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Compare Hootsuite and Lately 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (80.0% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
No pricing available
Hootsuite
Star Rating
(6,694)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansLately
Star Rating
(15)4.5 out of 5
Market Segments
Small-Business (80.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about LatelySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users highlighting its ability to schedule posts across various platforms efficiently. One user mentioned, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," which is particularly beneficial for those managing diverse client portfolios.
- Users say that Lately stands out for its user-friendly interface, making it easy to schedule social media posts quickly. A reviewer noted, "I appreciate that Lately is so user-friendly and makes scheduling social posts so simple," which can be a significant advantage for teams looking to streamline their social media efforts.
- Reviewers mention that Hootsuite's customer support is a strong point, with many users praising the responsiveness and helpfulness of their representatives. One user shared, "The customer support is also great, and I appreciate the ability to customize different performance reports," indicating a solid support system for users needing assistance.
- According to verified reviews, Lately's analytics features are a highlight, providing insights on the best times to post. A user remarked, "Plus, the analytics and insights on best times to posts are a wonderful asset," which can help users optimize their posting strategies for better engagement.
- G2 reviewers report that Hootsuite has a more extensive user base and a higher overall satisfaction score, which suggests a more established presence in the market. With over 6,600 reviews, users feel confident in its reliability, as one user stated, "It helps me and my business stay on top of dates that are super important to keep our business running."
- Users say that Lately allows for rapid content generation, enabling users to schedule hundreds of posts in a short time. A reviewer expressed, "I love how quickly you are able to generate posts from your content," showcasing its efficiency for content-heavy users looking to maximize their output.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Lately
No pricing availableFree Trial
Hootsuite
Free Trial is available
Lately
No trial information availableRatings
Meets Requirements
8.4
6,033
8.8
11
Ease of Use
8.6
6,109
8.8
12
Ease of Setup
8.7
3,896
9.7
6
Ease of Admin
8.6
2,548
9.7
6
Quality of Support
8.2
4,522
9.4
11
Has the product been a good partner in doing business?
8.6
2,320
9.4
6
Product Direction (% positive)
8.0
5,947
8.9
11
Features by Category
Social Analytics
7.5(won by default)
2146
Not enough data
7.9(won by default)
2352
Not enough data
8.6(won by default)
2481
Not enough data
7.4(won by default)
1812
Not enough data
7.4(won by default)
2037
Not enough data
7.6(won by default)
1486
Not enough data
7.5(won by default)
1447
Not enough data
Reports & Dashboards
8.1(won by default)
2388
Not enough data
8.3(won by default)
2362
Not enough data
8.4(won by default)
2326
Not enough data
7.1(won by default)
1388
Not enough data
Agentic AI - Social Media Analytics
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Not enough data
Content & Collaboration
9.0
2751
Not enough data
8.0
2571
Not enough data
8.0
2515
Feature Not Available
7.8
2397
Not enough data
8.2
2527
Not enough data
8.1
2521
Not enough data
Social Management
8.1
4482
Not enough data
8.9
4968
Not enough data
8.2
4479
Not enough data
8.4
4798
Not enough data
7.1
3471
Feature Not Available
8.0
2530
Not enough data
7.9
2149
Not enough data
Agentic AI - Social Media Management
6.8
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
7.0
271
Not enough data
7.1
267
Not enough data
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
614
Not enough data
7.8
608
Not enough data
Platform
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Not enough data
Monitoring & Listening
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Lately are categorized as Social Media Management
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Listening Tools, Social Media Analytics, and Social Media Advertising
Lately has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lately
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
20.0%
Management Consulting
20.0%
Retail
6.7%
Professional Training & Coaching
6.7%
Online Media
6.7%
Other
40.0%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
Lately has no discussions with answers
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