# HighLevel vs Ligna Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HighLevel excels in user satisfaction, boasting a significantly higher overall rating compared to Ligna. Users appreciate its all-in-one features, with one reviewer highlighting the powerful marketing automation that saves time through scheduled automated messages.
- **Users say** that HighLevel's implementation process is notably quick and intuitive, making it easier for businesses to get started. Recent feedback emphasizes the effectiveness of its onboarding wizard, which helps users navigate the software seamlessly.
- **Reviewers mention** that HighLevel provides superior customer support, with many praising the knowledgeable and friendly staff. One user specifically noted their positive experience with a support representative, highlighting the company's commitment to customer service.
- **According to verified reviews** , Ligna is recognized for its user-friendly interface, making it accessible for those with limited technical skills. Users appreciate its website and form-building capabilities, which allow for easy customization without extensive web design knowledge.
- **G2 reviewers indicate** that while Ligna offers a range of features, it struggles in areas like ease of setup and support quality compared to HighLevel. Users have noted challenges with configuration and a lack of responsive support, which can hinder the overall experience.
- **Users highlight** that HighLevel's robust marketing tools, such as email marketing and campaign management, significantly enhance their business operations. In contrast, while Ligna is described as a comprehensive tool, some users feel it lacks the depth and effectiveness of HighLevel's marketing functionalities.



| | HighLevel | Ligna | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 3.6 out of 5 | 
| **Total Reviews** | 641 | 14 | 
| **Largest Market Segment** | Small-Business (94.5% of reviews) | Small-Business (81.8% of reviews) | 
| **Entry Level Price** | $97.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### HighLevel

Pros:
- Features (156 reviews)
- Helpful (140 reviews)

Cons:
- Learning Curve (141 reviews)
- Missing Features (91 reviews)

### Ligna

Pros:
- Feature Richness (2 reviews)

Cons:
- Learning Curve (2 reviews)
- Bugs (1 reviews)

---
## Ratings Comparison
| Rating | HighLevel | Ligna | 
|---|---|---|
  | **Meets Requirements** | 8.7 (221 reviews) | 8.5 (8 reviews) | 
  | **Ease of Use** | 7.8 (560 reviews) | 7.1 (8 reviews) | 
  | **Ease of Setup** | 7.4 (349 reviews) | 5.5 (7 reviews) | 
  | **Ease of Admin** | 8.0 (163 reviews) | 8.1 (6 reviews) | 
  | **Quality of Support** | 8.2 (215 reviews) | 6.5 (8 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (157 reviews) | 8.1 (6 reviews) | 
  | **Product Direction (% positive)** | 9.0 (215 reviews) | 8.1 (6 reviews) | 

---
## Pricing

### HighLevel

#### Entry-Level Pricing

Plan: Starter

Price: $97.00 Per Month

Description: All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!

Key Features:
- CRM
- Email & SMS Marketing
- Funnel & Website Builders

[Browse all 2 editions](https://www.g2.com/products/highlevel/pricing)

#### Free Trial

Yes

### Ligna

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.4/10 | 180 |
| **Ligna** | 6.8/10 | 5 |

#### Sales Force Automation

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Contact & Account Management** | 8.8 (117 reviews) | 8.7 (5 reviews) | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 7.0 (5 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 9.1 (119 reviews) | 8.0 (5 reviews) | 
| **Task / Activity Management** | 8.4 (112 reviews) | 6.0 (5 reviews) | 
| **Territory & Quota Management** | 7.5 (83 reviews) | 7.0 (5 reviews) | 
| **Desktop Integration** | 8.8 (98 reviews) | 6.3 (5 reviews) | 
| **Product & Price List Management** | 8.3 (84 reviews) | 6.7 (5 reviews) | 
| **Quote & Order Management** | 7.9 (81 reviews) | 5.7 (5 reviews) | 
| **Customer Contract Management** | 8.1 (89 reviews) | 6.0 (5 reviews) | 

#### Marketing Automation

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Email Marketing** | 9.0 (121 reviews) | 7.3 (5 reviews) | 
| **Campaign Management** | 9.1 (109 reviews) | 7.7 (5 reviews) | 
| **Lead Management** | 9.1 (116 reviews) | 8.3 (5 reviews) | 
| **Marketing ROI Analytics** | 8.3 (99 reviews) | 8.0 (5 reviews) | 

#### Customer Support

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Case Management** | 8.0 (93 reviews) | 6.0 (5 reviews) | 
| **Customer Support Portal** | Feature Not Available | Not enough data | 
| **Knowledge Base** | Feature Not Available | 6.0 (5 reviews) | 
| **Call Center Features** | 8.1 (98 reviews) | 5.7 (5 reviews) | 
| **Support Analytics** | 8.2 (92 reviews) | 6.0 (5 reviews) | 

#### Reporting & Analytics

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Reporting** | 8.4 (97 reviews) | 8.3 (5 reviews) | 
| **Dashboards** | 8.3 (107 reviews) | 8.3 (5 reviews) | 
| **Forecasting** | Feature Not Available | 9.0 (5 reviews) | 

#### Mobile & Social

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Social Collaboration Features** | 8.0 (88 reviews) | 4.7 (5 reviews) | 
| **Social Network Integration** | 8.3 (103 reviews) | 7.3 (5 reviews) | 
| **Mobile User Support** | 7.7 (89 reviews) | 3.3 (5 reviews) | 

#### Platform

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Customization** | 8.5 (110 reviews) | 7.0 (5 reviews) | 
| **Workflow Capability** | 9.0 (110 reviews) | 6.3 (5 reviews) | 
| **User, Role, and Access Management** | 8.6 (99 reviews) | 6.3 (5 reviews) | 
| **Internationalization** | 8.1 (85 reviews) | 5.7 (5 reviews) | 
| **Sandbox / Test Environments** | Feature Not Available | Not enough data | 
| **Document & Content Mgmt.** | 8.3 (82 reviews) | Not enough data | 
| **Performance and Reliability** | 8.4 (103 reviews) | 7.3 (5 reviews) | 
| **Output Document Generation** | 7.8 (82 reviews) | Not enough data | 

#### Integration

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (86 reviews) | Not enough data | 
| **Integration APIs** | 8.3 (91 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (78 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Ligna | 
|---|---|---|
| **AI Text Generation** | 8.5 (64 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (24 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (21 reviews) | Not enough data | 
| **Cross-system Integration** | 8.9 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (20 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.4 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | 
| **Decision Making** | 8.3 (20 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.5/10 | 125 |
| **Ligna** | N/A | N/A |

#### Email Marketing

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Building and Personalizing Emails** | 8.9 (93 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.7 (89 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.4 (86 reviews) | Not enough data | 
| **Automated Email Responses** | 8.8 (92 reviews) | Not enough data | 

#### Online Marketing

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Landing Pages and Forms** | 8.8 (96 reviews) | Not enough data | 
| **Dynamic Content** | 8.7 (80 reviews) | Not enough data | 
| **A/B Testing** | 8.6 (81 reviews) | Not enough data | 
| **Mobile Optimized** | 8.2 (88 reviews) | Not enough data | 
| **Search Tracking and Optimization** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Marketing Lead Database** | 8.8 (79 reviews) | Not enough data | 
| **Data Quality Management** | 8.5 (70 reviews) | Not enough data | 
| **Segmentation** | 8.8 (76 reviews) | Not enough data | 
| **Lead Scoring and Grading** | 8.3 (75 reviews) | Not enough data | 
| **Lead Nurturing** | 8.8 (85 reviews) | Not enough data | 
| **Online Behavior Tracking** | 8.1 (76 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 8.8 (78 reviews) | Not enough data | 
| **CRM Lead Integration** | 9.1 (83 reviews) | Not enough data | 

#### Campaign Management

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Program Management** | Feature Not Available | Not enough data | 
| **Event / Webinar Marketing** | 8.5 (77 reviews) | Not enough data | 
| **Calendaring** | 8.8 (91 reviews) | Not enough data | 
| **Budgeting** | Feature Not Available | Not enough data | 

#### Social

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Social Listening** | Feature Not Available | Not enough data | 
| **Social Sharing** | Feature Not Available | Not enough data | 
| **Social Campaigns** | 8.6 (78 reviews) | Not enough data | 
| **Social Media Engagement** | Feature Not Available | Not enough data | 
| **Social Media Advertising** | 8.6 (80 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Basic Reporting** | 8.8 (88 reviews) | Not enough data | 
| **Web Analytics** | 8.5 (80 reviews) | Not enough data | 
| **ROI Analytics** | 8.4 (79 reviews) | Not enough data | 
| **Revenue Analytics** | 8.3 (77 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | Feature Not Available | Not enough data | 

#### Platform

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Customization ** | 8.6 (82 reviews) | Not enough data | 
| **Workflow Capability** | 8.9 (85 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (82 reviews) | Not enough data | 
| **Internationalization** | 8.0 (62 reviews) | Not enough data | 
| **Sandbox / Test Environments** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 8.4 (77 reviews) | Not enough data | 
| **Output Document Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (14 reviews) | Not enough data | 
| **Multi-step Planning** | 8.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (12 reviews) | Not enough data | 
| **Decision Making** | 8.1 (12 reviews) | Not enough data | 

#### Integration

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (76 reviews) | Not enough data | 
| **Integration APIs** | 8.2 (76 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 8.4 (72 reviews) | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.3/10 | 11 |
| **Ligna** | N/A | N/A |

#### Messenger

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Sequencing** | 9.2 (6 reviews) | Not enough data | 
| **AI** | 8.1 (9 reviews) | Not enough data | 
| **Live Chat** | 8.5 (8 reviews) | Not enough data | 
| **Customization Interface** | 7.6 (7 reviews) | Not enough data | 

#### Channels

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Social Media** | 9.6 (8 reviews) | Not enough data | 
| **Website** | 9.6 (8 reviews) | Not enough data | 
| **Text Message (SMS)** | 9.6 (8 reviews) | Not enough data | 
| **Voice Assistants** | 7.7 (8 reviews) | Not enough data | 
| **Other** | 7.2 (6 reviews) | Not enough data | 

#### Customers

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Targeting** | 9.0 (7 reviews) | Not enough data | 
| **Profiles** | 9.2 (8 reviews) | Not enough data | 
| **Analytics** | 9.2 (8 reviews) | Not enough data | 
| **Lead Gathering** | 9.4 (8 reviews) | Not enough data | 
| **Sales Conversion** | 8.8 (8 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (5 reviews) | Not enough data | 
| **Multi-step Planning** | 6.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.5/10 | 77 |
| **Ligna** | N/A | N/A |

#### Text Messaging

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Bulk SMS** | 9.1 (63 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 9.4 (62 reviews) | Not enough data | 
| **Text Scheduler** | 9.2 (59 reviews) | Not enough data | 
| **Automatic Replies** | 9.2 (62 reviews) | Not enough data | 
| **Automatic URL Shortening** | Feature Not Available | Not enough data | 
| **MMS Marketing** | 8.7 (55 reviews) | Not enough data | 
| **Personalization** | 8.8 (58 reviews) | Not enough data | 
| **Transactional SMS** | 8.7 (60 reviews) | Not enough data | 

#### SMS Platform

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Reporting** | 8.8 (57 reviews) | Not enough data | 
| **Automation** | 9.1 (64 reviews) | Not enough data | 
| **White Label** | 9.1 (62 reviews) | Not enough data | 
| **Text-to-Landline** | 7.1 (47 reviews) | Not enough data | 
| **Short Codes** | 8.1 (46 reviews) | Not enough data | 
| **API Integration** | 8.6 (56 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (8 reviews) | Not enough data | 
| **Decision Making** | 8.1 (8 reviews) | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.2/10 | 15 |
| **Ligna** | N/A | N/A |

#### Channels

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Multi-Channel Coverage** | 8.5 (12 reviews) | Not enough data | 
| **Open Listening** | 7.7 (10 reviews) | Not enough data | 
| **Physical Media** | 7.4 (9 reviews) | Not enough data | 

#### Design

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Communications Strategy Development** | 8.3 (9 reviews) | Not enough data | 
| **Create Content** | 7.9 (12 reviews) | Not enough data | 
| **Personalization** | 9.0 (10 reviews) | Not enough data | 
| **Inbound Identification** | 8.0 (9 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.3 (9 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Ligna | 
|---|---|---|
| **AI Text Generation** | 8.2 (10 reviews) | Not enough data | 
| **AI Text Summarization** | 8.1 (9 reviews) | Not enough data | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.4/10 | 6 |
| **Ligna** | N/A | N/A |

#### Productivity Tools

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Notes** | Not enough data | Not enough data | 
| **Internal Discussion** | Not enough data | Not enough data | 
| **Assignments and Tasks** | 8.0 (5 reviews) | Not enough data | 
| **Workflows** | 8.9 (6 reviews) | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integrations** | 8.0 (5 reviews) | Not enough data | 
| **Tagging System** | 8.3 (6 reviews) | Not enough data | 

#### Analytics

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Trends** | 8.3 (5 reviews) | Not enough data | 
| **Performance Tracking** | 8.7 (5 reviews) | Not enough data | 
| **Email Tracking** | 8.7 (5 reviews) | Not enough data | 

#### Agentic AI - Shared Inbox

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.8/10 | 10 |
| **Ligna** | N/A | N/A |

#### Responses

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Personalization** | 9.2 (8 reviews) | Not enough data | 
| **Route To Human** | 9.4 (9 reviews) | Not enough data | 
| **Natural Language Understanding (NLU)** | 7.5 (8 reviews) | Not enough data | 

#### Automation - AI Agents

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Sales Follow-Up** | 8.9 (9 reviews) | Not enough data | 
| **Customer Interaction Automation** | 9.2 (8 reviews) | Not enough data | 
| **Lead Generation** | 9.2 (8 reviews) | Not enough data | 
| **Document Processing** | 8.5 (8 reviews) | Not enough data | 
| **Feedback Collection** | 9.2 (8 reviews) | Not enough data | 

#### Platform

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Conversation Editor** | 8.8 (8 reviews) | Not enough data | 
| **Integration** | 9.2 (8 reviews) | Not enough data | 
| **Human-In-The-Loop** | 9.2 (8 reviews) | Not enough data | 

#### Autonomy -  AI Agents

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Independent Decision Making** | 8.1 (8 reviews) | Not enough data | 
| **Adaptive Responses** | 8.8 (8 reviews) | Not enough data | 
| **Task Execution** | 8.3 (8 reviews) | Not enough data | 
| **Problem Solving** | 8.3 (8 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Ligna | 
|---|---|---|
| **AI Text Generation** | 8.5 (8 reviews) | Not enough data | 
| **AI Text Summarization** | 8.5 (8 reviews) | Not enough data | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.9/10 | 9 |
| **Ligna** | N/A | N/A |

#### Responses

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Customization** | 9.5 (7 reviews) | Not enough data | 
| **Control** | 7.3 (5 reviews) | Not enough data | 
| **Route To Human** | 9.5 (7 reviews) | Not enough data | 
| **Menu bars** | 9.5 (7 reviews) | Not enough data | 
| **Drip sequences** | 9.5 (7 reviews) | Not enough data | 

#### Platform

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Live chat** | 8.6 (7 reviews) | Not enough data | 
| **Integrations** | 9.3 (7 reviews) | Not enough data | 
| **Branding** | 8.6 (7 reviews) | Not enough data | 
| **Analytics** | 8.6 (7 reviews) | Not enough data | 
| **A/B testing** | 8.3 (7 reviews) | Not enough data | 
| **Role-based access** | 9.5 (7 reviews) | Not enough data | 
| **Collection of information** | 9.5 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Ligna | 
|---|---|---|
| **AI Text Generation** | 8.8 (8 reviews) | Not enough data | 
| **AI Text Summarization** | 8.6 (7 reviews) | Not enough data | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 9.6/10 | 9 |
| **Ligna** | N/A | N/A |

#### Conversational Platform

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Personalization** | 9.7 (6 reviews) | Not enough data | 
| **Omnichannel** | 9.7 (6 reviews) | Not enough data | 
| **Contextual Engagement** | 8.6 (7 reviews) | Not enough data | 
| **Proactive Engagement** | 9.7 (6 reviews) | Not enough data | 

#### Support Automation

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Intelligent Routing** | 9.7 (6 reviews) | Not enough data | 
| **Seamless Escalation** | 9.7 (6 reviews) | Not enough data | 
| **Transcripts** | 9.7 (6 reviews) | Not enough data | 
| **Self-Serve Support** | 9.7 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Ligna | 
|---|---|---|
| **AI Text Generation** | 9.7 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 9.8 (7 reviews) | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.5/10 | 13 |
| **Ligna** | N/A | N/A |

#### Generative AI

| Feature | HighLevel | Ligna | 
|---|---|---|
| **AI Text Generation** | 8.6 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 8.9 (6 reviews) | Not enough data | 
| **AI Text-to-Speech** | 8.8 (7 reviews) | Not enough data | 

#### Communication

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Pop-up Chat** | 9.4 (8 reviews) | Not enough data | 
| **Notifications** | 7.9 (7 reviews) | Not enough data | 
| **Targeted Emails** | 9.8 (7 reviews) | Not enough data | 
| **In-App Messaging** | 9.5 (7 reviews) | Not enough data | 
| **Co-Browsing** | 7.2 (6 reviews) | Not enough data | 

####  Internal Use

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Customization ** | 8.3 (9 reviews) | Not enough data | 
| **Conversation Archiving** | 7.2 (6 reviews) | Not enough data | 
| **Lead Development** | 7.6 (7 reviews) | Not enough data | 
| **Knowledge Base** | 9.3 (7 reviews) | Not enough data | 
| **Team Inbox ** | 7.3 (5 reviews) | Not enough data | 
| **Customer Profiles** | 9.4 (8 reviews) | Not enough data | 

### VoIP Providers

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Ligna** | N/A | N/A |

#### Platform Basics - VoIP Providers

| Feature | HighLevel | Ligna | 
|---|---|---|
| **PBX systems, VoIP Softphone** | Not enough data | Not enough data | 
| **Call Management** | Not enough data | Not enough data | 
| **Network monitoring** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Virtual PBX** | Not enough data | Not enough data | 
| **SIP trunking services** | Not enough data | Not enough data | 

#### Basic Communication

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Phone Calls** | Not enough data | Not enough data | 
| **Video Calls** | Not enough data | Not enough data | 
| **Instant Messaging** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Conference Calls** | Not enough data | Not enough data | 
| **Desk-to-Desk Calls** | Not enough data | Not enough data | 

#### Agentic AI - VoIP Providers

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Access

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Software Pairing** | Not enough data | Not enough data | 
| **Browser Extension** | Not enough data | Not enough data | 
| **Individual Download** | Not enough data | Not enough data | 

#### Advanced Features

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Hold Music** | Not enough data | Not enough data | 
| **Automated Attendants** | Not enough data | Not enough data | 
| **VOiP Number** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.4/10 | 50 |
| **Ligna** | N/A | N/A |

#### Consumer Intelligence

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Customer Feedback** | Feature Not Available | Not enough data | 
| **Competitive Intelligence** | Feature Not Available | Not enough data | 
| **Sentiment Analysis** | Feature Not Available | Not enough data | 

#### Reporting

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Revenue Reporting** | 8.4 (38 reviews) | Not enough data | 
| **Corporate Reporting** | 7.6 (37 reviews) | Not enough data | 
| **Dashboard** | 8.6 (43 reviews) | Not enough data | 

#### Media Monitoring

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Social Networks Monitoring** | Feature Not Available | Not enough data | 
| **Social Media Management** | 8.5 (47 reviews) | Not enough data | 
| **Digital Media Monitoring** | Feature Not Available | Not enough data | 

#### In-House Management

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Employee Performance** | 8.1 (39 reviews) | Not enough data | 
| **Team Workflow** | 8.6 (40 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Ligna | 
|---|---|---|
| **AI Text Generation** | 9.1 (30 reviews) | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.8/10 | 63 |
| **Ligna** | N/A | N/A |

#### Customizations

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Templates** | 8.8 (52 reviews) | Not enough data | 
| **Drag and Drop** | 9.3 (52 reviews) | Not enough data | 
| **HTML Input** | 8.8 (43 reviews) | Not enough data | 
| **Domain Name** | 9.1 (47 reviews) | Not enough data | 

#### Growth

| Feature | HighLevel | Ligna | 
|---|---|---|
| **SEO** | Feature Not Available | Not enough data | 
| **Site Analytics** | 8.5 (48 reviews) | Not enough data | 
| **Marketing Tools** | 9.5 (47 reviews) | Not enough data | 
| **E-Commerce** | 8.0 (49 reviews) | Not enough data | 
| **Hosting** | 8.3 (46 reviews) | Not enough data | 

#### Content

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Email Integrations** | 9.1 (50 reviews) | Not enough data | 
| **Content Management** | 8.8 (48 reviews) | Not enough data | 
| **Permissions** | 8.9 (46 reviews) | Not enough data | 
| **WordPress Tool** | 8.5 (39 reviews) | Not enough data | 

#### Support

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Customer Support** | 8.3 (48 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Ligna** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | HighLevel | Ligna | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to HighLevel (12):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [VoIP Providers](https://www.g2.com/categories/voip-providers), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Chatbots Software](https://www.g2.com/categories/chatbots), [Website Builder Software](https://www.g2.com/categories/website-builder), [Live Chat Software](https://www.g2.com/categories/live-chat), [Conversational Support Software](https://www.g2.com/categories/conversational-support)



---
## Reviewer Demographics

### By Company Size

| Segment | HighLevel | Ligna | 
|---|---|---|
| **Small-Business** | 94.5% | 81.8% | 
| **Mid-Market** | 4.5% | 18.2% | 
| **Enterprise** | 1.0% | 0% | 

### By Industry

#### HighLevel

- **Marketing and Advertising:** 43.3%
- **Consulting:** 9.8%
- **Real Estate:** 4.9%
- **Health, Wellness and Fitness:** 4.4%
- **Professional Training & Coaching:** 4.2%
- **Information Technology and Services:** 2.9%
- **Computer Software:** 2.7%
- **Construction:** 2.0%
- **Financial Services:** 2.0%
- **E-Learning:** 1.7%
- **Other:** 21.9%

#### Ligna

- **Marketing and Advertising:** 50.0%
- **Staffing and Recruiting:** 8.3%
- **Real Estate:** 8.3%
- **Investment Management:** 8.3%
- **Consumer Services:** 8.3%
- **Computer Software:** 8.3%
- **Banking:** 8.3%

---
## Alternatives

### Alternatives to HighLevel

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4096 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (528 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14704 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2046 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.3/5 stars (2008 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14808 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13847 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2571 reviews)

### Alternatives to Ligna

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13847 reviews)
- [SuiteDash](https://www.g2.com/products/suitedash/reviews) — 4.8/5 stars (618 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2931 reviews)
- [Capsule CRM](https://www.g2.com/products/capsule-crm/reviews) — 4.7/5 stars (497 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25831 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14704 reviews)
- [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) — 4.1/5 stars (4831 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4120 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3072 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2571 reviews)

---
## Top Discussions

### HighLevel

- Title: [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) — 3 comments, 1 upvote
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Try automating pipeline stage movement in HighLevel. You can set workflows to move deals automatically (like from..."
- Title: [What is high level app?](https://www.g2.com/discussions/what-is-high-level-app) — 2 comments
  > **Top comment:** "HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called..."
- Title: [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">For better CRM organization, use automated tags in HighLevel workflows instead of manual tagging. Define clear tag..."
- Title: [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) — 1 comment, 1 upvote
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">You might want to explore HighLevel's conditional logic in workflows. This lets workflows make decisions based on lead..."
- Title: [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Have you tried using HighLevel's workflow automation for lead follow-up? You can set up automated sequences that send..."

### Ligna

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/highlevel-vs-ligna)