Compare Hightouch and Salesforce Data 360 (formerly Data Cloud) 
At a Glance
Market Segments
Mid-Market (62.4% of reviews)
Mid-Market (43.0% of reviews)
Entry-Level Pricing
Free Per Month
$500.00 100000 Credits
Hightouch
Star Rating
(386)4.6 out of 5
Market Segments
Mid-Market (62.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSalesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a comprehensive view of customer data, allowing users to unify diverse sources into a single, real-time profile. This capability is highlighted as a significant advantage for personalized marketing and sales efforts, making it a valuable tool for businesses looking to enhance customer engagement.
- Users say that Hightouch stands out for its ease of integration with data warehouses, particularly Snowflake. Reviewers appreciate the no-code approach to activating data and syncing it with tools like HubSpot and Salesforce, which simplifies the process and reduces the need for custom pipelines.
- According to verified reviews, Salesforce Data 360 is praised for its smooth setup process, with many users noting that the transition to the platform was straightforward and time-efficient. This ease of implementation is a key factor for businesses looking to quickly leverage their data.
- Reviewers mention that Hightouch offers a highly intuitive user interface, making it easy for teams to navigate and utilize the platform effectively. Users have highlighted the responsive support team, which helps address issues promptly, enhancing the overall user experience.
- G2 reviewers indicate that while Hightouch has a higher rating for ease of use and setup, Salesforce Data 360 provides a more robust solution for larger organizations needing extensive data integration capabilities. This makes Salesforce a strong contender for enterprises with complex data needs.
- Users report that Salesforce Data 360's ability to gather and link information from various sources, including CRM and social media, is a game-changer for creating a unified customer profile. This feature is particularly beneficial for businesses aiming to streamline their data management and improve customer insights.
Pricing
Entry-Level Pricing
Hightouch
Free
Free
Per Month
Get started for Free! No credit card required.
- Up to 1 destination
- Unlimited destination fields
- SSO with Google
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Hightouch
Free Trial is available
Salesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
8.9
303
9.0
91
Ease of Use
9.2
306
8.0
169
Ease of Setup
9.1
145
7.4
142
Ease of Admin
8.9
130
8.6
43
Quality of Support
9.2
255
8.6
87
Has the product been a good partner in doing business?
9.3
127
9.3
42
Product Direction (% positive)
9.3
279
9.0
89
Features by Category
Data Integration
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Agentic AI - Data Management Platform (DMP)
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Data Analysis & Optimization
Not enough data
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Platform
Not enough data
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
8.8
79
8.9
30
8.6
73
9.2
32
7.9
64
8.6
30
7.8
65
9.1
30
Intelligence
8.3
67
8.6
29
7.2
58
8.9
29
7.8
61
8.6
28
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Development
9.5
13
Not enough data
9.2
13
Not enough data
9.2
12
Not enough data
9.4
14
Not enough data
8.9
11
Not enough data
9.5
13
Not enough data
8.9
11
Not enough data
Management
8.6
14
Not enough data
9.0
13
Not enough data
9.2
14
Not enough data
9.4
13
Not enough data
Feature Not Available
Not enough data
Security
9.4
12
Not enough data
9.4
14
Not enough data
9.5
13
Not enough data
Integration Options
9.3
12
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.3
10
Not enough data
Deployment
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Development
9.4
38
Not enough data
8.7
33
Not enough data
Management
8.8
36
Not enough data
9.4
39
Not enough data
Integration Options
9.1
31
Not enough data
8.6
28
Not enough data
9.4
34
Not enough data
8.4
26
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
9.3
70
Not enough data
8.7
58
Not enough data
9.2
69
Not enough data
9.3
68
Not enough data
Agentic AI - DataOps Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
51
Not enough data
7.4
50
Not enough data
Monitoring and Management
8.4
60
Not enough data
8.1
57
Not enough data
Cloud Deployment
Feature Not Available
Not enough data
8.6
51
Not enough data
Generative AI
6.0
17
Not enough data
6.1
17
Not enough data
Data Management
8.5
108
Not enough data
8.1
89
Not enough data
8.5
108
Not enough data
8.9
125
Not enough data
8.1
100
Not enough data
Functionality
8.1
107
Not enough data
8.7
113
Not enough data
8.3
113
Not enough data
8.9
108
Not enough data
9.3
116
Not enough data
9.2
116
Not enough data
8.2
90
Not enough data
Security
8.4
97
Not enough data
8.4
85
Not enough data
Generative AI
6.1
32
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Categories
Categories
Shared Categories
Hightouch and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP) and Identity Resolution
Unique Categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Hightouch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.6%
Information Technology and Services
15.7%
Financial Services
14.7%
Marketing and Advertising
5.2%
Leisure, Travel & Tourism
3.4%
Other
42.4%
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Alternatives
Discussions
What is Hightouch used for?
1 Comment
JP
Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For...Read more
Hightouch has no more discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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