2026 Best Software Awards are here!See the list

Compare HighLevel and Total Expert

Save
    Log in to your account
    to save comparisons,
    products and more.
At a Glance
HighLevel
HighLevel
Star Rating
(598)4.6 out of 5
Market Segments
Small-Business (95.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plans
Total Expert
Total Expert
Star Rating
(150)4.5 out of 5
Market Segments
Mid-Market (71.4% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Total Expert
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that HighLevel excels in providing an all-in-one solution, allowing users to manage CRM, email, SMS, funnels, and calendars from a single dashboard. This integration helps streamline workflows, reducing the need to juggle multiple tools.
  • Users say that Total Expert shines in its ability to connect marketing and CRM effectively, making it easier for companies to engage with customers through consolidated data. Reviewers appreciate the platform's focus on personalized campaigns, particularly in the lending and contact management sectors.
  • According to verified reviews, HighLevel's automation features are highly praised, with users noting that the blend of AI and automation significantly enhances their business operations. This capability allows for efficient lead tracking and management, which is crucial for small businesses.
  • Reviewers mention that Total Expert offers a user-friendly experience, particularly during the initial setup. Many users find it easy to navigate through various options, which is a significant advantage for teams looking to implement marketing tools quickly.
  • G2 reviewers highlight that while Total Expert has a strong focus on marketing tools, it may not cater as effectively to the needs of small businesses compared to HighLevel, which is designed specifically for that market segment. This could be a consideration for smaller teams looking for tailored solutions.
  • Users report that HighLevel's ongoing development and support are commendable, with many noting that the platform has improved over time, making their work faster and easier. The availability of responsive support is a key factor that enhances user satisfaction.
Pricing
Entry-Level Pricing
HighLevel
Starter
$97.00
Per Month
Browse all 2 pricing plans
Total Expert
No pricing available
Free Trial
HighLevel
Free Trial is available
Total Expert
No trial information available
Ratings
Meets Requirements
8.7
199
8.5
129
Ease of Use
7.8
536
8.3
127
Ease of Setup
7.4
327
7.7
98
Ease of Admin
8.1
146
8.4
100
Quality of Support
8.1
193
8.6
126
Has the product been a good partner in doing business?
8.7
140
8.9
103
Product Direction (% positive)
8.9
196
9.4
109
Features by Category
8.4
154
Not enough data
Sales Force Automation
8.8
111
Not enough data
Feature Not Available
Not enough data
9.0
114
Not enough data
8.4
109
Not enough data
7.5
84
Not enough data
8.8
98
Not enough data
8.3
83
Not enough data
7.9
81
Not enough data
8.1
88
Not enough data
Marketing Automation
9.0
112
Not enough data
9.1
105
Not enough data
9.1
110
Not enough data
8.4
99
Not enough data
Customer Support
8.0
92
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
96
Not enough data
8.3
91
Not enough data
Reporting & Analytics
8.4
96
Not enough data
8.3
103
Not enough data
Feature Not Available
Not enough data
Mobile & Social
8.1
88
Not enough data
8.3
102
Not enough data
7.8
89
Not enough data
Platform
8.5
110
Not enough data
9.0
108
Not enough data
8.6
99
Not enough data
8.1
86
Not enough data
Feature Not Available
Not enough data
8.3
83
Not enough data
8.5
102
Not enough data
7.9
83
Not enough data
Integration
8.5
87
Not enough data
8.3
92
Not enough data
8.1
78
Not enough data
Generative AI
8.4
63
Not enough data
Agentic AI - CRM
7.8
22
Not enough data
8.5
22
Not enough data
8.9
22
Not enough data
8.3
21
Not enough data
8.6
22
Not enough data
8.4
21
Not enough data
8.3
21
Not enough data
8.5
120
7.5
90
Email Marketing
8.9
91
7.8
77
|
Verified
8.7
87
8.4
72
|
Verified
8.4
84
8.0
74
|
Verified
8.7
89
8.0
70
|
Verified
Online Marketing
8.8
94
7.2
64
|
Verified
8.7
79
7.7
69
|
Verified
8.6
80
7.0
58
|
Verified
8.2
87
7.2
63
|
Verified
Feature Not Available
6.8
49
Lead Management
8.8
78
8.3
65
|
Verified
8.5
69
7.5
63
|
Verified
8.7
75
8.2
59
|
Verified
8.3
74
7.3
53
|
Verified
8.8
84
8.5
62
|
Verified
8.1
75
7.3
49
8.8
77
8.6
61
|
Verified
9.1
81
8.4
60
|
Verified
Campaign Management
Feature Not Available
8.0
59
|
Verified
8.4
76
7.6
55
|
Verified
8.8
89
7.0
47
|
Verified
Feature Not Available
6.8
45
Social
Feature Not Available
6.1
46
Feature Not Available
7.3
62
|
Verified
8.5
77
7.2
51
|
Verified
Feature Not Available
6.9
52
8.5
79
6.1
45
Reporting & Analytics
8.8
87
7.6
70
|
Verified
8.5
79
6.5
55
|
Verified
8.4
78
6.9
51
|
Verified
8.4
76
6.9
48
|
Verified
Feature Not Available
6.1
47
Platform
8.6
83
7.6
66
|
Verified
8.9
85
8.3
61
|
Verified
8.7
83
8.3
67
|
Verified
8.0
63
7.2
48
|
Verified
Feature Not Available
6.8
50
|
Verified
8.5
76
7.9
65
|
Verified
Feature Not Available
7.5
53
|
Verified
Agentic AI - Marketing Automation
7.9
13
Not enough data
8.2
13
Not enough data
8.2
13
Not enough data
7.6
12
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
Integration
8.5
77
8.1
66
|
Verified
8.2
77
7.5
65
|
Verified
8.4
72
7.8
57
|
Verified
Conversational MarketingHide 21 FeaturesShow 21 Features
8.3
9
Not enough data
Messenger
9.2
6
Not enough data
8.5
8
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
Channels
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
7.7
8
Not enough data
7.2
6
Not enough data
Customers
9.0
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
Agentic AI - Conversational Marketing
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.1
71
Loan Services
Not enough data
8.4
62
Not enough data
8.2
58
Not enough data
8.1
58
Not enough data
7.9
56
Client Management
Not enough data
8.4
60
Not enough data
8.2
58
Not enough data
8.6
63
Agentic AI - Mortgage CRM
Not enough data
5.3
10
Not enough data
5.7
10
Not enough data
5.8
10
Not enough data
5.9
9
Not enough data
5.7
10
Not enough data
6.0
10
8.5
74
Not enough data
Text Messaging
9.1
62
Not enough data
9.4
62
Not enough data
9.2
58
Not enough data
9.2
61
Not enough data
Feature Not Available
Not enough data
8.7
54
Not enough data
8.8
58
Not enough data
8.7
59
Not enough data
SMS Platform
8.8
57
Not enough data
9.2
62
Not enough data
9.1
62
Not enough data
7.1
47
Not enough data
8.1
46
Not enough data
8.6
55
Not enough data
Agentic AI - SMS Marketing
7.4
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Customer Communications ManagementHide 10 FeaturesShow 10 Features
8.2
14
Not enough data
Channels
8.3
11
Not enough data
7.7
10
Not enough data
7.4
9
Not enough data
Design
8.3
9
Not enough data
7.7
11
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Not enough data
Generative AI
8.2
10
Not enough data
8.1
9
Not enough data
8.7
5
Not enough data
Productivity Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Analytics
8.3
5
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Agentic AI - Shared Inbox
Not enough data
Not enough data
Not enough data
Not enough data
AI Agents For Business OperationsHide 17 FeaturesShow 17 Features
8.8
10
Not enough data
Responses
9.2
8
Not enough data
9.4
9
Not enough data
7.5
8
Not enough data
Automation - AI Agents
8.9
9
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Not enough data
Platform
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
Autonomy - AI Agents
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
Generative AI
8.5
8
Not enough data
8.5
8
Not enough data
8.9
9
Not enough data
Responses
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Platform
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Generative AI
8.8
8
Not enough data
8.6
7
Not enough data
Conversational SupportHide 10 FeaturesShow 10 Features
9.7
8
Not enough data
Conversational Platform
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Support Automation
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.8
7
Not enough data
8.5
12
Not enough data
Generative AI
8.6
6
Not enough data
8.9
6
Not enough data
8.8
7
Not enough data
Communication
9.3
7
Not enough data
8.1
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
7.2
6
Not enough data
Internal Use
8.3
10
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Reputation ManagementHide 18 FeaturesShow 18 Features
8.5
48
Not enough data
Consumer Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Not enough data
Media Monitoring
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
Not enough data
In-House Management
8.2
38
Not enough data
8.5
39
Not enough data
Generative AI
9.1
30
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.8
60
Not enough data
Customizations
8.8
50
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.2
46
Not enough data
Growth
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
46
Not enough data
7.9
48
Not enough data
8.3
45
Not enough data
Content
9.1
50
Not enough data
8.8
47
Not enough data
8.9
45
Not enough data
8.5
39
Not enough data
Support
8.3
48
Not enough data
Financial Services CRMHide 21 FeaturesShow 21 Features
Not enough data
7.5
30
Content
Not enough data
8.2
29
Platform Additional Functionality
Not enough data
7.1
22
Not enough data
7.6
29
Not enough data
7.9
22
Not enough data
6.7
25
Not enough data
7.7
23
Platform Reporting and Analytics
Not enough data
6.5
28
Not enough data
6.5
20
Customer Support
Not enough data
Feature Not Available
Not enough data
7.6
26
Not enough data
8.1
25
Not enough data
7.3
24
Marketing Automation
Not enough data
8.1
28
Not enough data
7.8
27
Not enough data
7.5
29
Sales Force Automation
Not enough data
7.4
22
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Financial Services CRM
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HighLevel
HighLevel
Total Expert
Total Expert
HighLevel and Total Expert are categorized as Marketing Automation
Reviews
Reviewers' Company Size
HighLevel
HighLevel
Small-Business(50 or fewer emp.)
95.5%
Mid-Market(51-1000 emp.)
3.4%
Enterprise(> 1000 emp.)
1.1%
Total Expert
Total Expert
Small-Business(50 or fewer emp.)
9.5%
Mid-Market(51-1000 emp.)
71.4%
Enterprise(> 1000 emp.)
19.0%
Reviewers' Industry
HighLevel
HighLevel
Marketing and Advertising
43.4%
Consulting
9.7%
Real Estate
5.0%
Health, Wellness and Fitness
4.6%
Professional Training & Coaching
4.4%
Other
32.9%
Total Expert
Total Expert
Financial Services
63.9%
Banking
14.3%
Real Estate
9.5%
Marketing and Advertising
5.4%
Wine and Spirits
0.7%
Other
6.1%
Alternatives
HighLevel
HighLevel Alternatives
Birdeye
Birdeye
Add Birdeye
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Vendasta AI Platform
Vendasta AI Platform
Add Vendasta AI Platform
Ontraport
Ontraport
Add Ontraport
Total Expert
Total Expert Alternatives
Salesforce Financial Services Cloud
Salesforce
Add Salesforce Financial Services Cloud
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Adobe Marketo Engage
Adobe Marketo Engage
Add Adobe Marketo Engage
Discussions
HighLevel
HighLevel Discussions
What is high level app?
2 Comments
Melissa B.
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
Shivam T.
ST
Hey there! Thank you for the question. I am Head of Product Management at highLevel. We would love to hear about more options that you want on...Read more
Is HighLevel a CRM?
1 Comment
AM
Total Expert
Total Expert Discussions
Is total expert free?
1 Comment
Monty the Mongoose crying
Total Expert has no more discussions with answers