Introducing G2.ai, the future of software buying.Try now
Compare Hootsuite and Linktree 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Planable
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Cloud Campaign
Visit Website
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (83.1% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
No pricing available
Hootsuite
Star Rating
(6,637)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansLinktree
Star Rating
(90)4.6 out of 5
Market Segments
Small-Business (83.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LinktreeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite's Content Calendar feature is highly effective for scheduling posts, with a score of 9.0, while Linktree's simpler interface lacks this comprehensive planning tool, making it less suitable for users needing detailed content management.
- Reviewers mention that Linktree excels in Link Customization, allowing users to create personalized landing pages with ease, which is a significant advantage for businesses focused on driving traffic to specific content, whereas Hootsuite does not offer this level of customization.
- G2 users highlight Hootsuite's robust Social Analytics capabilities, particularly in Post Performance tracking, scoring 8.5, which provides deeper insights into engagement metrics compared to Linktree's more basic analytics features.
- Users on G2 report that Linktree's Mobile Optimization is superior, making it easier for users to access and manage their links on-the-go, while Hootsuite's mobile app is noted to be less intuitive, affecting user experience.
- Reviewers say that Hootsuite's Approval Workflows feature, scoring 7.9, is beneficial for teams needing to collaborate on content before publishing, whereas Linktree lacks this functionality, which can hinder team collaboration.
- Users report that Hootsuite's Quality of Support is rated at 8.1, which is lower than Linktree's 8.6, indicating that users may find more responsive and helpful customer service with Linktree, enhancing their overall experience.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Linktree
No pricing availableFree Trial
Hootsuite
Free Trial is available
Linktree
No trial information availableRatings
Meets Requirements
8.4
5,990
9.2
65
Ease of Use
8.6
6,067
9.4
66
Ease of Setup
8.7
3,860
9.3
28
Ease of Admin
8.6
2,537
9.7
16
Quality of Support
8.2
4,485
8.7
42
Has the product been a good partner in doing business?
8.6
2,310
8.8
15
Product Direction (% positive)
8.0
5,907
8.9
63
Features by Category
Social Analytics
7.5
2144
7.9(won by 0.4)
34
7.9
2351
8.1(won by 0.2)
38
8.6(won by 0.5)
2477
8.1
43
7.4(tied score)
1811
7.4(tied score)
29
7.4
2035
7.9(won by 0.5)
38
7.6
1485
7.7(won by 0.1)
26
7.5(won by 0.6)
1446
6.9
25
Reports & Dashboards
8.1
2384
8.2(won by 0.1)
38
8.3(won by 0.3)
2360
8.0
34
8.4
2322
8.8(won by 0.4)
42
7.1
1386
8.0(won by 0.9)
24
Agentic AI - Social Media Analytics
6.7(won by 0.9)
145
5.8
6
6.6
144
7.8(won by 1.2)
6
6.6(won by 0.8)
143
5.8
6
6.6(won by 0.2)
145
6.4
6
6.7
145
7.5(won by 0.8)
6
Content & Collaboration
9.0
2738
Not enough data
8.0
2569
Not enough data
8.0
2509
Not enough data
7.8
2392
Not enough data
8.2
2524
Not enough data
8.1
2512
Not enough data
Social Management
8.1
4453
Not enough data
8.9
4930
Not enough data
8.2
4467
Not enough data
8.4
4774
Not enough data
7.1
3466
Not enough data
8.0
2525
Not enough data
7.9
2141
Not enough data
Agentic AI - Social Media Management
6.8
277
Not enough data
7.0
275
Not enough data
7.1
274
Not enough data
7.1
274
Not enough data
7.1
270
Not enough data
6.9
270
Not enough data
7.1
266
Not enough data
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Monitoring & Listening
8.1
1909
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Linktree are categorized as Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Advertising
Linktree has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Linktree
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Real Estate
9.0%
Non-Profit Organization Management
7.9%
Health, Wellness and Fitness
6.7%
Information Technology and Services
5.6%
Marketing and Advertising
4.5%
Other
66.3%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
What is the function of Linktree?
1 Comment
KJ
Linktree helps to increase the functionality of "link in bio" and then cut back on additional navigation.
Guide people directly to the page you are speaking...Read more
Linktree has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
