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Compare Hightouch and Workato 
Featured Products
At a Glance
Market Segments
Mid-Market (62.9% of reviews)
Mid-Market (44.3% of reviews)
Entry-Level Pricing
Free Per Month
No pricing available
Hightouch
Star Rating
(380)4.6 out of 5
Market Segments
Mid-Market (62.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansWorkato
Star Rating
(725)4.7 out of 5
Market Segments
Mid-Market (44.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WorkatoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Workato excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Hightouch. Users appreciate its intuitive interface and the ability to quickly build and deploy integrations, with one reviewer noting the "wide range of prebuilt connectors" that simplify the process.
- Users say that Workato's implementation process is notably efficient, with many highlighting the "intuitive onboarding wizard" that helps new users get started quickly. In contrast, while Hightouch also offers a fast setup, it has received fewer recent reviews, which may indicate less user engagement.
- Reviewers mention that Workato provides robust automation capabilities, with features like "straightforward mappings" and strong encryption options that enhance security. Hightouch, while praised for its ease of activating data from warehouses, lacks the same depth in automation features, which some users find limiting.
- According to verified reviews, both platforms receive high marks for support quality, but Workato stands out with a slightly higher rating. Users have noted that Workato's support team is responsive and helpful, which is crucial for troubleshooting complex integrations.
- Users highlight that Hightouch shines in its ability to activate data directly from Snowflake into various tools without the need for custom pipelines. This no-code approach is appealing, especially for teams looking for quick solutions, but it may not offer the same level of customization as Workato's more comprehensive integration capabilities.
- G2 reviewers indicate that while Hightouch has a strong focus on data activation, Workato's extensive features for workflow automation and real-time integration make it a more versatile choice for businesses looking to streamline their processes. Users appreciate the ability to handle everything themselves with Workato, reducing reliance on external vendors.
Pricing
Entry-Level Pricing
Hightouch
Free
Free
Per Month
Get started for Free! No credit card required.
- Up to 1 destination
- Unlimited destination fields
- SSO with Google
Workato
No pricing availableFree Trial
Hightouch
Free Trial is available
Workato
Free Trial is available
Ratings
Meets Requirements
8.9
301
9.1
585
Ease of Use
9.2
304
9.0
594
Ease of Setup
9.1
144
8.9
465
Ease of Admin
8.9
130
9.0
369
Quality of Support
9.2
253
9.2
574
Has the product been a good partner in doing business?
9.3
127
9.4
366
Product Direction (% positive)
9.4
277
9.5
569
Features by Category
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.8
115
Not enough data
8.3
122
Functionality
Not enough data
8.9
129
Not enough data
8.7
132
Not enough data
8.9
130
Not enough data
9.1
141
Not enough data
9.0
130
Data Sourcing
8.8
78
Not enough data
8.6
73
Not enough data
7.9
64
Not enough data
7.7
64
Not enough data
Intelligence
8.3
67
Not enough data
7.2
58
Not enough data
7.8
60
Not enough data
Management
Not enough data
8.1
25
Not enough data
8.8
25
Not enough data
9.0
25
Not enough data
8.8
26
Solution Provision
Not enough data
8.3
25
Not enough data
7.6
25
Not enough data
8.4
24
Development
Not enough data
9.4
33
Not enough data
9.4
31
Not enough data
9.7
32
Not enough data
9.4
32
Collaboration
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.4
31
Functionality
Not enough data
9.1
19
Not enough data
9.3
19
Management
Not enough data
9.4
18
Not enough data
9.2
19
Not enough data
9.4
18
Integrations
Not enough data
9.2
19
Not enough data
8.6
18
Security
Not enough data
9.2
18
Not enough data
9.0
18
Support
Not enough data
9.0
19
Development
9.5
13
9.1
271
9.2
13
8.4
177
|
Verified
9.2
12
9.0
198
|
Verified
9.4
14
8.8
212
|
Verified
8.9
11
8.5
195
|
Verified
9.5
13
9.1
190
8.9
11
8.6
165
Management
8.6
14
8.7
194
|
Verified
9.0
13
8.8
184
|
Verified
9.2
14
8.9
194
|
Verified
9.4
13
8.7
192
|
Verified
Feature Not Available
8.8
165
Security
9.4
12
8.8
171
|
Verified
9.4
14
8.9
178
|
Verified
9.5
13
9.0
174
|
Verified
Integration Options
9.3
12
8.7
166
|
Verified
9.1
11
8.6
166
|
Verified
8.9
11
8.1
160
|
Verified
8.3
10
7.9
145
|
Verified
Deployment
Feature Not Available
8.7
161
Feature Not Available
9.0
171
Development
9.4
38
Not enough data
8.7
33
Not enough data
Management
8.8
36
Not enough data
9.4
39
Not enough data
Integration Options
9.1
31
Not enough data
8.6
28
Not enough data
9.4
34
Not enough data
8.4
26
Not enough data
Management
Not enough data
9.2
12
Not enough data
9.4
13
Not enough data
9.2
12
Not enough data
9.2
12
Functionality
Not enough data
9.2
12
Not enough data
8.9
12
Not enough data
9.2
12
Not enough data
9.5
13
Security
Not enough data
9.2
13
Not enough data
9.3
12
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
9.3
70
Not enough data
8.7
58
Not enough data
9.2
69
Not enough data
9.3
68
Not enough data
Agentic AI - DataOps Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
51
Not enough data
7.4
50
Not enough data
Monitoring and Management
8.4
60
Not enough data
8.1
57
Not enough data
Cloud Deployment
Feature Not Available
Not enough data
8.6
51
Not enough data
Generative AI
6.0
17
Not enough data
6.1
17
Not enough data
Data
Not enough data
9.2
108
Development
Not enough data
9.1
113
Not enough data
8.9
110
Security
Not enough data
9.1
109
Not enough data
8.9
106
Management
Not enough data
9.0
105
Not enough data
8.6
96
Not enough data
9.3
104
Not enough data
9.1
91
Not enough data
8.8
94
Not enough data
8.9
94
Application Integration
Not enough data
9.1
90
Not enough data
9.2
93
Not enough data
9.5
93
Not enough data
9.3
92
Data Management
8.5
107
9.3
12
8.1
89
8.8
12
8.5
107
9.2
12
8.9
123
9.3
12
8.1
99
8.2
11
Functionality
8.1
106
9.1
11
8.7
112
9.9
13
8.3
112
9.7
13
8.9
106
9.6
12
9.3
115
9.3
12
9.2
115
9.2
11
8.2
89
8.8
11
Security
8.4
96
9.1
11
8.4
84
9.2
11
Generative AI
6.1
32
8.2
11
Functionality
Not enough data
8.7
13
Not enough data
9.2
13
Not enough data
9.1
13
Governance
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
9.1
13
Scalability and Performance - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
10.0
6
Cost and Efficiency - Generative AI Infrastructure
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
10.0
6
Integration and Extensibility - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
8.9
6
Not enough data
9.7
6
Security and Compliance - Generative AI Infrastructure
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
10.0
6
Usability and Support - Generative AI Infrastructure
Not enough data
10.0
7
Not enough data
10.0
6
Functionality - Process Orchestration
Not enough data
8.4
54
Not enough data
8.9
55
Not enough data
9.3
62
Not enough data
9.4
57
Not enough data
9.0
51
Integration & Adaptability - Process Orchestration
Not enough data
9.3
53
Not enough data
9.2
53
Not enough data
8.9
56
Not enough data
8.7
55
Not enough data
8.8
52
Not enough data
8.7
52
Not enough data
8.9
52
Not enough data
8.9
52
Customization - AI Agent Builders
Not enough data
9.0
13
Not enough data
9.0
13
Not enough data
9.2
11
Functionality - AI Agent Builders
Not enough data
9.0
12
Not enough data
8.9
12
Not enough data
9.0
12
Not enough data
8.7
13
Data and Analytics - AI Agent Builders
Not enough data
9.3
10
Not enough data
9.5
10
Not enough data
9.0
10
Integration - AI Agent Builders
Not enough data
9.0
12
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
9.4
13
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Design & Integration - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization & Analytics - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Compliance Controls - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Productivity Bots
Not enough data
9.4
8
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
Not enough data
8.8
180
Not enough data
8.9
177
Not enough data
8.9
175
Not enough data
9.0
185
API Management
Not enough data
8.7
164
Not enough data
8.5
182
Not enough data
8.7
181
Not enough data
Feature Not Available
Not enough data
8.5
163
Data Integration
Not enough data
9.2
194
Not enough data
8.7
184
Not enough data
8.5
166
Categories
Categories
Shared Categories
Hightouch and Workato are categorized as iPaaS and Reverse ETL
Unique Categories
Hightouch is categorized as DataOps Platforms, Customer Data Platform (CDP), E-Commerce Data Integration, and Identity Resolution
Workato is categorized as Master Data Management (MDM), API Development, Embedded Integration Platforms, Data Replication, API Management, AI Agent Builders, API Generation, Electronic Data Interchange (EDI), Big Data Integration Platforms, Process Orchestration, Conversational Marketing, ETL Tools, Conversational Support, Generative AI Infrastructure, Productivity Bots, and AI Orchestration
Reviews
Reviewers' Company Size
Hightouch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.7%
Information Technology and Services
15.8%
Financial Services
14.7%
Marketing and Advertising
5.3%
Leisure, Travel & Tourism
3.4%
Other
42.1%
Computer Software
22.7%
Information Technology and Services
19.5%
Financial Services
5.6%
Retail
3.6%
Construction
3.0%
Other
45.6%
Alternatives
Discussions
What is Hightouch used for?
1 Comment
JP
Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For...Read more
Hightouch has no more discussions with answers
What is a Workato recipe?
3 Comments
GM
The recipe is Workato's main asset which houses the step-by-step integration process. In it you can build the flows and connect multiple applications.Read more
Are on-premise applications and databases supported?
2 Comments
Official Response from Workato
Yes, we support on-premise applications, databases and even your own custom application that can be connected with REST, SOAP. To connect to on-premise...Read more
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