Compare Hootsuite and Lately 
At a Glance
Market Segments
Small-Business (59.6% of reviews)
Small-Business (80.0% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
No pricing available
Hootsuite
Star Rating
(7,077)4.3 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansLately
Star Rating
(15)4.5 out of 5
Market Segments
Small-Business (80.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about LatelySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users highlighting its ability to schedule posts across various platforms efficiently. One user mentioned, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," which is particularly beneficial for those managing diverse client portfolios.
- Users say that Lately stands out for its user-friendly interface, making it easy to schedule social media posts quickly. A reviewer noted, "I appreciate that Lately is so user-friendly and makes scheduling social posts so simple," which can be a significant advantage for teams looking to streamline their social media efforts.
- Reviewers mention that Hootsuite's customer support is a strong point, with many users praising the responsiveness and helpfulness of their representatives. One user shared, "The customer support is also great, and I appreciate the ability to customize different performance reports," indicating a solid support system for users needing assistance.
- According to verified reviews, Lately's analytics features are a highlight, providing insights on the best times to post. A user remarked, "Plus, the analytics and insights on best times to posts are a wonderful asset," which can help users optimize their posting strategies for better engagement.
- G2 reviewers report that Hootsuite has a more extensive user base and a higher overall satisfaction score, which suggests a more established presence in the market. With over 6,600 reviews, users feel confident in its reliability, as one user stated, "It helps me and my business stay on top of dates that are super important to keep our business running."
- Users say that Lately allows for rapid content generation, enabling users to schedule hundreds of posts in a short time. A reviewer expressed, "I love how quickly you are able to generate posts from your content," showcasing its efficiency for content-heavy users looking to maximize their output.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Lately
No pricing availableFree Trial
Hootsuite
Free Trial is available
Lately
No trial information availableRatings
Meets Requirements
8.4
6,221
8.8
11
Ease of Use
8.6
6,301
8.8
12
Ease of Setup
8.7
4,083
9.7
6
Ease of Admin
8.6
2,555
9.7
6
Quality of Support
8.1
4,670
9.4
11
Has the product been a good partner in doing business?
8.6
2,327
9.4
6
Product Direction (% positive)
8.0
6,102
8.9
11
Features by Category
Social Analytics
7.5(won by default)
2157
Not enough data
7.9(won by default)
2356
Not enough data
8.6(won by default)
2524
Not enough data
7.4(won by default)
1814
Not enough data
7.4(won by default)
2043
Not enough data
7.6(won by default)
1491
Not enough data
7.5(won by default)
1450
Not enough data
Reports & Dashboards
8.1(won by default)
2405
Not enough data
8.3(won by default)
2369
Not enough data
8.4(won by default)
2394
Not enough data
7.1(won by default)
1391
Not enough data
Agentic AI - Social Media Analytics
6.7(won by default)
148
Not enough data
6.7(won by default)
155
Not enough data
6.6(won by default)
146
Not enough data
6.6(won by default)
148
Not enough data
6.7(won by default)
148
Not enough data
Content & Collaboration
9.0
2797
Not enough data
8.0
2570
Not enough data
8.0
2528
Feature Not Available
7.8
2405
Not enough data
8.2
2530
Not enough data
8.1
2547
Not enough data
Social Management
8.1
4585
Not enough data
8.9
5130
Not enough data
8.2
4504
Not enough data
8.4
4861
Not enough data
7.1
3474
Feature Not Available
8.0
2534
Not enough data
7.9
2158
Not enough data
Agentic AI - Social Media Management
6.8
281
Not enough data
7.0
278
Not enough data
7.2
299
Not enough data
7.1
278
Not enough data
7.0
272
Not enough data
7.0
274
Not enough data
7.1
269
Not enough data
Platform Interoperability
7.7
561
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
666
Not enough data
Campaign Management
8.4
672
Not enough data
8.1
664
Not enough data
8.1
654
Not enough data
7.9
664
Not enough data
8.0
662
Not enough data
8.4
651
Not enough data
8.2
645
Not enough data
7.7
631
Not enough data
7.7
633
Not enough data
8.1
627
Not enough data
8.0
619
Not enough data
7.5
619
Not enough data
7.7
614
Not enough data
Targeting
8.1
626
Not enough data
7.8
614
Not enough data
7.9
614
Not enough data
7.8
607
Not enough data
Platform
7.7
598
Not enough data
8.2
615
Not enough data
8.5
610
Not enough data
8.6
609
Not enough data
8.3
599
Not enough data
8.2
596
Not enough data
8.3
599
Not enough data
8.0
586
Not enough data
8.1
591
Not enough data
Monitoring & Listening
8.1
1913
Not enough data
7.2
1508
Not enough data
8.2
711
Not enough data
8.0
681
Not enough data
7.9
673
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1355
Not enough data
8.1
1863
Not enough data
8.2
726
Not enough data
7.8
647
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Lately are categorized as Social Media Management
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Listening Tools, Social Media Analytics, and Social Media Advertising
Lately has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lately
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Non-Profit Organization Management
8.8%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
20.0%
Management Consulting
20.0%
Retail
6.7%
Professional Training & Coaching
6.7%
Online Media
6.7%
Other
40.0%
Discussions
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
BH
You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article...Read more
Lately has no discussions with answers
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