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Compare HighLevel and JustCall 
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At a Glance
Market Segments
Small-Business (95.8% of reviews)
Small-Business (61.1% of reviews)
Entry-Level Pricing
$97.00 Per Month
$29.00 2 - User/Month (Billed Annually)
HighLevel
Star Rating
(568)4.6 out of 5
Market Segments
Small-Business (95.8% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansJustCall
Star Rating
(2,309)4.3 out of 5
Market Segments
Small-Business (61.1% of reviews)
Pros & Cons
Entry-Level Pricing
$29.00 2 - User/Month (Billed Annually)
Free Trial is available
Browse all 8 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that JustCall excels in ease of use with a score of 8.8, making it a favorite among small businesses for its intuitive interface. In contrast, HighLevel's ease of use score is lower at 7.8, which some users find less user-friendly, especially for those new to the platform.
- Reviewers mention that JustCall offers a superior ease of setup with a score of 8.7, allowing users to get started quickly without extensive training. HighLevel, however, has a lower score of 7.4, indicating that some users face challenges during the initial setup process.
- G2 users highlight JustCall's strong performance in two-way text messaging, scoring 8.7, which is crucial for businesses needing effective communication. HighLevel outperforms in this area with a score of 9.4, indicating a more robust feature set that users appreciate for its reliability and functionality.
- Users on G2 report that HighLevel shines in automation features, scoring 9.2, which helps streamline marketing efforts and customer interactions. JustCall, while still effective, scores 8.2, suggesting that its automation capabilities may not be as comprehensive as those offered by HighLevel.
- Reviewers mention that HighLevel's customer profiles feature, scoring 9.3, provides a more detailed and customizable view of customer interactions, which is essential for targeted marketing. JustCall's score of 8.2 indicates it offers solid functionality but lacks some of the advanced features that HighLevel provides.
- Users say that HighLevel's reporting capabilities, with a score of 8.8, allow for better insights into campaign performance, which is vital for data-driven decision-making. JustCall's reporting score of 8.0 suggests it provides useful data but may not be as in-depth or user-friendly as HighLevel's offerings.
Pricing
Entry-Level Pricing
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
JustCall
Team
$29.00
2 - User/Month (Billed Annually)
Business phone system with CRM integrations
- Local number in 70+ countries
- Unlimited inbound minutes
- Unlimited outbound minutes
Free Trial
HighLevel
Free Trial is available
JustCall
Free Trial is available
Ratings
Meets Requirements
8.8
179
8.6
2,105
Ease of Use
7.8
515
8.8
2,153
Ease of Setup
7.4
306
8.7
1,881
Ease of Admin
8.1
130
8.6
726
Quality of Support
8.2
174
8.3
1,949
Has the product been a good partner in doing business?
8.7
124
8.7
724
Product Direction (% positive)
8.9
176
8.7
2,098
Features by Category
Sales Force Automation
8.7
105
Not enough data
Feature Not Available
Not enough data
9.0
109
Not enough data
8.3
105
Not enough data
7.5
83
Not enough data
8.8
95
Not enough data
8.3
82
Not enough data
7.9
80
Not enough data
8.1
85
Not enough data
Marketing Automation
8.9
103
Not enough data
9.0
101
Not enough data
9.0
104
Not enough data
8.3
95
Not enough data
Customer Support
8.0
90
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
93
Not enough data
8.2
89
Not enough data
Reporting & Analytics
8.3
94
Not enough data
8.3
101
Not enough data
Feature Not Available
Not enough data
Mobile & Social
8.0
87
Not enough data
8.3
100
Not enough data
7.7
88
Not enough data
Platform
8.5
103
Not enough data
8.9
101
Not enough data
8.6
96
Not enough data
8.0
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.5
97
Not enough data
7.8
81
Not enough data
Integration
8.5
85
Not enough data
8.2
90
Not enough data
8.1
78
Not enough data
Generative AI
8.3
59
Not enough data
Agentic AI - CRM
7.7
21
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.3
20
Not enough data
8.5
21
Not enough data
8.4
21
Not enough data
8.3
20
Not enough data
Email Marketing
8.9
89
Not enough data
8.6
85
Not enough data
8.4
82
Not enough data
8.7
87
Not enough data
Online Marketing
8.8
89
Not enough data
8.7
78
Not enough data
8.5
77
Not enough data
8.2
85
Not enough data
Feature Not Available
Not enough data
Lead Management
8.8
76
Not enough data
8.5
68
Not enough data
8.7
75
Not enough data
8.3
73
Not enough data
8.7
81
Not enough data
8.1
73
Not enough data
8.8
76
Not enough data
9.0
80
Not enough data
Campaign Management
Feature Not Available
Not enough data
8.4
75
Not enough data
8.7
86
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
75
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
Reporting & Analytics
8.7
85
Not enough data
8.5
78
Not enough data
8.4
77
Not enough data
8.3
75
Not enough data
Feature Not Available
Not enough data
Platform
8.6
82
Not enough data
8.8
83
Not enough data
8.7
82
Not enough data
8.0
63
Not enough data
Feature Not Available
Not enough data
8.4
73
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
7.9
12
Not enough data
8.1
12
Not enough data
8.1
12
Not enough data
7.4
11
Not enough data
7.9
12
Not enough data
7.9
11
Not enough data
Integration
8.4
75
Not enough data
8.2
76
Not enough data
8.4
72
Not enough data
Ticket and Case Management
Not enough data
8.1
150
Not enough data
8.0
150
Not enough data
7.8
144
Not enough data
7.7
144
Not enough data
7.5
133
Not enough data
8.0
138
Not enough data
7.7
131
Not enough data
8.0
142
Generative AI
Not enough data
7.5
103
Not enough data
7.7
34
Agentic AI - Help Desk
Not enough data
7.5
8
Not enough data
6.3
8
Not enough data
7.5
8
Communication Channels
Not enough data
7.7
133
Not enough data
7.7
130
Not enough data
7.9
140
Not enough data
7.1
128
Not enough data
8.5
140
Platform
Not enough data
7.9
145
8.3
9
7.8
289
Not enough data
8.4
148
Not enough data
8.3
150
Not enough data
8.0
147
Not enough data
8.4
146
Messenger
9.2
6
Not enough data
7.7
5
Not enough data
8.6
6
Not enough data
8.3
5
Not enough data
Channels
9.4
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
7.5
6
Not enough data
6.7
5
Not enough data
Customers
8.9
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
Agentic AI - Conversational Marketing
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
52
Not enough data
7.8
54
Organization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance Analysis
Not enough data
7.7
52
Not enough data
7.9
51
Sales Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
7.3
54
Not enough data
Feature Not Available
Agentic AI - AI Sales Assistant
Not enough data
7.6
11
Not enough data
6.8
10
Not enough data
6.7
9
Not enough data
7.7
11
Not enough data
7.3
11
Not enough data
7.0
11
Not enough data
8.1
9
Dialing Options
Not enough data
8.4
573
Not enough data
8.5
571
|
Verified
Not enough data
8.1
7
Agent Tools
Not enough data
7.9
539
|
Verified
Not enough data
8.1
559
|
Verified
Not enough data
9.0
575
|
Verified
Automation
Not enough data
8.1
543
|
Verified
Not enough data
8.1
540
|
Verified
Not enough data
8.0
543
|
Verified
Agentic AI - Auto Dialer
Not enough data
8.5
10
Not enough data
9.1
11
AI Capabilities - Auto Dialer
Not enough data
7.9
8
Not enough data
9.3
7
Not enough data
9.3
7
Call Analytics
Not enough data
8.7
53
Not enough data
7.9
53
Not enough data
8.1
53
Not enough data
8.1
54
Agent Performance Management
Not enough data
8.1
55
Not enough data
8.2
53
Not enough data
7.7
53
Generative AI
Not enough data
Feature Not Available
Agentic AI - Conversation Intelligence
Not enough data
7.5
6
Not enough data
7.7
5
Not enough data
7.8
6
Not enough data
8.0
5
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
8.1
7
Text Messaging
9.1
58
8.4
321
9.4
59
8.7
334
9.1
56
8.4
328
9.1
59
8.0
312
Feature Not Available
7.2
303
8.6
52
8.0
320
8.8
56
8.1
316
8.7
57
8.2
321
SMS Platform
8.8
56
8.0
312
9.2
61
8.2
320
9.1
61
7.2
311
7.0
46
7.1
308
8.1
46
7.2
295
8.6
54
8.1
306
Agentic AI - SMS Marketing
7.1
8
8.2
11
8.1
8
8.5
12
8.5
8
7.9
13
7.7
8
7.8
12
7.4
7
8.1
12
8.1
7
7.6
12
Channels
8.2
10
8.0
351
7.4
9
7.8
351
7.4
9
6.9
352
Design
8.3
9
7.8
352
7.5
10
7.3
358
9.0
10
8.1
365
8.0
9
8.1
357
9.3
9
8.3
352
Generative AI
8.2
10
7.4
139
8.1
9
Feature Not Available
Quality Assurance
Not enough data
8.0
66
Not enough data
7.9
61
Not enough data
7.9
58
Engagement
Not enough data
8.0
64
Not enough data
8.1
66
Not enough data
7.5
62
Performance
Not enough data
8.6
65
Not enough data
8.5
62
Generative AI
Not enough data
7.5
62
Not enough data
7.6
59
Channels
Not enough data
8.7
497
|
Verified
Not enough data
7.4
453
Not enough data
7.6
435
Not enough data
8.4
489
|
Verified
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Functions
Not enough data
8.1
492
|
Verified
Not enough data
8.1
477
|
Verified
Not enough data
8.0
484
|
Verified
Not enough data
7.9
413
Not enough data
8.0
449
|
Verified
Not enough data
8.2
461
|
Verified
Not enough data
8.0
446
|
Verified
Not enough data
8.0
444
|
Verified
Agentic AI - Contact Center
Not enough data
7.2
6
Not enough data
8.3
6
Not enough data
7.2
6
Not enough data
7.5
6
Administrative
Not enough data
8.3
482
|
Verified
Not enough data
8.4
484
|
Verified
Not enough data
8.4
517
|
Verified
Not enough data
8.7
457
|
Verified
Not enough data
7.9
462
Responses
9.0
7
7.8
32
9.3
7
8.0
31
7.1
7
8.4
32
Automation - AI Agents
8.6
7
Feature Not Available
9.0
7
7.6
30
9.0
7
7.2
29
8.3
7
Feature Not Available
9.0
7
7.7
30
Platform
8.6
7
8.0
31
9.0
7
8.3
32
9.0
7
8.0
32
Autonomy - AI Agents
7.9
7
7.5
29
8.6
7
Feature Not Available
8.1
7
7.6
31
8.1
7
7.7
30
Generative AI
8.3
7
7.6
30
8.3
7
7.4
31
Responses
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Platform
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Generative AI
8.6
7
Not enough data
8.3
6
Not enough data
Workforce Management
Not enough data
8.4
87
Not enough data
8.0
84
Not enough data
7.8
88
Not enough data
7.6
83
Not enough data
8.3
90
Administration
Not enough data
7.9
84
Not enough data
8.1
86
Not enough data
8.4
88
Not enough data
7.6
78
Not enough data
7.9
89
Conversational Platform
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Support Automation
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.7
6
Not enough data
Platform
Not enough data
7.4
282
Not enough data
8.2
287
Not enough data
7.9
291
Not enough data
8.3
294
Not enough data
8.1
288
Not enough data
7.8
282
Not enough data
8.1
283
Generative AI
Not enough data
6.9
99
Workforce Management
Not enough data
8.5
284
Not enough data
8.4
285
Call Center Infrastructure (CCI)
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
7.9
8
Administrative
Not enough data
8.8
291
Not enough data
8.4
290
Generative AI
8.3
5
7.5
34
8.7
5
7.7
35
8.3
5
7.6
34
Communication
9.4
6
8.0
196
8.0
5
8.2
198
9.7
5
7.7
187
9.7
5
8.1
189
7.0
5
7.5
190
Internal Use
8.3
9
7.8
289
6.7
5
8.0
194
7.3
5
7.9
191
9.0
5
7.9
188
7.3
5
8.2
192
9.4
6
8.2
194
Generative AI
Not enough data
7.1
35
Self-Service Experience
Not enough data
8.2
165
Not enough data
7.9
168
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
164
Self-Service Platform
Not enough data
7.9
166
Not enough data
8.1
165
Not enough data
7.4
163
Not enough data
8.5
166
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
8.1
54
Generative AI
Not enough data
7.2
72
Not enough data
7.3
73
Generative AI
Not enough data
7.3
125
Not enough data
7.4
124
Not enough data
Feature Not Available
Monitoring
Not enough data
8.4
134
Not enough data
8.0
133
Not enough data
Feature Not Available
Not enough data
7.6
127
Not enough data
7.3
125
Logging
Not enough data
8.8
142
Not enough data
7.5
125
Not enough data
6.7
128
Not enough data
7.3
130
Feedback
Not enough data
8.3
134
Not enough data
8.0
129
Productivity - Employee Monitoring
Not enough data
8.1
57
Not enough data
8.4
57
Not enough data
8.0
56
Not enough data
7.6
56
Basic Communication - Cloud PBX
Not enough data
8.5
42
Not enough data
8.6
42
Not enough data
8.6
39
Not enough data
8.5
39
Not enough data
8.6
42
Not enough data
8.7
39
Advanced Features - Cloud PBX
Not enough data
8.5
38
Not enough data
8.5
40
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Basics - VoIP Providers
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
6.7
7
Not enough data
6.4
7
Basic Communication
Not enough data
9.0
310
|
Verified
Not enough data
5.8
261
Not enough data
7.7
277
Not enough data
Feature Not Available
Not enough data
7.0
270
|
Verified
Not enough data
7.6
268
|
Verified
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.0
5
Not enough data
6.3
5
Access
Not enough data
7.8
269
|
Verified
Not enough data
8.2
293
Not enough data
8.1
286
Advanced Features
Not enough data
7.1
267
Not enough data
7.0
255
|
Verified
Not enough data
8.8
301
|
Verified
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
7.6
23
Not enough data
7.5
22
Calling
Not enough data
9.0
649
Not enough data
8.1
586
Not enough data
8.6
618
Not enough data
8.7
621
Not enough data
7.6
23
Contacts
Not enough data
8.2
603
Not enough data
8.0
589
Not enough data
7.9
585
Insights
Not enough data
8.4
614
Not enough data
8.2
609
Not enough data
8.0
585
Not enough data
7.1
545
Not enough data
7.3
539
Not enough data
7.5
22
Agentic AI - Audio Conferencing
Not enough data
8.0
5
Not enough data
8.3
5
Consumer Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Not enough data
Media Monitoring
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
Not enough data
In-House Management
8.2
38
Not enough data
8.5
39
Not enough data
Generative AI
9.1
30
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
8.8
50
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.2
46
Not enough data
Growth
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
46
Not enough data
7.9
48
Not enough data
8.3
45
Not enough data
Content
9.1
50
Not enough data
8.8
47
Not enough data
8.9
45
Not enough data
8.5
39
Not enough data
Support
8.4
45
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
8.0
17
Not enough data
7.9
18
Not enough data
7.9
17
Not enough data
7.5
19
Not enough data
7.5
19
Customer Interaction Automation - AI Customer Support Agents
Not enough data
8.2
19
Not enough data
7.7
18
Not enough data
8.2
19
Not enough data
8.1
20
Automation
Not enough data
8.8
22
Not enough data
8.3
18
Not enough data
8.3
18
Autonomy
Not enough data
8.1
18
Not enough data
8.3
18
Not enough data
8.3
19
Not enough data
8.3
19
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HighLevel and JustCall are categorized as SMS Marketing, AI Agents For Business Operations, VoIP Providers, Customer Communications Management, and Live Chat
Unique Categories
HighLevel is categorized as Marketing Automation, CRM, Conversational Marketing, Shared Inbox, Online Reputation Management, Chatbots, Website Builder, and Conversational Support
JustCall is categorized as AI Customer Support Agents, Cloud PBX Platforms, Digital Customer Service Platforms, Contact Center Quality Assurance, Speech Analytics, Conversation Intelligence, AI Sales Assistant, Auto Dialer, Audio Conferencing, Outbound Call Tracking, Employee Monitoring, Help Desk, Contact Center Workforce, Call Center Infrastructure (CCI), Contact Center, Customer Self-Service, and AI Voice Assistants
Reviews
Reviewers' Company Size
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
JustCall
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
44.1%
Consulting
9.6%
Real Estate
5.1%
Professional Training & Coaching
4.4%
Health, Wellness and Fitness
4.4%
Other
32.4%
Computer Software
10.5%
Financial Services
6.5%
Real Estate
6.0%
Information Technology and Services
5.8%
Marketing and Advertising
5.1%
Other
66.1%
Alternatives
Discussions
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
Will you be releasing an update on the Android app to enable the use of saved-reply templates?
3 Comments
NS
This is probably better directed to your company's JustCall support rep, as it's probably feedback they need to hear to implement this featureRead more
What is the reason you can not copy and paste in the texting portion?
2 Comments
JV
I do ctrl+C and ctrl+v to paste. It works for me on windows.Read more
Can I send video or audio messages to my clients?
2 Comments
Official Response from JustCall
Yes, JustCall users can send video and audio messages using the MMS feature.
Joseph, you can set up automation for sending short follow-up audio or video...Read more
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