# HighLevel, Podium vs Fin Comparison

| | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 641 | 2,109 | 3,867 | 
| **Largest Market Segment** | Small-Business (94.5% of reviews) | Small-Business (60.7% of reviews) | Small-Business (58.3% of reviews) | 
| **Entry Level Price** | $97.00 Per Month | Contact Us Per Month | $0.99 1 Outcome | 

---
## Top Pros & Cons

### HighLevel

Pros:
- Features (156 reviews)
- Helpful (140 reviews)

Cons:
- Learning Curve (141 reviews)
- Missing Features (91 reviews)

### Podium

Pros:
- Ease of Use (393 reviews)
- Helpful (352 reviews)

Cons:
- Missing Features (95 reviews)
- Messaging Issues (94 reviews)

### Fin

Pros:
- Helpful (435 reviews)
- Ease of Use (433 reviews)

Cons:
- Missing Features (152 reviews)
- AI Limitations (130 reviews)

---
## Ratings Comparison
| Rating | HighLevel | Podium | Fin | 
|---|---|---|---|
  | **Meets Requirements** | 8.7 (221 reviews) | 9.1 (1767 reviews) | 8.7 (2912 reviews) | 
  | **Ease of Use** | 7.8 (560 reviews) | 9.3 (1786 reviews) | 8.9 (2943 reviews) | 
  | **Ease of Setup** | 7.4 (349 reviews) | 9.1 (1112 reviews) | 8.4 (1539 reviews) | 
  | **Ease of Admin** | 8.0 (163 reviews) | 9.3 (914 reviews) | 8.6 (1365 reviews) | 
  | **Quality of Support** | 8.2 (215 reviews) | 9.0 (1644 reviews) | 8.6 (2805 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (157 reviews) | 9.2 (932 reviews) | 8.8 (1360 reviews) | 
  | **Product Direction (% positive)** | 9.0 (215 reviews) | 8.9 (1749 reviews) | 8.8 (2760 reviews) | 

---
## Pricing

### HighLevel

#### Entry-Level Pricing

Plan: Starter

Price: $97.00 Per Month

Description: All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!

Key Features:
- CRM
- Email & SMS Marketing
- Funnel & Website Builders

[Browse all 2 editions](https://www.g2.com/products/highlevel/pricing)

#### Free Trial

Yes

### Podium

#### Entry-Level Pricing

Plan: Core

Price: Contact Us Per Month

Description: With essential AI features, respond to and convert more leads faster.

Key Features:
- Consolidated Lead Conversion Platform
- Review Management with AI Reponses
- Basic Automations

[Browse all 3 editions](https://www.g2.com/products/podium/pricing)

#### Free Trial

No

### Fin

#### Entry-Level Pricing

Plan: Fin with your current helpdesk

Price: $0.99 1 Outcome

Description: Try Fin for 90 days, completely risk-free. If it's not the right fit, you can request a refund – no questions asked.

Key Features:
- Fin AI Agent works seamlessly with any helpdesk, including Zendesk, Salesforce, HubSpot, and more.
- Set up in under an hour
- Handles tickets, cases, emails, live chat, WhatsApp, SMS, and more

[Browse all 4 editions](https://www.g2.com/products/fin/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.4/10 | 180 |
| **Podium** | N/A | N/A |
| **Fin** | N/A | N/A |

#### Sales Force Automation

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Contact & Account Management** | 8.8 (117 reviews) | Not enough data | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Not enough data | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 9.1 (119 reviews) | Not enough data | Not enough data | 
| **Task / Activity Management** | 8.4 (112 reviews) | Not enough data | Not enough data | 
| **Territory & Quota Management** | 7.5 (83 reviews) | Not enough data | Not enough data | 
| **Desktop Integration** | 8.8 (98 reviews) | Not enough data | Not enough data | 
| **Product & Price List Management** | 8.3 (84 reviews) | Not enough data | Not enough data | 
| **Quote & Order Management** | 7.9 (81 reviews) | Not enough data | Not enough data | 
| **Customer Contract Management** | 8.1 (89 reviews) | Not enough data | Not enough data | 

#### Marketing Automation

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Email Marketing** | 9.0 (121 reviews) | Not enough data | Not enough data | 
| **Campaign Management** | 9.1 (109 reviews) | Not enough data | Not enough data | 
| **Lead Management** | 9.1 (116 reviews) | Not enough data | Not enough data | 
| **Marketing ROI Analytics** | 8.3 (99 reviews) | Not enough data | Not enough data | 

#### Customer Support

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Case Management** | 8.0 (93 reviews) | Not enough data | Not enough data | 
| **Customer Support Portal** | Feature Not Available | Not enough data | Not enough data | 
| **Knowledge Base** | Feature Not Available | Not enough data | Not enough data | 
| **Call Center Features** | 8.1 (98 reviews) | Not enough data | Not enough data | 
| **Support Analytics** | 8.2 (92 reviews) | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Reporting** | 8.4 (97 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 8.3 (107 reviews) | Not enough data | Not enough data | 
| **Forecasting** | Feature Not Available | Not enough data | Not enough data | 

#### Mobile & Social

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Social Collaboration Features** | 8.0 (88 reviews) | Not enough data | Not enough data | 
| **Social Network Integration** | 8.3 (103 reviews) | Not enough data | Not enough data | 
| **Mobile User Support** | 7.7 (89 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Customization** | 8.5 (110 reviews) | Not enough data | Not enough data | 
| **Workflow Capability** | 9.0 (110 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.6 (99 reviews) | Not enough data | Not enough data | 
| **Internationalization** | 8.1 (85 reviews) | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Feature Not Available | Not enough data | Not enough data | 
| **Document & Content Mgmt.** | 8.3 (82 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.4 (103 reviews) | Not enough data | Not enough data | 
| **Output Document Generation** | 7.8 (82 reviews) | Not enough data | Not enough data | 

#### Integration

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Data Import & Export Tools** | 8.5 (86 reviews) | Not enough data | Not enough data | 
| **Integration APIs** | 8.3 (91 reviews) | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (78 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **AI Text Generation** | 8.5 (64 reviews) | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.8 (24 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.5 (21 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.9 (23 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.3 (20 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.4 (23 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.3 (20 reviews) | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.5/10 | 125 |
| **Podium** | N/A | N/A |
| **Fin** | N/A | N/A |

#### Email Marketing

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Building and Personalizing Emails** | 8.9 (93 reviews) | Not enough data | Not enough data | 
| **Sending Outbound Emails** | 8.7 (89 reviews) | Not enough data | Not enough data | 
| **Manage Email Deliverability** | 8.4 (86 reviews) | Not enough data | Not enough data | 
| **Automated Email Responses** | 8.8 (92 reviews) | Not enough data | Not enough data | 

#### Online Marketing

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Landing Pages and Forms** | 8.8 (96 reviews) | Not enough data | Not enough data | 
| **Dynamic Content** | 8.7 (80 reviews) | Not enough data | Not enough data | 
| **A/B Testing** | 8.6 (81 reviews) | Not enough data | Not enough data | 
| **Mobile Optimized** | 8.2 (88 reviews) | Not enough data | Not enough data | 
| **Search Tracking and Optimization** | Feature Not Available | Not enough data | Not enough data | 

#### Lead Management

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Marketing Lead Database** | 8.8 (79 reviews) | Not enough data | Not enough data | 
| **Data Quality Management** | 8.5 (70 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 8.8 (76 reviews) | Not enough data | Not enough data | 
| **Lead Scoring and Grading** | 8.3 (75 reviews) | Not enough data | Not enough data | 
| **Lead Nurturing** | 8.8 (85 reviews) | Not enough data | Not enough data | 
| **Online Behavior Tracking** | 8.1 (76 reviews) | Not enough data | Not enough data | 
| **Automated Alerts and Tasks** | 8.8 (78 reviews) | Not enough data | Not enough data | 
| **CRM Lead Integration** | 9.1 (83 reviews) | Not enough data | Not enough data | 

#### Campaign Management

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Program Management** | Feature Not Available | Not enough data | Not enough data | 
| **Event / Webinar Marketing** | 8.5 (77 reviews) | Not enough data | Not enough data | 
| **Calendaring** | 8.8 (91 reviews) | Not enough data | Not enough data | 
| **Budgeting** | Feature Not Available | Not enough data | Not enough data | 

#### Social

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Social Listening** | Feature Not Available | Not enough data | Not enough data | 
| **Social Sharing** | Feature Not Available | Not enough data | Not enough data | 
| **Social Campaigns** | 8.6 (78 reviews) | Not enough data | Not enough data | 
| **Social Media Engagement** | Feature Not Available | Not enough data | Not enough data | 
| **Social Media Advertising** | 8.6 (80 reviews) | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Basic Reporting** | 8.8 (88 reviews) | Not enough data | Not enough data | 
| **Web Analytics** | 8.5 (80 reviews) | Not enough data | Not enough data | 
| **ROI Analytics** | 8.4 (79 reviews) | Not enough data | Not enough data | 
| **Revenue Analytics** | 8.3 (77 reviews) | Not enough data | Not enough data | 
| **SEO / Keyword Analytics** | Feature Not Available | Not enough data | Not enough data | 

#### Platform

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Customization ** | 8.6 (82 reviews) | Not enough data | Not enough data | 
| **Workflow Capability** | 8.9 (85 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.7 (82 reviews) | Not enough data | Not enough data | 
| **Internationalization** | 8.0 (62 reviews) | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Feature Not Available | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.4 (77 reviews) | Not enough data | Not enough data | 
| **Output Document Generation** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.1 (14 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.2 (13 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.2 (13 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.6 (12 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.9 (12 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.1 (12 reviews) | Not enough data | Not enough data | 

#### Integration

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Data Import & Export Tools** | 8.4 (76 reviews) | Not enough data | Not enough data | 
| **Integration APIs** | 8.2 (76 reviews) | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | 8.4 (72 reviews) | Not enough data | Not enough data | 

### Help Desk

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Podium** | N/A | N/A |
| **Fin** | 8.5/10 | 1910 |

#### Ticket and Case Management

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Ticket creation user experience** | Not enough data | Not enough data | 8.6 (1105 reviews) ✓ Verified | 
| **Ticket response user experience** | Not enough data | Not enough data | 8.8 (1126 reviews) ✓ Verified | 
| **Workflow** | Not enough data | Not enough data | 8.7 (1104 reviews) ✓ Verified | 
| **Response Automation** | Not enough data | Not enough data | 8.6 (1155 reviews) ✓ Verified | 
| **SLA Management** | Not enough data | Not enough data | 8.3 (682 reviews) ✓ Verified | 
| **Attachments/Screencasts** | Not enough data | Not enough data | 8.8 (1139 reviews) ✓ Verified | 
| **Ticket Collaboration** | Not enough data | Not enough data | 8.8 (1064 reviews) ✓ Verified | 
| **Customer and Contacts Database** | Not enough data | Not enough data | 8.6 (966 reviews) ✓ Verified | 

#### Generative AI

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 8.3 (249 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 8.2 (250 reviews) | 

#### Agentic AI - Help Desk

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.8 (62 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 8.3 (62 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.9 (62 reviews) | 

#### Communication Channels

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Customer Portal** | Not enough data | Not enough data | 8.8 (895 reviews) ✓ Verified | 
| **Email to Case** | Not enough data | Not enough data | 8.8 (1095 reviews) ✓ Verified | 
| **Chat/Live Support** | Not enough data | Not enough data | 9.4 (1271 reviews) ✓ Verified | 
| **Social Integration** | Not enough data | Not enough data | 8.3 (813 reviews) | 
| **Voice** | Not enough data | Not enough data | 7.6 (525 reviews) | 

#### Platform

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 8.1 (723 reviews) ✓ Verified | 
| **Customization ** | 8.3 (9 reviews) | 8.2 (617 reviews) ✓ Verified | 8.2 (1270 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.7 (826 reviews) ✓ Verified | 
| **Integration** | Not enough data | Not enough data | 8.7 (791 reviews) ✓ Verified | 
| **Reporting** | Not enough data | Not enough data | 8.1 (1019 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | Not enough data | 8.2 (1019 reviews) ✓ Verified | 

### AI Chatbots

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Podium** | 7.5/10 | 47 |
| **Fin** | N/A | N/A |

#### Core Conversational Capabilities - AI Chatbots

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Controlled LLM Response Generation** | Not enough data | Not enough data | Not enough data | 
| **Context Maintenance Within Sessions** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Understanding & Intent Inference** | Not enough data | Not enough data | Not enough data | 

#### Data

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Reliability** | Not enough data | 8.0 (40 reviews) | Not enough data | 
| **Data Security** | Not enough data | 8.7 (41 reviews) | Not enough data | 

#### Interaction

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Complex Query Handling** | Not enough data | 8.0 (42 reviews) | Not enough data | 
| **Natural Conversation** | Not enough data | 8.2 (41 reviews) | Not enough data | 
| **Understanding** | Not enough data | 8.3 (41 reviews) | Not enough data | 
| **Context Management** | Not enough data | 8.3 (41 reviews) | Not enough data | 
| **Customizability** | Not enough data | 8.3 (40 reviews) | Not enough data | 

#### Task & Flow Management - AI Chatbots

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Scripted Dialogue & Decision Tree Support** | Not enough data | Not enough data | Not enough data | 
| **Fallback Responses for Unknown Queries** | Not enough data | Not enough data | Not enough data | 

#### Learning

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **User Interaction Learning** | Not enough data | 8.1 (41 reviews) | Not enough data | 
| **Error Learning** | Not enough data | 7.8 (42 reviews) | Not enough data | 

#### Deployment & Embedding - AI Chatbots

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **API Access for Business System Integration** | Not enough data | Not enough data | Not enough data | 
| **Web Widget & SDK Embedding** | Not enough data | Not enough data | Not enough data | 

#### Content Generation

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Creativity** | Not enough data | 8.1 (42 reviews) | Not enough data | 
| **Content Accuracy** | Not enough data | 7.9 (42 reviews) | Not enough data | 

#### Admin & Configuration - AI Chatbots

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **No-Code Conversation Design** | Not enough data | Not enough data | Not enough data | 

#### System

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **API Flexibility** | Not enough data | Feature Not Available | Not enough data | 
| **Update Frequency and Utility** | Not enough data | 8.4 (42 reviews) | Not enough data | 
| **Cross-Platform Compatibility	** | Not enough data | 8.5 (41 reviews) | Not enough data | 
| **Software Integration** | Not enough data | 8.5 (40 reviews) | Not enough data | 

#### Agentic AI - AI Chatbots

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.4 (9 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 6.5 (9 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.5 (9 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 6.7 (9 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 5.9 (9 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 6.9 (9 reviews) | Not enough data | 

#### Monitoring & Improvement - AI Chatbots

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Feedback-Driven Response Optimization** | Not enough data | Not enough data | Not enough data | 

#### Reliability & Safety - AI Chatbots

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Guardrails & Content Controls** | Not enough data | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.3/10 | 11 |
| **Podium** | 7.1/10 | 270 |
| **Fin** | 8.4/10 | 562 |

#### Messenger

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Sequencing** | 9.2 (6 reviews) | 8.3 (158 reviews) | 8.8 (383 reviews) ✓ Verified | 
| **AI** | 8.1 (9 reviews) | 7.7 (209 reviews) | 8.1 (363 reviews) ✓ Verified | 
| **Live Chat** | 8.5 (8 reviews) | 9.1 (224 reviews) | 9.3 (478 reviews) ✓ Verified | 
| **Customization Interface** | 7.6 (7 reviews) | Feature Not Available | 8.5 (327 reviews) ✓ Verified | 

#### Channels

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Social Media** | 9.6 (8 reviews) | 7.9 (212 reviews) | 8.0 (293 reviews) ✓ Verified | 
| **Website** | 9.6 (8 reviews) | 8.6 (221 reviews) | 9.0 (438 reviews) ✓ Verified | 
| **Text Message (SMS)** | 9.6 (8 reviews) | 9.3 (239 reviews) | 7.9 (207 reviews) ✓ Verified | 
| **Voice Assistants** | 7.7 (8 reviews) | Feature Not Available | 7.3 (121 reviews) | 
| **Other** | 7.2 (6 reviews) | 8.0 (195 reviews) | 8.1 (229 reviews) ✓ Verified | 

#### Customers

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Targeting** | 9.0 (7 reviews) | 8.3 (154 reviews) | 8.8 (428 reviews) ✓ Verified | 
| **Profiles** | 9.2 (8 reviews) | 8.4 (156 reviews) | 8.6 (432 reviews) ✓ Verified | 
| **Analytics** | 9.2 (8 reviews) | 8.5 (224 reviews) | 8.2 (436 reviews) ✓ Verified | 
| **Lead Gathering** | 9.4 (8 reviews) | 8.3 (223 reviews) | 8.3 (387 reviews) ✓ Verified | 
| **Sales Conversion** | 8.8 (8 reviews) | 8.5 (223 reviews) | 8.2 (379 reviews) ✓ Verified | 

#### Agentic AI - Conversational Marketing

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.3 (5 reviews) | 4.4 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 6.3 (5 reviews) | 4.5 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (5 reviews) | 4.2 (13 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 5.2 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (5 reviews) | 5.2 (14 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 5.0 (13 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 4.9 (13 reviews) | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Podium** | N/A | N/A |
| **Fin** | 8.7/10 | 230 |

#### User Analysis

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Survey Implementation** | Not enough data | Not enough data | 8.6 (140 reviews) | 
| **Data Analysis** | Not enough data | Not enough data | 8.4 (157 reviews) | 

#### User Support

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **User Segmentation** | Not enough data | Not enough data | 9.1 (167 reviews) | 
| **Multi-Language Support** | Not enough data | Not enough data | 8.1 (120 reviews) | 
| **Behavior-responsive Messaging** | Not enough data | Not enough data | 8.8 (151 reviews) | 

#### Walkthrough Type

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Audio-visual Walkthroughs** | Not enough data | Not enough data | 8.9 (136 reviews) | 
| **Text Bubble Walkthroughs** | Not enough data | Not enough data | 9.0 (146 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Integration** | Not enough data | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Analytics** | Not enough data | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

### Automotive Marketing

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Podium** | 7.9/10 | 69 |
| **Fin** | N/A | N/A |

#### Platform Basics

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Reporting** | Not enough data | 8.6 (66 reviews) | Not enough data | 
| **Interoperability** | Not enough data | 8.5 (64 reviews) | Not enough data | 
| **Performance** | Not enough data | 9.1 (65 reviews) | Not enough data | 

#### Platform Data

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Dashboard** | Not enough data | 9.1 (65 reviews) | Not enough data | 
| **Alerts and Notifications** | Not enough data | 9.0 (66 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Cloud** | Not enough data | 8.5 (63 reviews) | Not enough data | 
| **Mobility** | Not enough data | 9.1 (65 reviews) | Not enough data | 
| **Messaging** | Not enough data | 9.3 (65 reviews) | Not enough data | 

#### Platform Content

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Automation** | Not enough data | 9.0 (64 reviews) | Not enough data | 

#### Agentic AI - Automotive Marketing

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (9 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 6.5 (9 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.5 (9 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.7 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.7 (9 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 6.7 (9 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.5/10 | 77 |
| **Podium** | 7.7/10 | 277 |
| **Fin** | N/A | N/A |

#### Text Messaging

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Bulk SMS** | 9.1 (63 reviews) | 8.7 (230 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 9.4 (62 reviews) | 9.3 (243 reviews) ✓ Verified | Not enough data | 
| **Text Scheduler** | 9.2 (59 reviews) | 8.4 (187 reviews) | Not enough data | 
| **Automatic Replies** | 9.2 (62 reviews) | 8.6 (241 reviews) ✓ Verified | Not enough data | 
| **Automatic URL Shortening** | Feature Not Available | 8.3 (213 reviews) ✓ Verified | Not enough data | 
| **MMS Marketing** | 8.7 (55 reviews) | 8.4 (216 reviews) ✓ Verified | Not enough data | 
| **Personalization** | 8.8 (58 reviews) | 8.5 (233 reviews) ✓ Verified | Not enough data | 
| **Transactional SMS** | 8.7 (60 reviews) | 8.5 (216 reviews) ✓ Verified | Not enough data | 

#### SMS Platform

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Reporting** | 8.8 (57 reviews) | 8.5 (223 reviews) ✓ Verified | Not enough data | 
| **Automation** | 9.1 (64 reviews) | 8.6 (224 reviews) ✓ Verified | Not enough data | 
| **White Label** | 9.1 (62 reviews) | Feature Not Available | Not enough data | 
| **Text-to-Landline** | 7.1 (47 reviews) | 7.7 (204 reviews) ✓ Verified | Not enough data | 
| **Short Codes** | 8.1 (46 reviews) | Feature Not Available | Not enough data | 
| **API Integration** | 8.6 (56 reviews) | 8.2 (206 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.4 (9 reviews) | 5.7 (24 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (9 reviews) | 6.1 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | 6.6 (24 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (9 reviews) | 6.4 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (8 reviews) | 5.8 (24 reviews) | Not enough data | 
| **Decision Making** | 8.1 (8 reviews) | 5.7 (24 reviews) | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.2/10 | 15 |
| **Podium** | 8.1/10 | 434 |
| **Fin** | 8.6/10 | 261 |

#### Channels

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Multi-Channel Coverage** | 8.5 (12 reviews) | 8.1 (328 reviews) | 8.8 (230 reviews) | 
| **Open Listening** | 7.7 (10 reviews) | 8.1 (326 reviews) | 8.3 (219 reviews) | 
| **Physical Media** | 7.4 (9 reviews) | Feature Not Available | Feature Not Available | 

#### Design

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Communications Strategy Development** | 8.3 (9 reviews) | 8.2 (341 reviews) | Feature Not Available | 
| **Create Content** | 7.9 (12 reviews) | Feature Not Available | Feature Not Available | 
| **Personalization** | 9.0 (10 reviews) | 8.5 (379 reviews) | 8.7 (232 reviews) | 
| **Inbound Identification** | 8.0 (9 reviews) | 8.4 (370 reviews) | 8.7 (223 reviews) | 
| **Regulatory Compliance** | 9.3 (9 reviews) | 8.6 (340 reviews) | 8.6 (216 reviews) | 

#### Generative AI

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **AI Text Generation** | 8.2 (10 reviews) | 7.5 (238 reviews) | Feature Not Available | 
| **AI Text Summarization** | 8.1 (9 reviews) | 7.5 (234 reviews) | 8.3 (86 reviews) | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.4/10 | 6 |
| **Podium** | 7.6/10 | 98 |
| **Fin** | 8.3/10 | 140 |

#### Productivity Tools

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Notes** | Not enough data | 8.4 (88 reviews) | 8.8 (129 reviews) | 
| **Internal Discussion** | Not enough data | Feature Not Available | 8.3 (126 reviews) | 
| **Assignments and Tasks** | 8.0 (5 reviews) | Feature Not Available | 8.2 (121 reviews) | 
| **Workflows** | 8.9 (6 reviews) | Feature Not Available | 8.7 (124 reviews) | 
| **Templates** | Not enough data | 9.2 (93 reviews) | 8.8 (124 reviews) | 
| **Integrations** | 8.0 (5 reviews) | 8.4 (88 reviews) | 8.5 (124 reviews) | 
| **Tagging System** | 8.3 (6 reviews) | 8.1 (90 reviews) | 8.7 (125 reviews) | 

#### Analytics

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Trends** | 8.3 (5 reviews) | Feature Not Available | 8.2 (111 reviews) | 
| **Performance Tracking** | 8.7 (5 reviews) | Feature Not Available | 8.2 (120 reviews) | 
| **Email Tracking** | 8.7 (5 reviews) | Feature Not Available | 8.2 (120 reviews) | 

#### Agentic AI - Shared Inbox

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.7 (23 reviews) | 7.7 (27 reviews) | 
| **Decision Making** | Not enough data | 6.0 (23 reviews) | 7.7 (27 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.8/10 | 10 |
| **Podium** | 8.7/10 | 38 |
| **Fin** | 8.2/10 | 98 |

#### Responses

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Personalization** | 9.2 (8 reviews) | 9.2 (15 reviews) | 9.1 (85 reviews) | 
| **Route To Human** | 9.4 (9 reviews) | 9.3 (16 reviews) | 9.0 (89 reviews) | 
| **Natural Language Understanding (NLU)** | 7.5 (8 reviews) | 8.8 (15 reviews) | 9.0 (84 reviews) | 

#### Automation - AI Agents

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Sales Follow-Up** | 8.9 (9 reviews) | 8.7 (17 reviews) | 7.7 (61 reviews) | 
| **Customer Interaction Automation** | 9.2 (8 reviews) | 8.9 (21 reviews) | 8.7 (63 reviews) | 
| **Lead Generation** | 9.2 (8 reviews) | 8.5 (17 reviews) | Feature Not Available | 
| **Document Processing** | 8.5 (8 reviews) | 8.8 (16 reviews) | 8.1 (63 reviews) | 
| **Feedback Collection** | 9.2 (8 reviews) | 9.0 (19 reviews) | 8.7 (63 reviews) | 

#### Platform

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Conversation Editor** | 8.8 (8 reviews) | 8.8 (16 reviews) | 9.1 (81 reviews) | 
| **Integration** | 9.2 (8 reviews) | 8.7 (18 reviews) | 8.8 (83 reviews) | 
| **Human-In-The-Loop** | 9.2 (8 reviews) | 9.0 (15 reviews) | 9.1 (84 reviews) | 

#### Autonomy -  AI Agents

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Independent Decision Making** | 8.1 (8 reviews) | 8.6 (15 reviews) | 8.5 (65 reviews) | 
| **Adaptive Responses** | 8.8 (8 reviews) | 8.8 (15 reviews) | 8.6 (65 reviews) | 
| **Task Execution** | 8.3 (8 reviews) | 8.6 (16 reviews) | 8.4 (64 reviews) | 
| **Problem Solving** | 8.3 (8 reviews) | 7.9 (15 reviews) | 8.7 (67 reviews) | 

#### Generative AI

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **AI Text Generation** | 8.5 (8 reviews) | 8.5 (16 reviews) | Feature Not Available | 
| **AI Text Summarization** | 8.5 (8 reviews) | 8.0 (16 reviews) | 8.9 (51 reviews) | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.9/10 | 9 |
| **Podium** | 8.5/10 | 36 |
| **Fin** | 8.8/10 | 711 |

#### Responses

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Customization** | 9.5 (7 reviews) | 8.7 (33 reviews) | 8.8 (600 reviews) | 
| **Control** | 7.3 (5 reviews) | 8.4 (33 reviews) | 8.8 (589 reviews) | 
| **Route To Human** | 9.5 (7 reviews) | 8.9 (33 reviews) | 9.0 (591 reviews) | 
| **Menu bars** | 9.5 (7 reviews) | Feature Not Available | 8.8 (559 reviews) | 
| **Drip sequences** | 9.5 (7 reviews) | 8.2 (32 reviews) | 8.6 (479 reviews) | 

#### Platform

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Live chat** | 8.6 (7 reviews) | Feature Not Available | 9.5 (620 reviews) | 
| **Integrations** | 9.3 (7 reviews) | Feature Not Available | 8.9 (585 reviews) | 
| **Branding** | 8.6 (7 reviews) | 8.5 (31 reviews) | 8.8 (579 reviews) | 
| **Analytics** | 8.6 (7 reviews) | 8.4 (32 reviews) | 8.7 (564 reviews) | 
| **A/B testing** | 8.3 (7 reviews) | Feature Not Available | 8.3 (420 reviews) | 
| **Role-based access** | 9.5 (7 reviews) | 8.8 (32 reviews) | 8.9 (529 reviews) | 
| **Collection of information** | 9.5 (7 reviews) | 8.9 (31 reviews) | 8.8 (584 reviews) | 

#### Generative AI

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **AI Text Generation** | 8.8 (8 reviews) | 8.1 (32 reviews) | Feature Not Available | 
| **AI Text Summarization** | 8.6 (7 reviews) | 8.1 (31 reviews) | 8.4 (143 reviews) | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 9.6/10 | 9 |
| **Podium** | 8.3/10 | 347 |
| **Fin** | 8.7/10 | 1235 |

#### Conversational Platform

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Personalization** | 9.7 (6 reviews) | 8.7 (298 reviews) | 8.7 (1059 reviews) | 
| **Omnichannel** | 9.7 (6 reviews) | 8.4 (253 reviews) | 8.7 (839 reviews) | 
| **Contextual Engagement** | 8.6 (7 reviews) | 8.3 (166 reviews) | 8.7 (858 reviews) | 
| **Proactive Engagement** | 9.7 (6 reviews) | 8.5 (183 reviews) | 9.0 (779 reviews) | 

#### Support Automation

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Intelligent Routing** | 9.7 (6 reviews) | 8.5 (258 reviews) | 8.6 (859 reviews) | 
| **Seamless Escalation** | 9.7 (6 reviews) | 8.3 (166 reviews) | 8.7 (902 reviews) | 
| **Transcripts** | 9.7 (6 reviews) | 8.7 (169 reviews) | 8.5 (520 reviews) | 
| **Self-Serve Support** | 9.7 (6 reviews) | 8.1 (174 reviews) | 8.9 (816 reviews) | 

#### Generative AI

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **AI Text Generation** | 9.7 (6 reviews) | 7.5 (153 reviews) | Feature Not Available | 
| **AI Text Summarization** | 9.8 (7 reviews) | 7.5 (155 reviews) | 8.4 (156 reviews) | 

### Customer Service Automation

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Podium** | N/A | N/A |
| **Fin** | 8.4/10 | 244 |

#### Customer Support

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Text** | Not enough data | Not enough data | 8.6 (202 reviews) | 
| **Speech** | Not enough data | Not enough data | 7.4 (185 reviews) | 
| **Knowledge Base** | Not enough data | Not enough data | 9.0 (214 reviews) | 

#### Automation

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Ticket Resolution** | Not enough data | Not enough data | 8.4 (211 reviews) | 
| **Customization** | Not enough data | Not enough data | 8.3 (208 reviews) | 
| **Intelligent Routing** | Not enough data | Not enough data | 8.5 (198 reviews) | 

#### Artificial Intelligence

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Learning** | Not enough data | Not enough data | 8.5 (201 reviews) | 
| **Language** | Not enough data | Not enough data | 8.6 (193 reviews) | 
| **Conversational AI** | Not enough data | Not enough data | 8.5 (205 reviews) | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.5/10 | 13 |
| **Podium** | 8.4/10 | 803 |
| **Fin** | 8.6/10 | 1837 |

#### Generative AI

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **AI Text Generation** | 8.6 (6 reviews) | 7.7 (246 reviews) | 8.3 (297 reviews) | 
| **AI Text Summarization** | 8.9 (6 reviews) | 7.5 (244 reviews) | 8.3 (295 reviews) | 
| **AI Text-to-Speech** | 8.8 (7 reviews) | Feature Not Available | Feature Not Available | 

#### Communication

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Pop-up Chat** | 9.4 (8 reviews) | 9.2 (700 reviews) ✓ Verified | 9.2 (1445 reviews) ✓ Verified | 
| **Notifications** | 7.9 (7 reviews) | 9.0 (726 reviews) ✓ Verified | 8.9 (1454 reviews) ✓ Verified | 
| **Targeted Emails** | 9.8 (7 reviews) | 8.1 (509 reviews) | 8.7 (1194 reviews) ✓ Verified | 
| **In-App Messaging** | 9.5 (7 reviews) | 9.0 (668 reviews) ✓ Verified | 9.1 (1359 reviews) ✓ Verified | 
| **Co-Browsing** | 7.2 (6 reviews) | 7.3 (295 reviews) | 8.2 (595 reviews) | 

####  Internal Use

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Customization ** | 8.3 (9 reviews) | 8.2 (617 reviews) ✓ Verified | 8.2 (1270 reviews) ✓ Verified | 
| **Conversation Archiving** | 7.2 (6 reviews) | 8.9 (677 reviews) ✓ Verified | 8.7 (1095 reviews) ✓ Verified | 
| **Lead Development** | 7.6 (7 reviews) | 8.6 (648 reviews) ✓ Verified | 8.2 (1043 reviews) ✓ Verified | 
| **Knowledge Base** | 9.3 (7 reviews) | 8.6 (627 reviews) ✓ Verified | 8.7 (1252 reviews) ✓ Verified | 
| **Team Inbox ** | 7.3 (5 reviews) | 8.8 (634 reviews) ✓ Verified | 8.9 (1321 reviews) ✓ Verified | 
| **Customer Profiles** | 9.4 (8 reviews) | 8.5 (600 reviews) ✓ Verified | 8.6 (1289 reviews) ✓ Verified | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Podium** | N/A | N/A |
| **Fin** | 8.2/10 | 760 |

#### Generative AI

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 8.2 (95 reviews) | 

#### Self-Service Experience

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Knowledge Base** | Not enough data | Not enough data | 9.0 (663 reviews) | 
| **Searchable Articles** | Not enough data | Not enough data | 8.9 (658 reviews) | 
| **Community Forums** | Not enough data | Not enough data | Feature Not Available | 
| **Mobile Optimization** | Not enough data | Not enough data | 8.2 (493 reviews) | 
| **Personalization** | Not enough data | Not enough data | 8.4 (542 reviews) | 

#### Self-Service Platform

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Branding** | Not enough data | Not enough data | 8.7 (534 reviews) | 
| **Automation** | Not enough data | Not enough data | 8.8 (545 reviews) | 
| **Artificial Intelligence** | Not enough data | Not enough data | 8.4 (486 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.6 (527 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.4 (47 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.9 (47 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (48 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.9 (50 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 8.1 (51 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.5 (48 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.6 (48 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Podium** | N/A | N/A |
| **Fin** | 9.1/10 | 99 |

#### Generative AI

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Not enough data | Feature Not Available | 

#### Process

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Mentions** | Not enough data | Not enough data | 9.3 (89 reviews) | 
| **Tickets** | Not enough data | Not enough data | 9.0 (87 reviews) | 
| **Macros** | Not enough data | Not enough data | 9.6 (90 reviews) | 

#### Channels

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Email** | Not enough data | Not enough data | 9.4 (90 reviews) | 
| **Social** | Not enough data | Not enough data | 8.8 (88 reviews) | 
| **Live Chat** | Not enough data | Not enough data | 9.5 (92 reviews) | 
| **Phone** | Not enough data | Not enough data | 8.4 (82 reviews) | 
| **Text** | Not enough data | Not enough data | 8.8 (84 reviews) | 

#### Insight

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Surveys** | Not enough data | Not enough data | 9.1 (86 reviews) | 
| **Reporting** | Not enough data | Not enough data | 9.2 (88 reviews) | 
| **Visitor Activity** | Not enough data | Not enough data | 8.8 (83 reviews) | 
| **Help Desk** | Not enough data | Not enough data | 9.3 (83 reviews) | 

### Digital Customer Service Platforms

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Podium** | N/A | N/A |
| **Fin** | 7.2/10 | 17 |

#### Generative AI

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.4 (17 reviews) | 

### VoIP Providers

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Podium** | 6.6/10 | 42 |
| **Fin** | N/A | N/A |

#### Platform Basics - VoIP Providers

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **PBX systems, VoIP Softphone** | Not enough data | 6.8 (11 reviews) | Not enough data | 
| **Call Management** | Not enough data | 6.5 (11 reviews) | Not enough data | 
| **Network monitoring** | Not enough data | 6.2 (10 reviews) | Not enough data | 
| **Integrations** | Not enough data | 5.8 (11 reviews) | Not enough data | 
| **Virtual PBX** | Not enough data | 5.8 (10 reviews) | Not enough data | 
| **SIP trunking services** | Not enough data | 6.5 (10 reviews) | Not enough data | 

#### Basic Communication

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Phone Calls** | Not enough data | 8.4 (42 reviews) | Not enough data | 
| **Video Calls** | Not enough data | Feature Not Available | Not enough data | 
| **Instant Messaging** | Not enough data | Feature Not Available | Not enough data | 
| **Screen Sharing** | Not enough data | Feature Not Available | Not enough data | 
| **Conference Calls** | Not enough data | Feature Not Available | Not enough data | 
| **Desk-to-Desk Calls** | Not enough data | 7.3 (37 reviews) | Not enough data | 

#### Agentic AI - VoIP Providers

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (7 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.0 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.2 (7 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.7 (7 reviews) | Not enough data | 

#### Access

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Software Pairing** | Not enough data | Feature Not Available | Not enough data | 
| **Browser Extension** | Not enough data | Feature Not Available | Not enough data | 
| **Individual Download** | Not enough data | Feature Not Available | Not enough data | 

#### Advanced Features

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Hold Music** | Not enough data | 6.7 (39 reviews) | Not enough data | 
| **Automated Attendants** | Not enough data | Feature Not Available | Not enough data | 
| **VOiP Number** | Not enough data | 8.1 (39 reviews) | Not enough data | 

### Conversational Interface Agents

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Podium** | N/A | N/A |
| **Fin** | N/A | N/A |

#### Natural Language Interaction - Conversational Interface Agents 

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Natural Language Query Understanding** | Not enough data | Not enough data | Not enough data | 
| **Multi-Turn Conversation Management** | Not enough data | Not enough data | Not enough data | 
| **Voice & Text Interface Support** | Not enough data | Not enough data | Not enough data | 

#### Intent & Action Handling - Conversational Interface Agents 

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Data Retrieval from Connected Systems** | Not enough data | Not enough data | Not enough data | 
| **Intent Recognition & Mapping** | Not enough data | Not enough data | Not enough data | 
| **Action & Workflow Triggering** | Not enough data | Not enough data | Not enough data | 

#### Context & Personalization - Conversational Interface Agents 

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Conversation Context Persistence** | Not enough data | Not enough data | Not enough data | 
| **User Identity & Permission Awareness** | Not enough data | Not enough data | Not enough data | 

#### Enterprise Integration & Deployment - Conversational Interface Agents 

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Enterprise Application Integrations** | Not enough data | Not enough data | Not enough data | 
| **Security & Access Controls** | Not enough data | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.4/10 | 50 |
| **Podium** | 7.3/10 | 766 |
| **Fin** | N/A | N/A |

#### Consumer Intelligence

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Customer Feedback** | Feature Not Available | 9.1 (635 reviews) ✓ Verified | Not enough data | 
| **Competitive Intelligence** | Feature Not Available | 8.4 (519 reviews) | Not enough data | 
| **Sentiment Analysis** | Feature Not Available | 8.5 (561 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Revenue Reporting** | 8.4 (38 reviews) | Feature Not Available | Not enough data | 
| **Corporate Reporting** | 7.6 (37 reviews) | 8.4 (526 reviews) ✓ Verified | Not enough data | 
| **Dashboard** | 8.6 (43 reviews) | 8.9 (653 reviews) ✓ Verified | Not enough data | 

#### Media Monitoring

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Social Networks Monitoring** | Feature Not Available | 8.5 (519 reviews) | Not enough data | 
| **Social Media Management** | 8.5 (47 reviews) | 7.3 (203 reviews) | Not enough data | 
| **Digital Media Monitoring** | Feature Not Available | 8.3 (513 reviews) | Not enough data | 

#### In-House Management

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Employee Performance** | 8.1 (39 reviews) | 8.6 (504 reviews) | Not enough data | 
| **Team Workflow** | 8.6 (40 reviews) | 8.6 (504 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **AI Text Generation** | 9.1 (30 reviews) | 7.5 (139 reviews) | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.1 (12 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 5.3 (12 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 5.8 (12 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 5.3 (12 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 5.6 (12 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 5.6 (12 reviews) | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.8/10 | 63 |
| **Podium** | N/A | N/A |
| **Fin** | N/A | N/A |

#### Customizations

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Templates** | 8.8 (52 reviews) | Not enough data | Not enough data | 
| **Drag and Drop** | 9.3 (52 reviews) | Not enough data | Not enough data | 
| **HTML Input** | 8.8 (43 reviews) | Not enough data | Not enough data | 
| **Domain Name** | 9.1 (47 reviews) | Not enough data | Not enough data | 

#### Growth

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **SEO** | Feature Not Available | Not enough data | Not enough data | 
| **Site Analytics** | 8.5 (48 reviews) | Not enough data | Not enough data | 
| **Marketing Tools** | 9.5 (47 reviews) | Not enough data | Not enough data | 
| **E-Commerce** | 8.0 (49 reviews) | Not enough data | Not enough data | 
| **Hosting** | 8.3 (46 reviews) | Not enough data | Not enough data | 

#### Content

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Email Integrations** | 9.1 (50 reviews) | Not enough data | Not enough data | 
| **Content Management** | 8.8 (48 reviews) | Not enough data | Not enough data | 
| **Permissions** | 8.9 (46 reviews) | Not enough data | Not enough data | 
| **WordPress Tool** | 8.5 (39 reviews) | Not enough data | Not enough data | 

#### Support

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Customer Support** | 8.3 (48 reviews) | Not enough data | Not enough data | 

### AI Customer Support Agents

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Podium** | N/A | N/A |
| **Fin** | 7.9/10 | 278 |

#### Customer Query Resolution - AI Customer Support Agents

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Automated Ticket Resolution** | Not enough data | Not enough data | 7.9 (200 reviews) | 
| **Contextual Response Generation** | Not enough data | Not enough data | 7.9 (209 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 7.8 (167 reviews) | 
| **Knowledge Base Utilization** | Not enough data | Not enough data | 8.5 (197 reviews) | 
| **Multilingual Support** | Not enough data | Not enough data | 8.0 (161 reviews) | 

#### Customer Interaction Automation - AI Customer Support Agents

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Proactive Customer Outreach** | Not enough data | Not enough data | 7.5 (159 reviews) | 
| **Feedback Collection** | Not enough data | Not enough data | 7.9 (161 reviews) | 
| **Escalation Handling** | Not enough data | Not enough data | 7.9 (178 reviews) | 
| **Workflow Optimization** | Not enough data | Not enough data | 8.6 (205 reviews) | 

#### Automation

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Customer Interaction Automation** | Not enough data | Not enough data | 8.4 (204 reviews) | 
| **Feedback Collection** | Not enough data | Not enough data | 8.0 (166 reviews) | 
| **Document Processing** | Not enough data | Not enough data | 7.2 (156 reviews) | 

#### Autonomy

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 7.6 (162 reviews) | 
| **Adaptive Responses** | Not enough data | Not enough data | 7.7 (165 reviews) | 
| **Task Execution** | Not enough data | Not enough data | 7.3 (164 reviews) | 
| **Problem Solving** | Not enough data | Not enough data | 7.7 (168 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Podium** | N/A | N/A |
| **Fin** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (7):** [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Chatbots Software](https://www.g2.com/categories/chatbots), [Live Chat Software](https://www.g2.com/categories/live-chat), [Conversational Support Software](https://www.g2.com/categories/conversational-support)

**Unique to HighLevel (6):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [CRM Software](https://www.g2.com/categories/crm), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [VoIP Providers](https://www.g2.com/categories/voip-providers), [Website Builder Software](https://www.g2.com/categories/website-builder)

**Unique to Podium (5):** [AI Chatbots Software](https://www.g2.com/categories/ai-chatbots), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Automotive Marketing Software](https://www.g2.com/categories/automotive-marketing), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [VoIP Providers](https://www.g2.com/categories/voip-providers)

**Unique to Fin (8):** [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents), [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation), [Digital Customer Service Platforms](https://www.g2.com/categories/digital-customer-service-platforms), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Help Desk Software](https://www.g2.com/categories/help-desk), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Conversational Interface Agents Software](https://www.g2.com/categories/conversational-interface-agents)


---
## Reviewer Demographics

### By Company Size

| Segment | HighLevel | Podium | Fin | 
|---|---|---|---|
| **Small-Business** | 94.5% | 60.7% | 58.3% | 
| **Mid-Market** | 4.5% | 34.5% | 37.3% | 
| **Enterprise** | 1.0% | 4.8% | 4.4% | 

### By Industry

#### HighLevel

- **Marketing and Advertising:** 43.3%
- **Consulting:** 9.8%
- **Real Estate:** 4.9%
- **Health, Wellness and Fitness:** 4.4%
- **Professional Training & Coaching:** 4.2%
- **Information Technology and Services:** 2.9%
- **Computer Software:** 2.7%
- **Construction:** 2.0%
- **Financial Services:** 2.0%
- **E-Learning:** 1.7%
- **Other:** 21.9%

#### Podium

- **Automotive:** 19.9%
- **Retail:** 13.7%
- **Consumer Services:** 9.0%
- **Construction:** 8.1%
- **Furniture:** 6.2%
- **Hospital & Health Care:** 3.9%
- **Medical Practice:** 3.7%
- **Luxury Goods & Jewelry:** 3.5%
- **Health, Wellness and Fitness:** 2.6%
- **Insurance:** 2.5%
- **Other:** 27.0%

#### Fin

- **Computer Software:** 26.5%
- **Information Technology and Services:** 13.2%
- **Financial Services:** 7.2%
- **Internet:** 4.9%
- **Marketing and Advertising:** 4.7%
- **Consumer Services:** 4.3%
- **Education Management:** 2.0%
- **Health, Wellness and Fitness:** 1.5%
- **Hospital & Health Care:** 1.4%
- **E-Learning:** 1.3%
- **Other:** 33.1%

---
## Alternatives

### Alternatives to HighLevel

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4096 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (528 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14704 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2046 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.3/5 stars (2008 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14808 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13847 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2571 reviews)

### Alternatives to Podium

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4096 reviews)
- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Swell](https://www.g2.com/products/socialswell-inc-swell/reviews) — 4.5/5 stars (372 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1256 reviews)
- [Chekkit](https://www.g2.com/products/chekkit/reviews) — 4.9/5 stars (155 reviews)
- [LiveChat](https://www.g2.com/products/livechat/reviews) — 4.5/5 stars (808 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6979 reviews)
- [Front](https://www.g2.com/products/front/reviews) — 4.6/5 stars (2483 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (523 reviews)
- [Tidio](https://www.g2.com/products/tidio/reviews) — 4.6/5 stars (1907 reviews)

### Alternatives to Fin

- [Tidio](https://www.g2.com/products/tidio/reviews) — 4.6/5 stars (1907 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6979 reviews)
- [Freshdesk](https://www.g2.com/products/freshdesk/reviews) — 4.4/5 stars (3751 reviews)
- [Front](https://www.g2.com/products/front/reviews) — 4.6/5 stars (2483 reviews)
- [LiveAgent](https://www.g2.com/products/liveagent/reviews) — 4.5/5 stars (1538 reviews)
- [Gorgias](https://www.g2.com/products/gorgias/reviews) — 4.6/5 stars (561 reviews)
- [LivePerson](https://www.g2.com/products/liveperson/reviews) — 4.3/5 stars (207 reviews)
- [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) — 4.4/5 stars (7344 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2915 reviews)
- [Gladly](https://www.g2.com/products/gladly/reviews) — 4.7/5 stars (1112 reviews)

---
## Top Discussions

### HighLevel

- Title: [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) — 3 comments, 1 upvote
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Try automating pipeline stage movement in HighLevel. You can set workflows to move deals automatically (like from..."
- Title: [What is high level app?](https://www.g2.com/discussions/what-is-high-level-app) — 2 comments
  > **Top comment:** "HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called..."
- Title: [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">For better CRM organization, use automated tags in HighLevel workflows instead of manual tagging. Define clear tag..."
- Title: [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) — 1 comment, 1 upvote
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">You might want to explore HighLevel's conditional logic in workflows. This lets workflows make decisions based on lead..."
- Title: [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Have you tried using HighLevel's workflow automation for lead follow-up? You can set up automated sequences that send..."

### Podium

- Title: [How can I make people interact with the chat feature better?](https://www.g2.com/discussions/24096-how-can-i-make-people-interact-with-the-chat-feature-better) — 3 comments, 3 upvotes
  > **Top comment:** "Let them know about how easy it is to connect to the company they are using. It's a direct connection between the customer and service techs."
- Title: [Is podium a CRM?](https://www.g2.com/discussions/is-podium-a-crm) — 2 comments
  > **Top comment:** "No, podium is not a CRM. I would call it an online reputation management platform. It helps get and manage, google reviews along with unifying customer..."
- Title: [What does the company podium do?](https://www.g2.com/discussions/what-does-the-company-podium-do) — 2 comments
  > **Top comment:** "Provides an expensive platform small business owners can use to solicit customer reviews on Google maps. "
- Title: [How do I edit my templates ( If this is not a permissions issues )](https://www.g2.com/discussions/how-do-i-edit-my-templates-if-this-is-not-a-permissions-issues) — 2 comments, 1 upvote
  > **Top comment:** "If it is not a permissions issue then to be honest I am not sure.  You can create new templates.  When I login to Podium on a computer it tells me that you..."
- Title: [On an Android phone is there a way other than Google Play Store to download Podium to my cell phone?](https://www.g2.com/discussions/on-an-android-phone-is-there-a-way-other-than-google-play-store-to-download-podium-to-my-cell-phone) — 2 comments, 1 upvote
  > **Top comment:** "Aptoid has been designed according to Google standards, and the experience is almost as good as the Play Store with a well-designed user interface"

### Fin

- Title: [What is Intercom used for?](https://www.g2.com/discussions/what-is-intercom-used-for) — 3 comments
  > **Top comment:** "for sending emails to our correspondents and monitoring our calls"
- Title: [Does intercom have live chat?](https://www.g2.com/discussions/does-intercom-have-live-chat) — 2 comments
  > **Top comment:** "Yes."
- Title: [How do I change notification sound? Can I integrate with Google translate?](https://www.g2.com/discussions/50203-how-do-i-change-notification-sound-can-i-integrate-with-google-translate) — 2 comments, 1 upvote
  > **Top comment:** "You can use the lang feature. It is easier to use."
- Title: [¿What is the best economic model in order to use Intercom?](https://www.g2.com/discussions/what-is-the-best-economic-model-in-order-to-use-intercom) — 2 comments, 1 upvote
  > **Top comment:** "Plus is $39/seat (User) per month.
Its enough to get started"
- Title: [While interaction can be audio visual emojies be developed](https://www.g2.com/discussions/15032-while-interaction-can-be-audio-visual-emojies-be-developed) — 2 comments, 2 upvotes
  > **Top comment:** "I do not think they have developed Intercom that far yet, though it would be great."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/highlevel-vs-podium-vs-fin)