# Hootsuite vs MarketBeam Comparison --- ## AI Generated Summary - **G2 reviewers report** that Hootsuite excels in its ability to manage multiple social media accounts seamlessly. Users appreciate the feature that allows them to schedule posts across various platforms with a single action, making it particularly beneficial for those managing multiple clients. - **Users say** that MarketBeam stands out for its intuitive interface and minimal clicks required to perform tasks. Reviewers highlight how easy it is to integrate with platforms like LinkedIn and Facebook, which enhances the user experience for those focused on social amplification. - **According to verified reviews** , Hootsuite's calendar view is a favorite among users, allowing them to visualize their posting schedule effectively. This feature, combined with the ability to monitor competitors, provides a comprehensive tool for social media management. - **Reviewers mention** that MarketBeam offers strong automation capabilities, particularly for sharing consistent company posts on social media. Users appreciate the analytics provided, which help them understand the impact of their posts on their audience. - **G2 reviewers highlight** that while Hootsuite has a robust feature set, some users feel it could improve in terms of support quality. In contrast, MarketBeam users consistently praise the quality of support they receive, indicating a more favorable experience in this area. - **Users report** that Hootsuite's setup process is generally straightforward, with many finding it easy to get started. However, MarketBeam users also commend its ease of setup, suggesting that both platforms are user-friendly, but MarketBeam may have a slight edge in this regard. | | Hootsuite | MarketBeam | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.7 out of 5 | | **Total Reviews** | 7,249 | 35 | | **Largest Market Segment** | Small-Business (59.5% of reviews) | Mid-Market (67.6% of reviews) | | **Entry Level Price** | $99.00 1 user Per Month | No pricing available | --- ## Top Pros & Cons ### Hootsuite Pros: - Post Scheduling (1066 reviews) - Scheduling (1031 reviews) Cons: - Limited Features (320 reviews) - Expensive (317 reviews) ### MarketBeam Pros: - Ease of Use (1 reviews) - Integrations (1 reviews) --- ## Ratings Comparison | Rating | Hootsuite | MarketBeam | |---|---|---| | **Meets Requirements** | 8.5 (6342 reviews) | 9.6 (31 reviews) | | **Ease of Use** | 8.6 (6423 reviews) | 9.1 (31 reviews) | | **Ease of Setup** | 8.7 (4205 reviews) | 9.1 (16 reviews) | | **Ease of Admin** | 8.6 (2560 reviews) | 9.2 (15 reviews) | | **Quality of Support** | 8.2 (4766 reviews) | 9.2 (27 reviews) | | **Has the product been a good partner in doing business?** | 8.6 (2332 reviews) | 10.0 (14 reviews) | | **Product Direction (% positive)** | 8.0 (6208 reviews) | 8.8 (28 reviews) | --- ## Pricing ### Hootsuite #### Entry-Level Pricing Plan: Standard Price: $99.00 1 user Per Month Key Features: - Up to 10 social accounts - Unlimited post scheduling - Best time to post recommendations [Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing) #### Free Trial Yes ### MarketBeam #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Hootsuite** | 7.5/10 | 2930 | | **MarketBeam** | N/A | N/A | #### Social Analytics | Feature | Hootsuite | MarketBeam | |---|---|---| | **Competitor Analysis** | 7.5 (2165 reviews) | Not enough data | | **Follower Analysis** | 7.9 (2367 reviews) | Not enough data | | **Post Performance** | 8.6 (2552 reviews) | Not enough data | | **Paid Campaign Tracking** | 7.4 (1817 reviews) | Not enough data | | **Attribution** | 7.4 (2049 reviews) | Not enough data | | **Hashtag Analytics** | 7.6 (1496 reviews) | Not enough data | | **Sentiment Analysis** | 7.5 (1456 reviews) | Not enough data | #### Reports & Dashboards | Feature | Hootsuite | MarketBeam | |---|---|---| | **Report Customizability** | 8.1 (2418 reviews) | Not enough data | | **Report Exporting** | 8.3 (2383 reviews) | Not enough data | | **Scalability** | 8.4 (2436 reviews) | Not enough data | | **White Label** | 7.1 (1393 reviews) | Not enough data | #### Agentic AI - Social Media Analytics | Feature | Hootsuite | MarketBeam | |---|---|---| | **Autonomous Task Execution** | 6.7 (150 reviews) | Not enough data | | **Cross-system Integration** | 6.8 (163 reviews) | Not enough data | | **Adaptive Learning** | 6.6 (148 reviews) | Not enough data | | **Proactive Assistance** | 6.7 (153 reviews) | Not enough data | | **Decision Making** | 6.8 (152 reviews) | Not enough data | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Hootsuite** | 7.8/10 | 5483 | | **MarketBeam** | N/A | N/A | #### Content & Collaboration | Feature | Hootsuite | MarketBeam | |---|---|---| | **Content Calendar** | 9.0 (2826 reviews) | Not enough data | | **Content Library** | 8.0 (2575 reviews) | Not enough data | | **Shared Inbox** | 8.0 (2546 reviews) | Not enough data | | **Approval Workflows** | 7.8 (2418 reviews) | Not enough data | | **Users and Permissions** | 8.2 (2536 reviews) | Not enough data | | **Content Creation** | 8.1 (2560 reviews) | Not enough data | #### Social Management | Feature | Hootsuite | MarketBeam | |---|---|---| | **Social Analytics** | 8.1 (4643 reviews) | Not enough data | | **Social Publishing** | 8.9 (5214 reviews) | Not enough data | | **Campaign Optimization** | 8.2 (4523 reviews) | Not enough data | | **Social Engagement** | 8.4 (4923 reviews) | Not enough data | | **Social Ads** | 7.1 (3484 reviews) | Not enough data | | **Campaign Planning** | 8.0 (2547 reviews) | Not enough data | | **Hashtag Capabilites** | 7.9 (2166 reviews) | Not enough data | #### Agentic AI - Social Media Management | Feature | Hootsuite | MarketBeam | |---|---|---| | **Autonomous Task Execution** | 6.8 (288 reviews) | Not enough data | | **Multi-step Planning** | 7.1 (281 reviews) | Not enough data | | **Cross-system Integration** | 7.2 (318 reviews) | Not enough data | | **Adaptive Learning** | 7.1 (282 reviews) | Not enough data | | **Natural Language Interaction** | 7.1 (278 reviews) | Not enough data | | **Proactive Assistance** | 7.0 (279 reviews) | Not enough data | | **Decision Making** | 7.2 (272 reviews) | Not enough data | ### Social Media Advertising | Product | Score | Reviews | |---|---|---| | **Hootsuite** | 8.0/10 | 706 | | **MarketBeam** | N/A | N/A | #### Platform Interoperability | Feature | Hootsuite | MarketBeam | |---|---|---| | **Close Ecosystem API** | 7.7 (565 reviews) | Not enough data | #### Agentic AI - Social Media Advertising | Feature | Hootsuite | MarketBeam | |---|---|---| | **Autonomous Task Execution** | 7.5 (61 reviews) | Not enough data | | **Multi-step Planning** | 7.3 (60 reviews) | Not enough data | | **Cross-system Integration** | 7.4 (61 reviews) | Not enough data | | **Adaptive Learning** | 7.4 (62 reviews) | Not enough data | | **Proactive Assistance** | 7.6 (61 reviews) | Not enough data | | **Decision Making** | 7.8 (62 reviews) | Not enough data | #### Social Functionality | Feature | Hootsuite | MarketBeam | |---|---|---| | **Social Functionality** | 8.4 (670 reviews) | Not enough data | #### Campaign Management | Feature | Hootsuite | MarketBeam | |---|---|---| | **Campaign Dashboard** | 8.4 (677 reviews) | Not enough data | | **Campaign Optimization** | 8.1 (668 reviews) | Not enough data | | **Reach** | 8.1 (658 reviews) | Not enough data | | **Bulk Editing** | 7.9 (669 reviews) | Not enough data | | **Batch Uploading** | 8.1 (667 reviews) | Not enough data | | **Brand Safety** | 8.4 (654 reviews) | Not enough data | | **Fraud Protection** | 8.2 (649 reviews) | Not enough data | | **Frequency Capping** | 7.8 (634 reviews) | Not enough data | | **Budget Pacing** | 7.7 (636 reviews) | Not enough data | | **Creative Optimization** | 8.1 (630 reviews) | Not enough data | | **Rich Media Capabilties** | 8.0 (622 reviews) | Not enough data | | **In-App Ads** | 7.5 (622 reviews) | Not enough data | | **Mobile Rich Media Capabilities** | 7.8 (618 reviews) | Not enough data | #### Targeting | Feature | Hootsuite | MarketBeam | |---|---|---| | **Targeting** | 8.1 (629 reviews) | Not enough data | | **Retargeting** | 7.8 (617 reviews) | Not enough data | | **Geo-Targeting** | 7.9 (618 reviews) | Not enough data | | **Contextual Targeting** | 7.8 (612 reviews) | Not enough data | #### Platform | Feature | Hootsuite | MarketBeam | |---|---|---| | **API / Integrations** | 7.8 (603 reviews) | Not enough data | | **Custom Reports** | 8.3 (619 reviews) | Not enough data | | **User, Role, and Access Management** | 8.5 (615 reviews) | Not enough data | | **Performance and Reliability** | 8.6 (614 reviews) | Not enough data | | **Enterprise Scalability** | 8.3 (603 reviews) | Not enough data | | **Customization** | 8.2 (601 reviews) | Not enough data | | **Workflow Capability** | 8.3 (604 reviews) | Not enough data | | **Internationalization** | 8.0 (590 reviews) | Not enough data | | **Notifications** | 8.2 (595 reviews) | Not enough data | ### Employee Advocacy | Product | Score | Reviews | |---|---|---| | **Hootsuite** | N/A | N/A | | **MarketBeam** | N/A | N/A | #### Content Sharing | Feature | Hootsuite | MarketBeam | |---|---|---| | **Social sharing** | Not enough data | Not enough data | | **Content scheduling** | Not enough data | Not enough data | | **Content optimization** | Not enough data | Not enough data | | **Content templates** | Not enough data | Not enough data | | **AI Content Generation** | Not enough data | Not enough data | | **Content Settings** | Not enough data | Not enough data | #### Content Dashboard | Feature | Hootsuite | MarketBeam | |---|---|---| | **Company news** | Not enough data | Not enough data | | **Coworker content** | Not enough data | Not enough data | | **Brand content sharing** | Not enough data | Not enough data | #### Analytics | Feature | Hootsuite | MarketBeam | |---|---|---| | **Engagement tracking** | Not enough data | Not enough data | | **KPI Tracking** | Not enough data | Not enough data | | **Trends** | Not enough data | Not enough data | | **Gamification** | Not enough data | Not enough data | #### Platform | Feature | Hootsuite | MarketBeam | |---|---|---| | **Integrations** | Not enough data | Not enough data | | **Mobile** | Not enough data | Not enough data | | **Adoption Insight** | Not enough data | Not enough data | | **Auto-translation & multiple language management** | Not enough data | Feature Not Available | #### Agentic AI - Employee Advocacy | Feature | Hootsuite | MarketBeam | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Hootsuite** | 7.7/10 | 2311 | | **MarketBeam** | N/A | N/A | #### Monitoring & Listening | Feature | Hootsuite | MarketBeam | |---|---|---| | **Social Measurement** | 8.1 (1918 reviews) | Not enough data | | **Influencer Identification** | 7.2 (1510 reviews) | Not enough data | | **Brand Monitoring** | 8.2 (724 reviews) | Not enough data | | **Keyword Tracking** | 8.0 (686 reviews) | Not enough data | | **Trend Analysis** | 7.9 (680 reviews) | Not enough data | | **Competitor Analysis** | 7.7 (650 reviews) | Not enough data | #### Agentic AI - Social Media Listening Tools | Feature | Hootsuite | MarketBeam | |---|---|---| | **Autonomous Task Execution** | 7.4 (61 reviews) | Not enough data | | **Cross-system Integration** | 7.3 (61 reviews) | Not enough data | | **Adaptive Learning** | 7.4 (60 reviews) | Not enough data | | **Proactive Assistance** | 7.4 (61 reviews) | Not enough data | | **Decision Making** | 7.4 (61 reviews) | Not enough data | #### Data Management & Analysis | Feature | Hootsuite | MarketBeam | |---|---|---| | **Sentiment Analysis** | 7.5 (1357 reviews) | Not enough data | | **Social Reporting** | 8.1 (1869 reviews) | Not enough data | | **Alerts and Notifications** | 8.2 (733 reviews) | Not enough data | | **Advanced Data Filtering** | 7.8 (652 reviews) | Not enough data | ### Brand Advocacy | Product | Score | Reviews | |---|---|---| | **Hootsuite** | N/A | N/A | | **MarketBeam** | N/A | N/A | #### Discovery | Feature | Hootsuite | MarketBeam | |---|---|---| | **Referral Program** | Not enough data | Not enough data | | **Incentives** | Not enough data | Not enough data | | **3rd-Party Trends** | Not enough data | Not enough data | #### Insight | Feature | Hootsuite | MarketBeam | |---|---|---| | **Monitoring** | Not enough data | Not enough data | | **Adoption Insight** | Not enough data | Not enough data | | **Engagement Analysis** | Not enough data | Not enough data | #### Mobile | Feature | Hootsuite | MarketBeam | |---|---|---| | **Mobile Optimization** | Not enough data | Not enough data | #### Platform | Feature | Hootsuite | MarketBeam | |---|---|---| | **Multichannel Sharing** | Not enough data | Not enough data | | **Forum** | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | | **Content Distribution** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Unique to Hootsuite (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Unique to MarketBeam (1):** [Employee Advocacy Software](https://www.g2.com/categories/employee-advocacy) --- ## Reviewer Demographics ### By Company Size | Segment | Hootsuite | MarketBeam | |---|---|---| | **Small-Business** | 59.5% | 26.5% | | **Mid-Market** | 28.7% | 67.6% | | **Enterprise** | 11.8% | 5.9% | ### By Industry #### Hootsuite - **Marketing and Advertising:** 15.4% - **Non-Profit Organization Management:** 8.7% - **Higher Education:** 4.2% - **Computer Software:** 3.8% - **Information Technology and Services:** 3.6% - **Education Management:** 2.7% - **Public Relations and Communications:** 2.5% - **Retail:** 2.5% - **Hospital & Health Care:** 2.5% - **Financial Services:** 2.4% - **Other:** 51.6% #### MarketBeam - **Information Technology and Services:** 41.2% - **Computer Software:** 20.6% - **Hospital & Health Care:** 8.8% - **Staffing and Recruiting:** 5.9% - **Marketing and Advertising:** 5.9% - **Oil & Energy:** 2.9% - **Non-Profit Organization Management:** 2.9% - **Health, Wellness and Fitness:** 2.9% - **Government Administration:** 2.9% - **Financial Services:** 2.9% - **Other:** 2.9% --- ## Alternatives ### Alternatives to Hootsuite - [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1098 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6426 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1208 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews) - [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews) - [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (408 reviews) ### Alternatives to MarketBeam - [GaggleAMP](https://www.g2.com/products/gaggleamp/reviews) — 4.4/5 stars (382 reviews) - [Sociabble](https://www.g2.com/products/sociabble/reviews) — 4.7/5 stars (392 reviews) - [DSMN8](https://www.g2.com/products/dsmn8/reviews) — 4.6/5 stars (1125 reviews) - [PostBeyond by Influitive](https://www.g2.com/products/postbeyond-by-influitive/reviews) — 4.6/5 stars (401 reviews) - [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6426 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1208 reviews) - [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1098 reviews) - [Simplified](https://www.g2.com/products/simplified/reviews) — 4.6/5 stars (5007 reviews) - [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4049 reviews) --- ## Top Discussions ### Hootsuite - Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments > **Top comment:** "Nothing. Hootsuite discontinued their free tier " - Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments > **Top comment:** "Set it and forget it." - Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..." - Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found..." - Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..." ### MarketBeam No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-marketbeam)