Compare Hippo CMS, HubSpot, and Act-On

Pricing

 
Marketing Hub Free
$0
Professional
$900
/month
 
Marketing Hub Starter
$50
/month
Enterprise
$2,000
/month
 
Marketing Hub Professional
$800
/month
 
Marketing Hub Enterprise
$3,200
/month
 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Hippo CMS
Free Trial Unavailable
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial
Act-On
Professional
$900/month
Enterprise
$2,000/month
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
7.9
8.5
8.1
Ease of Use
Ease of Use
6.8
8.5
7.9
Ease of Setup
Ease of Setup
5.8
8.0
7.6
Ease of Admin
Ease of Admin
6.8
8.5
8.2
Quality of Support
Quality of Support
7.4
8.7
8.6
Ease of Doing Business With
Ease of Doing Business With
6.2
8.7
8.5
Product Direction (% positive)
Product Direction (% positive)
3.7
8.6
8.0
Meets Requirements
Hippo CMS
7.9
HubSpot
8.5
Act-On
8.1
Ease of Use
Hippo CMS
6.8
HubSpot
8.5
Act-On
7.9
Ease of Setup
Hippo CMS
5.8
HubSpot
8.0
Act-On
7.6
Ease of Admin
Hippo CMS
6.8
HubSpot
8.5
Act-On
8.2
Quality of Support
Hippo CMS
7.4
HubSpot
8.7
Act-On
8.6
Ease of Doing Business With
Hippo CMS
6.2
HubSpot
8.7
Act-On
8.5
Product Direction (% positive)
Hippo CMS
3.7
HubSpot
8.6
Act-On
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.0%
54.6%
40.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
40.0%
38.9%
51.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
0%
6.6%
8.8%
Hippo CMS
Small-Business
60.0%
Mid-Market
40.0%
Enterprise
0%
HubSpot
Small-Business
54.6%
Mid-Market
38.9%
Enterprise
6.6%
Act-On
Small-Business
40.1%
Mid-Market
51.0%
Enterprise
8.8%

Reviewers' Industry

 
Internet
13.3%
Marketing and Advertising
17.0%
Computer Software
14.7%
 
Hospitality
13.3%
Computer Software
13.4%
Marketing and Advertising
14.4%
 
Staffing and Recruiting
6.7%
Information Technology and Services
9.9%
Information Technology and Services
13.7%
 
Religious Institutions
6.7%
Internet
5.0%
Financial Services
3.9%
 
Publishing
6.7%
Financial Services
3.3%
Hospital & Health Care
3.3%
 
Other
53.3%
Other
51.4%
Other
49.9%
Hippo CMS
Internet
13.3%
Hospitality
13.3%
Staffing and Recruiting
6.7%
Religious Institutions
6.7%
Publishing
6.7%
Other
53.3%
HubSpot
Marketing and Advertising
17.0%
Computer Software
13.4%
Information Technology and Services
9.9%
Internet
5.0%
Financial Services
3.3%
Other
51.4%
Act-On
Computer Software
14.7%
Marketing and Advertising
14.4%
Information Technology and Services
13.7%
Financial Services
3.9%
Hospital & Health Care
3.3%
Other
49.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Mark M.
User in Religious Institutions

Look at a glance of each section of the building, ongoing repairs, repeat issues, inventory.

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Joe G.
Administrator in Computer Software

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Most Helpful Critical Review
Most Helpful Critical Review
Administrator
Administrator

The user interface and the admin interface are not exactly the most appealing

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Administrator in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

 
Hippo CMS
Most Helpful Favorable Review
Mark M.
User in Religious Institutions

Look at a glance of each section of the building, ongoing repairs, repeat issues, inventory.

Most Helpful Critical Review
Administrator
Administrator

The user interface and the admin interface are not exactly the most appealing

HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Act-On
Most Helpful Favorable Review
Joe G.
Administrator in Computer Software

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Most Helpful Critical Review
Administrator in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

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Videos

 No videos provided

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

No videos provided
Hippo CMS
No videos provided
HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Act-On
No videos provided
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