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At a Glance
Market Segments
Mid-Market (62.2% of reviews)
Mid-Market (53.6% of reviews)
Entry-Level Pricing
Starting at $2,200.00 Per Month
Starting at £179.00 Per Month
HockeyStack
Star Rating
(77)4.6 out of 5
Market Segments
Mid-Market (62.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,200.00 Per Month
Browse all 4 pricing plansRuler Analytics
Star Rating
(30)4.6 out of 5
Market Segments
Mid-Market (53.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at £179.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ruler Analytics excels in its Dynamic Number Insertion feature, allowing for precise call tracking and attribution, which is crucial for understanding customer interactions across multiple channels. In contrast, HockeyStack's Multi-Channel Call Attribution is noted for its comprehensive tracking capabilities, but some users feel it lacks the same level of detail as Ruler's offering.
- Reviewers mention that Ruler Analytics provides a user-friendly Reports Interface with high ratings for Custom Reports and Dashboards, making it easier for teams to visualize data. On the other hand, HockeyStack's Data Visualizations and Custom Reporting features are praised for their flexibility, but some users find the learning curve steeper compared to Ruler's more intuitive design.
- G2 users highlight Ruler Analytics' strong Quality of Support with a score of 9.4, indicating that users feel well-supported during their onboarding and ongoing use. Conversely, HockeyStack also receives high marks for support at 9.7, but some reviewers mention that response times can vary, leading to occasional delays in resolving issues.
- Users on G2 appreciate Ruler Analytics for its Attribution Modeling capabilities, particularly its Single-Touch Attribution feature, which helps businesses understand the impact of individual marketing efforts. HockeyStack, however, shines with its Multi-Touch Attribution and Algorithmic Attribution, which some users find more advanced and beneficial for complex marketing strategies.
- Reviewers say that Ruler Analytics offers robust Lead Generation tools, which are essential for businesses looking to optimize their marketing funnels. In contrast, HockeyStack's Audience Insights and Segmentation features are highlighted for their depth, allowing for more targeted marketing efforts, although some users feel that the integration process can be cumbersome.
- Users report that Ruler Analytics has a competitive edge in Ease of Use with a score of 8.8, making it accessible for teams without extensive technical expertise. HockeyStack, while rated slightly lower at 8.3, is noted for its powerful features, but some users mention that the interface can be overwhelming for new users.
Pricing
Entry-Level Pricing
HockeyStack
Platform
Starting at $2,200.00
Per Month
- Full integration catalog (CRM, MAT, Ad Platforms and more)
- Multi-touch Attribution Models
- Paid Ads Analysis
Ruler Analytics
Small/Medium Business
Starting at £179.00
Per Month
0-50k monthly visits
- Multi-Touch Attribution
- Full Customer Journey
- Web Analytics + Ad Platforms + Live Chat + CRM Integrations
Free Trial
HockeyStack
No trial information availableRuler Analytics
No trial information availableRatings
Meets Requirements
9.1
60
9.0
20
Ease of Use
8.1
62
8.9
19
Ease of Setup
8.0
39
8.3
10
Ease of Admin
8.5
28
8.5
9
Quality of Support
9.6
58
9.4
20
Has the product been a good partner in doing business?
9.8
28
9.2
10
Product Direction (% positive)
9.6
58
9.4
18
Features by Category
Reports
9.1
20
Not enough data
8.9
19
Not enough data
9.3
19
Not enough data
9.6
17
Not enough data
9.6
19
Not enough data
Data Preparation
9.5
10
Not enough data
8.3
7
Not enough data
Data Modeling and Blending
9.8
7
Not enough data
9.6
8
Not enough data
9.8
7
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
8.4
18
Not enough data
9.6
18
Not enough data
9.5
18
Not enough data
8.1
16
Not enough data
9.0
16
Not enough data
8.9
14
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
8.8
14
Not enough data
9.1
17
Not enough data
8.7
15
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.4
16
Not enough data
9.1
15
Not enough data
9.3
16
Not enough data
9.4
15
Not enough data
Metrics
9.1
23
Not enough data
8.8
23
Not enough data
9.0
22
Not enough data
8.8
23
Not enough data
8.6
22
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
9.0
18
Not enough data
9.5
19
Not enough data
Reporting
8.7
17
Not enough data
8.9
19
Not enough data
8.1
20
Not enough data
8.8
19
Not enough data
7.4
17
Not enough data
7.7
13
Not enough data
9.0
16
Not enough data
Other
8.9
19
Not enough data
7.4
16
Not enough data
Feature Not Available
Not enough data
9.3
19
Not enough data
Feature Not Available
Not enough data
6.3
16
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
17
Not enough data
7.8
19
Not enough data
9.3
20
Not enough data
8.7
18
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Attribution Modeling
9.6
23
9.0
8
9.8
22
8.8
8
9.2
18
7.5
6
9.2
15
8.1
7
9.1
16
7.2
6
9.2
17
8.3
7
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
9.7
19
8.3
7
8.9
15
8.8
7
9.2
22
8.7
9
9.4
19
7.7
8
Reporting
9.3
22
8.0
10
9.1
21
7.7
8
9.6
19
7.7
8
Platform Basics
8.3
15
Not enough data
9.0
14
Not enough data
Platform Data
9.7
15
Not enough data
9.1
15
Not enough data
9.5
17
7.7
5
9.4
16
Not enough data
Platform Additional Functionality
9.5
16
Not enough data
9.3
18
8.3
5
5.1
12
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Operations & Intelligence (RO&I)Hide 23 FeaturesShow 23 Features
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
CRM Data Enrichment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.7
13
Not enough data
9.6
15
Not enough data
9.5
13
Not enough data
Lead Management
8.7
15
Not enough data
7.4
12
Not enough data
9.5
16
Not enough data
Marketing Campaigns
9.6
16
Not enough data
9.1
13
Not enough data
8.6
15
Not enough data
8.4
15
Not enough data
8.7
17
Not enough data
9.1
17
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
7.0
10
Not enough data
9.4
12
Not enough data
5.3
10
Not enough data
Metrics
8.3
8
Not enough data
9.1
9
Not enough data
9.8
8
Not enough data
9.4
8
Not enough data
9.1
9
Not enough data
5.4
8
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
9.1
9
Not enough data
8.6
6
Not enough data
8.9
6
Tracking
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
9.0
7
Analytics
Not enough data
9.0
8
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
Feature Not Available
Call Routing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
9.3
7
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
9.4
19
8.6
11
9.6
17
9.2
12
9.1
18
8.6
13
9.5
18
7.8
9
8.3
19
7.4
11
6.9
12
6.4
7
Campaign Activity
9.3
21
8.2
12
9.3
23
8.1
12
8.8
20
8.0
10
9.9
19
8.7
13
7.9
18
8.0
9
7.8
16
7.0
9
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HockeyStack and Ruler Analytics are categorized as Marketing Analytics, Attribution, and Customer Journey Analytics
Unique Categories
HockeyStack is categorized as Account-Based Analytics, Analytics Platforms, Content Analytics, Digital Analytics, and Revenue Operations & Intelligence (RO&I)
Ruler Analytics is categorized as Inbound Call Tracking, Visitor Identification, and Customer Journey Mapping
Reviews
Reviewers' Company Size
HockeyStack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ruler Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
50.0%
Marketing and Advertising
12.2%
Information Technology and Services
10.8%
Computer & Network Security
5.4%
Telecommunications
4.1%
Other
17.6%
Marketing and Advertising
35.7%
Computer Software
10.7%
Professional Training & Coaching
7.1%
Logistics and Supply Chain
7.1%
Leisure, Travel & Tourism
7.1%
Other
32.1%
Alternatives
Discussions
HockeyStack has no discussions with answers
What is Ruler Analytics used for?
1 Comment
Official Response from Ruler Analytics
Ruler Analytics is used to measure the impact of marketing channels, tactics, campaigns and content on revenue and pipeline.
Our customers use Ruler to...Read more
Ruler Analytics has no more discussions with answers
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