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At a Glance
Market Segments
Mid-Market (62.2% of reviews)
Mid-Market (67.4% of reviews)
Entry-Level Pricing
Starting at $2,200.00 Per Month
Free Trial
HockeyStack
Star Rating
(77)4.6 out of 5
Market Segments
Mid-Market (62.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,200.00 Per Month
Browse all 4 pricing plansMetadata.io
Star Rating
(296)4.6 out of 5
Market Segments
Mid-Market (67.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about Metadata.ioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Metadata.io excels in its Lead Intelligence features, particularly in Market Insights and Lead Analysis, with scores of 8.7 and 9.2 respectively, while HockeyStack shines in Account-level Insights with a score of 9.4, indicating a stronger focus on account-based marketing.
- Reviewers mention that Metadata.io's Reporting capabilities, especially in Custom Reporting and Dashboards, are highly rated at 9.8 and 9.3, respectively, whereas HockeyStack's Dashboards and Data Visualizations also receive high marks but fall slightly behind at 9.0 and 9.3.
- G2 users highlight that Metadata.io offers superior Attribution Modeling features, particularly in Multi-Touch Attribution with a score of 9.7, while HockeyStack's Single-Touch Attribution is rated at 9.5, suggesting that Metadata.io provides a more comprehensive view of customer journeys.
- Users on G2 report that Metadata.io's Ease of Use is rated at 8.6, which is slightly higher than HockeyStack's 8.3, indicating that users find Metadata.io more intuitive for everyday tasks.
- Reviewers mention that HockeyStack's Content Creation Tools are lacking, with a score of only 6.2, while Metadata.io does not specifically highlight this area, suggesting that users may find better content management capabilities elsewhere.
- Users say that Metadata.io's Quality of Support is exceptional, rated at 9.5, compared to HockeyStack's 9.7, indicating that both platforms provide strong support, but HockeyStack may have a slight edge in customer service responsiveness.
Pricing
Entry-Level Pricing
HockeyStack
Platform
Starting at $2,200.00
Per Month
- Full integration catalog (CRM, MAT, Ad Platforms and more)
- Multi-touch Attribution Models
- Paid Ads Analysis
Metadata.io
Metadata Campaigns
Free Trial
From patented audience targeting to advanced reporting and AI-powered optimizations, Metadata offers a versatile suite of B2B marketing solutions that can adapt to your company’s unique goals and use cases.
At scale, Metadata consolidates Paid Social and Paid Search channels into one platform. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. Not only achieving greater results, but also getting time back in your team's day.
The enhanced reporting lets customers know exactly what drives revenue, from audiences to individual creatives contributions to pipeline.
Lead enrichment is included in some packages.
- Patented Audience Targeting
- Enhanced Reporting
- AI Agents
Free Trial
HockeyStack
No trial information availableMetadata.io
Free Trial is available
Ratings
Meets Requirements
9.1
60
8.9
211
Ease of Use
8.1
62
8.6
212
Ease of Setup
8.0
39
8.4
108
Ease of Admin
8.5
28
8.7
108
Quality of Support
9.6
58
9.5
211
Has the product been a good partner in doing business?
9.8
28
9.4
109
Product Direction (% positive)
9.6
58
9.7
193
Features by Category
Reports
9.1
20
Not enough data
8.9
19
Not enough data
9.3
19
Not enough data
9.6
17
Not enough data
9.6
19
Not enough data
Data Preparation
9.5
10
Not enough data
8.3
7
Not enough data
Data Modeling and Blending
9.8
7
Not enough data
9.6
8
Not enough data
9.8
7
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
8.4
18
Not enough data
9.6
18
Not enough data
9.5
18
Not enough data
8.1
16
Not enough data
9.0
16
Not enough data
8.9
14
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
8.8
14
Not enough data
9.1
17
Not enough data
8.7
15
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.4
16
Not enough data
9.1
15
Not enough data
9.3
16
Not enough data
9.4
15
Not enough data
Metrics
9.1
23
Not enough data
8.8
23
Not enough data
9.0
22
Not enough data
8.8
23
Not enough data
8.6
22
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
9.0
18
Not enough data
9.5
19
Not enough data
Reporting
8.7
17
Not enough data
8.9
19
Not enough data
8.1
20
Not enough data
8.8
19
Not enough data
7.4
17
Not enough data
7.7
13
Not enough data
9.0
16
Not enough data
Other
8.9
19
Not enough data
7.4
16
Not enough data
Feature Not Available
Not enough data
9.3
19
Not enough data
Feature Not Available
Not enough data
6.3
16
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
17
Not enough data
7.8
19
Not enough data
9.3
20
Not enough data
8.7
18
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.8
18
Not enough data
8.7
21
Not enough data
8.6
22
Lead Management
Not enough data
9.1
22
Not enough data
8.2
14
Not enough data
8.9
19
Marketing Campaigns
Not enough data
9.4
20
Not enough data
9.2
16
Not enough data
8.9
19
Not enough data
9.3
18
Not enough data
9.0
20
Campaign Execution
Not enough data
7.9
13
Not enough data
8.9
19
Not enough data
8.8
16
Not enough data
6.0
7
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
9.6
23
Not enough data
9.8
22
Not enough data
9.2
18
Not enough data
9.2
15
Not enough data
9.1
16
Not enough data
9.2
17
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
9.7
19
Not enough data
8.9
15
Not enough data
9.2
22
Not enough data
9.4
19
Not enough data
Reporting
9.3
22
Not enough data
9.1
21
Not enough data
9.6
19
Not enough data
Platform Basics
Not enough data
9.4
30
Not enough data
8.9
31
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.9
31
Not enough data
9.0
28
Platform Additional Functionality
Not enough data
8.9
33
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.8
71
Platform Data
Not enough data
8.8
93
Not enough data
8.6
83
Platform Additional Functionality
Not enough data
9.1
84
Not enough data
8.8
88
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
15
Not enough data
9.0
14
Not enough data
Platform Data
9.7
15
Not enough data
9.1
15
Not enough data
9.5
17
Not enough data
9.4
16
Not enough data
Platform Additional Functionality
9.5
16
Not enough data
9.3
18
Not enough data
5.1
12
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.7
32
|
Verified
Not enough data
8.9
32
|
Verified
Not enough data
8.6
33
|
Verified
Not enough data
8.7
32
|
Verified
Not enough data
Feature Not Available
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Revenue Operations & Intelligence (RO&I)Hide 23 FeaturesShow 23 Features
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
CRM Data Enrichment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
Feature Not Available
Not enough data
8.8
54
Not enough data
8.9
57
Lead Management
Not enough data
8.9
59
Not enough data
8.4
44
Not enough data
8.7
54
Marketing Campaigns
Not enough data
8.8
53
Not enough data
Feature Not Available
Not enough data
9.0
53
Not enough data
8.6
48
Not enough data
8.6
53
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.7
13
8.5
38
9.6
15
8.9
46
9.5
13
9.0
45
Lead Management
8.7
15
8.8
52
7.4
12
8.4
37
9.5
16
8.7
41
Marketing Campaigns
9.6
16
9.1
44
9.1
13
8.9
32
8.6
15
9.2
46
8.4
15
8.9
39
8.7
17
8.6
44
9.1
17
9.0
33
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
7.0
10
Not enough data
9.4
12
Not enough data
5.3
10
Not enough data
Metrics
8.3
8
Not enough data
9.1
9
Not enough data
9.8
8
Not enough data
9.4
8
Not enough data
9.1
9
Not enough data
5.4
8
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
9.4
19
Not enough data
9.6
17
Not enough data
9.1
18
Not enough data
9.5
18
Not enough data
8.3
19
Not enough data
6.9
12
Not enough data
Campaign Activity
9.3
21
Not enough data
9.3
23
Not enough data
8.8
20
Not enough data
9.9
19
Not enough data
7.9
18
Not enough data
7.8
16
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HockeyStack and Metadata.io are categorized as Account-Based Analytics
Unique Categories
HockeyStack is categorized as Marketing Analytics, Analytics Platforms, Content Analytics, Attribution, Digital Analytics, Revenue Operations & Intelligence (RO&I), and Customer Journey Analytics
Metadata.io is categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Marketing Account Intelligence, Lead Intelligence, and Account Data Management
Reviews
Reviewers' Company Size
HockeyStack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Metadata.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
50.0%
Marketing and Advertising
12.2%
Information Technology and Services
10.8%
Computer & Network Security
5.4%
Telecommunications
4.1%
Other
17.6%
Computer Software
44.8%
Information Technology and Services
14.9%
Marketing and Advertising
13.5%
Financial Services
3.5%
Computer & Network Security
3.1%
Other
20.1%
Alternatives
Discussions
HockeyStack has no discussions with answers
Do I need my own separate subscription to a DSP or 3rd Party Data Providers?
2 Comments
NK
Metadata has their own data providers but does require paid subscription and integration with intent data sources like Bombora and G2.Read more
What regions does Metadata.io operate in and is it GDPR Compliant?
1 Comment
Official Response from Metadata.io
Metadata.io serves all markets and is GDPR compliantRead more
Metadata.io has no more discussions with answers
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