Compare Hightouch and Zapier 
Featured Products
At a Glance
Market Segments
Mid-Market (62.4% of reviews)
Small-Business (71.0% of reviews)
Entry-Level Pricing
Free Per Month
Free
Hightouch
Star Rating
(386)4.6 out of 5
Market Segments
Mid-Market (62.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansZapier
Star Rating
(1,926)4.5 out of 5
Market Segments
Small-Business (71.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zapier excels in user satisfaction, with many users appreciating its practical applications for automating tasks. One user highlighted how it transformed their hiring process, making it much more efficient compared to manual methods.
- Users say Hightouch stands out for its exceptional customer support, particularly when navigating complex data transfers. Reviewers have noted the helpfulness of the support team in addressing API-related queries, which can be crucial for users needing seamless data integration.
- Reviewers mention that Zapier's ease of use is a significant advantage, especially for beginners. Users have praised the intuitive nature of its automations, making it accessible for those new to automation tools, while also offering advanced features for more experienced users.
- According to verified reviews, Hightouch is recognized for its rapid product evolution and responsiveness to user feedback. Users appreciate the continuous rollout of meaningful features, particularly in areas like AI decisioning, which enhances its functionality as a data connector.
- G2 reviewers highlight that while both platforms offer free entry-level pricing, Zapier's extensive library of pre-built connectors is a major draw. Users have noted how these connectors simplify the integration process, allowing for quick setup and automation of various workflows.
- Users report that Hightouch's focus on mid-market needs is evident in its robust data handling capabilities. Many users rely on it as a central data collection platform, appreciating its ability to connect with major vendors like Meta and Google, which is essential for effective data activation.
Pricing
Entry-Level Pricing
Hightouch
Free
Free
Per Month
Get started for Free! No credit card required.
- Up to 1 destination
- Unlimited destination fields
- SSO with Google
Zapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Hightouch
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
8.9
303
9.0
1,625
Ease of Use
9.2
306
8.6
1,656
Ease of Setup
9.1
145
8.6
1,141
Ease of Admin
8.9
130
8.8
762
Quality of Support
9.2
255
8.4
1,346
Has the product been a good partner in doing business?
9.3
127
8.8
713
Product Direction (% positive)
9.3
279
8.9
1,581
Features by Category
Data Sourcing
8.8
79
Not enough data
8.6
73
Not enough data
7.9
64
Not enough data
7.8
65
Not enough data
Intelligence
8.3
67
Not enough data
7.2
58
Not enough data
7.8
61
Not enough data
Development
9.5
13
9.1
689
9.2
13
8.3
359
|
Verified
9.2
12
9.0
439
|
Verified
9.4
14
9.1
473
|
Verified
8.9
11
8.5
363
|
Verified
9.5
13
8.7
349
8.9
11
8.0
317
Management
8.6
14
8.7
376
|
Verified
9.0
13
8.5
375
|
Verified
9.2
14
8.6
354
|
Verified
9.4
13
8.6
348
|
Verified
Feature Not Available
8.4
322
Security
9.4
12
8.7
327
|
Verified
9.4
14
8.8
330
|
Verified
9.5
13
8.7
322
|
Verified
Integration Options
9.3
12
8.7
320
|
Verified
9.1
11
8.4
314
|
Verified
8.9
11
8.0
307
|
Verified
8.3
10
8.0
292
|
Verified
Deployment
Feature Not Available
8.1
289
Feature Not Available
8.6
301
Development
9.4
38
Not enough data
8.7
33
Not enough data
Management
8.8
36
Not enough data
9.4
39
Not enough data
Integration Options
9.1
31
Not enough data
8.6
28
Not enough data
9.4
34
Not enough data
8.4
26
Not enough data
Data Management
9.3
70
Not enough data
8.7
58
Not enough data
9.2
69
Not enough data
9.3
68
Not enough data
Agentic AI - DataOps Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
51
Not enough data
7.4
50
Not enough data
Monitoring and Management
8.4
60
Not enough data
8.1
57
Not enough data
Cloud Deployment
Feature Not Available
Not enough data
8.6
51
Not enough data
Generative AI
6.0
17
Not enough data
6.1
17
Not enough data
Data Management
8.5
108
Not enough data
8.1
89
Not enough data
8.5
108
Not enough data
8.9
125
Not enough data
8.1
100
Not enough data
Functionality
8.1
107
Not enough data
8.7
113
Not enough data
8.3
113
Not enough data
8.9
108
Not enough data
9.3
116
Not enough data
9.2
116
Not enough data
8.2
90
Not enough data
Security
8.4
97
Not enough data
8.4
85
Not enough data
Generative AI
6.1
32
Not enough data
Customization - AI Agent Builders
Not enough data
8.5
42
Not enough data
8.5
40
Not enough data
8.2
39
Functionality - AI Agent Builders
Not enough data
8.5
41
Not enough data
8.2
38
Not enough data
8.2
37
Not enough data
7.9
37
Data and Analytics - AI Agent Builders
Not enough data
7.8
38
Not enough data
7.6
36
Not enough data
7.9
34
Integration - AI Agent Builders
Not enough data
8.9
43
Not enough data
8.7
38
Not enough data
8.7
36
Not enough data
8.6
40
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Design & Integration - AI Orchestration
Not enough data
8.4
24
Not enough data
9.2
24
Not enough data
8.3
25
Not enough data
8.8
24
Not enough data
8.0
23
Not enough data
8.2
23
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.5
23
Not enough data
7.0
23
Not enough data
7.1
23
Not enough data
7.3
22
Governance & Compliance Controls - AI Orchestration
Not enough data
7.3
22
Not enough data
7.2
22
Not enough data
7.6
22
Not enough data
7.3
21
Not enough data
7.3
22
Agentic AI - Productivity Bots
Not enough data
8.3
104
Not enough data
8.8
111
Not enough data
7.6
89
Not enough data
7.6
91
Categories
Categories
Shared Categories
Hightouch and Zapier are categorized as iPaaS
Unique Categories
Hightouch is categorized as DataOps Platforms, Customer Data Platform (CDP), E-Commerce Data Integration, Identity Resolution, and Reverse ETL
Zapier is categorized as Productivity Bots, API Marketplace, AI Agent Builders, and AI Orchestration
Reviews
Reviewers' Company Size
Hightouch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.6%
Information Technology and Services
15.7%
Financial Services
14.7%
Marketing and Advertising
5.2%
Leisure, Travel & Tourism
3.4%
Other
42.4%
Marketing and Advertising
16.7%
Information Technology and Services
10.1%
Computer Software
9.4%
Real Estate
3.9%
Internet
3.8%
Other
56.2%
Alternatives
Discussions
What is Hightouch used for?
1 Comment
JP
Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For...Read more
Hightouch has no more discussions with answers
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 Comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
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