Link copied to clipboard # Hook vs Planhat Comparison - What are their main differences? Share [ Export ](/compare/hook-technology/planhat/export.csv) HookPlanhat[+ Add Product](#) Reviews **Hook** [ 4.7/5(53) ](https://www.g2.com/products/hook-technology/reviews#reviews) **Planhat** [ 4.5/5(964) ](https://www.g2.com/products/planhat/reviews#reviews) Pricing **Hook** No pricing available **Planhat** **Custom** ยท From Start-up to Enterprise **Pricing Insights** from reviews Time to Implement **Hook** Not enough reviews yet **Planhat** 3 months Based on 57 responses Return on Investment **Hook** Not enough reviews yet **Planhat** 11 months Based on 52 responses Perceived Cost **Hook** Not enough reviews yet **Planhat** $$$$$ Average Discount **Hook** Not enough reviews yet **Planhat** 9% ![Hook](https://images.g2crowd.com/uploads/product/hd_favicon/954ceb92fb3d005bb7113f5292db0a3e/hook-2022-06-27.svg "Hook") ![Planhat](https://images.g2crowd.com/uploads/product/hd_favicon/419a7323b926f3ff16b400b2b7ca40c1/planhat%282%29.svg "Planhat") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Hook** [ Insights (4) ](https://www.g2.com/products/hook-technology/reviews?filters%5Bsentiment_snippet%5D=1267822&qs=pros-and-cons#reviews)[ Intuitive (4) ](https://www.g2.com/products/hook-technology/reviews?filters%5Bsentiment_snippet%5D=1268261&qs=pros-and-cons#reviews)[ Note Management (3) ](https://www.g2.com/products/hook-technology/reviews?filters%5Bsentiment_snippet%5D=2092319&qs=pros-and-cons#reviews)[ Dashboard Issues (2) ](https://www.g2.com/products/hook-technology/reviews?filters%5Bsentiment_snippet%5D=1268276&qs=pros-and-cons#reviews) **Planhat** [ Ease of Use (215) ](https://www.g2.com/products/planhat/reviews?filters%5Bsentiment_snippet%5D=1619317&qs=pros-and-cons#reviews)[ Customer Support (155) ](https://www.g2.com/products/planhat/reviews?filters%5Bsentiment_snippet%5D=1618890&qs=pros-and-cons#reviews)[ Learning Curve (113) ](https://www.g2.com/products/planhat/reviews?filters%5Bsentiment_snippet%5D=1621324&qs=pros-and-cons#reviews)[ Complexity (78) ](https://www.g2.com/products/planhat/reviews?filters%5Bsentiment_snippet%5D=1623273&qs=pros-and-cons#reviews) Integrations **Hook** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ba7ec16c546d0110cfe515805013d68d/gong.png "Product Avatar Image") Gong ](https://www.g2.com/products/gong/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3535f71b2a0f16cb37247f249d1d534c/salesforce-agentforce.jpeg "Product Avatar Image") Salesforce Agentforce ](https://www.g2.com/products/salesforce-agentforce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image") Salesforce Sales Cloud ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e23b68d4b4537c74be947bb2f8ad5803/salesloft.png "Product Avatar Image") Salesloft ](https://www.g2.com/products/salesloft/reviews)[ View all ](https://www.g2.com/products/hook-technology/integrations) **Planhat** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3f65e03dad098005646f58fdebc87312/aha.png "Product Avatar Image") Aha! ](https://www.g2.com/products/aha/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_86246893feb9c625f27829ae5a640f08/boostworks.jpg "Product Avatar Image") Boostworks ](https://www.g2.com/products/boostworks/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08938b2bcd0f8cc93eb9321f26c74c4/claude-2025-12-11.jpeg "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image") Dotdigital ](https://www.g2.com/products/dotdigital/reviews)[ View all ](https://www.g2.com/products/planhat/integrations) Screenshots **Hook** No screenshot available **Planhat** ![Planhat screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/142898/Data-table-grouped.png) Ratings Meets Requirements **Hook** 8.6 8.651 **Planhat** 8.6 8.6785 Ease of Use **Hook** 9.1 9.151 **Planhat** 8.3 8.3794 Ease of Setup **Hook** 8.6 8.624 **Planhat** 7.5 7.5548 Ease of Admin **Hook** 9.8 9.87 **Planhat** 8.2 8.2486 Quality of Support **Hook** 9.6 9.647 **Planhat** 9.2 9.2761 Has the product been a good partner in doing business? **Hook** 10.0 10.07 **Planhat** 9.4 9.4483 Product Direction (% positive) **Hook** 9.8 9.851 **Planhat** 9.2 9.2734 Features Customer Success[Hide 76 FeaturesShow 76 Features](javascript:void(0);) 8.3 45 7.8 644 Customer Information Customer Health Scores 8.3 41 8.7(won by 0.4) 574 | Verified Customer Monitoring 8.9(won by 0.1) 43 8.8 557 | Verified Customer Profiles 8.7 41 8.8(won by 0.1) 580 | Verified Playbooks 7.4 33 8.2(won by 0.8) 548 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customer Segments 8.8(won by 0.3) 32 8.5 516 | Verified Product Engagement 9.0(won by 0.9) 37 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 497 | Verified Surveys 6.4 24 7.2(won by 0.8) 422 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) NPS of Customers Not enough data Not enough data Customer Engagement Not enough data Not enough data Predictions Churn Risk 8.7(won by 0.7) 40 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 508 | Verified Upsell Opportunities 8.0(won by 0.5) 34 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 437 | Verified Custom Triggers 8.1 32 8.3(won by 0.2) 496 | Verified Machine Learning 8.8(won by 2.1) 29 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 349 | Verified Platform Reporting & Dashboards 8.2 37 8.4(won by 0.2) 572 | Verified Third-Party Integrations 8.6(won by 0.5) 37 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 552 | Verified Data Import & Export Tools 8.6(won by 0.4) 34 8.2 492 | Verified Workflow Capability 8.2 36 8.5(won by 0.3) 522 | Verified Notifications 8.3(won by 0.1) 35 8.2 523 | Verified Customization 8.3 34 8.6(won by 0.3) 548 | Verified Scalability 9.1(won by 0.3) 35 8.8 519 | Verified Data Security 9.3(won by 0.4) 29 8.9 474 | Verified Performance & Reliability 9.0(won by 0.5) 35 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 529 | Verified User, Role, and Access Management 8.8(tied score) 32 8.8(tied score) 523 | Verified Collaboration Tools Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customer Experience Management Not enough data Not enough data Churn Management Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Communication Management Not enough data Not enough data Task Management Not enough data Not enough data Customer Management Not enough data Not enough data Account Management Not enough data Not enough data Renewal Management Not enough data Not enough data Feedback Management Not enough data Not enough data Knowledge Base Management Not enough data Not enough data Revenue Management Not enough data Not enough data Workflow Management Not enough data Not enough data Contact Management Not enough data Not enough data Email Management Not enough data Not enough data Configurable Workflow Not enough data Not enough data Generative AI AI Text Generation 6.5(won by 0.3) 13 6.2 173 AI Text Summarization 6.5(won by 0.2) 13 6.3 177 Generative AI Not enough data Not enough data Agentic AI - Customer Success Autonomous Task Execution Not enough data 6.3(won by default) 98 Multi-step Planning Not enough data 6.7(won by default) 98 Cross-system Integration Not enough data 6.9(won by default) 103 Natural Language Interaction Not enough data 6.5(won by default) 96 Proactive Assistance Not enough data 6.3(won by default) 100 Social Media Integration Not enough data Not enough data Multi-Language Not enough data Not enough data Additional Functionality Onboarding Not enough data Not enough data Chat/Messaging Not enough data Not enough data Performance Metrics Not enough data Not enough data Activity Tracking Not enough data Not enough data CRM Not enough data Not enough data API Not enough data Not enough data Customer Database Not enough data Not enough data Customizable Templates Not enough data Not enough data Widgets Not enough data Not enough data Win/Loss Analysis Not enough data Not enough data AI Copilot Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customizable Reports Not enough data Not enough data Drag & Drop Not enough data Not enough data Customer History Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Customizable Forms Not enough data Not enough data Customizable Branding Not enough data Not enough data Usage Tracking/Analytics Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Account Alerts Not enough data Not enough data Product Analytics[Hide 39 FeaturesShow 39 Features](javascript:void(0);) 8.9 6 7.8 89 Product Analytics Account-Level Analytics 9.2(won by 0.6) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.6 81 User-Level Analytics 8.3(won by 0.1) 6 8.2 82 Segmentation 9.0(won by 0.1) 5 8.9 77 Alerts 9.7(won by 1.3) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 79 Multi-Product Analytics 8.3(tied score) 5 8.3(tied score) 67 User Scoring 9.2(won by 0.9) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 75 Integrations 8.9(won by 0.4) 6 8.5 81 Funnels Not enough data 7.7(won by default) 66 Usage Tracking/Analytics Not enough data Not enough data Agentic AI - Product Analytics Autonomous Task Execution Not enough data 6.5(won by default) 19 Cross-system Integration Not enough data 7.0(won by default) 18 Adaptive Learning Not enough data 6.2(won by default) 17 Proactive Assistance Not enough data 6.6(won by default) 18 Machine Learning Not enough data Not enough data Behavioral Analytics - Product Analytics Multi-Product Analytics Not enough data Not enough data User level Analytics Not enough data Not enough data Account level Analytics Not enough data Not enough data Segmentation Not enough data Not enough data Funnels Not enough data Not enough data Platform Infrastructure - Product Analytics Cross System integrations Not enough data Not enough data Alerts Not enough data Not enough data Integrations Not enough data Not enough data AI driven optimization - Product Analytics User scoring Not enough data Not enough data Adaptive learning Not enough data Not enough data Automated insights Not enough data Not enough data Autonomous task execution Not enough data Not enough data Additional Functionality Conversion Tracking Not enough data Not enough data Funnel Analysis Not enough data Not enough data Product Data Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Cohort Analysis Not enough data Not enough data Session Recording Not enough data Not enough data AI Copilot Not enough data Not enough data Data Visualization Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Interactive Reports Not enough data Not enough data A/B Testing Not enough data Not enough data Customer Revenue Optimization[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 6.4 12 7.4 127 Sales Team Flexible Sales Process 7.9(won by 0.2) 11 7.7 88 Training Mode 5.7 10 7.4(won by 1.7) 87 (There is a greater than 0.5 difference between this product's rating and its competitors) Playbooks 6.7 9 8.0(won by 1.3) 107 (There is a greater than 0.5 difference between this product's rating and its competitors) Intelligence Opportunity Identification 8.3(won by 0.7) 11 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 98 Zero-touch Renewals 4.2 8 7.4(won by 3.2) 88 (There is a greater than 0.5 difference between this product's rating and its competitors) Smart Content 5.9 9 7.2(won by 1.3) 85 (There is a greater than 0.5 difference between this product's rating and its competitors) Mapping Multiple Org Charts 4.5 7 6.9(won by 2.4) 83 (There is a greater than 0.5 difference between this product's rating and its competitors) Stakeholder Roles 7.7 8 8.2(won by 0.5) 98 (There is a greater than 0.5 difference between this product's rating and its competitors) Agentic AI - Customer Revenue Optimization Autonomous Task Execution Not enough data 7.0(won by default) 27 Cross-system Integration Not enough data 7.3(won by default) 27 Adaptive Learning Not enough data 7.0(won by default) 27 Natural Language Interaction Not enough data 7.3(won by default) 27 Proactive Assistance Not enough data 6.7(won by default) 26 Decision Making Not enough data 7.3(won by default) 28 CRM[Hide 141 FeaturesShow 141 Features](javascript:void(0);) Not enough data 7.0 58 Sales Force Automation Contact & Account Management Not enough data 8.5(won by default) 28 Partner Relationship Mgmt. (PRM) Not enough data 7.6(won by default) 24 Opportunity & Pipeline Mgmt. Not enough data 7.5(won by default) 25 Task / Activity Management Not enough data 8.3(won by default) 29 Territory & Quota Management Not enough data 6.8(won by default) 23 Desktop Integration Not enough data 8.7(won by default) 26 Product & Price List Management Not enough data 7.1(won by default) 22 Quote & Order Management Not enough data 6.4(won by default) 23 Customer Contract Management Not enough data 6.7(won by default) 24 Contract/License Management Not enough data Not enough data Marketing Automation Email Marketing Not enough data 7.5(won by default) 27 Campaign Management Not enough data 7.0(won by default) 26 Lead Management Not enough data 6.0(won by default) 24 Marketing ROI Analytics Not enough data 5.3(won by default) 24 Email Management Not enough data Not enough data File Management Not enough data Not enough data Deal Management Not enough data Not enough data Customer Support Case Management Not enough data 7.3(won by default) 26 Customer Support Portal Not enough data 7.1(won by default) 27 Knowledge Base Not enough data 7.5(won by default) 27 Call Center Features Not enough data 5.7(won by default) 23 Support Analytics Not enough data 6.3(won by default) 23 Workflow Management Not enough data Not enough data Opportunity Management Not enough data Not enough data Sales Pipeline Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Calendar Management Not enough data Not enough data Pipeline Management Not enough data Not enough data Content Management Not enough data Not enough data Communication Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Template Management Not enough data Not enough data Predictive Analytics Not enough data Not enough data Document Management Not enough data Not enough data Channel Management Not enough data Not enough data Commission Management Not enough data Not enough data Field Sales Management Not enough data Not enough data Reporting & Analytics Reporting Not enough data 7.8(won by default) 31 Dashboards Not enough data 7.6(won by default) 31 Forecasting Not enough data 7.0(won by default) 25 Mobile & Social Social Collaboration Features Not enough data 6.2(won by default) 23 Social Network Integration Not enough data 5.6(won by default) 22 Mobile User Support Not enough data 5.2(won by default) 22 Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Customer Support Not enough data Not enough data Multi-Channel Social Integration Not enough data Not enough data Platform Customization Not enough data 8.8(won by default) 52 Workflow Capability Not enough data 8.3(won by default) 50 User, Role, and Access Management Not enough data 8.6(won by default) 50 Internationalization Not enough data 7.4(won by default) 47 Sandbox / Test Environments Not enough data 5.6(won by default) 44 Document & Content Mgmt. Not enough data 6.7(won by default) 46 Performance and Reliability Not enough data 8.4(won by default) 49 Output Document Generation Not enough data 7.1(won by default) 45 Mobile Access Not enough data Not enough data Lead Generation Not enough data Not enough data Integration Data Import & Export Tools Not enough data 7.7(won by default) 40 Integration APIs Not enough data 7.8(won by default) 40 Breadth of Partner Applications Not enough data 7.5(won by default) 37 Third-Party Integration Not enough data Not enough data Internal Chat Integration Not enough data Not enough data Collaboration Tools Not enough data Not enough data Prospecting Tools Not enough data Not enough data Real-Time Data Not enough data Not enough data Generative AI AI Text Generation Not enough data 7.0(won by default) 17 Generative AI Not enough data Not enough data Proposal Generation Not enough data Not enough data Agentic AI - CRM Autonomous Task Execution Not enough data 6.1(won by default) 16 Multi-step Planning Not enough data 6.5(won by default) 16 Cross-system Integration Not enough data 6.8(won by default) 17 Adaptive Learning Not enough data 5.9(won by default) 16 Natural Language Interaction Not enough data 6.6(won by default) 15 Proactive Assistance Not enough data 6.2(won by default) 15 Decision Making Not enough data 6.1(won by default) 15 Calendar/Reminder System Not enough data Not enough data Additional Functionality Search/Filter Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Capture Not enough data Not enough data Batch Processing Not enough data Not enough data Email Tracking Not enough data Not enough data Tagging Not enough data Not enough data Pipeline Reports Not enough data Not enough data Drag & Drop Not enough data Not enough data Segmentation Not enough data Not enough data Customizable Fields Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Interaction Tracking Not enough data Not enough data CRM Not enough data Not enough data Document Storage Not enough data Not enough data AI Copilot Not enough data Not enough data Contact Database Not enough data Not enough data Referral Tracking Not enough data Not enough data Quotes/Estimates Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Email Templates Not enough data Not enough data Sales Reports Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Reminders Not enough data Not enough data Lead Scoring Not enough data Not enough data Data Security Not enough data Not enough data Customizable Reports Not enough data Not enough data Calendar Sync Not enough data Not enough data For Startups Not enough data Not enough data Performance Metrics Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data For iPad Devices Not enough data Not enough data Customizable Templates Not enough data Not enough data Activity Tracking Not enough data Not enough data Reporting & Statistics Not enough data Not enough data For Mac Devices Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Lead Nurturing Not enough data Not enough data Gamification Not enough data Not enough data Prioritization Not enough data Not enough data Web-based Deployment Not enough data Not enough data Softphone Not enough data Not enough data Single Sign On Not enough data Not enough data Customer Database Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Mobile App Not enough data Not enough data Email Sequences Not enough data Not enough data Customer Segmentation Not enough data Not enough data Lead Assignment Not enough data Not enough data For Small Businesses Not enough data Not enough data Live Chat Not enough data Not enough data Business Card/Badge Scanning Not enough data Not enough data Data Visualization Not enough data Not enough data Customer Social Profiles Not enough data Not enough data Social Promotion Not enough data Not enough data Monitoring Not enough data Not enough data Engagement Tracking Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Customer Engagement Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Brand Tracking Not enough data Not enough data Audience Targeting Not enough data Not enough data Workflow Automation Not enough data Not enough data Subscription Revenue Management[Hide 10 FeaturesShow 10 Features](javascript:void(0);) Not enough data 7.7 128 Billing and Payments Payment Terms Not enough data 7.9(won by default) 80 Personalized Billing Not enough data 7.6(won by default) 68 Custom Pricing Not enough data 7.5(won by default) 74 Revenue Recognition Usage Tracking Not enough data 8.2(won by default) 97 Deferred Revenue Not enough data 7.0(won by default) 69 Revenue Accrual Not enough data 7.5(won by default) 74 Revenue Optimization At-Risk Customers Not enough data 8.1(won by default) 105 Offer Optimization Not enough data 7.4(won by default) 78 Customer Churn Not enough data 8.2(won by default) 108 Revenue Forecasting Not enough data 7.8(won by default) 93 Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);) Not enough data 7.1 228 Data Sourcing Data Enrichment Not enough data 8.2(won by default) 181 Expandability Not enough data 8.4(won by default) 174 Content Marketing Not enough data 6.4(won by default) 138 Multiple Devices Not enough data 7.3(won by default) 140 Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Real-Time Data Not enough data Not enough data Intelligence Marketing Metrics Not enough data 6.3(won by default) 120 Predictive Modeling Not enough data 6.5(won by default) 128 Recommendation Engine Not enough data 6.5(won by default) 123 Additional Functionality Engagement Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data API Not enough data Not enough data A/B Testing Not enough data Not enough data Lead Generation Not enough data Not enough data Data Integration Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Lead Capture Not enough data Not enough data Contact Database Not enough data Not enough data Campaign Management Not enough data Not enough data Behavior Tracking Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Email Management Not enough data Not enough data Lead Qualification Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Template Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Predictive Analytics Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Personalization Not enough data Not enough data Campaign Planning Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Email Tracking Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customer Segmentation Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Lead Management Not enough data Not enough data Channel Management Not enough data Not enough data AI Copilot Not enough data Not enough data Audience Targeting Not enough data Not enough data GDPR Compliance Not enough data Not enough data Customer Profiles Not enough data Not enough data Customer Database Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Tagging Not enough data Not enough data Customizable Templates Not enough data Not enough data Customer Journey Mapping[Hide 56 FeaturesShow 56 Features](javascript:void(0);) Not enough data 7.7 178 Platform Basics Customizable Templates Not enough data 8.0(won by default) 166 Exporting Not enough data 7.9(won by default) 151 Multi-user Access and Collaboration Not enough data 8.2(won by default) 145 Multiple Personas Not enough data 7.7(won by default) 131 Data Analytics Not enough data 7.8(won by default) 136 Predictive Analytics Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Agentic AI - Customer Journey Mapping Autonomous Task Execution Not enough data 6.5(won by default) 35 Additional Functionality Multi-Channel Marketing Not enough data Not enough data Map Creation Not enough data Not enough data Email Marketing Not enough data Not enough data Single Sign On Not enough data Not enough data Performance Metrics Not enough data Not enough data Customer Database Not enough data Not enough data API Not enough data Not enough data Activity Dashboard Not enough data Not enough data Data Linking Not enough data Not enough data Whiteboard Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Visualization Not enough data Not enough data Collaboration Tools Not enough data Not enough data Brainstorming Not enough data Not enough data Conversion Tracking Not enough data Not enough data Workflow Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Personalization Not enough data Not enough data Customizable Reports Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Customer Profiles Not enough data Not enough data AI Copilot Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Tagging Not enough data Not enough data Audience Targeting Not enough data Not enough data CRM Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Communication Management Not enough data Not enough data Attribution Modeling Not enough data Not enough data Action Management Not enough data Not enough data Map Sharing Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customizable Branding Not enough data Not enough data Generative AI Not enough data Not enough data Customer Touchpoints Not enough data Not enough data Customer Experience Management Not enough data Not enough data Diagramming Not enough data Not enough data Campaign Management Not enough data Not enough data A/B Testing Not enough data Not enough data Storyboarding Not enough data Not enough data Customer Segmentation Not enough data Not enough data Client Portal[Hide 20 FeaturesShow 20 Features](javascript:void(0);) Not enough data 6.7 160 Content Document Collaboration Not enough data 7.2(won by default) 121 Versioning Not enough data 6.8(won by default) 101 E-Signature Not enough data 5.8(won by default) 96 File Request Not enough data 6.2(won by default) 92 Feedback Not enough data 7.1(won by default) 107 Collaboration Billing and Invoicing Not enough data 6.5(won by default) 102 Instant Messaging Not enough data 6.4(won by default) 99 Project Management Not enough data 8.0(won by default) 123 Analytics Not enough data 8.0(won by default) 138 Time Tracking Not enough data 7.3(won by default) 103 Mobile Application Not enough data 4.7(won by default) 84 Engagement Tracking Not enough data Not enough data Additional Functionality Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Commenting/Notes Not enough data Not enough data Content Publishing Options Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Content Library Not enough data Not enough data Document Classification Not enough data Not enough data Drag & Drop Not enough data Not enough data Client Onboarding[Hide 68 FeaturesShow 68 Features](javascript:void(0);) Not enough data 8.1 289 Onboarding Setup Workflows Not enough data 8.6(won by default) 251 Templates Not enough data 8.1(won by default) 255 Checklists Not enough data 8.6(won by default) 257 Project Tracking Monitoring Not enough data 8.2(won by default) 234 Resources Not enough data 7.7(won by default) 200 Content Not enough data 8.0(won by default) 211 Tasks Not enough data 8.4(won by default) 253 Optimization Not enough data 8.0(won by default) 207 Kanban Board Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Communication Management Not enough data Not enough data Customer Engagement Portal Not enough data 7.7(won by default) 228 Customer Engagement Not enough data 8.0(won by default) 223 Branding Not enough data 7.4(won by default) 212 Visibility Not enough data 8.3(won by default) 228 Collaboration Not enough data 8.0(won by default) 232 Customizable Branding Not enough data Not enough data Additional Functionality Commenting/Notes Not enough data Not enough data API Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Task Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Drag & Drop Not enough data Not enough data Performance Metrics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Time Tracking Not enough data Not enough data Data Security Not enough data Not enough data Single Sign On Not enough data Not enough data Activity Tracking Not enough data Not enough data Customizable Fields Not enough data Not enough data Content Management Not enough data Not enough data Churn Management Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Client Management Not enough data Not enough data Chat/Messaging Not enough data Not enough data Forecasting Not enough data Not enough data Mobile Access Not enough data Not enough data Form Builder Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Revenue Management Not enough data Not enough data Onboarding Not enough data Not enough data Workflow Management Not enough data Not enough data AI Copilot Not enough data Not enough data Calendar Management Not enough data Not enough data Compliance Management Not enough data Not enough data Client Database Not enough data Not enough data Electronic Forms Not enough data Not enough data Gantt/Timeline View Not enough data Not enough data Client Tracking Not enough data Not enough data To-Do List Not enough data Not enough data Document Management Not enough data Not enough data Generative AI Not enough data Not enough data Self Service Tools Not enough data Not enough data Customer Segmentation Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Data Import/Export Not enough data Not enough data Collaboration Tools Not enough data Not enough data Electronic Signature Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Audit Trail Not enough data Not enough data Reminders Not enough data Not enough data Online Payments Not enough data Not enough data Activity Dashboard Not enough data Not enough data Document Generation Not enough data Not enough data Real-Time Data Not enough data Not enough data CRM Not enough data Not enough data Email Management Not enough data Not enough data Multi-Language Not enough data Not enough data Proactive Customer Retention[Hide 52 FeaturesShow 52 Features](javascript:void(0);) 8.4 20 Not enough data Platform Health Score 8.8(won by default) 19 Not enough data Customer Profiles 8.9(won by default) 19 Not enough data Notifications 8.1(won by default) 13 Not enough data NPS of Customers Not enough data Not enough data Predictions Service Quality Assurance 8.9(won by default) 15 Not enough data Predictive Analytics 8.8(won by default) 16 Not enough data Revenue Impact 8.9(won by default) 15 Not enough data Artificial Intelligence 8.7(won by default) 13 Not enough data Sentiment 8.8(won by default) 13 Not enough data Retention 9.0(won by default) 19 Not enough data Behavior Analytics Not enough data Not enough data Usage Tracking/Analytics Not enough data Not enough data Generative AI AI Text Generation 6.3(won by default) 5 Not enough data AI Text Summarization 6.7(won by default) 5 Not enough data Generative AI Not enough data Not enough data Additional Functionality Loyalty Program Not enough data Not enough data AI Copilot Not enough data Not enough data Campaign Personalization Not enough data Not enough data Personalization Not enough data Not enough data Email Campaign Management Not enough data Not enough data A/B Testing Not enough data Not enough data Knowledge Base Management Not enough data Not enough data Renewal Management Not enough data Not enough data Performance Metrics Not enough data Not enough data Workflow Management Not enough data Not enough data Behavioral Targeting Not enough data Not enough data Customer Engagement Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Engagement Tracking Not enough data Not enough data Task Management Not enough data Not enough data Feedback Management Not enough data Not enough data Behavior Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Support Ticket Management Not enough data Not enough data User Onboarding Not enough data Not enough data Lifecycle Management Not enough data Not enough data Customer Surveys Not enough data Not enough data Campaign Management Not enough data Not enough data Real-time Alerts Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Cancellation Management Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Review Monitoring Not enough data Not enough data Customer Data Management Not enough data Not enough data Referral Tracking Not enough data Not enough data Customer Communication Not enough data Not enough data Churn Management Not enough data Not enough data Marketing Automation Not enough data Not enough data Referral Management Not enough data Not enough data Customer Segmentation Not enough data Not enough data Messaging Not enough data Not enough data Workflow Automation Not enough data Not enough data Data Quality[Hide 49 FeaturesShow 49 Features](javascript:void(0);) Not enough data 7.6 72 Functionality Identification Not enough data 7.6(won by default) 53 Correction Not enough data 7.4(won by default) 49 Normalization Not enough data 7.6(won by default) 45 Preventative Cleaning Not enough data 7.3(won by default) 48 Data Matching Not enough data 7.3(won by default) 53 Real-Time Data Not enough data Not enough data Management Reporting Not enough data 8.2(won by default) 60 Automation Not enough data 8.4(won by default) 61 Quality Audits Not enough data 7.3(won by default) 47 Dashboard Not enough data 8.3(won by default) 63 Governance Not enough data 8.1(won by default) 48 Generative AI AI Text Generation Not enough data 6.3(won by default) 30 AI Text Summarization Not enough data 6.6(won by default) 30 Generative AI Not enough data Not enough data Additional Functionality Metadata Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Search/Filter Not enough data Not enough data Workflow Management Not enough data Not enough data AI Copilot Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Data Synchronization Not enough data Not enough data Data Import/Export Not enough data Not enough data Customizable Rules Not enough data Not enough data Master Data Management Not enough data Not enough data Monitoring Not enough data Not enough data Data Transformation Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Self Service Portal Not enough data Not enough data Customer Database Not enough data Not enough data Data Verification Not enough data Not enough data Data Migration Not enough data Not enough data Multi-Language Not enough data Not enough data Single Sign On Not enough data Not enough data Duplicate Detection Not enough data Not enough data Email Address Extraction Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Profiling Not enough data Not enough data Data Extraction Not enough data Not enough data Data Mapping Not enough data Not enough data Address Validation Not enough data Not enough data Match & Merge Not enough data Not enough data Performance Metrics Not enough data Not enough data Visual Analytics Not enough data Not enough data Version Control Not enough data Not enough data API Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Compliance Management Not enough data Not enough data Data Discovery Not enough data Not enough data Show 4 feature categories with incomplete data Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Tagging Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data Multi-Language Not enough data Not enough data Predictive Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Storage Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data For eCommerce Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Document Management Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Trend Analysis Not enough data Not enough data Machine Learning Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Performance Metrics Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile App Not enough data Not enough data Multiple Data Sources Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Dashboard Not enough data Not enough data Chatbot Not enough data Not enough data Workflow Automation Not enough data Not enough data Professional Services Automation[Hide 73 FeaturesShow 73 Features](javascript:void(0);) Not enough data Not enough data Customer Management Customer Profiles Not enough data Not enough data Sales Not enough data Not enough data Marketing Not enough data Not enough data Client Portal Not enough data Not enough data Project Management Project Planning Not enough data Not enough data Project Tracking Not enough data Not enough data Resource Definition Not enough data Not enough data Resource Management Not enough data Not enough data Resource Allocation & Planning Not enough data Not enough data Progress Tracking Not enough data Not enough data Project Time Tracking Not enough data Not enough data Project Management Not enough data Not enough data Accounting Revenue Recognition Not enough data Not enough data Invoice Management Not enough data Not enough data Payments Not enough data Not enough data Project Accounting Not enough data Not enough data Budget Tracking Not enough data Not enough data Time & Expense Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Billable Items Tracking Not enough data Not enough data Document Management Not enough data Not enough data Multiple Projects Not enough data Not enough data Portfolio Management Portfolio Definition Not enough data Not enough data Portfolio Performance Not enough data Not enough data Risk Not enough data Not enough data Portfolio Mix Not enough data Not enough data Analytics Forecasting Not enough data Not enough data Reporting Not enough data Not enough data KPIs Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Administration Standard Integrations Not enough data Not enough data Workflow Not enough data Not enough data Access Management Not enough data Not enough data Email Management Not enough data Not enough data Workflow Management Not enough data Not enough data Task Management Not enough data Not enough data Portfolio Management Not enough data Not enough data Calendar Management Not enough data Not enough data Timesheet Management Not enough data Not enough data Accounting Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Platform APIs Not enough data Not enough data Internationalization Not enough data Not enough data Performance and Reliability Not enough data Not enough data Mobile Not enough data Not enough data Offline Access Not enough data Not enough data Generative AI AI Text Generation Not enough data Not enough data AI Text Summarization Not enough data Not enough data Proposal Generation Not enough data Not enough data Generative AI Not enough data Not enough data Artificial Intelligence - Professional Services Automation Predictive Forecasting Not enough data Not enough data Smart task suggestions Not enough data Not enough data Automated workflows Not enough data Not enough data Agentic AI - Professional Services Automation Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Additional Functionality Activity Dashboard Not enough data Not enough data Gantt/Timeline View Not enough data Not enough data Quotes/Estimates Not enough data Not enough data Collaboration Tools Not enough data Not enough data Customizable Fields Not enough data Not enough data CRM Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Reports Not enough data Not enough data Performance Metrics Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Billing & Invoicing Not enough data Not enough data Approval Process Control Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Project Templates Not enough data Not enough data Task Scheduling Not enough data Not enough data Real-Time Data Not enough data Not enough data Document Storage Not enough data Not enough data Drag & Drop Not enough data Not enough data AI Agents For Business Operations[Hide 76 FeaturesShow 76 Features](javascript:void(0);) Not enough data Not enough data Responses Personalization Not enough data Not enough data Route To Human Not enough data Not enough data Natural Language Understanding (NLU) Not enough data Not enough data Multi-Language Not enough data Not enough data Automation - AI Agents Sales Follow-Up Not enough data Not enough data Customer Interaction Automation Not enough data Not enough data Lead Generation Not enough data Not enough data Document Processing Not enough data Not enough data Feedback Collection Not enough data Not enough data Natural Language Processing Not enough data Not enough data Simulation and Scenario Generation Not enough data Not enough data Platform Conversation Editor Not enough data Not enough data Integration Not enough data Not enough data Human-In-The-Loop Not enough data Not enough data Drag & Drop Editor Not enough data Not enough data Human-in-the-loop (HITL) Not enough data Not enough data Autonomy - AI Agents Independent Decision Making Not enough data Not enough data Adaptive Responses Not enough data Not enough data Task Execution Not enough data Not enough data Problem Solving Not enough data Not enough data Generative AI AI Text Generation Not enough data Not enough data AI Text Summarization Not enough data Not enough data Additional Functionality Agent Collaboration Not enough data Not enough data Data Governance Not enough data Not enough data Prompt Engineering Not enough data Not enough data Feedback Management Not enough data Not enough data For No-Code Development Not enough data Not enough data Version Control Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Dynamic Modeling Not enough data Not enough data API Not enough data Not enough data Memory Management Not enough data Not enough data Monitoring Not enough data Not enough data Scalability Not enough data Not enough data Cost Management Not enough data Not enough data Scheduling Not enough data Not enough data Natural Language Interface Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Multiple LLM Models Not enough data Not enough data Integration Management Not enough data Not enough data Customizable Frameworks Not enough data Not enough data Pre-built Templates Not enough data Not enough data Analytics Not enough data Not enough data Intent Recognition Not enough data Not enough data Contextual Guidance Not enough data Not enough data Rules-Based Workflow Not enough data Not enough data Attended Automation Not enough data Not enough data Drag & Drop Not enough data Not enough data For Sales/Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Business Process Automation Not enough data Not enough data AI Copilot Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Deep Learning Not enough data Not enough data Code-free Development Not enough data Not enough data Compliance Management Not enough data Not enough data Automated Responses Not enough data Not enough data Knowledge Management Not enough data Not enough data Transfers/Routing Not enough data Not enough data Personalization Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customer Experience Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data Chatbot Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Task Management Not enough data Not enough data Customer Engagement Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Configurable Workflow Not enough data Not enough data Unattended Automation Not enough data Not enough data Conversation Intelligence Not enough data Not enough data Workflow Automation Not enough data Not enough data Proactive Error Detection Not enough data Not enough data AI Agents[Hide 7 FeaturesShow 7 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - AI Agents Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Hook](https://images.g2crowd.com/uploads/product/hd_favicon/954ceb92fb3d005bb7113f5292db0a3e/hook-2022-06-27.svg "Hook")](https://www.g2.com/products/hook-technology/reviews) Hook Small-Business(50 or fewer emp.) 3.8% Mid-Market(51-1000 emp.) 84.9% Enterprise(\> 1000 emp.) 11.3% [![Planhat](https://images.g2crowd.com/uploads/product/hd_favicon/419a7323b926f3ff16b400b2b7ca40c1/planhat%282%29.svg "Planhat")](https://www.g2.com/products/planhat/reviews) Planhat Small-Business(50 or fewer emp.) 32.2% Mid-Market(51-1000 emp.) 60.9% Enterprise(\> 1000 emp.) 6.9% Small-Business (50 or fewer emp.) 3.8% 32.2% Mid-Market (51-1000 emp.) 84.9% 60.9% Enterprise (\> 1000 emp.) 11.3% 6.9% Reviewers' Industry [![Hook](https://images.g2crowd.com/uploads/product/hd_favicon/954ceb92fb3d005bb7113f5292db0a3e/hook-2022-06-27.svg "Hook")](https://www.g2.com/products/hook-technology/reviews) Hook Computer Software 51.9% Information Technology and Services 25.0% Market Research 3.8% Information Services 3.8% Consulting 1.9% Other 13.5% [![Planhat](https://images.g2crowd.com/uploads/product/hd_favicon/419a7323b926f3ff16b400b2b7ca40c1/planhat%282%29.svg "Planhat")](https://www.g2.com/products/planhat/reviews) Planhat Computer Software 37.2% Information Technology and Services 18.7% Marketing and Advertising 7.8% Financial Services 2.5% Education Management 2.3% Other 31.4% Alternatives **Hook Alternatives** ![Gainsight Customer Success](https://images.g2crowd.com/uploads/product/hd_favicon/b85529a71df779e1fe2a7192bb891e31/gainsight-customer-success.svg "Gainsight Customer Success") [ Gainsight Customer Success ](/products/gainsight-customer-success/reviews) ![ChurnZero](https://images.g2crowd.com/uploads/product/hd_favicon/406ee354cde7795c1eda6dbbfc881232/churnzero.svg "ChurnZero") [ ChurnZero ](/products/churnzero/reviews) ![Vitally](https://images.g2crowd.com/uploads/product/hd_favicon/9b3ccd09c88d60f9c79e700590710020/vitally.svg "Vitally") [ Vitally ](/products/vitally/reviews) ![Catalyst](https://images.g2crowd.com/uploads/product/hd_favicon/b1404b38f1aa49d5ed67749ecadcf286/totango-catalyst.svg "Catalyst") [ Catalyst ](/products/totango-catalyst/reviews) **Planhat Alternatives** ![Custify](https://images.g2crowd.com/uploads/product/hd_favicon/56a133f2489dd3b4b3a4fb07bd3b90f9/custify.svg "Custify") [ Custify ](/products/custify/reviews) ![Totango](https://images.g2crowd.com/uploads/product/hd_favicon/b1404b38f1aa49d5ed67749ecadcf286/totango.svg "Totango") [ Totango ](/products/totango/reviews) 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