Compare HighLevel and Kartra 
Featured Products
At a Glance
Market Segments
Small-Business (94.6% of reviews)
Small-Business (91.1% of reviews)
Entry-Level Pricing
$97.00 Per Month
Free Trial With One-Time Purchase
HighLevel
Star Rating
(606)4.6 out of 5
Market Segments
Small-Business (94.6% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansKartra
Star Rating
(57)3.9 out of 5
Market Segments
Small-Business (91.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial With One-Time Purchase
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HighLevel excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Kartra. Users appreciate its comprehensive features for managing digital marketing, with one reviewer highlighting the platform's ability to handle email campaigns and automations effectively.
- Users say that Kartra offers a user-friendly interface, making it easier for small businesses to manage their online presence. Recent feedback emphasizes its all-in-one capabilities, particularly praising the payment management system that allows for seamless handling of transactions and subscriptions.
- Reviewers mention that HighLevel's support team is a standout feature, with users noting the helpfulness of staff members who simplify complex processes. This level of support is crucial for users who find the platform's extensive features initially overwhelming.
- According to verified reviews, Kartra faces challenges in keeping up with user expectations for certain functionalities, particularly in areas like customization and integration. While users appreciate its core features, some express a desire for more flexibility in adapting the platform to their specific needs.
- Users highlight that HighLevel's robust reporting and analytics capabilities provide valuable insights for marketing agencies. Reviewers have noted that the platform's ability to track client communications and automate workflows significantly enhances their operational efficiency.
- G2 reviewers indicate that while both platforms cater primarily to small businesses, HighLevel's recent reviews suggest a more active user base, which may lead to more frequent updates and improvements. This is contrasted with Kartra, which has seen a decline in recent user engagement.
Pricing
Entry-Level Pricing
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Kartra
Free Trial
Free Trial
With One-Time Purchase
The Starter plan supports up to 2,500 contacts, 5 team members, and 1 custom domain. Users can send unlimited emails and SMS and create unlimited websites, pages, videos, products, and memberships and courses.
- Email Marketing Automation
- Landing Page Builder
- Memberships & Online Courses
Free Trial
HighLevel
Free Trial is available
Kartra
No trial information availableRatings
Meets Requirements
8.7
204
7.8
44
Ease of Use
7.8
541
7.3
44
Ease of Setup
7.3
330
7.0
19
Ease of Admin
8.0
148
7.3
17
Quality of Support
8.1
198
7.2
43
Has the product been a good partner in doing business?
8.6
142
7.3
17
Product Direction (% positive)
9.0
201
7.6
39
Features by Category
Sales Force Automation
8.8
112
Not enough data
Feature Not Available
Not enough data
9.0
115
Not enough data
8.4
111
Not enough data
7.5
83
Not enough data
8.8
98
Not enough data
8.3
84
Not enough data
7.9
81
Not enough data
8.1
88
Not enough data
Marketing Automation
9.0
113
Not enough data
9.1
106
Not enough data
9.1
110
Not enough data
8.3
99
Not enough data
Customer Support
8.0
92
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
97
Not enough data
8.2
92
Not enough data
Reporting & Analytics
8.4
97
Not enough data
8.3
104
Not enough data
Feature Not Available
Not enough data
Mobile & Social
8.0
88
Not enough data
8.3
102
Not enough data
7.7
89
Not enough data
Platform
8.5
109
Not enough data
9.0
107
Not enough data
8.6
98
Not enough data
8.1
85
Not enough data
Feature Not Available
Not enough data
8.3
82
Not enough data
8.5
101
Not enough data
7.8
82
Not enough data
Integration
8.5
86
Not enough data
8.3
91
Not enough data
8.1
77
Not enough data
Generative AI
8.4
63
Not enough data
Agentic AI - CRM
7.7
23
Not enough data
8.5
21
Not enough data
8.9
23
Not enough data
8.3
20
Not enough data
8.6
22
Not enough data
8.4
20
Not enough data
8.3
20
Not enough data
Email Marketing
8.9
92
7.7
21
|
Verified
8.7
88
7.8
21
|
Verified
8.4
85
7.7
20
|
Verified
8.8
91
8.1
19
|
Verified
Online Marketing
8.8
95
8.2
19
|
Verified
8.7
80
7.5
17
|
Verified
8.6
81
7.6
12
|
Verified
8.2
88
8.2
14
|
Verified
Feature Not Available
7.7
8
Lead Management
8.8
79
8.3
16
|
Verified
8.5
70
7.4
14
|
Verified
8.8
76
8.0
16
|
Verified
8.3
75
6.8
12
|
Verified
8.8
85
8.4
15
|
Verified
8.1
76
6.9
12
|
Verified
8.8
78
6.9
16
|
Verified
9.1
82
7.6
11
|
Verified
Campaign Management
Feature Not Available
6.7
14
|
Verified
8.5
77
8.3
10
8.8
90
6.4
15
|
Verified
Feature Not Available
5.3
10
Social
Feature Not Available
3.9
6
Feature Not Available
4.7
10
|
Verified
8.6
78
5.0
8
|
Verified
Feature Not Available
5.3
10
|
Verified
8.6
80
4.6
8
|
Verified
Reporting & Analytics
8.8
88
7.4
17
|
Verified
8.5
80
6.4
13
|
Verified
8.4
79
6.4
12
|
Verified
8.3
77
6.2
11
|
Verified
Feature Not Available
5.4
9
Platform
8.6
82
5.4
8
|
Verified
8.8
84
6.9
8
|
Verified
8.7
82
8.0
9
|
Verified
8.0
62
Not enough data
Feature Not Available
6.3
5
|
Verified
8.5
75
8.1
9
|
Verified
Feature Not Available
7.1
7
|
Verified
Agentic AI - Marketing Automation
8.1
14
Not enough data
8.2
13
Not enough data
8.2
13
Not enough data
7.6
12
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
Integration
8.4
76
7.3
8
|
Verified
8.2
76
7.1
8
|
Verified
8.3
71
6.4
6
|
Verified
Messenger
9.2
6
Not enough data
8.1
9
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
Channels
9.6
8
Not enough data
9.6
8
Not enough data
9.5
7
Not enough data
7.7
8
Not enough data
7.2
6
Not enough data
Customers
9.0
7
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.8
8
Not enough data
Agentic AI - Conversational Marketing
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
62
Not enough data
9.4
62
Not enough data
9.2
58
Not enough data
9.2
62
Not enough data
Feature Not Available
Not enough data
8.7
55
Not enough data
8.8
58
Not enough data
8.7
59
Not enough data
SMS Platform
8.8
57
Not enough data
9.1
63
Not enough data
9.1
62
Not enough data
7.1
47
Not enough data
8.1
46
Not enough data
8.6
56
Not enough data
Agentic AI - SMS Marketing
7.4
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Channels
8.5
12
Not enough data
7.7
10
Not enough data
7.4
9
Not enough data
Design
8.3
9
Not enough data
7.9
12
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Not enough data
Generative AI
8.2
10
Not enough data
8.1
9
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Responses
9.2
8
Not enough data
9.4
9
Not enough data
7.5
8
Not enough data
Automation - AI Agents
8.9
9
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Not enough data
Platform
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
Autonomy - AI Agents
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
Generative AI
8.5
8
Not enough data
8.5
8
Not enough data
Responses
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Platform
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Generative AI
8.8
8
Not enough data
8.6
7
Not enough data
Page Customization
Not enough data
7.9
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
7.5
6
|
Verified
Not enough data
7.2
6
|
Verified
Page Optimization
Not enough data
7.3
5
Not enough data
7.8
6
|
Verified
Not enough data
7.7
5
|
Verified
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
8.3
6
|
Verified
Not enough data
7.5
6
|
Verified
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Conversational Platform
9.7
6
Not enough data
9.7
6
Not enough data
8.6
7
Not enough data
9.7
6
Not enough data
Support Automation
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.8
7
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
8.6
6
Feature Not Available
8.9
6
Feature Not Available
8.8
7
Feature Not Available
Communication
9.4
8
Not enough data
7.9
7
Not enough data
9.8
7
Not enough data
9.5
7
Not enough data
7.2
6
Not enough data
Internal Use
8.3
9
Not enough data
7.2
6
Not enough data
7.6
7
Not enough data
9.3
7
Not enough data
7.3
5
Not enough data
9.4
8
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.4
38
Not enough data
7.6
37
Not enough data
8.6
43
Not enough data
Media Monitoring
Feature Not Available
Not enough data
8.5
46
Not enough data
Feature Not Available
Not enough data
In-House Management
8.1
39
Not enough data
8.6
40
Not enough data
Generative AI
9.1
30
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
8.8
51
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.1
47
Not enough data
Growth
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
47
Not enough data
8.0
49
Not enough data
8.3
46
Feature Not Available
Content
9.1
50
Not enough data
8.8
47
Not enough data
8.9
46
Not enough data
8.5
39
Not enough data
Support
8.3
48
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HighLevel and Kartra are categorized as Marketing Automation, Website Builder, and Live Chat
Unique Categories
HighLevel is categorized as CRM, SMS Marketing, AI Agents For Business Operations, Conversational Marketing, Shared Inbox, Online Reputation Management, VoIP Providers, Customer Communications Management, Chatbots, and Conversational Support
Kartra is categorized as Email Template Builder, Online Form Builder, Landing Page Builders, A/B Testing, Pop-Up Builder, Lead Capture, and Lead Scoring
Reviews
Reviewers' Company Size
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kartra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
43.3%
Consulting
9.6%
Real Estate
4.9%
Health, Wellness and Fitness
4.6%
Professional Training & Coaching
4.4%
Other
33.2%
Marketing and Advertising
32.1%
Health, Wellness and Fitness
14.3%
Professional Training & Coaching
10.7%
Information Technology and Services
5.4%
Design
3.6%
Other
33.9%
Alternatives
Discussions
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
How do I learn the platform with ease?
6 Comments
SB
You dont. There is no live support tech that can help you. It is complicated and has many failures. Its ok for email but thats about it. I don’t recommend...Read more
What is Kartra used for?
1 Comment
KM
Email server and membership platform. Can create leadpages for checkout and coursesRead more
What does Kartra cost?
1 Comment
NM
Kartra charges $1 for 14 days then $99 per Month
Gives discounts on annual basisRead more
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