Compare HighLevel and Klaviyo 
At a Glance
Market Segments
Small-Business (94.6% of reviews)
Small-Business (82.0% of reviews)
Entry-Level Pricing
$97.00 Per Month
No pricing available
HighLevel
Star Rating
(606)4.6 out of 5
Market Segments
Small-Business (94.6% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansKlaviyo
Star Rating
(1,306)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, particularly with its intuitive interface and powerful marketing analytics tools. Users appreciate how it helps keep customer profiles organized and simplifies the process of sending marketing campaigns, making it a favorite for small businesses looking to enhance their email marketing efforts.
- Users say that HighLevel stands out for its all-in-one platform, which integrates various marketing tools into a single solution. This feature is particularly beneficial for small business owners who want to streamline their operations and reduce costs, as highlighted by users who value the convenience of having landing pages, call tracking, and social media management all in one place.
- Reviewers mention that Klaviyo's ease of setup is a significant advantage, with many users finding the onboarding process straightforward and user-friendly. This is a crucial factor for businesses that need to get up and running quickly without extensive technical knowledge.
- According to verified reviews, HighLevel's flexibility and affordability are frequently praised. Users appreciate the platform's ability to adapt to their specific needs while offering competitive pricing, making it an attractive option for agencies and small businesses looking to maximize their marketing budget.
- G2 reviewers highlight that while Klaviyo shines in email marketing capabilities, including beautiful templates and effective automation features, it may not be as robust in SMS marketing compared to HighLevel, which boasts higher ratings in this area. Users looking for comprehensive SMS solutions might find HighLevel more appealing.
- Users report that both platforms have strong support systems, but Klaviyo edges out slightly with higher ratings in quality of support. Users have noted that Klaviyo's customer service is responsive and helpful, which can be a deciding factor for businesses that prioritize ongoing assistance and guidance.
Pricing
Entry-Level Pricing
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Klaviyo
No pricing availableFree Trial
HighLevel
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.7
203
9.0
953
Ease of Use
7.8
540
8.6
960
Ease of Setup
7.3
330
8.5
608
Ease of Admin
8.0
148
8.9
521
Quality of Support
8.1
197
8.4
908
Has the product been a good partner in doing business?
8.6
142
8.9
525
Product Direction (% positive)
9.0
200
8.9
904
Features by Category
Sales Force Automation
8.8
112
Not enough data
Feature Not Available
Not enough data
9.0
115
Not enough data
8.4
111
Not enough data
7.5
83
Not enough data
8.8
97
Not enough data
8.3
84
Not enough data
7.9
81
Not enough data
8.1
88
Not enough data
Marketing Automation
9.0
113
Not enough data
9.1
106
Not enough data
9.1
110
Not enough data
8.3
99
Not enough data
Customer Support
8.0
92
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
97
Not enough data
8.2
92
Not enough data
Reporting & Analytics
8.4
97
Not enough data
8.3
104
Not enough data
Feature Not Available
Not enough data
Mobile & Social
8.0
88
Not enough data
8.3
102
Not enough data
7.7
89
Not enough data
Platform
8.5
109
Not enough data
9.0
107
Not enough data
8.6
98
Not enough data
8.1
85
Not enough data
Feature Not Available
Not enough data
8.3
82
Not enough data
8.5
101
Not enough data
7.8
82
Not enough data
Integration
8.5
86
Not enough data
8.3
91
Not enough data
8.1
77
Not enough data
Generative AI
8.4
63
Not enough data
Agentic AI - CRM
7.7
23
Not enough data
8.5
21
Not enough data
8.9
22
Not enough data
8.3
20
Not enough data
8.6
22
Not enough data
8.4
20
Not enough data
8.3
20
Not enough data
Email Marketing
8.9
92
9.0
556
|
Verified
8.7
88
9.3
543
|
Verified
8.4
85
8.9
501
|
Verified
8.8
91
8.9
482
|
Verified
Online Marketing
8.8
95
7.8
380
|
Verified
8.7
80
8.3
402
|
Verified
8.6
81
8.7
435
|
Verified
8.2
88
8.7
451
Feature Not Available
8.2
252
Lead Management
8.8
79
8.5
354
8.5
70
8.4
273
8.8
76
9.0
508
|
Verified
8.3
75
7.8
220
8.8
85
8.5
358
|
Verified
8.1
76
8.5
399
|
Verified
8.8
78
8.4
332
|
Verified
9.1
82
8.2
285
|
Verified
Campaign Management
Feature Not Available
8.7
348
|
Verified
8.5
77
8.0
199
8.8
90
8.1
288
|
Verified
Feature Not Available
7.6
198
Social
Feature Not Available
Feature Not Available
Feature Not Available
7.8
196
8.6
78
7.8
188
Feature Not Available
7.4
183
8.6
80
7.8
258
|
Verified
Reporting & Analytics
8.8
88
8.5
487
|
Verified
8.5
80
8.3
416
|
Verified
8.4
79
8.4
426
|
Verified
8.3
77
8.4
441
|
Verified
Feature Not Available
7.6
200
Platform
8.6
82
8.5
334
|
Verified
8.8
84
8.7
315
|
Verified
8.7
82
8.9
317
|
Verified
8.0
62
8.3
208
|
Verified
Feature Not Available
7.8
194
|
Verified
8.5
75
8.9
320
|
Verified
Feature Not Available
8.0
160
Agentic AI - Marketing Automation
8.1
14
6.9
26
8.2
13
6.9
24
8.2
13
7.5
25
7.6
12
7.0
23
7.9
12
6.7
25
8.1
12
7.3
25
Integration
8.4
76
8.5
323
|
Verified
8.2
76
8.6
318
|
Verified
8.3
71
8.4
264
|
Verified
Messenger
9.2
6
7.6
14
8.1
9
6.4
14
8.5
8
6.5
14
7.6
7
6.3
13
Channels
9.6
8
6.4
13
9.6
8
7.4
14
9.5
7
6.5
14
7.7
8
6.3
13
7.2
6
6.9
13
Customers
9.0
7
8.3
14
9.2
8
7.7
14
9.2
8
7.3
13
9.4
8
6.9
13
8.8
8
6.9
14
Agentic AI - Conversational Marketing
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.3
31
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
34
Not enough data
8.7
30
Not enough data
8.5
27
Reporting
Not enough data
9.1
32
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Templates
Not enough data
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Edit
Not enough data
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
333
|
Verified
Logistics
Not enough data
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Generative AI
Not enough data
7.5
65
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
9.1
62
8.6
151
9.4
62
8.1
101
9.2
58
8.8
133
|
Verified
9.2
62
8.3
115
|
Verified
Feature Not Available
8.7
126
|
Verified
8.7
55
8.5
107
8.8
58
8.9
135
|
Verified
8.7
59
8.7
55
SMS Platform
8.8
57
8.6
135
|
Verified
9.1
63
8.9
135
|
Verified
9.1
62
Feature Not Available
7.1
47
Feature Not Available
8.1
46
8.3
63
8.6
56
8.8
111
|
Verified
Agentic AI - SMS Marketing
7.4
9
6.8
11
8.3
9
6.7
10
8.7
9
6.8
10
8.0
9
6.7
10
7.7
8
6.8
10
8.1
8
7.0
10
Channels
8.5
12
Not enough data
7.7
10
Not enough data
7.4
9
Not enough data
Design
8.3
9
Not enough data
7.9
12
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Not enough data
Generative AI
8.2
10
Not enough data
8.1
9
Not enough data
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
17
Not enough data
9.0
16
Platform Data
Not enough data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Platform Additional Functionality
Not enough data
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Responses
9.2
8
Not enough data
9.4
9
Not enough data
7.5
8
Not enough data
Automation - AI Agents
8.9
9
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Not enough data
Platform
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
Autonomy - AI Agents
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
Generative AI
8.5
8
Not enough data
8.5
8
Not enough data
Responses
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Platform
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Generative AI
8.8
8
Not enough data
8.6
7
Not enough data
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Conversational Platform
9.7
6
Not enough data
9.7
6
Not enough data
8.6
7
Not enough data
9.7
6
Not enough data
Support Automation
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.8
7
Not enough data
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
8.6
6
Not enough data
8.9
6
Not enough data
8.8
7
Not enough data
Communication
9.4
8
Not enough data
7.9
7
Not enough data
9.8
7
Not enough data
9.5
7
Not enough data
7.2
6
Not enough data
Internal Use
8.3
9
Not enough data
7.2
6
Not enough data
7.6
7
Not enough data
9.3
7
Not enough data
7.3
5
Not enough data
9.4
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Consumer Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.4
38
Not enough data
7.6
37
Not enough data
8.6
43
Not enough data
Media Monitoring
Feature Not Available
Not enough data
8.5
46
Not enough data
Feature Not Available
Not enough data
In-House Management
8.1
39
Not enough data
8.6
40
Not enough data
Generative AI
9.1
30
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Customizations
8.8
51
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.1
47
Not enough data
Growth
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
47
Not enough data
8.0
49
Not enough data
8.3
46
Not enough data
Content
9.1
50
Not enough data
8.8
47
Not enough data
8.9
46
Not enough data
8.5
39
Not enough data
Support
8.3
48
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HighLevel and Klaviyo are categorized as Marketing Automation, SMS Marketing, and Conversational Marketing
Unique Categories
HighLevel is categorized as CRM, AI Agents For Business Operations, Shared Inbox, Online Reputation Management, VoIP Providers, Customer Communications Management, Chatbots, Website Builder, Live Chat, and Conversational Support
Reviews
Reviewers' Company Size
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
43.4%
Consulting
9.7%
Real Estate
4.9%
Health, Wellness and Fitness
4.6%
Professional Training & Coaching
4.4%
Other
33.0%
Retail
19.2%
Apparel & Fashion
12.7%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.5%
Discussions
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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