# Hootsuite Amplify vs Oktopost Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Oktopost excels in **ease of use** , with users appreciating its straightforward scheduling capabilities. One user highlighted how simple it is to manage their social media calendar, stating, "The scheduler is simple and straightforward. My team and I can easily schedule and sort through our calendar and campaigns."
- **Users say** Hootsuite Amplify offers a highly **intuitive interface** that simplifies employee advocacy. Reviewers have noted how easy it is to view and share pre-approved marketing content, making the process seamless for users who want to engage their networks.
- **According to verified reviews** , Oktopost stands out for its **detailed analytics** , which help users track engagement and conversion metrics effectively. One user mentioned, "I appreciate the possibility to track exactly who has interacted with which social media posts before they convert," showcasing the platform's transparency in measuring social media impact.
- **Reviewers mention** that Hootsuite Amplify provides a strong **onboarding experience** , with many praising the support from customer success managers. Users have shared positive experiences about the assistance they received during the transition from previous platforms, which helped optimize their social advocacy programs.
- **G2 reviewers highlight** Oktopost's superior **content scheduling** features, with users noting the ability to easily plan and execute campaigns. One user expressed satisfaction with how Oktopost helps increase employee engagement through its advocacy program, emphasizing the platform's effectiveness in content management.
- **Users say** that while Hootsuite Amplify is effective, it sometimes lacks the **depth of features** found in Oktopost, particularly in areas like content optimization and engagement tracking. Reviewers have pointed out that Oktopost's metrics provide deeper insights, which can be crucial for strategizing social media efforts.



| | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 203 | 193 | 
| **Largest Market Segment** | Small-Business (40.0% of reviews) | Mid-Market (52.3% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Hootsuite Amplify

Pros:
- Content Management (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Limited Content (2 reviews)
- Difficulty in Navigation (1 reviews)

### Oktopost

Pros:
- Ease of Use (27 reviews)
- Post Scheduling (17 reviews)

Cons:
- Improvement Needed (9 reviews)
- Missing Features (5 reviews)

---
## Ratings Comparison
| Rating | Hootsuite Amplify | Oktopost | 
|---|---|---|
  | **Meets Requirements** | 8.8 (180 reviews) | 8.6 (127 reviews) | 
  | **Ease of Use** | 8.8 (180 reviews) | 9.0 (140 reviews) | 
  | **Ease of Setup** | 8.3 (68 reviews) | 9.0 (85 reviews) | 
  | **Ease of Admin** | 8.6 (67 reviews) | 9.0 (64 reviews) | 
  | **Quality of Support** | 8.7 (161 reviews) | 9.2 (122 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (67 reviews) | 9.3 (63 reviews) | 
  | **Product Direction (% positive)** | 8.3 (164 reviews) | 9.0 (127 reviews) | 

---
## Pricing

### Hootsuite Amplify

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Oktopost

#### Entry-Level Pricing

Plan: Contact Us

Price: Contact Us

Key Features:
- Contact us.

[Learn more about Oktopost](https://www.g2.com/products/oktopost/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite Amplify** | N/A | N/A |
| **Oktopost** | 8.0/10 | 74 |

#### Social Analytics

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 7.6 (15 reviews) | 
| **Follower Analysis** | Not enough data | 7.8 (20 reviews) | 
| **Post Performance** | Not enough data | 8.7 (61 reviews) | 
| **Paid Campaign Tracking** | Not enough data | Feature Not Available | 
| **Attribution** | Not enough data | 7.6 (44 reviews) | 
| **Hashtag Analytics** | Not enough data | 7.6 (9 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.7 (10 reviews) | 

#### Reports & Dashboards

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Report Customizability** | Not enough data | 7.8 (40 reviews) | 
| **Report Exporting** | Not enough data | 8.2 (56 reviews) | 
| **Scalability** | Not enough data | 8.6 (51 reviews) | 
| **White Label** | Not enough data | 8.2 (10 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite Amplify** | N/A | N/A |
| **Oktopost** | 8.9/10 | 112 |

#### Content & Collaboration

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Content Calendar** | Not enough data | 9.3 (25 reviews) | 
| **Content Library** | Not enough data | 8.9 (18 reviews) | 
| **Shared Inbox** | Not enough data | 8.2 (13 reviews) | 
| **Approval Workflows** | Not enough data | 8.8 (14 reviews) | 
| **Users and Permissions** | Not enough data | 8.7 (17 reviews) | 
| **Content Creation** | Not enough data | 9.5 (13 reviews) | 

#### Social Management

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.5 (89 reviews) | 
| **Social Publishing** | Not enough data | 9.1 (98 reviews) | 
| **Campaign Optimization** | Not enough data | 8.8 (77 reviews) | 
| **Social Engagement** | Not enough data | 8.7 (81 reviews) | 
| **Social Ads** | Not enough data | Feature Not Available | 
| **Campaign Planning** | Not enough data | 9.3 (15 reviews) | 
| **Hashtag Capabilites** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Employee Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite Amplify** | 7.9/10 | 26 |
| **Oktopost** | 9.2/10 | 26 |

#### Content Sharing

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Social sharing** | 8.5 (24 reviews) ✓ Verified | 10.0 (20 reviews) ✓ Verified | 
| **Content scheduling** | 8.3 (25 reviews) ✓ Verified | 9.6 (21 reviews) ✓ Verified | 
| **Content optimization** | 8.0 (21 reviews) ✓ Verified | 9.5 (11 reviews) ✓ Verified | 
| **Content templates** | 7.3 (20 reviews) ✓ Verified | 9.4 (9 reviews) ✓ Verified | 
| **AI Content Generation** | Not enough data | Not enough data | 
| **Content Settings** | Not enough data | Not enough data | 

#### Content Dashboard

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Company news** | 7.9 (21 reviews) ✓ Verified | 9.6 (9 reviews) ✓ Verified | 
| **Coworker content** | 7.2 (17 reviews) ✓ Verified | 8.5 (9 reviews) ✓ Verified | 
| **Brand content sharing** | 8.6 (23 reviews) ✓ Verified | 8.9 (9 reviews) ✓ Verified | 

#### Analytics

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Engagement tracking** | 8.0 (23 reviews) ✓ Verified | 9.4 (17 reviews) ✓ Verified | 
| **KPI Tracking** | 7.9 (19 reviews) | 9.7 (10 reviews) ✓ Verified | 
| **Trends** | Feature Not Available | 9.5 (7 reviews) ✓ Verified | 
| **Gamification** | 7.2 (18 reviews) ✓ Verified | 9.6 (8 reviews) ✓ Verified | 

#### Platform

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Integrations** | 7.7 (14 reviews) ✓ Verified | 9.5 (11 reviews) ✓ Verified | 
| **Mobile** | 7.5 (22 reviews) ✓ Verified | 8.5 (8 reviews) ✓ Verified | 
| **Adoption Insight** | 8.0 (20 reviews) | 9.2 (10 reviews) | 
| **Auto-translation & multiple language management** | Feature Not Available | 6.7 (5 reviews) | 

#### Agentic AI - Employee Advocacy

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite Amplify** | N/A | N/A |
| **Oktopost** | 8.7/10 | 61 |

#### Monitoring & Listening

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Social Measurement** | Not enough data | 8.2 (43 reviews) | 
| **Influencer Identification** | Not enough data | 6.7 (11 reviews) | 
| **Brand Monitoring** | Not enough data | 9.6 (9 reviews) | 
| **Keyword Tracking** | Not enough data | 8.8 (7 reviews) | 
| **Trend Analysis** | Not enough data | 9.3 (7 reviews) | 
| **Competitor Analysis** | Not enough data | 9.0 (7 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 8.3 (14 reviews) | 
| **Social Reporting** | Not enough data | 8.3 (49 reviews) | 
| **Alerts and Notifications** | Not enough data | 9.8 (10 reviews) | 
| **Advanced Data Filtering** | Not enough data | 9.1 (9 reviews) | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite Amplify** | N/A | N/A |
| **Oktopost** | N/A | N/A |

#### Discovery

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Employee Advocacy Software](https://www.g2.com/categories/employee-advocacy)


**Unique to Oktopost (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite Amplify | Oktopost | 
|---|---|---|
| **Small-Business** | 40.0% | 19.8% | 
| **Mid-Market** | 31.3% | 52.3% | 
| **Enterprise** | 28.7% | 27.9% | 

### By Industry

#### Hootsuite Amplify

- **Information Technology and Services:** 8.7%
- **Marketing and Advertising:** 7.7%
- **Insurance:** 4.6%
- **Non-Profit Organization Management:** 4.1%
- **Computer Software:** 4.1%
- **Education Management:** 3.6%
- **Entertainment:** 3.6%
- **Financial Services:** 3.6%
- **Internet:** 3.1%
- **Higher Education:** 3.1%
- **Other:** 53.8%

#### Oktopost

- **Computer Software:** 26.8%
- **Information Technology and Services:** 20.7%
- **Marketing and Advertising:** 15.2%
- **Financial Services:** 6.7%
- **Internet:** 4.3%
- **Computer & Network Security:** 2.4%
- **Hospital & Health Care:** 2.4%
- **Biotechnology:** 1.8%
- **Management Consulting:** 1.8%
- **Telecommunications:** 1.2%
- **Other:** 16.5%

---
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---
## Top Discussions

### Hootsuite Amplify

- Title: [How much does hootsuite amplify cost?](https://www.g2.com/discussions/how-much-does-hootsuite-amplify-cost) — 1 comment
  > **Top comment:** "The cost is dependent on your company size, how long a contract you have, and how many users you will have. Your Account Executive should help you determine..."

### Oktopost

- Title: [Why does the tagging doesn´t work well?](https://www.g2.com/discussions/why-does-the-tagging-doesn-t-work-well) — 1 comment, 1 upvote
  > **Top comment:** "Hi, now the tagging works perfectly. :) "
- Title: [What does "B2B Social Media Management" mean?](https://www.g2.com/discussions/what-does-b2b-social-media-management-mean) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Most social media management platforms were built for B2C Brands to help schedule and measure traditional social metrics such as reach and followers. B2B..."
- Title: [Does your social media management platform integrate with Eloqua?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-eloqua) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely yes! Otkopost is the only social media management and employee advocacy platform that has a native Eloqua integration. The integration will..."
- Title: [Does your social media management platform integrate with Pardot?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-pardot) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely yes! The integration will automatically push all social engagement data  (clicks, shares, likes, comments, etc.)  to the correct leads within..."
- Title: [Does your social media management platform integrate with Marketo?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-marketo) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely yes! Otkopost is the only social media management and employee advocacy platform that has a native and approved Marketo integration. The..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-amplify-vs-oktopost)