Link copied to clipboard # Hootsuite vs Meltwater Comparison - What are their main differences? Share [ Export ](/compare/hootsuite/meltwater/export.csv) HootsuiteMeltwater[+ Add Product](#) Pricing **Hootsuite** Free Trial **$99.00** 1 user Per Month ยท Standard **Meltwater** No pricing available **Pricing Insights** from reviews Time to Implement **Hootsuite** 1 month Based on 1253 responses **Meltwater** 1 month Based on 319 responses Return on Investment **Hootsuite** 9 months5 months sooner Based on 1028 responses **Meltwater** 14 months Based on 254 responses Perceived Cost **Hootsuite** $$$$$ **Meltwater** $$$$$ Average Discount **Hootsuite** 11% **Meltwater** 13%2% more ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite") ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Hootsuite** [ Post Scheduling (1585) ](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=1211116&qs=pros-and-cons#reviews)[ Ease of Use (1454) ](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=1209118&qs=pros-and-cons#reviews)[ Limited Features (483) ](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=1211038&qs=pros-and-cons#reviews)[ Missing Features (459) ](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=1212769&qs=pros-and-cons#reviews) **Meltwater** [ Ease of Use (190) ](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1876445&qs=pros-and-cons#reviews)[ Features (156) ](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1875928&qs=pros-and-cons#reviews)[ Improvement Needed (90) ](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1872226&qs=pros-and-cons#reviews)[ Learning Curve (63) ](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1873163&qs=pros-and-cons#reviews) Integrations **Hootsuite** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image") Adobe Express ](https://www.g2.com/products/adobe-express/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a3c6c39bf8b8eb277cfcd42d9bbca1e/asana.png "Product Avatar Image") Asana ](https://www.g2.com/products/asana/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0b70daae3e99e89dfafb878fd72706e1/binder-so.png "Product Avatar Image") Binder.so ](https://www.g2.com/products/binder-so/reviews)[ View all ](https://www.g2.com/products/hootsuite/integrations) **Meltwater** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d7a6867b2a633fbb5cb36165ac39a3ea/audiense-discover.png "Product Avatar Image") Audiense Discover ](https://www.g2.com/products/audiense-discover/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image") ChatGPT ](https://www.g2.com/products/chatgpt/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ View all ](https://www.g2.com/products/meltwater/integrations) Screenshots **Hootsuite** ![Hootsuite screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1785789/Screenshot-2026-06-23-PerchComposer.png) **Meltwater** ![Meltwater screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/154792/01-Explore.png) **Ratings** from reviews Meets Requirements **Hootsuite** 8.5 8.56,547 **Meltwater** 7.9 7.92,191 Ease of Use **Hootsuite** 8.6 8.66,631 **Meltwater** 7.9 7.92,297 Ease of Setup **Hootsuite** 8.6 8.64,404 **Meltwater** 7.9 7.91,265 Ease of Admin **Hootsuite** 8.6 8.62,626 **Meltwater** 8.1 8.1940 Quality of Support **Hootsuite** 8.2 8.24,941 **Meltwater** 8.5 8.52,114 Has the product been a good partner in doing business? **Hootsuite** 8.5 8.52,399 **Meltwater** 8.4 8.4946 Product Direction (% positive) **Hootsuite** 8.0 8.06,375 **Meltwater** 8.0 8.02,163 **Features** ratings from reviews Social Media Listening Tools 7.8 2,345 7.7 995 Social Media Management 8.2 5,668 7.3 312 Social Media Analytics 7.5 2,991 7.6 660 Audience Intelligence Platforms Not enough data 7.7 53 PR Analytics Not enough data 6.7 159 Influencer Marketing Platforms Not enough data 7.2 222 Media Monitoring Not enough data 7.3 823 Social Media Advertising 8.0 714 Not enough data Media and Influencer Targeting Not enough data 7.4 530 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 59.1% Mid-Market(51-1000 emp.) 28.8% Enterprise(\> 1000 emp.) 12.1% Small-Business(50 or fewer emp.) 59.1% Mid-Market(51-1000 emp.) 28.8% Enterprise(\> 1000 emp.) 12.1% Small-Business(50 or fewer emp.) 41.4% Mid-Market(51-1000 emp.) 38.0% Enterprise(\> 1000 emp.) 20.6% Small-Business(50 or fewer emp.) 41.4% Mid-Market(51-1000 emp.) 38.0% Enterprise(\> 1000 emp.) 20.6% **Reviewers' Industry** [![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")](https://www.g2.com/products/hootsuite/reviews) Hootsuite Marketing and Advertising 15.4% Non-Profit Organization Management 8.6% Higher Education 4.2% Computer Software 3.8% Information Technology and Services 3.7% Other 64.2% [![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")](https://www.g2.com/products/meltwater/reviews) Meltwater Marketing and Advertising 15.2% Public Relations and Communications 14.7% Non-Profit Organization Management 6.8% Higher Education 5.4% Information Technology and Services 3.2% Other 54.6% Alternatives **Hootsuite Alternatives** ![SOCi](https://images.g2crowd.com/uploads/product/hd_favicon/75e4c84354a52cc911139badfdcfe772/soci.SVG "SOCi") [ SOCi ](/products/soci/reviews) ![Vista Social](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_6bd7e781e038728a57233d74d03445d5/vista-social.png "Vista Social") [ Vista Social ](/products/vista-social/reviews) ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social") [ Sprout Social ](/products/sprout-social/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) **Meltwater Alternatives** ![Onclusive](https://images.g2crowd.com/uploads/product/hd_favicon/d52cd01950ff1a43eaf4f9e4605a994b/onclusive.svg "Onclusive") [ Onclusive ](/products/onclusive/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![CisionOne](https://images.g2crowd.com/uploads/product/hd_favicon/b4ca5ad21171e3bb86489ac76b227c9b/cisionone.svg "CisionOne") [ CisionOne ](/products/cisionone/reviews) ![Muck Rack](https://images.g2crowd.com/uploads/product/hd_favicon/d8da081f32df98b70340b5607b684c17/muck-rack.svg "Muck Rack") [ Muck Rack ](/products/muck-rack/reviews) ## Hootsuite vs Meltwater FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Hootsuite vs Meltwater? Hootsuite stands out for its higher ease of use and setup, while Meltwater is favored for its customer support and monitoring capabilities. | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | [Meltwater](https://www.g2.com/products/meltwater/reviews) | | --- | --- | | 4.3/5 (7,413 reviews) | 4.1/5 (2,669 reviews) | | Small-Business | Mid-Market | | 8.7 | 7.9 | | 8.2 | 8.6 | | Post Scheduling (1,585 all-time mentions) | Ease of Use (190 all-time mentions) | ### How do the pricing models of Hootsuite and Meltwater compare? Hootsuite is rated higher for price satisfaction, with reviewers citing Meltwater as more expensive and less accessible for smaller businesses. - **Hootsuite:** Reviewers frequently mention that Hootsuite's pricing is high for small teams, but many still find the value justified by its time-saving features and centralized management. - **Meltwater:** Meltwater is often described as expensive, with several reviewers noting that many features are locked behind higher-tier plans and that the platform is less accessible for smaller businesses. - **Switching reasons:** Recent reviews indicate that cost and access to advanced features are common reasons for considering alternatives to Meltwater. ### What are the best alternatives to Hootsuite and Meltwater? The top three alternatives to Hootsuite and Meltwater are Onclusive, Vista Social, and SOCi. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7,413 reviews) | Small-Business | Pricing is high for small teams, but value is found in time-saving features | Post Scheduling (1,585 all-time mentions) | | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2,669 reviews) | Mid-Market | Described as expensive, with many features in higher tiers | Ease of Use (190 all-time mentions) | | [Onclusive](https://www.g2.com/products/onclusive/reviews) | 4.3/5 (207 reviews) | Mid-Market | โ€” | Comprehensive media monitoring | | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5 (1,126 reviews) | Small-Business | โ€” | High ease of use and customer satisfaction | | [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5 (4,670 reviews) | Small-Business | โ€” | Multi-location management | ### Which Social Media Management features should I prioritize when comparing Hootsuite and Meltwater? Buyers comparing Hootsuite and Meltwater should prioritize post scheduling, centralized management, analytics/reporting, monitoring, and ease of use. - **Post Scheduling:** Hootsuite is cited in 1,585 reviews for post scheduling, while Meltwater does not have a comparable volume of mentions. - **Centralized Management:** Hootsuite is mentioned in 1,085 reviews for centralized management; Meltwater is less frequently cited for this feature. - **Analytics/Reporting:** Hootsuite is mentioned in 315 reviews for reporting efficiency; Meltwater is cited in 87 reviews for analytics and 31 for analytics focus. - **Monitoring:** Meltwater is frequently praised for monitoring and real-time alerts, with reviewers highlighting its comprehensive tracking of brand mentions and sentiment analysis. - **Ease of Use:** Hootsuite scores 8.6 and Meltwater 7.9 on Ease of Use, with Hootsuite also cited in 534 reviews for its user interface and Meltwater in 190 reviews for ease of use. ### What are the pros and cons of Hootsuite vs Meltwater? Hootsuite's headline strength is post scheduling and centralized management, while Meltwater excels in monitoring and analytics. - **Hootsuite strengths:** Post Scheduling (1,585 mentions), Centralized Management (1,085), Multi-platform support (975), Team Collaboration (361), Reporting Efficiency (315). - **Hootsuite trade-offs:** Limited Features (483), Missing Features (459), Social Media Limitations (343), Improvement Needed (329), Pricing is often cited as high for small teams. - **Meltwater strengths:** Ease of Use (190), Analytics (87), Detailed Information (89), Campaign Management (34), Real-time monitoring and alerts. - **Meltwater trade-offs:** Improvement Needed (90), Limited Features (55), Filtering Issues (30), Information Overload (21), Pricing is frequently described as expensive and less accessible for small businesses. ### Is Hootsuite or Meltwater better for small businesses? Hootsuite is the better fit for small businesses, with a larger share of small-business reviewers and more favorable sentiment from that segment. - **Hootsuite:** Largest segment is Small-Business, with reviewers consistently highlighting ease of use, time-saving scheduling, and centralized management as key benefits for small teams. - **Meltwater:** Largest segment is Mid-Market, and reviewers from smaller organizations often cite Meltwater's higher cost and complexity as barriers for small-business adoption. ### Which Social Media Management platform has better integrations? Hootsuite is favored for integrations, with more reviewer-cited integrations and higher mention counts. - **Hootsuite:** Facebook integration is cited in 1,021 reviews, Google Analytics in 13, and Asana in 6; reviewers frequently mention the value of connecting multiple social platforms and analytics tools. - **Meltwater:** KLEAR integration is cited in 193 reviews, and Slack in 11; reviewers note influencer management and team communication integrations. ### How do Hootsuite and Meltwater compare on customer support? Meltwater scores higher on Quality of Support, with a 0.4-point lead over Hootsuite (8.6 vs 8.2). - **Hootsuite:** Reviewers describe support as generally responsive and helpful, though some cite slow responses or limited flexibility for small teams. - **Meltwater:** Reviewers consistently praise Meltwater's support team for being knowledgeable, quick to respond, and providing valuable onboarding and troubleshooting assistance. ### Which is easier to implement, Hootsuite or Meltwater? Hootsuite is easier to implement, with a higher Ease of Setup score (8.7 vs 7.9). - **Hootsuite:** Reviewers frequently highlight fast onboarding, intuitive setup, and minimal training required for new users. - **Meltwater:** Reviewers note that setup can be complex, with a learning curve for advanced features and dashboard customization, though onboarding support is often praised. ### Which product has better Monitoring? Meltwater is the stronger choice for Monitoring, with reviewers consistently citing its monitoring and real-time alerting capabilities as a core strength. - **Hootsuite:** Monitoring is mentioned in recent reviews as a useful feature, but with fewer all-time mentions and less emphasis compared to Meltwater. - **Meltwater:** Monitoring and real-time alerts are frequently highlighted, with reviewers praising its ability to track brand mentions, sentiment, and competitor activity across news and social channels.