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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
$0.00
Hootsuite
Star Rating
(6,627)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(14,234)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its Quality of Support with a score of 8.7, compared to Hootsuite's 8.2. Reviewers mention that HubSpot's customer service is responsive and helpful, making it easier for small businesses to navigate the platform.
- Reviewers mention that Hootsuite shines in Content Calendar functionality, scoring 9.0 against HubSpot's 8.3. Users appreciate Hootsuite's intuitive scheduling features, which allow for seamless planning and management of social media posts.
- Users on G2 highlight HubSpot's superior Social Ads capabilities, scoring 8.0 compared to Hootsuite's 7.1. Reviewers say that HubSpot provides more robust tools for creating and managing targeted ad campaigns, which is crucial for small businesses looking to maximize their marketing budget.
- Reviewers mention that both platforms have similar Ease of Use scores of 8.6, but users report that HubSpot's interface feels more integrated, making it easier to manage various marketing tasks in one place.
- G2 users report that HubSpot Marketing Hub has a slight edge in Campaign Optimization with a score of 8.4 versus Hootsuite's 8.2. Users appreciate HubSpot's analytics tools that help refine marketing strategies based on performance data.
- Users say that HubSpot's Users and Permissions feature, scoring 8.7, is more flexible than Hootsuite's 8.2. Reviewers mention that HubSpot allows for more granular control over user roles, which is essential for teams managing multiple accounts.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Hootsuite
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.4
5,984
8.5
9,559
Ease of Use
8.6
6,061
8.6
11,235
Ease of Setup
8.6
3,854
8.1
6,959
Ease of Admin
8.6
2,532
8.5
4,936
Quality of Support
8.1
4,480
8.7
9,045
Has the product been a good partner in doing business?
8.6
2,305
8.7
4,855
Product Direction (% positive)
8.0
5,901
8.8
9,196
Features by Category
Email Marketing
Not enough data
8.8
5508
|
Verified
Not enough data
8.9
5373
|
Verified
Not enough data
8.6
5370
|
Verified
Not enough data
8.7
5076
|
Verified
Online Marketing
Not enough data
8.5
5213
|
Verified
Not enough data
8.2
4548
|
Verified
Not enough data
8.1
4272
|
Verified
Not enough data
8.1
4795
|
Verified
Not enough data
8.1
4437
|
Verified
Lead Management
Not enough data
8.5
4980
|
Verified
Not enough data
8.1
4720
|
Verified
Not enough data
8.4
4827
|
Verified
Not enough data
8.0
4333
|
Verified
Not enough data
8.4
4764
|
Verified
Not enough data
8.2
4503
|
Verified
Not enough data
8.4
4477
|
Verified
Not enough data
8.4
4480
|
Verified
Campaign Management
Not enough data
8.2
4071
|
Verified
Not enough data
7.9
3661
|
Verified
Not enough data
7.9
3611
|
Verified
Not enough data
7.2
2759
|
Verified
Social
Not enough data
7.7
3717
|
Verified
Not enough data
8.1
4122
|
Verified
Not enough data
8.1
4088
|
Verified
Not enough data
8.0
3969
|
Verified
Not enough data
7.7
3190
|
Verified
Reporting & Analytics
Not enough data
8.3
5129
|
Verified
Not enough data
8.0
4798
|
Verified
Not enough data
7.6
3948
|
Verified
Not enough data
7.5
3637
|
Verified
Not enough data
7.7
4052
|
Verified
Platform
Not enough data
8.0
3488
|
Verified
Not enough data
8.5
3517
|
Verified
Not enough data
8.7
3478
|
Verified
Not enough data
8.0
2460
|
Verified
Not enough data
7.4
2360
|
Verified
Not enough data
8.6
3309
|
Verified
Not enough data
7.9
2533
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.7
282
Not enough data
6.7
280
Not enough data
6.7
279
Not enough data
6.6
281
Not enough data
6.6
280
Not enough data
6.6
282
Integration
Not enough data
8.4
3503
|
Verified
Not enough data
8.0
3187
|
Verified
Not enough data
8.1
2975
|
Verified
Social Analytics
7.5(won by default)
2142
Not enough data
7.9(won by default)
2349
Not enough data
8.6(won by default)
2475
Not enough data
7.4(won by default)
1809
Not enough data
7.4(won by default)
2033
Not enough data
7.6(won by default)
1483
Not enough data
7.4(won by default)
1444
Not enough data
Reports & Dashboards
8.1(won by default)
2382
Not enough data
8.3(won by default)
2358
Not enough data
8.4(won by default)
2319
Not enough data
7.1(won by default)
1384
Not enough data
Agentic AI - Social Media Analytics
6.7(won by default)
144
Not enough data
6.6(won by default)
143
Not enough data
6.6(won by default)
142
Not enough data
6.6(won by default)
144
Not enough data
6.7(won by default)
144
Not enough data
Lead Intelligence
Not enough data
7.7
1154
|
Verified
Not enough data
7.9
1188
Not enough data
8.1
1235
Lead Management
Not enough data
8.3
1326
Not enough data
7.5
1154
Not enough data
8.0
1210
Marketing Campaigns
Not enough data
7.9
1173
Not enough data
7.3
1061
Not enough data
7.5
1116
Not enough data
7.8
1102
|
Verified
Not enough data
8.1
1264
Campaign Execution
Not enough data
7.8
1154
Not enough data
7.8
1086
Not enough data
7.7
1031
Not enough data
8.7
1401
Agentic AI - Account Data Management
Not enough data
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.7
91
Not enough data
6.5
91
Messenger
Not enough data
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Channels
Not enough data
8.0
1439
|
Verified
Not enough data
8.1
1418
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Customers
Not enough data
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
67
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Design and Customization
Not enough data
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
282
Not enough data
7.7
276
Not enough data
7.2
256
Not enough data
7.3
250
Not enough data
6.9
247
Not enough data
7.4
260
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.7
254
Not enough data
7.2
237
Not enough data
8.1
279
Not enough data
8.3
283
Reporting
Not enough data
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Platform Basics
Not enough data
8.5
239
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
230
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.7
22
Not enough data
7.1
22
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
638
Platform Reporting
Not enough data
8.4
655
Not enough data
8.6
698
Content & Collaboration
9.0
2732
8.3
1274
8.0
2564
8.3
1327
8.0
2504
8.1
1019
7.8
2387
8.3
1094
8.2
2519
8.7
1404
8.1
2507
8.3
965
Social Management
8.1
4449
8.2
2191
8.9
4924
8.6
2364
8.2
4462
8.4
2105
8.4
4769
8.3
2250
7.1
3461
8.0
1671
8.0
2520
8.2
952
7.9
2136
7.3
325
Agentic AI - Social Media Management
6.7
273
6.8
72
7.0
271
7.0
69
7.1
270
7.1
71
7.0
270
6.8
69
7.0
266
7.1
71
6.9
266
7.0
71
7.1
262
7.0
73
Platform Basics
Not enough data
8.1
429
Not enough data
8.0
438
Platform Data
Not enough data
7.9
433
Not enough data
7.9
431
Not enough data
8.5
482
Not enough data
8.2
436
Platform Additional Functionality
Not enough data
8.0
421
Not enough data
8.2
442
Not enough data
8.2
437
Agentic AI - Customer Journey Analytics
Not enough data
6.6
85
Not enough data
6.7
84
Not enough data
6.7
85
Not enough data
6.8
85
Platform Interoperability
7.7
563
8.0
593
Agentic AI - Social Media Advertising
7.4
59
7.1
61
7.2
58
7.2
61
7.4
59
7.1
58
7.4
60
7.1
61
7.6
59
7.1
62
7.7
60
7.4
66
Social Functionality
8.4
667
8.2
1310
Campaign Management
8.4
671
8.3
1324
8.1
665
8.2
1262
8.1
657
8.2
1189
7.9
664
Feature Not Available
8.1
661
Feature Not Available
8.4
654
8.3
1084
8.2
647
Feature Not Available
7.8
633
Feature Not Available
7.7
635
Feature Not Available
8.1
628
8.1
1115
8.0
621
8.0
1066
7.5
621
Feature Not Available
7.7
615
Feature Not Available
Targeting
8.1
627
8.3
1191
7.8
616
8.2
1109
7.9
615
8.0
1005
7.8
609
8.0
982
Platform
7.7
598
8.3
1159
8.3
615
8.2
1307
8.5
612
8.8
1333
8.6
608
8.8
1358
8.3
601
8.6
1182
8.2
598
8.3
1307
8.3
600
8.6
1345
8.0
588
8.4
1053
8.1
592
8.4
1247
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.4
24
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1356
|
Verified
Not enough data
7.9
1394
|
Verified
Not enough data
7.8
1278
|
Verified
Not enough data
8.1
1317
|
Verified
Page Optimization
Not enough data
8.1
1182
|
Verified
Not enough data
8.0
1291
|
Verified
Not enough data
8.1
1330
|
Verified
Not enough data
7.8
1219
|
Verified
Integrations
Not enough data
7.4
755
|
Verified
Not enough data
8.7
1246
|
Verified
Not enough data
8.5
1244
|
Verified
Generative AI
Not enough data
7.1
348
Agentic AI - Landing Page Builders
Not enough data
6.5
84
Monitoring & Listening
8.1
1907
Not enough data
7.2
1506
Not enough data
8.2
699
Not enough data
8.0
674
Not enough data
7.9
667
Not enough data
7.7
646
Not enough data
Agentic AI - Social Media Listening Tools
7.3
57
Not enough data
7.1
57
Not enough data
7.3
56
Not enough data
7.3
57
Not enough data
7.3
57
Not enough data
Data Management & Analysis
7.5
1354
Not enough data
8.1
1858
Not enough data
8.2
716
Not enough data
7.8
644
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
7.0
78
Not enough data
7.2
77
Not enough data
7.0
78
Not enough data
7.1
79
Not enough data
7.1
78
Lead Intelligence
Not enough data
8.0
789
Not enough data
8.2
824
Not enough data
8.3
841
Lead Management
Not enough data
8.4
909
Not enough data
7.7
781
Not enough data
8.1
850
Marketing Campaigns
Not enough data
8.0
812
Not enough data
7.6
718
Not enough data
7.8
778
Not enough data
8.0
774
Not enough data
8.2
886
Not enough data
8.1
829
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2231
|
Verified
Not enough data
8.3
2671
|
Verified
Not enough data
8.0
2438
|
Verified
Not enough data
8.5
2471
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2869
|
Verified
Not enough data
8.3
3106
|
Verified
Not enough data
7.8
2370
|
Verified
Not enough data
8.1
2556
|
Verified
Not enough data
8.0
2389
|
Verified
Not enough data
7.5
533
Agentic AI - Marketing Analytics
Not enough data
6.7
169
Not enough data
6.9
162
Not enough data
6.6
164
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and HubSpot Marketing Hub are categorized as Social Media Management and Social Media Advertising
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Listening Tools, and Social Media Analytics
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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