness. Users have shared positive experiences with representatives, noting that they feel supported in their social media management efforts.
- Reviewers mention that while Meltwater offers solid support, some users find that it lacks the same level of intuitive features as Hootsuite. However, they appreciate the team's willingness to incorporate feedback for product improvements, indicating a commitment to enhancing user experience.
- G2 reviewers highlight Hootsuite's robust reporting features, with users enjoying the ability to customize performance reports. This flexibility allows businesses to tailor insights to their specific needs, making it a valuable tool for data-driven decision-making.
- Users report that while Meltwater provides good onboarding and setup, some find it less user-friendly compared to Hootsuite. However, they do appreciate the ease of scheduling posts and the ability to duplicate content, which simplifies their daily tasks.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Meltwater
No pricing availableFree Trial
Hootsuite
Free Trial is available
Meltwater
No trial information availableRatings
Meets Requirements
8.4
6,015
7.9
2,135
Ease of Use
8.6
6,091
7.9
2,169
Ease of Setup
8.7
3,880
7.8
1,149
Ease of Admin
8.6
2,545
8.1
929
Quality of Support
8.2
4,506
8.5
2,060
Has the product been a good partner in doing business?
8.6
2,317
8.4
935
Product Direction (% positive)
8.0
5,931
8.0
2,118
Features by Category
Social Analytics
7.5
2146
7.8(won by 0.3)
525
7.9(won by 0.2)
2352
7.7
513
8.6(won by 0.6)
2479
8.0
518
7.4(won by 0.6)
1812
6.8
376
7.4(won by default)
2037
Feature Not Available
7.6(won by 0.1)
1486
7.5
394
7.5(won by 0.4)
1447
7.1
425
Reports & Dashboards
8.1(won by 0.4)
2387
7.7
544
8.3(won by 0.3)
2361
8.0
564
8.4(won by 0.5)
2325
7.9
481
7.1(won by default)
1387
Feature Not Available
Agentic AI - Social Media Analytics
6.7(won by default)
146
Feature Not Available
6.6(won by default)
145
Feature Not Available
6.6(won by default)
144
Feature Not Available
6.6(won by default)
146
Feature Not Available
6.7(won by default)
146
Feature Not Available
Content & Collaboration
9.0
2748
8.1
238
8.0
2571
7.4
211
8.0
2512
7.3
202
7.8
2394
7.5
203
8.2
2526
8.0
228
8.1
2518
7.6
212
Social Management
8.1
4467
8.3
280
8.9
4952
7.8
267
8.2
4471
7.4
237
8.4
4784
7.9
275
7.1
3467
6.5
208
8.0
2526
7.1
208
7.9
2145
7.3
100
Agentic AI - Social Media Management
6.8
278
5.8
24
7.1
277
6.0
24
7.1
277
Feature Not Available
7.1
275
Feature Not Available
7.1
271
Feature Not Available
7.0
271
Feature Not Available
7.1
267
6.2
23
Media Channels
Not enough data
7.3
634
Not enough data
7.2
656
Not enough data
8.5
729
Geographic Coverage
Not enough data
7.7
702
Not enough data
8.2
710
Not enough data
7.6
636
Reporting
Not enough data
8.2
709
Not enough data
8.1
696
Not enough data
7.9
689
Not enough data
7.9
713
Agentic AI - Media Monitoring
Not enough data
6.3
83
Not enough data
6.3
81
Not enough data
6.2
80
Not enough data
6.3
81
Not enough data
Feature Not Available
Generative AI
Not enough data
6.5
288
Not enough data
6.6
283
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
666
Not enough data
Campaign Management
8.4
670
Not enough data
8.1
664
Not enough data
8.1
656
Not enough data
7.9
663
Not enough data
8.1
660
Not enough data
8.4
653
Not enough data
8.2
646
Not enough data
7.8
632
Not enough data
7.7
634
Not enough data
8.1
627
Not enough data
8.0
620
Not enough data
7.5
620
Not enough data
7.7
614
Not enough data
Targeting
8.1
626
Not enough data
7.8
615
Not enough data
7.9
614
Not enough data
7.8
608
Not enough data
Platform
7.7
597
Not enough data
8.3
614
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Not enough data
Audiences
Not enough data
8.0
46
Not enough data
7.3
44
Not enough data
7.0
42
Not enough data
7.4
42
Data Analysis
Not enough data
7.5
42
Not enough data
8.1
45
Not enough data
8.1
43
Not enough data
7.9
43
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
43
Agentic AI - Audience Intelligence Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Monitoring & Listening
8.1
1910
8.0
801
7.2
1508
7.3
703
8.2
701
8.2
515
8.0
676
8.3
522
7.9
669
7.8
486
7.7
648
7.8
477
Agentic AI - Social Media Listening Tools
7.3
59
6.5
83
7.2
59
6.4
84
7.4
58
6.2
82
7.3
59
Feature Not Available
7.4
59
Feature Not Available
Data Management & Analysis
7.5
1356
6.9
779
8.1
1860
7.9
787
8.2
718
8.0
481
7.8
646
7.8
464
Influencer Marketing
Not enough data
7.8
203
Not enough data
7.8
205
Not enough data
8.0
209
Not enough data
7.7
199
Not enough data
7.4
196
Not enough data
6.9
162
Not enough data
7.4
170
Not enough data
8.0
199
Not enough data
7.9
200
Not enough data
7.7
185
Not enough data
Feature Not Available
Not enough data
6.7
148
Not enough data
6.7
134
Not enough data
6.3
115
Agentic AI - Influencer Marketing Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Generative AI
Not enough data
6.6
155
Not enough data
6.7
152
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
7.9
479
Not enough data
7.9
412
Not enough data
8.0
388
Outreach
Not enough data
8.1
425
Not enough data
7.5
146
Not enough data
7.7
349
Reporting
Not enough data
8.5
473
Not enough data
8.3
360
Not enough data
8.1
407
Agentic AI - Media and Influencer Targeting
Not enough data
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
User Rights/Roles
Not enough data
7.7
305
Not enough data
8.0
326
Categories
Categories
Shared Categories
Hootsuite and Meltwater are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Meltwater is categorized as Audience Intelligence Platforms, Influencer Marketing Platforms, Media Monitoring, Media and Influencer Targeting, PR Analytics, and Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
15.7%
Public Relations and Communications
14.7%
Non-Profit Organization Management
6.6%
Higher Education
5.5%
Information Technology and Services
3.1%
Other
54.5%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 Comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
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