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Compare Hootsuite and Lately 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (80.0% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
No pricing available
Hootsuite
Star Rating
(6,658)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansLately
Star Rating
(15)4.5 out of 5
Market Segments
Small-Business (80.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about LatelySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in overall user satisfaction, boasting a high G2 Score that reflects its strong performance in social media management. Users appreciate features like the ability to schedule posts across multiple platforms seamlessly, making it easy for newcomers to take over social media management.
- Users say that Lately stands out for its user-friendly interface, which simplifies the scheduling of social posts. Reviewers highlight the platform's analytics and insights, noting that these tools help identify the best times to post, enhancing their social media strategy.
- According to verified reviews, Hootsuite's extensive feature set, including a link shortener and an image library, is particularly useful for users managing multiple clients. This functionality is praised for saving time and optimizing posting schedules, which is crucial for busy social media managers.
- Reviewers mention that Lately's ability to generate posts quickly from existing content is a game-changer. Users report being able to schedule hundreds of posts in just a few hours, a task that would typically take days, showcasing Lately's efficiency in content amplification.
- G2 reviewers highlight that while Hootsuite has a larger market presence and a wealth of user feedback, Lately's smaller user base allows for more personalized support. Users commend Lately for its high-quality support, which is reflected in their positive ratings for customer service and product partnership.
- Users express that Hootsuite's implementation process is straightforward, with many finding the onboarding experience intuitive. In contrast, while Lately also receives high marks for ease of setup, its smaller number of reviews may indicate less widespread user experience, making it harder to gauge long-term reliability.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Lately
No pricing availableFree Trial
Hootsuite
Free Trial is available
Lately
No trial information availableRatings
Meets Requirements
8.4
6,010
8.8
11
Ease of Use
8.6
6,087
8.8
12
Ease of Setup
8.7
3,876
9.7
6
Ease of Admin
8.6
2,544
9.7
6
Quality of Support
8.2
4,501
9.4
11
Has the product been a good partner in doing business?
8.6
2,316
9.4
6
Product Direction (% positive)
8.0
5,927
8.9
11
Features by Category
Social Analytics
7.5(won by default)
2147
Not enough data
7.9(won by default)
2354
Not enough data
8.6(won by default)
2480
Not enough data
7.4(won by default)
1814
Not enough data
7.4(won by default)
2038
Not enough data
7.6(won by default)
1488
Not enough data
7.5(won by default)
1449
Not enough data
Reports & Dashboards
8.1(won by default)
2388
Not enough data
8.3(won by default)
2363
Not enough data
8.4(won by default)
2326
Not enough data
7.1(won by default)
1389
Not enough data
Agentic AI - Social Media Analytics
6.8(won by default)
148
Not enough data
6.7(won by default)
147
Not enough data
6.7(won by default)
146
Not enough data
6.7(won by default)
148
Not enough data
6.7(won by default)
148
Not enough data
Content & Collaboration
9.0
2743
Not enough data
8.0
2572
Not enough data
8.0
2512
Feature Not Available
7.8
2395
Not enough data
8.2
2528
Not enough data
8.1
2517
Not enough data
Social Management
8.1
4462
Not enough data
8.9
4945
Not enough data
8.2
4470
Not enough data
8.4
4782
Not enough data
7.1
3469
Feature Not Available
8.0
2528
Not enough data
7.9
2145
Not enough data
Agentic AI - Social Media Management
6.8
280
Not enough data
7.1
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
273
Not enough data
7.0
273
Not enough data
7.1
269
Not enough data
Platform Interoperability
7.7
564
Not enough data
Agentic AI - Social Media Advertising
7.5
60
Not enough data
7.3
59
Not enough data
7.4
60
Not enough data
7.4
61
Not enough data
7.6
60
Not enough data
7.8
61
Not enough data
Social Functionality
8.4
668
Not enough data
Campaign Management
8.4
672
Not enough data
8.1
666
Not enough data
8.1
658
Not enough data
7.9
665
Not enough data
8.1
662
Not enough data
8.4
655
Not enough data
8.2
648
Not enough data
7.8
634
Not enough data
7.7
636
Not enough data
8.1
629
Not enough data
8.0
622
Not enough data
7.5
622
Not enough data
7.7
616
Not enough data
Targeting
8.1
628
Not enough data
7.8
617
Not enough data
7.9
616
Not enough data
7.8
610
Not enough data
Platform
7.7
599
Not enough data
8.3
616
Not enough data
8.6
613
Not enough data
8.6
609
Not enough data
8.3
602
Not enough data
8.2
599
Not enough data
8.3
601
Not enough data
8.0
589
Not enough data
8.2
593
Not enough data
Monitoring & Listening
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Lately are categorized as Social Media Management
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Listening Tools, Social Media Analytics, and Social Media Advertising
Lately has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lately
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
20.0%
Management Consulting
20.0%
Retail
6.7%
Professional Training & Coaching
6.7%
Online Media
6.7%
Other
40.0%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
Lately has no discussions with answers
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