# Hightouch vs ServiceNow IT Service Management Comparison

| | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 399 | 1,903 | 
| **Largest Market Segment** | Mid-Market (62.7% of reviews) | Enterprise (73.1% of reviews) | 
| **Entry Level Price** | Free Per Month | No pricing available | 

---
## Top Pros & Cons

### Hightouch

Pros:
- Ease of Use (14 reviews)
- Easy Integration (10 reviews)

Cons:
- Expensive (4 reviews)
- Integration Issues (4 reviews)

### ServiceNow IT Service Management

Pros:
- Ease of Use (168 reviews)
- Incident Management (112 reviews)

Cons:
- Learning Curve (72 reviews)
- Expensive (60 reviews)

---
## Ratings Comparison
| Rating | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
  | **Meets Requirements** | 8.9 (313 reviews) | 8.9 (920 reviews) | 
  | **Ease of Use** | 9.2 (316 reviews) | 8.5 (1384 reviews) | 
  | **Ease of Setup** | 9.1 (153 reviews) | 8.2 (768 reviews) | 
  | **Ease of Admin** | 9.0 (132 reviews) | 8.6 (337 reviews) | 
  | **Quality of Support** | 9.2 (265 reviews) | 8.6 (1003 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (129 reviews) | 8.9 (332 reviews) | 
  | **Product Direction (% positive)** | 9.3 (289 reviews) | 8.9 (919 reviews) | 

---
## Pricing

### Hightouch

#### Entry-Level Pricing

Plan: Free

Price: Free Per Month

Description: Get started for Free! No credit card required.

Key Features:
- Up to 1 destination 
- Unlimited destination fields 
- SSO with Google

[Browse all 4 editions](https://www.g2.com/products/hightouch/pricing)

#### Free Trial

Yes

### ServiceNow IT Service Management

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### IT Service Management (ITSM) Tools

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **ServiceNow IT Service Management** | 8.5/10 | 676 |

#### Administration

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Change Management** | Not enough data | 9.2 (334 reviews) ✓ Verified | 
| **Asset Management** | Not enough data | 8.8 (258 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 8.8 (324 reviews) ✓ Verified | 

#### Service Desk

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Help Desk** | Not enough data | 9.4 (403 reviews) ✓ Verified | 
| **Incident Reports** | Not enough data | 9.3 (325 reviews) ✓ Verified | 
| **Process Workflow** | Not enough data | 9.1 (374 reviews) ✓ Verified | 

#### Management

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Reporting** | Not enough data | 8.9 (324 reviews) ✓ Verified | 
| **Administration Console** | Not enough data | 8.7 (244 reviews) ✓ Verified | 
| **Access Management** | Not enough data | 8.8 (242 reviews) ✓ Verified | 
| **Asset Management** | Not enough data | 8.9 (241 reviews) ✓ Verified | 
| **Policy Dictation** | Not enough data | 8.4 (221 reviews) | 

#### Functionality

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Ticketing System** | Not enough data | 9.5 (416 reviews) ✓ Verified | 
| **Performance Logging** | Not enough data | 8.7 (229 reviews) | 
| **Alerting** | Not enough data | 8.7 (233 reviews) ✓ Verified | 
| **Automation** | Not enough data | 9.0 (347 reviews) ✓ Verified | 

#### Agentic AI - IT Service Management (ITSM) Tools

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (55 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (47 reviews) | 
| **Cross-system Integration** | Not enough data | 8.7 (140 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (47 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (50 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (50 reviews) | 
| **Decision Making** | Not enough data | 7.6 (51 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | 8.1/10 | 103 |
| **ServiceNow IT Service Management** | N/A | N/A |

#### Data Sourcing

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Data Enrichment** | 8.8 (80 reviews) | Not enough data | 
| **Expandability** | 8.6 (76 reviews) | Not enough data | 
| **Content Marketing** | 7.9 (64 reviews) | Not enough data | 
| **Multiple Devices** | 7.8 (66 reviews) | Not enough data | 

#### Intelligence

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Marketing Metrics** | 8.4 (68 reviews) | Not enough data | 
| **Predictive Modeling** | 7.2 (59 reviews) | Not enough data | 
| **Recommendation Engine** | 7.8 (62 reviews) | Not enough data | 

### Incident Management

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **ServiceNow IT Service Management** | 8.2/10 | 311 |

#### Monitoring

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Constant Monitoring** | Not enough data | 8.9 (225 reviews) ✓ Verified | 
| **Timely Alerts** | Not enough data | 9.1 (240 reviews) ✓ Verified | 
| **TIcket Accuracy** | Not enough data | 9.1 (246 reviews) ✓ Verified | 
| **AI Monitoring** | Not enough data | 7.6 (32 reviews) | 

#### Management Tools

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Ticket Assignment** | Not enough data | 9.2 (252 reviews) ✓ Verified | 
| **Standardization** | Not enough data | 9.1 (253 reviews) | 
| **Lifecycle Visualization** | Not enough data | 8.7 (236 reviews) ✓ Verified | 

#### Generative AI

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (107 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (123 reviews) | 

#### Agentic AI - Incident Management

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (27 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (28 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (34 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (27 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (27 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (29 reviews) | 
| **Decision Making** | Not enough data | 7.8 (29 reviews) | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | 9.2/10 | 16 |
| **ServiceNow IT Service Management** | N/A | N/A |

#### Development 

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Real-Time Integration** | 9.5 (13 reviews) | Not enough data | 
| **API Designer** | 9.2 (13 reviews) | Not enough data | 
| **Flow Designer** | 9.2 (12 reviews) | Not enough data | 
| **Pre-Built Connectors** | 9.4 (14 reviews) | Not enough data | 
| **Custom Connectors** | 8.9 (11 reviews) | Not enough data | 
| **Reusable connectors** | 9.5 (13 reviews) | Not enough data | 
| **Multi - tenant architecture** | 8.9 (11 reviews) | Not enough data | 

#### Management 

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Monitoring & Notification** | 8.6 (14 reviews) | Not enough data | 
| **Routing And Orchestration** | 9.0 (13 reviews) | Not enough data | 
| **Data Mapping** | 9.2 (15 reviews) | Not enough data | 
| **Data Transformation** | 9.4 (14 reviews) | Not enough data | 
| **API Management** | Feature Not Available | Not enough data | 

#### Security

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Data Encryption** | 9.5 (13 reviews) | Not enough data | 
| **Security Standards** | 9.4 (15 reviews) | Not enough data | 
| **Communication Protocol** | 9.5 (13 reviews) | Not enough data | 

#### Integration Options

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Data Virtualization** | 9.3 (12 reviews) | Not enough data | 
| **Managed File Transfers** | 9.1 (11 reviews) | Not enough data | 
| **Big Data Processing** | 8.9 (11 reviews) | Not enough data | 
| **EDI** | 8.3 (10 reviews) | Not enough data | 

#### Deployment 

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Hybrid** | Feature Not Available | Not enough data | 
| **Cloud to Cloud** | Feature Not Available | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | 9.0/10 | 43 |
| **ServiceNow IT Service Management** | N/A | N/A |

#### Development 

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Pre-built Connectors** | 9.4 (38 reviews) | Not enough data | 
| **Custom Connectors** | 8.7 (33 reviews) | Not enough data | 

#### Management 

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Reporting and Analytics** | 8.8 (36 reviews) | Not enough data | 
| **Data Mapping** | 9.4 (39 reviews) | Not enough data | 

#### Integration Options

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **ERP Systems** | 9.1 (31 reviews) | Not enough data | 
| **Accounting Systems** | 8.6 (28 reviews) | Not enough data | 
| **CRM and Marketing Automation Systems** | 9.4 (34 reviews) | Not enough data | 
| **EDI** | 8.4 (26 reviews) | Not enough data | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | 8.1/10 | 75 |
| **ServiceNow IT Service Management** | N/A | N/A |

#### Data Management

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Data Integration** | 9.3 (70 reviews) | Not enough data | 
| **Metadata** | 8.7 (58 reviews) | Not enough data | 
| **Self-service** | 9.2 (69 reviews) | Not enough data | 
| **Automated workflows** | 9.3 (68 reviews) | Not enough data | 

#### Agentic AI - DataOps Platforms

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Analytics capabilities** | 8.3 (51 reviews) | Not enough data | 
| **Dasboard visualizations** | 7.4 (50 reviews) | Not enough data | 

#### Monitoring and Management

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Data Observability** | 8.4 (60 reviews) | Not enough data | 
| **Testing capabilities** | 8.1 (57 reviews) | Not enough data | 

#### Cloud Deployment

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Hybrid cloud support** | Feature Not Available | Not enough data | 
| **Cloud migration capabilities** | 8.6 (51 reviews) | Not enough data | 

#### Generative AI

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **AI Text Generation** | 6.0 (17 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (17 reviews) | Not enough data | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | 8.4/10 | 143 |
| **ServiceNow IT Service Management** | N/A | N/A |

#### Data Management 

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Data Modeling** | 8.6 (110 reviews) | Not enough data | 
| **Auditing** | 8.1 (90 reviews) | Not enough data | 
| **Observability** | 8.5 (109 reviews) | Not enough data | 
| **Data mapping** | 8.9 (125 reviews) | Not enough data | 
| **Reporting** | 8.1 (100 reviews) | Not enough data | 

#### Functionality

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Debugging** | 8.1 (109 reviews) | Not enough data | 
| **Workflow Automations** | 8.8 (115 reviews) | Not enough data | 
| **Notifications** | 8.3 (114 reviews) | Not enough data | 
| **API Integrations** | 8.9 (112 reviews) | Not enough data | 
| **Programmed trigger of data sync** | 9.3 (116 reviews) | Not enough data | 
| **Incremental data sync** | 9.2 (116 reviews) | Not enough data | 
| **Data audit** | 8.2 (90 reviews) | Not enough data | 

#### Security

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Security Compliance** | 8.4 (97 reviews) | Not enough data | 
| **Data Encryption** | 8.4 (85 reviews) | Not enough data | 

#### Generative AI

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **AI Text Generation** | 6.1 (32 reviews) | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **ServiceNow IT Service Management** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **ServiceNow IT Service Management** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Service Desk

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **ServiceNow IT Service Management** | 8.5/10 | 404 |

#### Incident Management

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Automate Ticket Routing** | Not enough data | 9.0 (330 reviews) | 
| **Ticket Prioritization** | Not enough data | 9.0 (325 reviews) | 
| **Ticket Notifications** | Not enough data | 9.1 (331 reviews) | 
| **Knowledge Base** | Not enough data | 8.8 (320 reviews) | 
| **Knowledge Base/Ticket Integration** | Not enough data | 8.8 (304 reviews) | 

#### Reporting

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Dashboards** | Not enough data | 8.8 (327 reviews) | 
| **Time Tracking** | Not enough data | 8.8 (290 reviews) | 
| **Surveys** | Not enough data | 8.5 (179 reviews) | 

#### Access & Usability

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Mobile** | Not enough data | 8.0 (240 reviews) | 
| **Self Service** | Not enough data | 8.8 (304 reviews) | 
| **Active Directory** | Not enough data | 8.5 (263 reviews) | 
| **Multi-Channel Access** | Not enough data | 8.8 (167 reviews) | 

#### Agentic AI - Service Desk

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (23 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (21 reviews) | 
| **Cross-system Integration** | Not enough data | 8.7 (34 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (19 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.4 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (20 reviews) | 
| **Decision Making** | Not enough data | 7.9 (20 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **ServiceNow IT Service Management** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories

**Unique to Hightouch (7):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [iPaaS Software](https://www.g2.com/categories/ipaas), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl), [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents)

**Unique to ServiceNow IT Service Management (4):** [IT Service Management Tools](https://www.g2.com/categories/it-service-management-itsm-tools), [Incident Management Software](https://www.g2.com/categories/incident-management), [Configuration Management Tools](https://www.g2.com/categories/configuration-management), [Service Desk Software](https://www.g2.com/categories/service-desk)


---
## Reviewer Demographics

### By Company Size

| Segment | Hightouch | ServiceNow IT Service Management | 
|---|---|---|
| **Small-Business** | 24.1% | 5.9% | 
| **Mid-Market** | 62.7% | 21.0% | 
| **Enterprise** | 13.3% | 73.1% | 

### By Industry

#### Hightouch

- **Computer Software:** 18.1%
- **Information Technology and Services:** 15.6%
- **Financial Services:** 14.3%
- **Marketing and Advertising:** 5.9%
- **Leisure, Travel & Tourism:** 3.3%
- **Internet:** 3.1%
- **Insurance:** 2.8%
- **Real Estate:** 2.8%
- **Hospital & Health Care:** 2.6%
- **Retail:** 2.0%
- **Other:** 29.6%

#### ServiceNow IT Service Management

- **Information Technology and Services:** 24.4%
- **Hospital & Health Care:** 7.4%
- **Computer Software:** 6.7%
- **Financial Services:** 5.8%
- **Insurance:** 3.5%
- **Computer & Network Security:** 3.5%
- **Higher Education:** 3.1%
- **Banking:** 2.9%
- **Manufacturing:** 2.4%
- **Retail:** 2.4%
- **Other:** 38.0%

---
## Alternatives

### Alternatives to Hightouch

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (567 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews)
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- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2085 reviews)
- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (774 reviews)

### Alternatives to ServiceNow IT Service Management

- [Freshservice](https://www.g2.com/products/freshservice/reviews) — 4.6/5 stars (1339 reviews)
- [Jira Service Management](https://www.g2.com/products/jira-service-management/reviews) — 4.3/5 stars (988 reviews)
- [SolarWinds Service Desk](https://www.g2.com/products/solarwinds-service-desk/reviews) — 4.3/5 stars (785 reviews)
- [ManageEngine ServiceDesk Plus](https://www.g2.com/products/manageengine-servicedesk-plus/reviews) — 4.2/5 stars (249 reviews)
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- [SysAid](https://www.g2.com/products/sysaid/reviews) — 4.5/5 stars (752 reviews)
- [BMC Helix ITSM](https://www.g2.com/products/bmc-software-bmc-helix-itsm/reviews) — 3.7/5 stars (294 reviews)
- [Ivanti Neurons for ITSM](https://www.g2.com/products/ivanti-neurons-for-itsm/reviews) — 4.0/5 stars (281 reviews)
- [IFS assyst](https://www.g2.com/products/ifs-assyst/reviews) — 3.5/5 stars (14 reviews)
- [Autotask](https://www.g2.com/products/autotask/reviews) — 4.3/5 stars (615 reviews)

---
## Top Discussions

### Hightouch

- Title: [What is Hightouch used for?](https://www.g2.com/discussions/what-is-hightouch-used-for) — 1 comment
  > **Top comment:** "Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For..."

### ServiceNow IT Service Management

- Title: [What is ServiceNow IT Service Management used for?](https://www.g2.com/discussions/what-is-servicenow-it-service-management-used-for) — 3 comments
  > **Top comment:** "ServiceNow IT Service Management (ITSM) is a cloud-based platform designed to streamline and automate IT service delivery and support within organizations...."
- Title: [What is ServiceNow software used for?](https://www.g2.com/discussions/what-is-servicenow-software-used-for) — 2 comments
  > **Top comment:** "Industries used in 
Healthcare
Financial services
Government
Manufacturing
Telecommunications
Education

Platform can also be used for..."
- Title: [What is the ServiceNow now platform?](https://www.g2.com/discussions/what-is-the-servicenow-now-platform) — 2 comments
  > **Top comment:** "Service now platform is a crm tool and rh tickets tool used for multiple tasks, use to create incidents of the issue relate to any software or tool employees..."
- Title: [What features of ITIL are utilized by the ServiceNow platform?](https://www.g2.com/discussions/what-features-of-itil-are-utilized-by-the-servicenow-platform) — 1 comment
  > **Top comment:** "Following are some of the advantages of using ServiceNow ITIL:

It allows us to develop an evident capability model that coordinates with enterprise..."
- Title: [What are the features of service management?](https://www.g2.com/discussions/what-are-the-features-of-service-management) — 1 comment
  > **Top comment:** "full life cycle for any ITIL process which is clearly defined in service now."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hightouch-vs-servicenow-it-service-management)