# HighLevel vs Zoho CRM Plus Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Zoho CRM Plus excels in providing an all-in-one customer experience platform, integrating sales, marketing, support, and analytics into a unified suite. Users appreciate how this integration eliminates data silos and enhances team collaboration, making it easier to manage customer journeys.
- **Users say** that HighLevel offers a comprehensive solution for digital marketing, allowing agencies to manage email campaigns, automations, and client communications all in one place. However, some find the platform challenging to navigate, with one user noting it took them a year to feel comfortable using it.
- **Reviewers mention** that Zoho CRM Plus has a user-friendly interface that helps keep customer details and follow-ups organized. This ease of use is highlighted as a significant advantage, allowing users to manage their work without confusion and streamline their sales and support processes.
- **According to verified reviews** , HighLevel's support team receives praise for their responsiveness and ability to simplify complex features. Users have noted that having dedicated support personnel can make a significant difference in navigating the platform's extensive capabilities.
- **G2 reviewers highlight** that while Zoho CRM Plus has a slightly higher score for ease of setup, HighLevel's robust feature set for marketing automation and lead management is a strong selling point. Users appreciate the advanced capabilities in these areas, which can drive better marketing ROI.
- **Users report** that both platforms have their strengths, but Zoho CRM Plus tends to cater more effectively to small businesses with its lower entry-level price and comprehensive features. In contrast, HighLevel's pricing reflects its extensive marketing capabilities, which may be more suitable for larger agencies or businesses focused on digital marketing.



| | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 638 | 128 | 
| **Largest Market Segment** | Small-Business (94.7% of reviews) | Small-Business (56.3% of reviews) | 
| **Entry Level Price** | $97.00 Per Month | $57.00 Per Month | 

---
## Top Pros & Cons

### HighLevel

Pros:
- Features (155 reviews)
- Helpful (138 reviews)

Cons:
- Learning Curve (140 reviews)
- Missing Features (91 reviews)

### Zoho CRM Plus

Pros:
- Ease of Use (28 reviews)
- Efficiency (18 reviews)

Cons:
- Learning Curve (23 reviews)
- Not Intuitive (9 reviews)

---
## Ratings Comparison
| Rating | HighLevel | Zoho CRM Plus | 
|---|---|---|
  | **Meets Requirements** | 8.7 (219 reviews) | 8.8 (95 reviews) | 
  | **Ease of Use** | 7.8 (557 reviews) | 8.6 (97 reviews) | 
  | **Ease of Setup** | 7.4 (346 reviews) | 8.4 (77 reviews) | 
  | **Ease of Admin** | 8.0 (162 reviews) | 8.5 (33 reviews) | 
  | **Quality of Support** | 8.1 (213 reviews) | 8.6 (87 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (156 reviews) | 8.6 (32 reviews) | 
  | **Product Direction (% positive)** | 9.0 (213 reviews) | 9.2 (89 reviews) | 

---
## Pricing

### HighLevel

#### Entry-Level Pricing

Plan: Starter

Price: $97.00 Per Month

Description: All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!

Key Features:
- CRM
- Email & SMS Marketing
- Funnel & Website Builders

[Browse all 2 editions](https://www.g2.com/products/highlevel/pricing)

#### Free Trial

Yes

### Zoho CRM Plus

#### Entry-Level Pricing

Plan: Zoho CRM Plus

Price: $57.00 Per Month

Description: Zoho CRM Plus unifies your sales, marketing, and support teams and helps you deliver a consistent, relevant experience, across every stage of the customer journey. 

Key Features:
- CRM - Sales Force Automation
- Campaigns - Email Marketing Campaigns
- Desk - Customer Service Management

[Learn more about Zoho CRM Plus](https://www.g2.com/products/zoho-crm-plus-2018-12-06/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.4/10 | 177 |
| **Zoho CRM Plus** | 8.2/10 | 78 |

#### Sales Force Automation

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Contact & Account Management** | 8.8 (116 reviews) | 8.8 (61 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 7.9 (50 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | 9.1 (118 reviews) | 8.4 (55 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.4 (111 reviews) | 8.5 (55 reviews) ✓ Verified | 
| **Territory & Quota Management** | 7.5 (83 reviews) | 8.1 (45 reviews) ✓ Verified | 
| **Desktop Integration** | 8.8 (98 reviews) | 8.4 (48 reviews) ✓ Verified | 
| **Product & Price List Management** | 8.3 (84 reviews) | 8.4 (47 reviews) ✓ Verified | 
| **Quote & Order Management** | 7.9 (81 reviews) | 8.0 (48 reviews) ✓ Verified | 
| **Customer Contract Management** | 8.1 (88 reviews) | 8.4 (48 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Email Marketing** | 9.0 (119 reviews) | 8.2 (52 reviews) ✓ Verified | 
| **Campaign Management** | 9.1 (109 reviews) | 8.4 (52 reviews) ✓ Verified | 
| **Lead Management** | 9.1 (115 reviews) | 8.6 (55 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 8.3 (99 reviews) | 8.3 (47 reviews) ✓ Verified | 

#### Customer Support

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Case Management** | 8.0 (93 reviews) | 8.3 (50 reviews) ✓ Verified | 
| **Customer Support Portal** | Feature Not Available | 8.1 (53 reviews) ✓ Verified | 
| **Knowledge Base** | Feature Not Available | 7.9 (54 reviews) ✓ Verified | 
| **Call Center Features** | 8.1 (98 reviews) | 7.6 (50 reviews) ✓ Verified | 
| **Support Analytics** | 8.2 (92 reviews) | 8.1 (54 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Reporting** | 8.4 (97 reviews) | 8.7 (62 reviews) ✓ Verified | 
| **Dashboards** | 8.3 (107 reviews) | 8.6 (61 reviews) ✓ Verified | 
| **Forecasting** | Feature Not Available | 8.4 (50 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Social Collaboration Features** | 8.0 (88 reviews) | 8.4 (52 reviews) ✓ Verified | 
| **Social Network Integration** | 8.3 (103 reviews) | 8.2 (49 reviews) ✓ Verified | 
| **Mobile User Support** | 7.7 (89 reviews) | 8.4 (48 reviews) ✓ Verified | 

#### Platform

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Customization** | 8.5 (110 reviews) | 8.7 (41 reviews) ✓ Verified | 
| **Workflow Capability** | 9.0 (109 reviews) | 8.7 (41 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (99 reviews) | 8.3 (38 reviews) ✓ Verified | 
| **Internationalization** | 8.1 (85 reviews) | 8.0 (35 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Feature Not Available | 8.0 (36 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | 8.3 (82 reviews) | 8.0 (37 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.4 (102 reviews) | 8.5 (39 reviews) ✓ Verified | 
| **Output Document Generation** | 7.8 (82 reviews) | 8.3 (36 reviews) ✓ Verified | 

#### Integration

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (86 reviews) | 8.3 (37 reviews) ✓ Verified | 
| **Integration APIs** | 8.3 (91 reviews) | 8.1 (38 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.1 (77 reviews) | 8.1 (36 reviews) ✓ Verified | 

#### Generative AI

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | 8.5 (64 reviews) | 8.2 (28 reviews) | 

#### Agentic AI - CRM

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (24 reviews) | 7.4 (15 reviews) | 
| **Multi-step Planning** | 8.5 (21 reviews) | 8.3 (15 reviews) | 
| **Cross-system Integration** | 8.9 (23 reviews) | 8.2 (17 reviews) | 
| **Adaptive Learning** | 8.3 (20 reviews) | 8.1 (16 reviews) | 
| **Natural Language Interaction** | 8.4 (23 reviews) | 7.9 (15 reviews) | 
| **Proactive Assistance** | 8.4 (20 reviews) | 8.1 (15 reviews) | 
| **Decision Making** | 8.3 (20 reviews) | 8.4 (16 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.5/10 | 124 |
| **Zoho CRM Plus** | N/A | N/A |

#### Email Marketing

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Building and Personalizing Emails** | 8.9 (93 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.7 (89 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.4 (86 reviews) | Not enough data | 
| **Automated Email Responses** | 8.8 (92 reviews) | Not enough data | 

#### Online Marketing

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Landing Pages and Forms** | 8.8 (96 reviews) | Not enough data | 
| **Dynamic Content** | 8.7 (80 reviews) | Not enough data | 
| **A/B Testing** | 8.6 (81 reviews) | Not enough data | 
| **Mobile Optimized** | 8.2 (88 reviews) | Not enough data | 
| **Search Tracking and Optimization** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Marketing Lead Database** | 8.8 (79 reviews) | Not enough data | 
| **Data Quality Management** | 8.5 (70 reviews) | Not enough data | 
| **Segmentation** | 8.8 (76 reviews) | Not enough data | 
| **Lead Scoring and Grading** | 8.3 (75 reviews) | Not enough data | 
| **Lead Nurturing** | 8.8 (85 reviews) | Not enough data | 
| **Online Behavior Tracking** | 8.1 (76 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 8.8 (78 reviews) | Not enough data | 
| **CRM Lead Integration** | 9.1 (83 reviews) | Not enough data | 

#### Campaign Management

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Program Management** | Feature Not Available | Not enough data | 
| **Event / Webinar Marketing** | 8.5 (77 reviews) | Not enough data | 
| **Calendaring** | 8.8 (91 reviews) | Not enough data | 
| **Budgeting** | Feature Not Available | Not enough data | 

#### Social

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Social Listening** | Feature Not Available | Not enough data | 
| **Social Sharing** | Feature Not Available | Not enough data | 
| **Social Campaigns** | 8.6 (78 reviews) | Not enough data | 
| **Social Media Engagement** | Feature Not Available | Not enough data | 
| **Social Media Advertising** | 8.6 (80 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Basic Reporting** | 8.8 (88 reviews) | Not enough data | 
| **Web Analytics** | 8.5 (80 reviews) | Not enough data | 
| **ROI Analytics** | 8.4 (79 reviews) | Not enough data | 
| **Revenue Analytics** | 8.3 (77 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | Feature Not Available | Not enough data | 

#### Platform

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Customization ** | 8.6 (82 reviews) | Not enough data | 
| **Workflow Capability** | 8.8 (84 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (82 reviews) | Not enough data | 
| **Internationalization** | 8.0 (62 reviews) | Not enough data | 
| **Sandbox / Test Environments** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 8.4 (76 reviews) | Not enough data | 
| **Output Document Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (14 reviews) | Not enough data | 
| **Multi-step Planning** | 8.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (12 reviews) | Not enough data | 
| **Decision Making** | 8.1 (12 reviews) | Not enough data | 

#### Integration

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (76 reviews) | Not enough data | 
| **Integration APIs** | 8.2 (76 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 8.3 (71 reviews) | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.3/10 | 11 |
| **Zoho CRM Plus** | N/A | N/A |

#### Messenger

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Sequencing** | 9.2 (6 reviews) | Not enough data | 
| **AI** | 8.1 (9 reviews) | Not enough data | 
| **Live Chat** | 8.5 (8 reviews) | Not enough data | 
| **Customization Interface** | 7.6 (7 reviews) | Not enough data | 

#### Channels

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Social Media** | 9.6 (8 reviews) | Not enough data | 
| **Website** | 9.6 (8 reviews) | Not enough data | 
| **Text Message (SMS)** | 9.6 (8 reviews) | Not enough data | 
| **Voice Assistants** | 7.7 (8 reviews) | Not enough data | 
| **Other** | 7.2 (6 reviews) | Not enough data | 

#### Customers

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Targeting** | 9.0 (7 reviews) | Not enough data | 
| **Profiles** | 9.2 (8 reviews) | Not enough data | 
| **Analytics** | 9.2 (8 reviews) | Not enough data | 
| **Lead Gathering** | 9.4 (8 reviews) | Not enough data | 
| **Sales Conversion** | 8.8 (8 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (5 reviews) | Not enough data | 
| **Multi-step Planning** | 6.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Zoho CRM Plus** | N/A | N/A |

#### Lead Facilitation

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Follow-up** | Not enough data | Not enough data | 
| **Meeting Scheduling ** | Not enough data | Not enough data | 

#### Organization

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 
| **Data Entry** | Not enough data | Not enough data | 
| **Integrations / APIs** | Not enough data | Not enough data | 

#### Performance Analysis

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 
| **Peformance Tracking** | Not enough data | Not enough data | 

#### Sales Analysis

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 
| **Sales Forecasting ** | Not enough data | Not enough data | 

#### Generative AI

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.5/10 | 76 |
| **Zoho CRM Plus** | N/A | N/A |

#### Text Messaging

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Bulk SMS** | 9.1 (62 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 9.4 (62 reviews) | Not enough data | 
| **Text Scheduler** | 9.2 (59 reviews) | Not enough data | 
| **Automatic Replies** | 9.2 (62 reviews) | Not enough data | 
| **Automatic URL Shortening** | Feature Not Available | Not enough data | 
| **MMS Marketing** | 8.7 (55 reviews) | Not enough data | 
| **Personalization** | 8.8 (58 reviews) | Not enough data | 
| **Transactional SMS** | 8.7 (59 reviews) | Not enough data | 

#### SMS Platform

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Reporting** | 8.8 (57 reviews) | Not enough data | 
| **Automation** | 9.1 (64 reviews) | Not enough data | 
| **White Label** | 9.1 (62 reviews) | Not enough data | 
| **Text-to-Landline** | 7.1 (47 reviews) | Not enough data | 
| **Short Codes** | 8.1 (46 reviews) | Not enough data | 
| **API Integration** | 8.6 (56 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (8 reviews) | Not enough data | 
| **Decision Making** | 8.1 (8 reviews) | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.2/10 | 15 |
| **Zoho CRM Plus** | N/A | N/A |

#### Channels

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Multi-Channel Coverage** | 8.5 (12 reviews) | Not enough data | 
| **Open Listening** | 7.7 (10 reviews) | Not enough data | 
| **Physical Media** | 7.4 (9 reviews) | Not enough data | 

#### Design

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Communications Strategy Development** | 8.3 (9 reviews) | Not enough data | 
| **Create Content** | 7.9 (12 reviews) | Not enough data | 
| **Personalization** | 9.0 (10 reviews) | Not enough data | 
| **Inbound Identification** | 8.0 (9 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.3 (9 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | 8.2 (10 reviews) | Not enough data | 
| **AI Text Summarization** | 8.1 (9 reviews) | Not enough data | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.4/10 | 6 |
| **Zoho CRM Plus** | N/A | N/A |

#### Productivity Tools

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Notes** | Not enough data | Not enough data | 
| **Internal Discussion** | Not enough data | Not enough data | 
| **Assignments and Tasks** | 8.0 (5 reviews) | Not enough data | 
| **Workflows** | 8.9 (6 reviews) | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integrations** | 8.0 (5 reviews) | Not enough data | 
| **Tagging System** | 8.3 (6 reviews) | Not enough data | 

#### Analytics

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Trends** | 8.3 (5 reviews) | Not enough data | 
| **Performance Tracking** | 8.7 (5 reviews) | Not enough data | 
| **Email Tracking** | 8.7 (5 reviews) | Not enough data | 

#### Agentic AI - Shared Inbox

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Zoho CRM Plus** | N/A | N/A |

#### Platform Basics

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Automated Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.8/10 | 10 |
| **Zoho CRM Plus** | N/A | N/A |

#### Responses

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Personalization** | 9.2 (8 reviews) | Not enough data | 
| **Route To Human** | 9.4 (9 reviews) | Not enough data | 
| **Natural Language Understanding (NLU)** | 7.5 (8 reviews) | Not enough data | 

#### Automation - AI Agents

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Sales Follow-Up** | 8.9 (9 reviews) | Not enough data | 
| **Customer Interaction Automation** | 9.2 (8 reviews) | Not enough data | 
| **Lead Generation** | 9.2 (8 reviews) | Not enough data | 
| **Document Processing** | 8.5 (8 reviews) | Not enough data | 
| **Feedback Collection** | 9.2 (8 reviews) | Not enough data | 

#### Platform

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Conversation Editor** | 8.8 (8 reviews) | Not enough data | 
| **Integration** | 9.2 (8 reviews) | Not enough data | 
| **Human-In-The-Loop** | 9.2 (8 reviews) | Not enough data | 

#### Autonomy -  AI Agents

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Independent Decision Making** | 8.1 (8 reviews) | Not enough data | 
| **Adaptive Responses** | 8.8 (8 reviews) | Not enough data | 
| **Task Execution** | 8.3 (8 reviews) | Not enough data | 
| **Problem Solving** | 8.3 (8 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | 8.5 (8 reviews) | Not enough data | 
| **AI Text Summarization** | 8.5 (8 reviews) | Not enough data | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.9/10 | 9 |
| **Zoho CRM Plus** | N/A | N/A |

#### Responses

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Customization** | 9.5 (7 reviews) | Not enough data | 
| **Control** | 7.3 (5 reviews) | Not enough data | 
| **Route To Human** | 9.5 (7 reviews) | Not enough data | 
| **Menu bars** | 9.5 (7 reviews) | Not enough data | 
| **Drip sequences** | 9.5 (7 reviews) | Not enough data | 

#### Platform

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Live chat** | 8.6 (7 reviews) | Not enough data | 
| **Integrations** | 9.3 (7 reviews) | Not enough data | 
| **Branding** | 8.6 (7 reviews) | Not enough data | 
| **Analytics** | 8.6 (7 reviews) | Not enough data | 
| **A/B testing** | 8.3 (7 reviews) | Not enough data | 
| **Role-based access** | 9.5 (7 reviews) | Not enough data | 
| **Collection of information** | 9.5 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | 8.8 (8 reviews) | Not enough data | 
| **AI Text Summarization** | 8.6 (7 reviews) | Not enough data | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 9.6/10 | 9 |
| **Zoho CRM Plus** | N/A | N/A |

#### Conversational Platform

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Personalization** | 9.7 (6 reviews) | Not enough data | 
| **Omnichannel** | 9.7 (6 reviews) | Not enough data | 
| **Contextual Engagement** | 8.6 (7 reviews) | Not enough data | 
| **Proactive Engagement** | 9.7 (6 reviews) | Not enough data | 

#### Support Automation

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Intelligent Routing** | 9.7 (6 reviews) | Not enough data | 
| **Seamless Escalation** | 9.7 (6 reviews) | Not enough data | 
| **Transcripts** | 9.7 (6 reviews) | Not enough data | 
| **Self-Serve Support** | 9.7 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | 9.7 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 9.8 (7 reviews) | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.5/10 | 13 |
| **Zoho CRM Plus** | N/A | N/A |

#### Generative AI

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | 8.6 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 8.9 (6 reviews) | Not enough data | 
| **AI Text-to-Speech** | 8.8 (7 reviews) | Not enough data | 

#### Communication

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Pop-up Chat** | 9.4 (8 reviews) | Not enough data | 
| **Notifications** | 7.9 (7 reviews) | Not enough data | 
| **Targeted Emails** | 9.8 (7 reviews) | Not enough data | 
| **In-App Messaging** | 9.5 (7 reviews) | Not enough data | 
| **Co-Browsing** | 7.2 (6 reviews) | Not enough data | 

####  Internal Use

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Customization ** | 8.3 (9 reviews) | Not enough data | 
| **Conversation Archiving** | 7.2 (6 reviews) | Not enough data | 
| **Lead Development** | 7.6 (7 reviews) | Not enough data | 
| **Knowledge Base** | 9.3 (7 reviews) | Not enough data | 
| **Team Inbox ** | 7.3 (5 reviews) | Not enough data | 
| **Customer Profiles** | 9.4 (8 reviews) | Not enough data | 

### VoIP Providers

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Zoho CRM Plus** | N/A | N/A |

#### Platform Basics - VoIP Providers

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **PBX systems, VoIP Softphone** | Not enough data | Not enough data | 
| **Call Management** | Not enough data | Not enough data | 
| **Network monitoring** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Virtual PBX** | Not enough data | Not enough data | 
| **SIP trunking services** | Not enough data | Not enough data | 

#### Basic Communication

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Phone Calls** | Not enough data | Not enough data | 
| **Video Calls** | Not enough data | Not enough data | 
| **Instant Messaging** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Conference Calls** | Not enough data | Not enough data | 
| **Desk-to-Desk Calls** | Not enough data | Not enough data | 

#### Agentic AI - VoIP Providers

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Access

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Software Pairing** | Not enough data | Not enough data | 
| **Browser Extension** | Not enough data | Not enough data | 
| **Individual Download** | Not enough data | Not enough data | 

#### Advanced Features

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Hold Music** | Not enough data | Not enough data | 
| **Automated Attendants** | Not enough data | Not enough data | 
| **VOiP Number** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Zoho CRM Plus** | 8.3/10 | 7 |

#### Agentic AI - Sales Performance Management

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (6 reviews) | 

#### Incentives

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Badges** | Not enough data | 8.3 (6 reviews) | 
| **Triggers** | Not enough data | 8.6 (6 reviews) | 
| **Commission Calculator** | Not enough data | 7.5 (6 reviews) | 
| **Leaderboards** | Not enough data | 8.9 (6 reviews) | 

#### Personalization

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Profiles** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 8.9 (6 reviews) | 
| **Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Goal Setting** | Not enough data | 8.3 (6 reviews) | 

#### Administrative

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Integration** | Not enough data | 8.3 (6 reviews) | 
| **Employee Structure** | Not enough data | 7.8 (6 reviews) | 
| **Behavior Monitoring** | Not enough data | 7.5 (6 reviews) | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.4/10 | 50 |
| **Zoho CRM Plus** | N/A | N/A |

#### Consumer Intelligence

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Customer Feedback** | Feature Not Available | Not enough data | 
| **Competitive Intelligence** | Feature Not Available | Not enough data | 
| **Sentiment Analysis** | Feature Not Available | Not enough data | 

#### Reporting

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Revenue Reporting** | 8.4 (38 reviews) | Not enough data | 
| **Corporate Reporting** | 7.6 (37 reviews) | Not enough data | 
| **Dashboard** | 8.6 (43 reviews) | Not enough data | 

#### Media Monitoring

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Social Networks Monitoring** | Feature Not Available | Not enough data | 
| **Social Media Management** | 8.5 (47 reviews) | Not enough data | 
| **Digital Media Monitoring** | Feature Not Available | Not enough data | 

#### In-House Management

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Employee Performance** | 8.1 (39 reviews) | Not enough data | 
| **Team Workflow** | 8.6 (40 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | 9.1 (30 reviews) | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.8/10 | 63 |
| **Zoho CRM Plus** | N/A | N/A |

#### Customizations

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Templates** | 8.8 (52 reviews) | Not enough data | 
| **Drag and Drop** | 9.3 (52 reviews) | Not enough data | 
| **HTML Input** | 8.8 (43 reviews) | Not enough data | 
| **Domain Name** | 9.1 (47 reviews) | Not enough data | 

#### Growth

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **SEO** | Feature Not Available | Not enough data | 
| **Site Analytics** | 8.5 (48 reviews) | Not enough data | 
| **Marketing Tools** | 9.5 (47 reviews) | Not enough data | 
| **E-Commerce** | 8.0 (49 reviews) | Not enough data | 
| **Hosting** | 8.3 (46 reviews) | Not enough data | 

#### Content

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Email Integrations** | 9.1 (50 reviews) | Not enough data | 
| **Content Management** | 8.8 (48 reviews) | Not enough data | 
| **Permissions** | 8.9 (46 reviews) | Not enough data | 
| **WordPress Tool** | 8.5 (39 reviews) | Not enough data | 

#### Support

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Customer Support** | 8.3 (48 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Zoho CRM Plus** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to HighLevel (12):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [VoIP Providers](https://www.g2.com/categories/voip-providers), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Chatbots Software](https://www.g2.com/categories/chatbots), [Website Builder Software](https://www.g2.com/categories/website-builder), [Live Chat Software](https://www.g2.com/categories/live-chat), [Conversational Support Software](https://www.g2.com/categories/conversational-support)

**Unique to Zoho CRM Plus (3):** [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)


---
## Reviewer Demographics

### By Company Size

| Segment | HighLevel | Zoho CRM Plus | 
|---|---|---|
| **Small-Business** | 94.7% | 56.3% | 
| **Mid-Market** | 4.3% | 37.8% | 
| **Enterprise** | 1.0% | 5.9% | 

### By Industry

#### HighLevel

- **Marketing and Advertising:** 43.3%
- **Consulting:** 9.7%
- **Real Estate:** 4.9%
- **Health, Wellness and Fitness:** 4.4%
- **Professional Training & Coaching:** 4.3%
- **Information Technology and Services:** 2.9%
- **Computer Software:** 2.7%
- **Construction:** 2.0%
- **Financial Services:** 1.9%
- **E-Learning:** 1.7%
- **Other:** 22.0%

#### Zoho CRM Plus

- **Information Technology and Services:** 20.8%
- **Computer Software:** 12.3%
- **Accounting:** 5.7%
- **Financial Services:** 5.7%
- **Marketing and Advertising:** 4.7%
- **Manufacturing:** 3.8%
- **Consulting:** 3.8%
- **Electrical/Electronic Manufacturing:** 2.8%
- **Real Estate:** 2.8%
- **Business Supplies and Equipment:** 1.9%
- **Other:** 35.8%

---
## Alternatives

### Alternatives to HighLevel

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (525 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2040 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.2/5 stars (1995 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1352 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2566 reviews)

### Alternatives to Zoho CRM Plus

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3046 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (525 reviews)
- [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1165 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.2/5 stars (1995 reviews)

---
## Top Discussions

### HighLevel

- Title: [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) — 2 comments
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Try automating pipeline stage movement in HighLevel. You can set workflows to move deals automatically (like from..."
- Title: [What is high level app?](https://www.g2.com/discussions/what-is-high-level-app) — 2 comments
  > **Top comment:** "HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called..."
- Title: [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">For better CRM organization, use automated tags in HighLevel workflows instead of manual tagging. Define clear tag..."
- Title: [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) — 1 comment, 1 upvote
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">You might want to explore HighLevel's conditional logic in workflows. This lets workflows make decisions based on lead..."
- Title: [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Have you tried using HighLevel's workflow automation for lead follow-up? You can set up automated sequences that send..."

### Zoho CRM Plus

- Title: [What apps come with Zoho CRM Plus?](https://www.g2.com/discussions/what-apps-come-with-zoho-crm-plus) — 2 comments
  > **Top comment:** "Zoho Desk, Zoho Projects, Zoho Sales IQ, Zoho Cliq"
- Title: [What are key features of a CRM system?](https://www.g2.com/discussions/zoho-crm-plus-what-are-key-features-of-a-crm-system) — 1 comment
  > **Top comment:** "Certain key features are customization, lead management, workflow automation, etc. A little advanced features are like sales forecasting and analytics."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/highlevel-vs-zoho-crm-plus-2018-12-06)