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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (80.0% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
No pricing available
Hootsuite
Star Rating
(6,640)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansLately
Star Rating
(15)4.5 out of 5
Market Segments
Small-Business (80.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about LatelySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for effective scheduling and planning of social media posts. In contrast, Lately's content management capabilities, while strong, do not match this level of user satisfaction.
- Reviewers mention that Lately shines in Ease of Setup with a score of 9.7, making it particularly appealing for small businesses looking for a quick onboarding process. Hootsuite, while still user-friendly, has a slightly lower score of 8.5 in this area.
- G2 users highlight Lately's superior Quality of Support, with a score of 9.4, indicating that users feel well-supported and valued. Hootsuite's support quality, rated at 8.1, does not provide the same level of assurance to its users.
- Reviewers say that Hootsuite's Social Publishing feature is robust, scoring 8.8, which allows for seamless posting across multiple platforms. Lately, while effective, does not offer the same breadth of publishing options, leading to a lower user satisfaction in this area.
- Users on G2 report that Lately's Product Direction is viewed positively, with a score of 8.9, suggesting that users feel the product is evolving in a beneficial way. Hootsuite's score of 7.7 indicates some concerns about its future development.
- Reviewers mention that Hootsuite's Campaign Optimization feature, rated at 8.3, is effective for managing and improving social media campaigns, while Lately's capabilities in this area are perceived as less comprehensive, leading to a lower score of 8.1.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Lately
No pricing availableFree Trial
Hootsuite
Free Trial is available
Lately
No trial information availableRatings
Meets Requirements
8.4
5,992
8.8
11
Ease of Use
8.6
6,069
8.8
12
Ease of Setup
8.7
3,862
9.7
6
Ease of Admin
8.6
2,538
9.7
6
Quality of Support
8.2
4,487
9.4
11
Has the product been a good partner in doing business?
8.6
2,311
9.4
6
Product Direction (% positive)
8.0
5,909
8.9
11
Features by Category
Social Analytics
7.5(won by default)
2144
Not enough data
7.9(won by default)
2351
Not enough data
8.6(won by default)
2477
Not enough data
7.4(won by default)
1811
Not enough data
7.4(won by default)
2035
Not enough data
7.6(won by default)
1485
Not enough data
7.5(won by default)
1446
Not enough data
Reports & Dashboards
8.1(won by default)
2385
Not enough data
8.3(won by default)
2360
Not enough data
8.4(won by default)
2322
Not enough data
7.1(won by default)
1386
Not enough data
Agentic AI - Social Media Analytics
6.7(won by default)
145
Not enough data
6.6(won by default)
144
Not enough data
6.6(won by default)
143
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
Content & Collaboration
9.0
2738
Not enough data
8.0
2568
Not enough data
8.0
2508
Feature Not Available
7.8
2391
Not enough data
8.2
2523
Not enough data
8.1
2511
Not enough data
Social Management
8.1
4453
Not enough data
8.9
4931
Not enough data
8.2
4466
Not enough data
8.4
4773
Not enough data
7.1
3465
Feature Not Available
8.0
2524
Not enough data
7.9
2140
Not enough data
Agentic AI - Social Media Management
6.8
277
Not enough data
7.0
275
Not enough data
7.1
274
Not enough data
7.1
274
Not enough data
7.1
270
Not enough data
6.9
270
Not enough data
7.1
266
Not enough data
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Monitoring & Listening
8.1
1909
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Lately are categorized as Social Media Management
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Listening Tools, Social Media Analytics, and Social Media Advertising
Lately has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lately
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
20.0%
Management Consulting
20.0%
Retail
6.7%
Professional Training & Coaching
6.7%
Online Media
6.7%
Other
40.0%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
Lately has no discussions with answers
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