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Compare Hightouch and Lytics 
Featured Products
At a Glance
Market Segments
Mid-Market (62.9% of reviews)
Mid-Market (57.6% of reviews)
Entry-Level Pricing
Free Per Month
Contact Us
Hightouch
Star Rating
(380)4.6 out of 5
Market Segments
Mid-Market (62.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansLytics
Star Rating
(69)3.9 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansHightouch vs Lytics
When assessing the two solutions, reviewers found Hightouch easier to use, set up, and administer. Reviewers also preferred doing business with Hightouch overall.
- Reviewers felt that Hightouch meets the needs of their business better than Lytics.
- When comparing quality of ongoing product support, reviewers felt that Hightouch is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Hightouch over Lytics.
Pricing
Entry-Level Pricing
Hightouch
Free
Free
Per Month
Get started for Free! No credit card required.
- Up to 1 destination
- Unlimited destination fields
- SSO with Google
Lytics
Cloud Connect
Contact Us
With Lytics Cloud Connect, a reverse ETL solution, you can take customer data straight from your data warehouse and use it to create highly specific segments in your existing ad networks. Eliminate silos, gain better insights, and use those insights to improve marketing ROI. Activate your data warehouse with Cloud Connect.
- SQL Audience Builder
- Destinations
- Data warehouse connections
Free Trial
Hightouch
Free Trial is available
Lytics
Free Trial is available
Ratings
Meets Requirements
8.9
301
7.6
61
Ease of Use
9.2
304
7.8
61
Ease of Setup
9.1
144
7.1
29
Ease of Admin
8.9
130
7.6
30
Quality of Support
9.2
253
8.1
60
Has the product been a good partner in doing business?
9.3
127
8.0
30
Product Direction (% positive)
9.4
277
7.8
58
Features by Category
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.8
78
9.1
15
|
Verified
8.6
73
8.0
16
|
Verified
7.9
64
8.0
16
|
Verified
7.7
64
8.2
16
|
Verified
Intelligence
8.3
67
8.2
15
|
Verified
7.2
58
7.7
15
|
Verified
7.8
60
8.6
13
|
Verified
Development
9.5
13
Not enough data
9.2
13
Not enough data
9.2
12
Not enough data
9.4
14
Not enough data
8.9
11
Not enough data
9.5
13
Not enough data
8.9
11
Not enough data
Management
8.6
14
Not enough data
9.0
13
Not enough data
9.2
14
Not enough data
9.4
13
Not enough data
Feature Not Available
Not enough data
Security
9.4
12
Not enough data
9.4
14
Not enough data
9.5
13
Not enough data
Integration Options
9.3
12
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.3
10
Not enough data
Deployment
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Development
9.4
38
Not enough data
8.7
33
Not enough data
Management
8.8
36
Not enough data
9.4
39
Not enough data
Integration Options
9.1
31
Not enough data
8.6
28
Not enough data
9.4
34
Not enough data
8.4
26
Not enough data
Data Management
9.3
70
Not enough data
8.7
58
Not enough data
9.2
69
Not enough data
9.3
68
Not enough data
Agentic AI - DataOps Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
51
Not enough data
7.4
50
Not enough data
Monitoring and Management
8.4
60
Not enough data
8.1
57
Not enough data
Cloud Deployment
Feature Not Available
Not enough data
8.6
51
Not enough data
Generative AI
6.0
17
Not enough data
6.1
17
Not enough data
Data Management
8.5
107
Not enough data
8.1
89
Not enough data
8.5
107
Not enough data
8.9
123
Not enough data
8.1
99
Not enough data
Functionality
8.1
106
Not enough data
8.7
112
Not enough data
8.3
112
Not enough data
8.9
106
Not enough data
9.3
115
Not enough data
9.2
115
Not enough data
8.2
89
Not enough data
Security
8.4
96
Not enough data
8.4
84
Not enough data
Generative AI
6.1
32
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hightouch and Lytics are categorized as Customer Data Platform (CDP), Identity Resolution, and Reverse ETL
Reviews
Reviewers' Company Size
Hightouch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.7%
Information Technology and Services
15.8%
Financial Services
14.7%
Marketing and Advertising
5.3%
Leisure, Travel & Tourism
3.4%
Other
42.1%
Publishing
31.8%
Marketing and Advertising
10.6%
Financial Services
10.6%
Media Production
7.6%
Computer Software
6.1%
Other
33.3%
Alternatives
Discussions
What is Hightouch used for?
1 Comment
JP
Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For...Read more
Hightouch has no more discussions with answers
As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?
1 Comment
AW
Hi there, Great question. Although you dont sell products Lytics can still be a great tool for driving leads. I work a lot with industries that are not...Read more
Lytics has no more discussions with answers
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