# Hightouch vs Salesforce Data 360 (formerly Data Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hightouch excels in **ease of use** , with users appreciating its simple integration and quick setup process. One user highlighted how the platform allowed them to rapidly scale their data operations, making it a great choice for teams looking for a straightforward solution.
- **Users say** Salesforce Data 360 shines in **data unification** , effectively consolidating customer data from various sources into a single profile. This capability significantly enhances audience segmentation, as noted by a reviewer who no longer has to deal with fragmented data.
- **According to verified reviews** , Hightouch offers impressive **customization options** , such as custom SQL transformations and flexible delivery timelines. Users find these features particularly useful for tailoring data outputs to meet specific client needs.
- **Reviewers mention** that Salesforce Data 360 provides a robust **no-code interface** for segment building, which empowers business users to work with data without heavy reliance on technical teams. This feature, along with its streaming insights, makes it accessible for a wider range of users.
- **G2 reviewers highlight** that while Hightouch has a higher satisfaction rating, Salesforce Data 360 boasts a significantly better overall G2 Score, indicating a stronger market presence and user satisfaction across a broader audience.
- **Users report** that Hightouch's support quality is commendable, with many praising the responsiveness and helpfulness of the support team. In contrast, while Salesforce Data 360 also has solid support, some users feel it could improve in this area compared to Hightouch's offerings.



| | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 392 | 249 | 
| **Largest Market Segment** | Mid-Market (62.5% of reviews) | Mid-Market (42.8% of reviews) | 
| **Entry Level Price** | Free Per Month | $500.00 100000 Credits | 

---
## Top Pros & Cons

### Hightouch

Pros:
- Ease of Use (16 reviews)
- Easy Integration (12 reviews)

Cons:
- Expensive (5 reviews)
- Pricing Issues (5 reviews)

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.9 (308 reviews) | 9.0 (96 reviews) | 
  | **Ease of Use** | 9.2 (311 reviews) | 7.9 (192 reviews) | 
  | **Ease of Setup** | 9.1 (149 reviews) | 7.3 (165 reviews) | 
  | **Ease of Admin** | 9.0 (132 reviews) | 8.5 (46 reviews) | 
  | **Quality of Support** | 9.2 (260 reviews) | 8.6 (91 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (129 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 9.3 (284 reviews) | 9.0 (93 reviews) | 

---
## Pricing

### Hightouch

#### Entry-Level Pricing

Plan: Free

Price: Free Per Month

Description: Get started for Free! No credit card required.

Key Features:
- Up to 1 destination 
- Unlimited destination fields 
- SSO with Google

[Browse all 4 editions](https://www.g2.com/products/hightouch/pricing)

#### Free Trial

Yes

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |

#### Data Integration

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | 
| **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 10.0 (5 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Data Analysis & Optimization

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | 
| **Recommendations** | Not enough data | 9.2 (6 reviews) | 
| **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 9.4 (6 reviews) | 

#### Platform

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.9 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | 
| **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | 
| **Internationalization** | Not enough data | 10.0 (5 reviews) | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 |

#### Administration

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modelling** | Not enough data | 9.0 (7 reviews) | 
| **Recommendations** | Not enough data | 8.8 (7 reviews) | 
| **Workflow Management** | Not enough data | 8.6 (6 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | 

#### Management

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Business Glossary** | Not enough data | 8.3 (7 reviews) | 
| **Data Discovery** | Not enough data | 9.0 (7 reviews) | 
| **Data Profililng** | Not enough data | 8.8 (8 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | 
| **Data Lineage** | Not enough data | 8.3 (6 reviews) | 

#### Compliance

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | 
| **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | 
| **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | 
| **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | 

#### Security

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Access Control** | Not enough data | 9.3 (7 reviews) | 
| **Roles Management** | Not enough data | 8.8 (7 reviews) | 
| **Compliance Management** | Not enough data | 9.3 (7 reviews) | 

#### Data Quality

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Preparation** | Not enough data | 9.4 (8 reviews) | 
| **Data Distribution** | Not enough data | 8.8 (7 reviews) | 
| **Data Unification** | Not enough data | 9.6 (9 reviews) | 

#### Maintainence

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Quality Management** | Not enough data | 9.0 (7 reviews) | 
| **Policy Management** | Not enough data | 9.0 (7 reviews) | 

#### Generative AI

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | 8.1/10 | 98 |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 60 |

#### Data Sourcing

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Enrichment** | 8.8 (80 reviews) | 8.9 (34 reviews) | 
| **Expandability** | 8.6 (74 reviews) | 9.2 (53 reviews) | 
| **Content Marketing** | 7.9 (64 reviews) | 8.5 (28 reviews) | 
| **Multiple Devices** | 7.8 (65 reviews) | 9.1 (29 reviews) | 

#### Intelligence

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Metrics** | 8.3 (67 reviews) | 8.6 (29 reviews) | 
| **Predictive Modeling** | 7.2 (59 reviews) | 8.6 (28 reviews) | 
| **Recommendation Engine** | 7.8 (61 reviews) | 8.7 (30 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |

#### Audiences

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Insights** | Not enough data | 10.0 (6 reviews) | 
| **Influencer Identification** | Not enough data | 9.2 (6 reviews) | 
| **Buyer Personas** | Not enough data | 9.7 (6 reviews) | 
| **Segmentation** | Not enough data | 10.0 (7 reviews) | 

#### Data Analysis

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.2 (6 reviews) | 
| **Dashboards** | Not enough data | 9.4 (6 reviews) | 
| **Visualizations** | Not enough data | 9.7 (6 reviews) | 
| **Advanced Filtering** | Not enough data | 10.0 (6 reviews) | 

#### Administration

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | 
| **Ad Integrations** | Not enough data | 9.4 (6 reviews) | 
| **Data Exporting** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | 9.2/10 | 16 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Development 

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Real-Time Integration** | 9.5 (13 reviews) | Not enough data | 
| **API Designer** | 9.2 (13 reviews) | Not enough data | 
| **Flow Designer** | 9.2 (12 reviews) | Not enough data | 
| **Pre-Built Connectors** | 9.4 (14 reviews) | Not enough data | 
| **Custom Connectors** | 8.9 (11 reviews) | Not enough data | 
| **Reusable connectors** | 9.5 (13 reviews) | Not enough data | 
| **Multi - tenant architecture** | 8.9 (11 reviews) | Not enough data | 

#### Management 

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Monitoring & Notification** | 8.6 (14 reviews) | Not enough data | 
| **Routing And Orchestration** | 9.0 (13 reviews) | Not enough data | 
| **Data Mapping** | 9.2 (15 reviews) | Not enough data | 
| **Data Transformation** | 9.4 (14 reviews) | Not enough data | 
| **API Management** | Feature Not Available | Not enough data | 

#### Security

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Encryption** | 9.5 (13 reviews) | Not enough data | 
| **Security Standards** | 9.4 (15 reviews) | Not enough data | 
| **Communication Protocol** | 9.5 (13 reviews) | Not enough data | 

#### Integration Options

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Virtualization** | 9.3 (12 reviews) | Not enough data | 
| **Managed File Transfers** | 9.1 (11 reviews) | Not enough data | 
| **Big Data Processing** | 8.9 (11 reviews) | Not enough data | 
| **EDI** | 8.3 (10 reviews) | Not enough data | 

#### Deployment 

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hybrid** | Feature Not Available | Not enough data | 
| **Cloud to Cloud** | Feature Not Available | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | 9.0/10 | 43 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Development 

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Pre-built Connectors** | 9.4 (38 reviews) | Not enough data | 
| **Custom Connectors** | 8.7 (33 reviews) | Not enough data | 

#### Management 

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Reporting and Analytics** | 8.8 (36 reviews) | Not enough data | 
| **Data Mapping** | 9.4 (39 reviews) | Not enough data | 

#### Integration Options

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **ERP Systems** | 9.1 (31 reviews) | Not enough data | 
| **Accounting Systems** | 8.6 (28 reviews) | Not enough data | 
| **CRM and Marketing Automation Systems** | 9.4 (34 reviews) | Not enough data | 
| **EDI** | 8.4 (26 reviews) | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |

#### Management

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | Not enough data | 10.0 (5 reviews) | 
| **Data Masking** | Not enough data | Not enough data | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | 8.1/10 | 75 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Data Management

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Integration** | 9.3 (70 reviews) | Not enough data | 
| **Metadata** | 8.7 (58 reviews) | Not enough data | 
| **Self-service** | 9.2 (69 reviews) | Not enough data | 
| **Automated workflows** | 9.3 (68 reviews) | Not enough data | 

#### Agentic AI - DataOps Platforms

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Analytics capabilities** | 8.3 (51 reviews) | Not enough data | 
| **Dasboard visualizations** | 7.4 (50 reviews) | Not enough data | 

#### Monitoring and Management

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Observability** | 8.4 (60 reviews) | Not enough data | 
| **Testing capabilities** | 8.1 (57 reviews) | Not enough data | 

#### Cloud Deployment

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hybrid cloud support** | Feature Not Available | Not enough data | 
| **Cloud migration capabilities** | 8.6 (51 reviews) | Not enough data | 

#### Generative AI

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.0 (17 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (17 reviews) | Not enough data | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | 8.4/10 | 143 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Data Management 

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modeling** | 8.6 (110 reviews) | Not enough data | 
| **Auditing** | 8.1 (90 reviews) | Not enough data | 
| **Observability** | 8.5 (109 reviews) | Not enough data | 
| **Data mapping** | 8.9 (125 reviews) | Not enough data | 
| **Reporting** | 8.1 (100 reviews) | Not enough data | 

#### Functionality

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Debugging** | 8.1 (109 reviews) | Not enough data | 
| **Workflow Automations** | 8.8 (115 reviews) | Not enough data | 
| **Notifications** | 8.3 (114 reviews) | Not enough data | 
| **API Integrations** | 8.9 (112 reviews) | Not enough data | 
| **Programmed trigger of data sync** | 9.3 (116 reviews) | Not enough data | 
| **Incremental data sync** | 9.2 (116 reviews) | Not enough data | 
| **Data audit** | 8.2 (90 reviews) | Not enough data | 

#### Security

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Security Compliance** | 8.4 (97 reviews) | Not enough data | 
| **Data Encryption** | 8.4 (85 reviews) | Not enough data | 

#### Generative AI

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.1 (32 reviews) | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |

#### Agentic AI - Firewall Software

| Feature | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | 

---
## Categories
**Shared Categories (2):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution)

**Unique to Hightouch (4):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [iPaaS Software](https://www.g2.com/categories/ipaas), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl)

**Unique to Salesforce Data 360 (formerly Data Cloud) (5):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Hightouch | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Small-Business** | 24.5% | 20.5% | 
| **Mid-Market** | 62.5% | 42.8% | 
| **Enterprise** | 13.0% | 36.7% | 

### By Industry

#### Hightouch

- **Computer Software:** 18.3%
- **Information Technology and Services:** 15.5%
- **Financial Services:** 14.5%
- **Marketing and Advertising:** 5.7%
- **Leisure, Travel & Tourism:** 3.4%
- **Internet:** 3.1%
- **Insurance:** 2.8%
- **Real Estate:** 2.8%
- **Hospital & Health Care:** 2.6%
- **Consumer Goods:** 1.8%
- **Other:** 29.5%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 17.1%
- **Computer Software:** 8.8%
- **Financial Services:** 6.9%
- **Consulting:** 6.0%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.2%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.6%

---
## Alternatives

### Alternatives to Hightouch

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
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### Alternatives to Salesforce Data 360 (formerly Data Cloud)

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- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
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- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
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- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (768 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)

---
## Top Discussions

### Hightouch

- Title: [What is Hightouch used for?](https://www.g2.com/discussions/what-is-hightouch-used-for) — 1 comment
  > **Top comment:** "Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For..."

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hightouch-vs-salesforce-data-360-formerly-data-cloud)