Compare HighLevel and Ligna 
Featured Products
At a Glance
Market Segments
Small-Business (94.7% of reviews)
Small-Business (81.8% of reviews)
Entry-Level Pricing
$97.00 Per Month
No pricing available
HighLevel
Star Rating
(614)4.6 out of 5
Market Segments
Small-Business (94.7% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansLigna
Star Rating
(14)3.6 out of 5
Market Segments
Small-Business (81.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LignaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HighLevel excels in providing an all-in-one platform for digital marketing, with users appreciating its ability to manage email campaigns, automations, and client communication seamlessly. One user highlighted, "Having everything digital marketing-related in one place is great," showcasing its comprehensive capabilities.
- Users say that HighLevel's implementation process is generally smoother compared to Ligna, with many finding the onboarding intuitive. However, some users caution that the platform can be complex, stating, "Go high level is an extremely difficult program," indicating a steep learning curve for new users.
- Reviewers mention that Ligna is perceived as a user-friendly tool, particularly for those with limited web design knowledge. One user noted, "It's super friendly tool and easy to use," which may appeal to small businesses looking for straightforward CRM solutions.
- According to verified reviews, HighLevel outshines Ligna in terms of customer support quality, with a score of 8.1 compared to Ligna's 6.5. Users have praised HighLevel's support team for their responsiveness and helpfulness, with one user specifically mentioning a support representative who "takes the time to break things down into simple terms."
- G2 reviewers highlight that while both platforms cater to small businesses, HighLevel has a significantly larger market presence and user base, which translates to more frequent updates and feature enhancements. This is reflected in its higher G2 Score of 76.56 compared to Ligna's 13.34, indicating greater overall satisfaction among users.
- Users report that HighLevel's advanced features, such as email marketing and campaign management, are particularly robust, with scores of 9.0 and 9.1 respectively. In contrast, Ligna's offerings in these areas are seen as less comprehensive, with users noting that it lacks some of the depth found in HighLevel's feature set.
Pricing
Entry-Level Pricing
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Ligna
No pricing availableFree Trial
HighLevel
Free Trial is available
Ligna
Free Trial is available
Ratings
Meets Requirements
8.7
209
8.5
8
Ease of Use
7.8
546
7.1
8
Ease of Setup
7.4
335
5.5
7
Ease of Admin
8.0
152
8.1
6
Quality of Support
8.1
203
6.5
8
Has the product been a good partner in doing business?
8.6
146
8.1
6
Product Direction (% positive)
9.0
205
8.1
6
Features by Category
Sales Force Automation
8.8
113
8.7
5
Feature Not Available
7.0
5
9.0
115
8.0
5
8.4
111
6.0
5
7.5
83
7.0
5
8.8
98
6.3
5
8.3
84
6.7
5
7.9
81
5.7
5
8.1
88
6.0
5
Marketing Automation
9.0
116
7.3
5
9.1
106
7.7
5
9.1
111
8.3
5
8.3
99
8.0
5
Customer Support
8.0
92
6.0
5
Feature Not Available
Not enough data
Feature Not Available
6.0
5
8.1
97
5.7
5
8.2
92
6.0
5
Reporting & Analytics
8.4
97
8.3
5
8.3
105
8.3
5
Feature Not Available
9.0
5
Mobile & Social
8.0
88
4.7
5
8.3
102
7.3
5
7.7
89
3.3
5
Platform
8.5
109
7.0
5
9.0
107
6.3
5
8.6
98
6.3
5
8.1
85
5.7
5
Feature Not Available
Not enough data
8.3
82
Not enough data
8.5
101
7.3
5
7.8
82
Not enough data
Integration
8.5
86
Not enough data
8.3
91
Not enough data
8.1
77
Not enough data
Generative AI
8.5
64
Not enough data
Agentic AI - CRM
7.7
23
Not enough data
8.5
21
Not enough data
8.9
23
Not enough data
8.3
20
Not enough data
8.6
22
Not enough data
8.4
20
Not enough data
8.3
20
Not enough data
Email Marketing
8.9
92
Not enough data
8.7
88
Not enough data
8.4
85
Not enough data
8.8
91
Not enough data
Online Marketing
8.8
95
Not enough data
8.7
80
Not enough data
8.6
81
Not enough data
8.2
88
Not enough data
Feature Not Available
Not enough data
Lead Management
8.8
79
Not enough data
8.5
70
Not enough data
8.8
76
Not enough data
8.3
75
Not enough data
8.8
85
Not enough data
8.1
76
Not enough data
8.8
78
Not enough data
9.1
82
Not enough data
Campaign Management
Feature Not Available
Not enough data
8.5
77
Not enough data
8.8
90
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
78
Not enough data
Feature Not Available
Not enough data
8.6
80
Not enough data
Reporting & Analytics
8.8
88
Not enough data
8.5
80
Not enough data
8.4
79
Not enough data
8.3
77
Not enough data
Feature Not Available
Not enough data
Platform
8.6
82
Not enough data
8.8
84
Not enough data
8.7
82
Not enough data
8.0
62
Not enough data
Feature Not Available
Not enough data
8.5
75
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
8.1
14
Not enough data
8.2
13
Not enough data
8.2
13
Not enough data
7.6
12
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
Integration
8.4
76
Not enough data
8.2
76
Not enough data
8.3
71
Not enough data
Messenger
9.2
6
Not enough data
8.1
9
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
Channels
9.6
8
Not enough data
9.6
8
Not enough data
9.5
7
Not enough data
7.7
8
Not enough data
7.2
6
Not enough data
Customers
9.0
7
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.8
8
Not enough data
Agentic AI - Conversational Marketing
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
62
Not enough data
9.4
62
Not enough data
9.2
58
Not enough data
9.2
62
Not enough data
Feature Not Available
Not enough data
8.7
55
Not enough data
8.8
58
Not enough data
8.7
59
Not enough data
SMS Platform
8.8
57
Not enough data
9.1
63
Not enough data
9.1
62
Not enough data
7.1
47
Not enough data
8.1
46
Not enough data
8.6
56
Not enough data
Agentic AI - SMS Marketing
7.4
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Channels
8.5
12
Not enough data
7.7
10
Not enough data
7.4
9
Not enough data
Design
8.3
9
Not enough data
7.9
12
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Not enough data
Generative AI
8.2
10
Not enough data
8.1
9
Not enough data
Responses
9.2
8
Not enough data
9.4
9
Not enough data
7.5
8
Not enough data
Automation - AI Agents
8.9
9
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Not enough data
Platform
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
Autonomy - AI Agents
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
Generative AI
8.5
8
Not enough data
8.5
8
Not enough data
Responses
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Platform
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Generative AI
8.8
8
Not enough data
8.6
7
Not enough data
Conversational Platform
9.7
6
Not enough data
9.7
6
Not enough data
8.6
7
Not enough data
9.7
6
Not enough data
Support Automation
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.8
7
Not enough data
Generative AI
8.6
6
Not enough data
8.9
6
Not enough data
8.8
7
Not enough data
Communication
9.4
8
Not enough data
7.9
7
Not enough data
9.8
7
Not enough data
9.5
7
Not enough data
7.2
6
Not enough data
Internal Use
8.3
9
Not enough data
7.2
6
Not enough data
7.6
7
Not enough data
9.3
7
Not enough data
7.3
5
Not enough data
9.4
8
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.4
38
Not enough data
7.6
37
Not enough data
8.6
43
Not enough data
Media Monitoring
Feature Not Available
Not enough data
8.5
46
Not enough data
Feature Not Available
Not enough data
In-House Management
8.1
39
Not enough data
8.6
40
Not enough data
Generative AI
9.1
30
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
8.8
51
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.1
47
Not enough data
Growth
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
47
Not enough data
8.0
49
Not enough data
8.3
46
Not enough data
Content
9.1
50
Not enough data
8.8
47
Not enough data
8.9
46
Not enough data
8.5
39
Not enough data
Support
8.3
48
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HighLevel and Ligna are categorized as CRM
Unique Categories
Ligna has no unique categories
Reviews
Reviewers' Company Size
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ligna
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
43.5%
Consulting
9.6%
Real Estate
4.9%
Health, Wellness and Fitness
4.5%
Professional Training & Coaching
4.3%
Other
33.2%
Marketing and Advertising
50.0%
Staffing and Recruiting
8.3%
Real Estate
8.3%
Investment Management
8.3%
Consumer Services
8.3%
Other
16.7%
Discussions
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
How are other agencies working around HighLevel’s limits for bigger or more custom clients?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Try automating pipeline stage movement in HighLevel. You can set workflows to move deals automatically (like from...Read more
Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">For better CRM organization, use automated tags in HighLevel workflows instead of manual tagging. Define clear tag...Read more
Ligna has no discussions with answers
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