Introducing G2.ai, the future of software buying.Try now
Compare HockeyStack and Mixpanel 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
AgencyAnalytics
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Alteryx
Visit Website
At a Glance
Market Segments
Mid-Market (62.2% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
Starting at $2,200.00 Per Month
Free Per Year
HockeyStack
Star Rating
(77)4.6 out of 5
Market Segments
Mid-Market (62.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,200.00 Per Month
Browse all 4 pricing plansMixpanel
Star Rating
(1,260)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, particularly highlighting its intuitive UI for building reports on the fly. Users appreciate the platform's ability to integrate with various tools, which enhances their A/B testing and user behavior analysis.
- Users say HockeyStack stands out with its cookieless tracking technology, which captures the full buyer journey without relying on cookies. This feature is seen as a significant advantage, especially for teams looking to understand user interactions from the first visit to conversion.
- Reviewers mention that Mixpanel has a higher overall satisfaction score, with many praising its session replay functionality as a valuable tool for product managers to analyze conversion funnels and drop-off rates effectively.
- According to verified reviews, HockeyStack's customer support is frequently highlighted as exceptional, with users noting that the support team is responsive and helpful, making the integration process seamless compared to other tools.
- G2 reviewers indicate that while Mixpanel has a broader user base, particularly among small businesses, HockeyStack is favored by mid-market companies for its flexible funnel tracking and ability to turn complex data into actionable insights.
- Users report that Mixpanel's ease of use is a strong point, with many finding it straightforward to track user funnel journeys, while HockeyStack users appreciate its API and integration capabilities, which simplify connecting multiple platforms.
Pricing
Entry-Level Pricing
HockeyStack
Platform
Starting at $2,200.00
Per Month
- Full integration catalog (CRM, MAT, Ad Platforms and more)
- Multi-touch Attribution Models
- Paid Ads Analysis
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
HockeyStack
No trial information availableMixpanel
Free Trial is available
Ratings
Meets Requirements
9.1
60
8.8
960
Ease of Use
8.1
62
8.5
969
Ease of Setup
8.0
39
8.1
431
Ease of Admin
8.5
28
8.5
366
Quality of Support
9.6
58
8.4
742
Has the product been a good partner in doing business?
9.8
28
8.8
334
Product Direction (% positive)
9.6
58
8.6
879
Features by Category
Reports
9.1
20
Not enough data
8.9
19
Not enough data
9.3
19
Not enough data
9.6
17
Not enough data
9.6
19
Not enough data
Data Preparation
9.5
10
Not enough data
8.3
7
Not enough data
Data Modeling and Blending
9.8
7
Not enough data
9.6
8
Not enough data
9.8
7
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
8.4
18
Not enough data
9.6
18
Not enough data
9.5
18
Not enough data
8.1
16
Not enough data
9.0
16
Not enough data
8.9
14
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
8.8
14
Not enough data
9.1
17
Not enough data
8.7
15
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.4
16
Not enough data
9.1
15
Not enough data
9.3
16
Not enough data
9.4
15
Not enough data
Metrics
9.1
23
8.8
266
8.8
23
8.8
337
9.0
22
8.2
293
8.8
23
8.9
350
8.6
22
8.9
347
8.5
20
8.5
313
8.5
20
8.4
287
9.0
18
8.8
316
9.5
19
8.9
338
Reporting
8.7
17
8.7
308
8.9
19
8.6
291
8.1
20
8.4
212
8.8
19
8.7
329
7.4
17
8.3
239
7.7
13
8.2
245
9.0
16
8.6
332
Other
8.9
19
8.7
328
7.4
16
8.2
182
Feature Not Available
8.0
174
9.3
19
8.3
232
Feature Not Available
8.1
180
6.3
16
7.9
175
Feature Not Available
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Administration
8.4
17
8.5
277
7.8
19
8.3
245
9.3
20
8.7
340
8.7
18
8.8
285
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.3
255
Not enough data
8.8
275
Not enough data
8.4
264
Tracking & Reporting
Not enough data
9.1
299
Not enough data
8.8
288
Not enough data
8.2
243
Not enough data
8.9
303
Not enough data
8.5
248
Not enough data
8.9
291
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
235
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
502
Not enough data
8.6
451
Not enough data
8.8
486
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
77
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
Not enough data
9.2
109
Not enough data
8.9
111
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
84
Not enough data
8.3
85
Not enough data
8.6
88
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
9.6
23
Not enough data
9.8
22
Not enough data
9.2
18
Not enough data
9.2
15
Not enough data
9.1
16
Not enough data
9.2
17
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
9.7
19
Not enough data
8.9
15
Not enough data
9.2
22
Not enough data
9.4
19
Not enough data
Reporting
9.3
22
Not enough data
9.1
21
Not enough data
9.6
19
Not enough data
Platform Basics
8.3
15
Not enough data
9.0
14
Not enough data
Platform Data
9.7
15
Not enough data
9.1
15
Not enough data
9.5
17
Not enough data
9.4
16
Not enough data
Platform Additional Functionality
9.5
16
Not enough data
9.3
18
Not enough data
5.1
12
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Operations & Intelligence (RO&I)Hide 23 FeaturesShow 23 Features
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
CRM Data Enrichment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.7
13
Not enough data
9.6
15
Not enough data
9.5
13
Not enough data
Lead Management
8.7
15
Not enough data
7.4
12
Not enough data
9.5
16
Not enough data
Marketing Campaigns
9.6
16
Not enough data
9.1
13
Not enough data
8.6
15
Not enough data
8.4
15
Not enough data
8.7
17
Not enough data
9.1
17
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
7.0
10
Not enough data
9.4
12
Not enough data
5.3
10
Not enough data
Metrics
8.3
8
Not enough data
9.1
9
Not enough data
9.8
8
Not enough data
9.4
8
Not enough data
9.1
9
Not enough data
5.4
8
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
9.4
19
Not enough data
9.6
17
Not enough data
9.1
18
Not enough data
9.5
18
Not enough data
8.3
19
Not enough data
6.9
12
Not enough data
Campaign Activity
9.3
21
Not enough data
9.3
23
Not enough data
8.8
20
Not enough data
9.9
19
Not enough data
7.9
18
Not enough data
7.8
16
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
235
Categories
Categories
Shared Categories
HockeyStack and Mixpanel are categorized as Digital Analytics
Unique Categories
HockeyStack is categorized as Account-Based Analytics, Marketing Analytics, Analytics Platforms, Content Analytics, Attribution, Revenue Operations & Intelligence (RO&I), and Customer Journey Analytics
Reviews
Reviewers' Company Size
HockeyStack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
50.0%
Marketing and Advertising
12.2%
Information Technology and Services
10.8%
Computer & Network Security
5.4%
Telecommunications
4.1%
Other
17.6%
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.4%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.0%
Discussions
HockeyStack has no discussions with answers
Is mixpanel free?
4 Comments
MS
NoRead more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
