# Hootsuite, Loomly vs Buffer Comparison

| | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 7,222 | 1,796 | 1,040 | 
| **Largest Market Segment** | Small-Business (59.5% of reviews) | Small-Business (84.1% of reviews) | Small-Business (70.9% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | Starting at $32.00 Per Month | Free | 

---
## Top Pros & Cons

### Hootsuite

Pros:
- Post Scheduling (1066 reviews)
- Scheduling (1031 reviews)

Cons:
- Limited Features (320 reviews)
- Expensive (317 reviews)

### Loomly

Pros:
- Ease of Use (54 reviews)
- Post Scheduling (38 reviews)

Cons:
- Instagram Limitations (20 reviews)
- Limited Analytics (18 reviews)

### Buffer

Pros:
- Ease of Use (13 reviews)
- Post Scheduling (9 reviews)

Cons:
- Lack of Analytics (4 reviews)
- High Pricing (3 reviews)

---
## Ratings Comparison
| Rating | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (6322 reviews) | 8.8 (1447 reviews) | 8.6 (911 reviews) | 
  | **Ease of Use** | 8.6 (6403 reviews) | 9.2 (1463 reviews) | 9.2 (919 reviews) | 
  | **Ease of Setup** | 8.7 (4185 reviews) | 9.3 (953 reviews) | 9.2 (338 reviews) | 
  | **Ease of Admin** | 8.6 (2560 reviews) | 9.3 (850 reviews) | 9.1 (311 reviews) | 
  | **Quality of Support** | 8.2 (4748 reviews) | 9.3 (1208 reviews) | 8.5 (653 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (2332 reviews) | 9.4 (817 reviews) | 8.8 (271 reviews) | 
  | **Product Direction (% positive)** | 8.0 (6192 reviews) | 9.4 (1362 reviews) | 8.2 (891 reviews) | 

---
## Pricing

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### Loomly

#### Entry-Level Pricing

Plan: Base

Price: Starting at $32.00 Per Month

Key Features:
- 2 Users
- 10 Social Accounts
- Unlimited Content

[Browse all 5 editions](https://www.g2.com/products/loomly/pricing)

#### Free Trial

Yes

### Buffer

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: For individuals and businesses getting started with social media.

Key Features:
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account

[Browse all 4 editions](https://www.g2.com/products/buffer/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.5/10 | 2920 |
| **Loomly** | 7.7/10 | 168 |
| **Buffer** | N/A | N/A |

#### Social Analytics

| Feature | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Competitor Analysis** | 7.5 (2165 reviews) | Feature Not Available | Not enough data | 
| **Follower Analysis** | 7.9 (2366 reviews) | 7.7 (133 reviews) | Not enough data | 
| **Post Performance** | 8.6 (2547 reviews) | 8.4 (155 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 7.4 (1817 reviews) | 7.3 (108 reviews) | Not enough data | 
| **Attribution** | 7.4 (2049 reviews) | Feature Not Available | Not enough data | 
| **Hashtag Analytics** | 7.6 (1495 reviews) | 7.6 (134 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.5 (1455 reviews) | Feature Not Available | Not enough data | 

#### Reports & Dashboards

| Feature | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Report Customizability** | 8.1 (2416 reviews) | 7.2 (134 reviews) | Not enough data | 
| **Report Exporting** | 8.3 (2381 reviews) | 8.1 (138 reviews) | Not enough data | 
| **Scalability** | 8.4 (2428 reviews) | 8.4 (134 reviews) | Not enough data | 
| **White Label** | 7.1 (1393 reviews) | 7.2 (107 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.7 (150 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.8 (163 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.6 (148 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.7 (151 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 6.8 (152 reviews) | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.8/10 | 5467 |
| **Loomly** | 8.4/10 | 1249 |
| **Buffer** | 8.2/10 | 831 |

#### Content & Collaboration

| Feature | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Content Calendar** | 9.0 (2825 reviews) | 9.3 (966 reviews) | 9.1 (147 reviews) | 
| **Content Library** | 8.0 (2576 reviews) | 8.4 (817 reviews) | 8.6 (126 reviews) | 
| **Shared Inbox** | 8.0 (2546 reviews) | 7.8 (660 reviews) | 8.2 (105 reviews) | 
| **Approval Workflows** | 7.8 (2418 reviews) | 8.6 (733 reviews) | 8.6 (106 reviews) | 
| **Users and Permissions** | 8.2 (2537 reviews) | 8.8 (799 reviews) | 8.8 (115 reviews) | 
| **Content Creation** | 8.1 (2559 reviews) | 8.3 (657 reviews) | 8.5 (99 reviews) | 

#### Social Management

| Feature | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Social Analytics** | 8.1 (4633 reviews) | 7.8 (966 reviews) | 7.9 (670 reviews) | 
| **Social Publishing** | 8.9 (5204 reviews) | 9.1 (1205 reviews) | 9.3 (799 reviews) | 
| **Campaign Optimization** | 8.2 (4523 reviews) | 8.4 (946 reviews) | 8.4 (643 reviews) | 
| **Social Engagement** | 8.4 (4914 reviews) | 8.3 (1034 reviews) | 8.4 (695 reviews) | 
| **Social Ads** | 7.1 (3484 reviews) | 7.3 (657 reviews) | Feature Not Available | 
| **Campaign Planning** | 8.0 (2545 reviews) | 8.5 (620 reviews) | 8.7 (101 reviews) | 
| **Hashtag Capabilites** | 7.9 (2167 reviews) | 8.1 (247 reviews) | 8.5 (27 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.8 (285 reviews) | Not enough data | 7.4 (14 reviews) | 
| **Multi-step Planning** | 7.1 (281 reviews) | Not enough data | 7.7 (14 reviews) | 
| **Cross-system Integration** | 7.2 (314 reviews) | Not enough data | 7.2 (13 reviews) | 
| **Adaptive Learning** | 7.1 (282 reviews) | Not enough data | 7.6 (13 reviews) | 
| **Natural Language Interaction** | 7.1 (277 reviews) | Not enough data | 7.4 (13 reviews) | 
| **Proactive Assistance** | 7.0 (278 reviews) | Not enough data | 7.7 (13 reviews) | 
| **Decision Making** | 7.2 (272 reviews) | Not enough data | 7.4 (13 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 8.0/10 | 705 |
| **Loomly** | N/A | N/A |
| **Buffer** | N/A | N/A |

#### Platform Interoperability

| Feature | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Close Ecosystem API** | 7.7 (565 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.5 (61 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.3 (60 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.4 (61 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.4 (62 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.6 (61 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.8 (62 reviews) | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Social Functionality** | 8.4 (670 reviews) | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Campaign Dashboard** | 8.4 (677 reviews) | Not enough data | Not enough data | 
| **Campaign Optimization** | 8.1 (668 reviews) | Not enough data | Not enough data | 
| **Reach** | 8.1 (658 reviews) | Not enough data | Not enough data | 
| **Bulk Editing** | 7.9 (668 reviews) | Not enough data | Not enough data | 
| **Batch Uploading** | 8.1 (666 reviews) | Not enough data | Not enough data | 
| **Brand Safety** | 8.4 (654 reviews) | Not enough data | Not enough data | 
| **Fraud Protection** | 8.2 (649 reviews) | Not enough data | Not enough data | 
| **Frequency Capping** | 7.8 (634 reviews) | Not enough data | Not enough data | 
| **Budget Pacing** | 7.7 (636 reviews) | Not enough data | Not enough data | 
| **Creative Optimization** | 8.1 (630 reviews) | Not enough data | Not enough data | 
| **Rich Media Capabilties** | 8.0 (622 reviews) | Not enough data | Not enough data | 
| **In-App Ads** | 7.5 (622 reviews) | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (618 reviews) | Not enough data | Not enough data | 

#### Targeting

| Feature | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Targeting** | 8.1 (629 reviews) | Not enough data | Not enough data | 
| **Retargeting** | 7.8 (617 reviews) | Not enough data | Not enough data | 
| **Geo-Targeting** | 7.9 (618 reviews) | Not enough data | Not enough data | 
| **Contextual Targeting** | 7.8 (612 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **API / Integrations** | 7.8 (603 reviews) | Not enough data | Not enough data | 
| **Custom Reports** | 8.3 (619 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.5 (615 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.6 (614 reviews) | Not enough data | Not enough data | 
| **Enterprise Scalability** | 8.3 (603 reviews) | Not enough data | Not enough data | 
| **Customization** | 8.2 (601 reviews) | Not enough data | Not enough data | 
| **Workflow Capability** | 8.3 (604 reviews) | Not enough data | Not enough data | 
| **Internationalization** | 8.0 (590 reviews) | Not enough data | Not enough data | 
| **Notifications** | 8.2 (595 reviews) | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 2308 |
| **Loomly** | N/A | N/A |
| **Buffer** | N/A | N/A |

#### Monitoring & Listening

| Feature | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Social Measurement** | 8.1 (1918 reviews) | Not enough data | Not enough data | 
| **Influencer Identification** | 7.2 (1510 reviews) | Not enough data | Not enough data | 
| **Brand Monitoring** | 8.2 (723 reviews) | Not enough data | Not enough data | 
| **Keyword Tracking** | 8.0 (685 reviews) | Not enough data | Not enough data | 
| **Trend Analysis** | 7.9 (679 reviews) | Not enough data | Not enough data | 
| **Competitor Analysis** | 7.7 (650 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.4 (61 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.3 (61 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.4 (60 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.4 (61 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.4 (61 reviews) | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Sentiment Analysis** | 7.5 (1357 reviews) | Not enough data | Not enough data | 
| **Social Reporting** | 8.1 (1868 reviews) | Not enough data | Not enough data | 
| **Alerts and Notifications** | 8.2 (732 reviews) | Not enough data | Not enough data | 
| **Advanced Data Filtering** | 7.8 (652 reviews) | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Hootsuite (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Loomly (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)



---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite | Loomly | Buffer | 
|---|---|---|---|
| **Small-Business** | 59.5% | 84.1% | 70.9% | 
| **Mid-Market** | 28.8% | 13.7% | 22.6% | 
| **Enterprise** | 11.8% | 2.2% | 6.5% | 

### By Industry

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.2%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.6%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.6%
- **Retail:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.6%

#### Loomly

- **Marketing and Advertising:** 26.5%
- **Non-Profit Organization Management:** 7.7%
- **Real Estate:** 4.0%
- **Health, Wellness and Fitness:** 2.8%
- **Retail:** 2.4%
- **Construction:** 2.2%
- **Higher Education:** 2.1%
- **Entertainment:** 2.0%
- **Information Technology and Services:** 2.0%
- **Food & Beverages:** 1.9%
- **Other:** 46.5%

#### Buffer

- **Marketing and Advertising:** 23.1%
- **Computer Software:** 7.2%
- **Information Technology and Services:** 6.6%
- **Internet:** 5.2%
- **Non-Profit Organization Management:** 4.2%
- **Writing and Editing:** 2.4%
- **Higher Education:** 2.4%
- **Real Estate:** 2.3%
- **Design:** 2.3%
- **Education Management:** 2.0%
- **Other:** 42.3%

---
## Alternatives

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6424 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3921 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (406 reviews)

### Alternatives to Loomly

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6424 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2920 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [metricool](https://www.g2.com/products/metricool/reviews) — 4.5/5 stars (97 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)

### Alternatives to Buffer

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14772 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6424 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3921 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2920 reviews)
- [Facebook Pages Manager](https://www.g2.com/products/facebook-pages-manager/reviews) — 4.2/5 stars (1614 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Planable](https://www.g2.com/products/planable/reviews) — 4.6/5 stars (1048 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

---
## Top Discussions

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### Loomly

- Title: [How long before we can publish directly to Instagram?](https://www.g2.com/discussions/25904-how-long-before-we-can-publish-directly-to-instagram) — 6 comments, 2 upvotes
  > **Top comment:** "Only Loomly can answer that,  I'm considering posting my Instagram to Buffer  while they figure it out.I have recently  discovered that i must publish my own..."
- Title: [Is Loomly free?](https://www.g2.com/discussions/is-loomly-free) — 5 comments
  > **Top comment:** "I don't know, I use the paid version"
- Title: [Which other social media manager platform would you recommend please?](https://www.g2.com/discussions/26161-which-other-social-media-manager-platform-would-you-recommend-please) — 5 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can Loomly post to Instagram?](https://www.g2.com/discussions/can-loomly-post-to-instagram) — 4 comments
  > **Top comment:** "Yes. But for Story posts you get push notification and have to finish by manually posting through the Instagram app but it is really just a few clicks as..."
- Title: [What are all the available social media platforms capable of integrating on Loomly?](https://www.g2.com/discussions/24662-what-are-all-the-available-social-media-platforms-capable-of-integrating-on-loomly) — 2 comments, 1 upvote
  > **Top comment:** "You can do Facebook, Linkedin, Twitter, Instagram (indirectly), Google, and Pinterest."

### Buffer

- Title: [Can I have tabs open for multiple companies at a time?](https://www.g2.com/discussions/10663-can-i-have-tabs-open-for-multiple-companies-at-a-time) — 4 comments
  > **Top comment:** "If you own the account, you can add multiple businesses/companies to your account. If you're logging in to each business / company (they own the account and..."
- Title: [What is Buffer used for?](https://www.g2.com/discussions/what-is-buffer-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "In simple its a social media management tool specifically used to connect many social media platforms at once. "
- Title: [LinkedIn workarounds](https://www.g2.com/discussions/linkedin-workarounds) — 2 comments, 1 upvote
  > **Top comment:** "When a data source like Facebook or LinkedIn removes an API  (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way..."
- Title: [Which platforms are next on the Buffer integration roadmap?](https://www.g2.com/discussions/which-platforms-are-next-on-the-buffer-integration-roadmap) — 2 comments, 1 upvote
  > **Top comment:** "I don't think Buffer will be rolling out any major platform integrations other than possibly Snap Chat (depending on API functionality and user access). It..."
- Title: [Keep simple step](https://www.g2.com/discussions/43718-keep-simple-step) — 1 comment, 1 upvote
  > **Top comment:** "Improve performance in content sharing features and keep steps simple"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-loomly-vs-buffer)