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Compare HighLevel and Ontraport 
At a Glance
Market Segments
Small-Business (95.9% of reviews)
Small-Business (94.7% of reviews)
Entry-Level Pricing
$97.00 Per Month
Starting at $29.00 Per Month
HighLevel
Star Rating
(576)4.6 out of 5
Market Segments
Small-Business (95.9% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansOntraport
Star Rating
(222)4.5 out of 5
Market Segments
Small-Business (94.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00 Per Month
Browse all 8 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ontraport excels in customer support, with users highlighting the "amazing support" and quick assistance they receive when facing issues. This level of support can be crucial for small businesses that rely on timely help to navigate their marketing tools.
- Users say that HighLevel stands out for its all-in-one functionality, allowing businesses to manage CRM, email, SMS, funnels, and calendars from a single dashboard. This integration helps streamline operations, reducing the need to juggle multiple tools, which is a significant advantage for efficiency.
- According to verified reviews, Ontraport is praised for its intuitive setup process, making it easier for users to get started. Reviewers appreciate the "slick and easy to navigate" system, which can be particularly beneficial for those new to marketing automation.
- Reviewers mention that HighLevel's automation features and AI capabilities significantly enhance user experience, enabling businesses to automate tasks and keep a close eye on leads. This functionality is seen as a game-changer for users looking to optimize their marketing efforts.
- G2 reviewers highlight that while Ontraport has a strong focus on email marketing and deliverability, HighLevel offers a more comprehensive suite of marketing tools, including SMS marketing, which is rated highly by users. This broader feature set can be a deciding factor for businesses looking to expand their outreach.
- Users express that while Ontraport has a higher ease of use rating, HighLevel's ongoing development and updates have improved its usability over time. This adaptability is appreciated by users who value a platform that evolves to meet their changing needs.
Pricing
Entry-Level Pricing
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Ontraport
Basic
Starting at $29.00
Per Month
- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 3 users at $9/month each
Free Trial
HighLevel
Free Trial is available
Ontraport
Free Trial is available
Ratings
Meets Requirements
8.7
183
8.7
163
Ease of Use
7.8
519
8.1
166
Ease of Setup
7.4
310
8.0
92
Ease of Admin
8.1
133
8.4
89
Quality of Support
8.2
178
9.2
162
Has the product been a good partner in doing business?
8.7
127
9.0
87
Product Direction (% positive)
8.9
180
8.4
155
Features by Category
Sales Force Automation
8.7
106
8.9
46
|
Verified
Feature Not Available
7.8
31
|
Verified
9.0
110
8.0
44
|
Verified
8.4
107
7.7
40
|
Verified
7.5
83
7.2
22
|
Verified
8.8
96
7.5
32
|
Verified
8.3
82
7.6
32
|
Verified
7.9
80
7.1
22
|
Verified
8.1
87
8.0
23
|
Verified
Marketing Automation
8.9
105
9.0
49
|
Verified
9.1
103
8.6
44
|
Verified
9.0
106
8.8
40
|
Verified
8.3
96
8.1
31
|
Verified
Customer Support
8.0
91
8.2
31
|
Verified
Feature Not Available
8.6
43
|
Verified
Feature Not Available
8.8
45
|
Verified
8.2
94
8.0
33
|
Verified
8.2
90
8.0
28
|
Verified
Reporting & Analytics
8.3
94
7.9
43
|
Verified
8.3
102
8.2
51
|
Verified
Feature Not Available
6.9
25
|
Verified
Mobile & Social
8.1
88
8.1
22
|
Verified
8.3
101
7.9
23
|
Verified
7.8
89
7.6
24
|
Verified
Platform
8.6
104
8.5
34
|
Verified
8.9
102
8.6
34
|
Verified
8.6
97
8.8
35
|
Verified
8.0
85
7.0
16
|
Verified
Feature Not Available
7.9
19
|
Verified
8.3
81
8.1
28
|
Verified
8.5
98
8.9
35
|
Verified
7.8
82
8.0
23
|
Verified
Integration
8.5
85
8.5
32
|
Verified
8.2
91
8.8
35
|
Verified
8.1
78
8.2
28
|
Verified
Generative AI
8.3
60
8.3
12
Agentic AI - CRM
7.8
22
Not enough data
8.5
22
Not enough data
8.9
22
Not enough data
8.3
21
Not enough data
8.6
22
Not enough data
8.4
21
Not enough data
8.3
21
Not enough data
Email Marketing
8.9
90
8.7
78
|
Verified
8.7
86
9.2
78
|
Verified
8.4
83
8.5
77
|
Verified
8.7
88
9.0
75
|
Verified
Online Marketing
8.8
91
8.8
75
|
Verified
8.7
79
8.6
65
|
Verified
8.5
78
8.7
50
|
Verified
8.3
86
8.3
59
|
Verified
Feature Not Available
7.9
47
|
Verified
Lead Management
8.8
77
8.9
65
|
Verified
8.5
69
8.6
54
|
Verified
8.7
75
8.8
63
|
Verified
8.3
74
8.6
49
|
Verified
8.7
82
8.8
66
|
Verified
8.1
74
8.7
50
|
Verified
8.8
77
8.8
54
|
Verified
9.1
81
8.5
59
|
Verified
Campaign Management
Feature Not Available
8.8
53
|
Verified
8.4
76
8.4
54
|
Verified
8.8
88
7.5
35
|
Verified
Feature Not Available
7.2
27
|
Verified
Social
Feature Not Available
7.6
28
|
Verified
Feature Not Available
8.0
33
|
Verified
8.5
76
7.8
27
|
Verified
Feature Not Available
7.7
27
|
Verified
8.5
78
7.5
29
|
Verified
Reporting & Analytics
8.8
86
8.4
66
|
Verified
8.5
79
8.1
46
|
Verified
8.4
78
7.8
40
|
Verified
8.4
76
8.2
41
|
Verified
Feature Not Available
7.4
32
|
Verified
Platform
8.6
82
9.0
37
|
Verified
8.8
84
9.0
35
|
Verified
8.7
83
8.9
44
|
Verified
8.0
63
8.7
25
|
Verified
Feature Not Available
8.7
23
|
Verified
8.5
74
9.1
40
|
Verified
Feature Not Available
8.9
25
|
Verified
Agentic AI - Marketing Automation
7.9
13
Not enough data
8.2
13
Not enough data
8.2
13
Not enough data
7.6
12
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
Integration
8.4
75
8.9
43
|
Verified
8.2
77
8.6
46
|
Verified
8.4
72
8.3
36
|
Verified
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
9.2
6
Not enough data
7.7
5
Not enough data
8.6
6
Not enough data
8.3
5
Not enough data
Channels
9.4
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
7.5
6
Not enough data
6.7
5
Not enough data
Customers
8.9
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
Agentic AI - Conversational Marketing
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Repeatability and Reportability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI and Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
60
Not enough data
9.4
60
Not enough data
9.2
57
Not enough data
9.1
60
Not enough data
Feature Not Available
Not enough data
8.6
53
Not enough data
8.8
57
Not enough data
8.7
58
Not enough data
SMS Platform
8.8
57
Not enough data
9.2
62
Not enough data
9.1
62
Not enough data
7.1
47
Not enough data
8.1
46
Not enough data
8.6
55
Not enough data
Agentic AI - SMS Marketing
7.4
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Channels
8.2
10
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
Design
8.3
9
Not enough data
7.5
10
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Not enough data
Generative AI
8.2
10
Not enough data
8.1
9
Not enough data
Responses
9.2
8
Not enough data
9.4
8
Not enough data
7.5
8
Not enough data
Automation - AI Agents
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Not enough data
Platform
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
Autonomy - AI Agents
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
Generative AI
8.5
8
Not enough data
8.5
8
Not enough data
Responses
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Platform
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Generative AI
8.6
7
Not enough data
8.3
6
Not enough data
Order Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Products & Plans
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Pricing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.9
38
|
Verified
Not enough data
8.6
43
|
Verified
Not enough data
8.6
32
|
Verified
Not enough data
8.3
33
|
Verified
Page Optimization
Not enough data
8.8
23
|
Verified
Not enough data
8.7
27
Not enough data
8.5
30
Not enough data
8.2
23
Integrations
Not enough data
9.0
25
Not enough data
9.2
41
|
Verified
Not enough data
9.1
36
|
Verified
Generative AI
Not enough data
8.5
10
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Conversational Platform
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Support Automation
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.7
6
Not enough data
Customization
Not enough data
8.7
21
Not enough data
8.5
17
Not enough data
8.9
15
Not enough data
8.2
21
Additional Functionality
Not enough data
8.4
21
Not enough data
6.5
10
Not enough data
9.0
12
Not enough data
8.8
17
Not enough data
8.6
17
Generative AI
8.6
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
Communication
9.3
7
Not enough data
8.1
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
7.2
6
Not enough data
Internal Use
8.3
10
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
9.3
7
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Not enough data
Media Monitoring
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
Not enough data
In-House Management
8.2
38
Not enough data
8.5
39
Not enough data
Generative AI
9.1
30
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
8.8
50
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.2
46
Not enough data
Growth
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
46
Not enough data
7.9
48
Not enough data
8.3
45
Not enough data
Content
9.1
50
Not enough data
8.8
47
Not enough data
8.9
45
Not enough data
8.5
39
Not enough data
Support
8.4
45
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HighLevel and Ontraport are categorized as Marketing Automation, CRM, SMS Marketing, Shared Inbox, and Website Builder
Unique Categories
HighLevel is categorized as AI Agents For Business Operations, Conversational Marketing, Online Reputation Management, VoIP Providers, Customer Communications Management, Chatbots, Live Chat, and Conversational Support
Ontraport is categorized as Sales Engagement, Online Form Builder, Landing Page Builders, Subscription Management, Web Content Management, and Lead Scoring
Reviews
Reviewers' Company Size
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ontraport
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
43.8%
Consulting
9.7%
Real Estate
5.1%
Professional Training & Coaching
4.4%
Health, Wellness and Fitness
4.4%
Other
32.7%
Professional Training & Coaching
17.5%
Marketing and Advertising
12.3%
Health, Wellness and Fitness
9.0%
Management Consulting
4.7%
Education Management
4.7%
Other
51.9%
Alternatives
Discussions
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
Who uses Ontraport?
2 Comments
SS
I used Ontraport for my Coaching and my classes. My students access their course work on Ontraport.Read more
How much does Ontraport cost?
2 Comments
SS
After 2 week trial, $40 a month depending on # of contacts.Read more
Is Ontraport a CRM?
2 Comments
DH
Yes, although that is a narrow description. It’s much more. Read more
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