# HighLevel vs Insightly CRM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HighLevel excels in providing an all-in-one solution, which many users appreciate for its marketing automation capabilities. One user highlighted how it saves time through scheduled automated messages, making it a powerful tool for managing marketing efforts.
- **Users say** that Insightly CRM offers a user-friendly experience, with a modern and intuitive design. Reviewers have noted that it helps them manage customer details and track sales leads effectively, making it easy to organize tasks and follow up with clients.
- **According to verified reviews** , HighLevel has a stronger overall satisfaction score, reflecting its growing reputation among users. Many have praised the quality of customer support, with one user specifically mentioning the excellent service provided by a knowledgeable representative.
- **Reviewers mention** that Insightly CRM shines in its bulk editing and reporting features, which save users significant time by allowing them to update multiple records at once. This functionality is particularly valued by those managing large datasets.
- **G2 reviewers highlight** that while HighLevel has a higher entry-level price, users feel it justifies the cost with its comprehensive features that eliminate the need for multiple software solutions. This all-in-one approach is seen as a major advantage for small businesses.
- **Users report** that Insightly CRM has a slight edge in ease of use and setup, with many finding the onboarding process straightforward. This is particularly beneficial for small businesses looking for a quick and efficient implementation of their CRM system.



| | HighLevel | Insightly CRM | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 640 | 944 | 
| **Largest Market Segment** | Small-Business (94.5% of reviews) | Small-Business (73.1% of reviews) | 
| **Entry Level Price** | $97.00 Per Month | $29/ user, per month (billed annually) | 

---
## Top Pros & Cons

### HighLevel

Pros:
- Features (155 reviews)
- Helpful (138 reviews)

Cons:
- Learning Curve (140 reviews)
- Missing Features (91 reviews)

### Insightly CRM

Pros:
- Ease of Use (20 reviews)
- Easy Customization (8 reviews)

Cons:
- Learning Curve (7 reviews)
- Limited Customization (7 reviews)

---
## Ratings Comparison
| Rating | HighLevel | Insightly CRM | 
|---|---|---|
  | **Meets Requirements** | 8.7 (220 reviews) | 8.3 (801 reviews) | 
  | **Ease of Use** | 7.8 (559 reviews) | 8.4 (806 reviews) | 
  | **Ease of Setup** | 7.4 (348 reviews) | 8.3 (362 reviews) | 
  | **Ease of Admin** | 8.0 (162 reviews) | 8.5 (337 reviews) | 
  | **Quality of Support** | 8.2 (214 reviews) | 8.0 (686 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (156 reviews) | 8.5 (321 reviews) | 
  | **Product Direction (% positive)** | 9.0 (214 reviews) | 8.0 (774 reviews) | 

---
## Pricing

### HighLevel

#### Entry-Level Pricing

Plan: Starter

Price: $97.00 Per Month

Description: All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!

Key Features:
- CRM
- Email & SMS Marketing
- Funnel & Website Builders

[Browse all 2 editions](https://www.g2.com/products/highlevel/pricing)

#### Free Trial

Yes

### Insightly CRM

#### Entry-Level Pricing

Plan: Plus

Price: $29 / user, per month (billed annually)


[Browse all 3 editions](https://www.g2.com/products/insightly-crm/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.4/10 | 179 |
| **Insightly CRM** | 7.8/10 | 733 |

#### Sales Force Automation

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Contact & Account Management** | 8.8 (117 reviews) | 8.5 (629 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | 9.1 (119 reviews) | 8.3 (599 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.4 (112 reviews) | 8.1 (628 reviews) ✓ Verified | 
| **Territory & Quota Management** | 7.5 (83 reviews) | 7.5 (350 reviews) ✓ Verified | 
| **Desktop Integration** | 8.8 (98 reviews) | 8.0 (453 reviews) ✓ Verified | 
| **Product & Price List Management** | 8.3 (84 reviews) | 7.5 (339 reviews) ✓ Verified | 
| **Quote & Order Management** | 7.9 (81 reviews) | 7.6 (349 reviews) ✓ Verified | 
| **Customer Contract Management** | 8.1 (88 reviews) | 8.0 (424 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Email Marketing** | 9.0 (121 reviews) | 7.6 (407 reviews) ✓ Verified | 
| **Campaign Management** | 9.1 (109 reviews) | Feature Not Available | 
| **Lead Management** | 9.1 (116 reviews) | 8.1 (524 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 8.3 (99 reviews) | 7.5 (339 reviews) ✓ Verified | 

#### Customer Support

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Case Management** | 8.0 (93 reviews) | 7.8 (394 reviews) | 
| **Customer Support Portal** | Feature Not Available | 7.8 (400 reviews) | 
| **Knowledge Base** | Feature Not Available | 7.9 (460 reviews) | 
| **Call Center Features** | 8.1 (98 reviews) | 7.6 (325 reviews) ✓ Verified | 
| **Support Analytics** | 8.2 (92 reviews) | 7.8 (361 reviews) | 

#### Reporting & Analytics

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Reporting** | 8.4 (97 reviews) | 7.9 (531 reviews) ✓ Verified | 
| **Dashboards** | 8.3 (107 reviews) | 7.9 (555 reviews) ✓ Verified | 
| **Forecasting** | Feature Not Available | 7.6 (387 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Social Collaboration Features** | 8.0 (88 reviews) | 7.8 (356 reviews) ✓ Verified | 
| **Social Network Integration** | 8.3 (103 reviews) | 7.7 (352 reviews) ✓ Verified | 
| **Mobile User Support** | 7.7 (89 reviews) | 7.8 (417 reviews) ✓ Verified | 

#### Platform

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Customization** | 8.5 (110 reviews) | 7.9 (317 reviews) ✓ Verified | 
| **Workflow Capability** | 9.0 (110 reviews) | 8.1 (310 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (99 reviews) | 8.4 (322 reviews) ✓ Verified | 
| **Internationalization** | 8.1 (85 reviews) | 8.0 (215 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Feature Not Available | 7.2 (87 reviews) | 
| **Document & Content Mgmt.** | 8.3 (82 reviews) | 7.6 (252 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.4 (103 reviews) | 8.3 (319 reviews) ✓ Verified | 
| **Output Document Generation** | 7.8 (82 reviews) | 7.6 (214 reviews) ✓ Verified | 

#### Integration

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (86 reviews) | 8.0 (288 reviews) ✓ Verified | 
| **Integration APIs** | 8.3 (91 reviews) | 7.6 (237 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.1 (78 reviews) | 7.3 (223 reviews) ✓ Verified | 

#### Generative AI

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **AI Text Generation** | 8.5 (64 reviews) | 6.9 (27 reviews) | 

#### Agentic AI - CRM

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (24 reviews) | 7.6 (7 reviews) | 
| **Multi-step Planning** | 8.5 (21 reviews) | 8.3 (7 reviews) | 
| **Cross-system Integration** | 8.9 (23 reviews) | 8.1 (8 reviews) | 
| **Adaptive Learning** | 8.3 (20 reviews) | 8.3 (8 reviews) | 
| **Natural Language Interaction** | 8.4 (23 reviews) | 8.1 (7 reviews) | 
| **Proactive Assistance** | 8.4 (20 reviews) | 7.4 (7 reviews) | 
| **Decision Making** | 8.3 (20 reviews) | 7.6 (7 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.5/10 | 125 |
| **Insightly CRM** | N/A | N/A |

#### Email Marketing

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Building and Personalizing Emails** | 8.9 (93 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.7 (89 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.4 (86 reviews) | Not enough data | 
| **Automated Email Responses** | 8.8 (92 reviews) | Not enough data | 

#### Online Marketing

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Landing Pages and Forms** | 8.8 (96 reviews) | Not enough data | 
| **Dynamic Content** | 8.7 (80 reviews) | Not enough data | 
| **A/B Testing** | 8.6 (81 reviews) | Not enough data | 
| **Mobile Optimized** | 8.2 (88 reviews) | Not enough data | 
| **Search Tracking and Optimization** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Marketing Lead Database** | 8.8 (79 reviews) | Not enough data | 
| **Data Quality Management** | 8.5 (70 reviews) | Not enough data | 
| **Segmentation** | 8.8 (76 reviews) | Not enough data | 
| **Lead Scoring and Grading** | 8.3 (75 reviews) | Not enough data | 
| **Lead Nurturing** | 8.8 (85 reviews) | Not enough data | 
| **Online Behavior Tracking** | 8.1 (76 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 8.8 (78 reviews) | Not enough data | 
| **CRM Lead Integration** | 9.1 (83 reviews) | Not enough data | 

#### Campaign Management

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Program Management** | Feature Not Available | Not enough data | 
| **Event / Webinar Marketing** | 8.5 (77 reviews) | Not enough data | 
| **Calendaring** | 8.8 (91 reviews) | Not enough data | 
| **Budgeting** | Feature Not Available | Not enough data | 

#### Social

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Social Listening** | Feature Not Available | Not enough data | 
| **Social Sharing** | Feature Not Available | Not enough data | 
| **Social Campaigns** | 8.6 (78 reviews) | Not enough data | 
| **Social Media Engagement** | Feature Not Available | Not enough data | 
| **Social Media Advertising** | 8.6 (80 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Basic Reporting** | 8.8 (88 reviews) | Not enough data | 
| **Web Analytics** | 8.5 (80 reviews) | Not enough data | 
| **ROI Analytics** | 8.4 (79 reviews) | Not enough data | 
| **Revenue Analytics** | 8.3 (77 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | Feature Not Available | Not enough data | 

#### Platform

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Customization ** | 8.6 (82 reviews) | Not enough data | 
| **Workflow Capability** | 8.9 (85 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (82 reviews) | Not enough data | 
| **Internationalization** | 8.0 (62 reviews) | Not enough data | 
| **Sandbox / Test Environments** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 8.4 (77 reviews) | Not enough data | 
| **Output Document Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (14 reviews) | Not enough data | 
| **Multi-step Planning** | 8.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (12 reviews) | Not enough data | 
| **Decision Making** | 8.1 (12 reviews) | Not enough data | 

#### Integration

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (76 reviews) | Not enough data | 
| **Integration APIs** | 8.2 (76 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 8.4 (72 reviews) | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.3/10 | 11 |
| **Insightly CRM** | N/A | N/A |

#### Messenger

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Sequencing** | 9.2 (6 reviews) | Not enough data | 
| **AI** | 8.1 (9 reviews) | Not enough data | 
| **Live Chat** | 8.5 (8 reviews) | Not enough data | 
| **Customization Interface** | 7.6 (7 reviews) | Not enough data | 

#### Channels

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Social Media** | 9.6 (8 reviews) | Not enough data | 
| **Website** | 9.6 (8 reviews) | Not enough data | 
| **Text Message (SMS)** | 9.6 (8 reviews) | Not enough data | 
| **Voice Assistants** | 7.7 (8 reviews) | Not enough data | 
| **Other** | 7.2 (6 reviews) | Not enough data | 

#### Customers

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Targeting** | 9.0 (7 reviews) | Not enough data | 
| **Profiles** | 9.2 (8 reviews) | Not enough data | 
| **Analytics** | 9.2 (8 reviews) | Not enough data | 
| **Lead Gathering** | 9.4 (8 reviews) | Not enough data | 
| **Sales Conversion** | 8.8 (8 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (5 reviews) | Not enough data | 
| **Multi-step Planning** | 6.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.5/10 | 77 |
| **Insightly CRM** | N/A | N/A |

#### Text Messaging

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Bulk SMS** | 9.1 (63 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 9.4 (62 reviews) | Not enough data | 
| **Text Scheduler** | 9.2 (59 reviews) | Not enough data | 
| **Automatic Replies** | 9.2 (62 reviews) | Not enough data | 
| **Automatic URL Shortening** | Feature Not Available | Not enough data | 
| **MMS Marketing** | 8.7 (55 reviews) | Not enough data | 
| **Personalization** | 8.8 (58 reviews) | Not enough data | 
| **Transactional SMS** | 8.7 (60 reviews) | Not enough data | 

#### SMS Platform

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Reporting** | 8.8 (57 reviews) | Not enough data | 
| **Automation** | 9.1 (64 reviews) | Not enough data | 
| **White Label** | 9.1 (62 reviews) | Not enough data | 
| **Text-to-Landline** | 7.1 (47 reviews) | Not enough data | 
| **Short Codes** | 8.1 (46 reviews) | Not enough data | 
| **API Integration** | 8.6 (56 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (8 reviews) | Not enough data | 
| **Decision Making** | 8.1 (8 reviews) | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.2/10 | 15 |
| **Insightly CRM** | N/A | N/A |

#### Channels

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Multi-Channel Coverage** | 8.5 (12 reviews) | Not enough data | 
| **Open Listening** | 7.7 (10 reviews) | Not enough data | 
| **Physical Media** | 7.4 (9 reviews) | Not enough data | 

#### Design

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Communications Strategy Development** | 8.3 (9 reviews) | Not enough data | 
| **Create Content** | 7.9 (12 reviews) | Not enough data | 
| **Personalization** | 9.0 (10 reviews) | Not enough data | 
| **Inbound Identification** | 8.0 (9 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.3 (9 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **AI Text Generation** | 8.2 (10 reviews) | Not enough data | 
| **AI Text Summarization** | 8.1 (9 reviews) | Not enough data | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.4/10 | 6 |
| **Insightly CRM** | N/A | N/A |

#### Productivity Tools

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Notes** | Not enough data | Not enough data | 
| **Internal Discussion** | Not enough data | Not enough data | 
| **Assignments and Tasks** | 8.0 (5 reviews) | Not enough data | 
| **Workflows** | 8.9 (6 reviews) | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integrations** | 8.0 (5 reviews) | Not enough data | 
| **Tagging System** | 8.3 (6 reviews) | Not enough data | 

#### Analytics

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Trends** | 8.3 (5 reviews) | Not enough data | 
| **Performance Tracking** | 8.7 (5 reviews) | Not enough data | 
| **Email Tracking** | 8.7 (5 reviews) | Not enough data | 

#### Agentic AI - Shared Inbox

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.8/10 | 10 |
| **Insightly CRM** | N/A | N/A |

#### Responses

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Personalization** | 9.2 (8 reviews) | Not enough data | 
| **Route To Human** | 9.4 (9 reviews) | Not enough data | 
| **Natural Language Understanding (NLU)** | 7.5 (8 reviews) | Not enough data | 

#### Automation - AI Agents

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Sales Follow-Up** | 8.9 (9 reviews) | Not enough data | 
| **Customer Interaction Automation** | 9.2 (8 reviews) | Not enough data | 
| **Lead Generation** | 9.2 (8 reviews) | Not enough data | 
| **Document Processing** | 8.5 (8 reviews) | Not enough data | 
| **Feedback Collection** | 9.2 (8 reviews) | Not enough data | 

#### Platform

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Conversation Editor** | 8.8 (8 reviews) | Not enough data | 
| **Integration** | 9.2 (8 reviews) | Not enough data | 
| **Human-In-The-Loop** | 9.2 (8 reviews) | Not enough data | 

#### Autonomy -  AI Agents

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Independent Decision Making** | 8.1 (8 reviews) | Not enough data | 
| **Adaptive Responses** | 8.8 (8 reviews) | Not enough data | 
| **Task Execution** | 8.3 (8 reviews) | Not enough data | 
| **Problem Solving** | 8.3 (8 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **AI Text Generation** | 8.5 (8 reviews) | Not enough data | 
| **AI Text Summarization** | 8.5 (8 reviews) | Not enough data | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.9/10 | 9 |
| **Insightly CRM** | N/A | N/A |

#### Responses

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Customization** | 9.5 (7 reviews) | Not enough data | 
| **Control** | 7.3 (5 reviews) | Not enough data | 
| **Route To Human** | 9.5 (7 reviews) | Not enough data | 
| **Menu bars** | 9.5 (7 reviews) | Not enough data | 
| **Drip sequences** | 9.5 (7 reviews) | Not enough data | 

#### Platform

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Live chat** | 8.6 (7 reviews) | Not enough data | 
| **Integrations** | 9.3 (7 reviews) | Not enough data | 
| **Branding** | 8.6 (7 reviews) | Not enough data | 
| **Analytics** | 8.6 (7 reviews) | Not enough data | 
| **A/B testing** | 8.3 (7 reviews) | Not enough data | 
| **Role-based access** | 9.5 (7 reviews) | Not enough data | 
| **Collection of information** | 9.5 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **AI Text Generation** | 8.8 (8 reviews) | Not enough data | 
| **AI Text Summarization** | 8.6 (7 reviews) | Not enough data | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 9.6/10 | 9 |
| **Insightly CRM** | N/A | N/A |

#### Conversational Platform

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Personalization** | 9.7 (6 reviews) | Not enough data | 
| **Omnichannel** | 9.7 (6 reviews) | Not enough data | 
| **Contextual Engagement** | 8.6 (7 reviews) | Not enough data | 
| **Proactive Engagement** | 9.7 (6 reviews) | Not enough data | 

#### Support Automation

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Intelligent Routing** | 9.7 (6 reviews) | Not enough data | 
| **Seamless Escalation** | 9.7 (6 reviews) | Not enough data | 
| **Transcripts** | 9.7 (6 reviews) | Not enough data | 
| **Self-Serve Support** | 9.7 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **AI Text Generation** | 9.7 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 9.8 (7 reviews) | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.5/10 | 13 |
| **Insightly CRM** | N/A | N/A |

#### Generative AI

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **AI Text Generation** | 8.6 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 8.9 (6 reviews) | Not enough data | 
| **AI Text-to-Speech** | 8.8 (7 reviews) | Not enough data | 

#### Communication

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Pop-up Chat** | 9.4 (8 reviews) | Not enough data | 
| **Notifications** | 7.9 (7 reviews) | Not enough data | 
| **Targeted Emails** | 9.8 (7 reviews) | Not enough data | 
| **In-App Messaging** | 9.5 (7 reviews) | Not enough data | 
| **Co-Browsing** | 7.2 (6 reviews) | Not enough data | 

####  Internal Use

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Customization ** | 8.3 (9 reviews) | Not enough data | 
| **Conversation Archiving** | 7.2 (6 reviews) | Not enough data | 
| **Lead Development** | 7.6 (7 reviews) | Not enough data | 
| **Knowledge Base** | 9.3 (7 reviews) | Not enough data | 
| **Team Inbox ** | 7.3 (5 reviews) | Not enough data | 
| **Customer Profiles** | 9.4 (8 reviews) | Not enough data | 

### VoIP Providers

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Insightly CRM** | N/A | N/A |

#### Platform Basics - VoIP Providers

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **PBX systems, VoIP Softphone** | Not enough data | Not enough data | 
| **Call Management** | Not enough data | Not enough data | 
| **Network monitoring** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Virtual PBX** | Not enough data | Not enough data | 
| **SIP trunking services** | Not enough data | Not enough data | 

#### Basic Communication

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Phone Calls** | Not enough data | Not enough data | 
| **Video Calls** | Not enough data | Not enough data | 
| **Instant Messaging** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Conference Calls** | Not enough data | Not enough data | 
| **Desk-to-Desk Calls** | Not enough data | Not enough data | 

#### Agentic AI - VoIP Providers

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Access

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Software Pairing** | Not enough data | Not enough data | 
| **Browser Extension** | Not enough data | Not enough data | 
| **Individual Download** | Not enough data | Not enough data | 

#### Advanced Features

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Hold Music** | Not enough data | Not enough data | 
| **Automated Attendants** | Not enough data | Not enough data | 
| **VOiP Number** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Insightly CRM** | 8.3/10 | 47 |

#### Agentic AI - Sales Analytics

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.2 (35 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.6 (43 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.3 (35 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.7 (41 reviews) | 
| **Data Segmentation** | Not enough data | 8.0 (36 reviews) | 

#### Predictive Analytics

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Lead Scoring** | Not enough data | 7.9 (37 reviews) | 
| **Opportunity Scoring** | Not enough data | 7.9 (38 reviews) | 
| **Risk Analysis** | Not enough data | 7.8 (33 reviews) | 
| **Live Forecasting** | Not enough data | 7.8 (35 reviews) | 

#### Sales Management

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.5 (37 reviews) | 
| **Sales Gamification** | Not enough data | 8.1 (30 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.7 (32 reviews) | 
| **Activity Tracking** | Not enough data | 8.8 (39 reviews) | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.4/10 | 50 |
| **Insightly CRM** | N/A | N/A |

#### Consumer Intelligence

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Customer Feedback** | Feature Not Available | Not enough data | 
| **Competitive Intelligence** | Feature Not Available | Not enough data | 
| **Sentiment Analysis** | Feature Not Available | Not enough data | 

#### Reporting

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Revenue Reporting** | 8.4 (38 reviews) | Not enough data | 
| **Corporate Reporting** | 7.6 (37 reviews) | Not enough data | 
| **Dashboard** | 8.6 (43 reviews) | Not enough data | 

#### Media Monitoring

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Social Networks Monitoring** | Feature Not Available | Not enough data | 
| **Social Media Management** | 8.5 (47 reviews) | Not enough data | 
| **Digital Media Monitoring** | Feature Not Available | Not enough data | 

#### In-House Management

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Employee Performance** | 8.1 (39 reviews) | Not enough data | 
| **Team Workflow** | 8.6 (40 reviews) | Not enough data | 

#### Generative AI

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **AI Text Generation** | 9.1 (30 reviews) | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | 8.8/10 | 63 |
| **Insightly CRM** | N/A | N/A |

#### Customizations

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Templates** | 8.8 (52 reviews) | Not enough data | 
| **Drag and Drop** | 9.3 (52 reviews) | Not enough data | 
| **HTML Input** | 8.8 (43 reviews) | Not enough data | 
| **Domain Name** | 9.1 (47 reviews) | Not enough data | 

#### Growth

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **SEO** | Feature Not Available | Not enough data | 
| **Site Analytics** | 8.5 (48 reviews) | Not enough data | 
| **Marketing Tools** | 9.5 (47 reviews) | Not enough data | 
| **E-Commerce** | 8.0 (49 reviews) | Not enough data | 
| **Hosting** | 8.3 (46 reviews) | Not enough data | 

#### Content

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Email Integrations** | 9.1 (50 reviews) | Not enough data | 
| **Content Management** | 8.8 (48 reviews) | Not enough data | 
| **Permissions** | 8.9 (46 reviews) | Not enough data | 
| **WordPress Tool** | 8.5 (39 reviews) | Not enough data | 

#### Support

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Customer Support** | 8.3 (48 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **HighLevel** | N/A | N/A |
| **Insightly CRM** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | HighLevel | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to HighLevel (12):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [VoIP Providers](https://www.g2.com/categories/voip-providers), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Chatbots Software](https://www.g2.com/categories/chatbots), [Website Builder Software](https://www.g2.com/categories/website-builder), [Live Chat Software](https://www.g2.com/categories/live-chat), [Conversational Support Software](https://www.g2.com/categories/conversational-support)

**Unique to Insightly CRM (1):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | HighLevel | Insightly CRM | 
|---|---|---|
| **Small-Business** | 94.5% | 73.1% | 
| **Mid-Market** | 4.5% | 20.3% | 
| **Enterprise** | 1.0% | 6.6% | 

### By Industry

#### HighLevel

- **Marketing and Advertising:** 43.2%
- **Consulting:** 9.9%
- **Real Estate:** 4.9%
- **Health, Wellness and Fitness:** 4.4%
- **Professional Training & Coaching:** 4.3%
- **Information Technology and Services:** 2.9%
- **Computer Software:** 2.7%
- **Construction:** 2.0%
- **Financial Services:** 2.0%
- **E-Learning:** 1.7%
- **Other:** 21.9%

#### Insightly CRM

- **Marketing and Advertising:** 10.0%
- **Information Technology and Services:** 6.2%
- **Construction:** 4.8%
- **Computer Software:** 4.0%
- **Financial Services:** 3.9%
- **Real Estate:** 3.5%
- **Management Consulting:** 3.3%
- **Non-Profit Organization Management:** 2.7%
- **Accounting:** 2.5%
- **Education Management:** 2.5%
- **Other:** 56.8%

---
## Alternatives

### Alternatives to HighLevel

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4083 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (526 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14701 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2044 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.2/5 stars (1999 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14790 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13841 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2572 reviews)

### Alternatives to Insightly CRM

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25824 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13841 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3064 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2931 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1620 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1433 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (952 reviews)
- [Workbooks](https://www.g2.com/products/workbooks/reviews) — 4.2/5 stars (573 reviews)

---
## Top Discussions

### HighLevel

- Title: [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) — 2 comments
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Try automating pipeline stage movement in HighLevel. You can set workflows to move deals automatically (like from..."
- Title: [What is high level app?](https://www.g2.com/discussions/what-is-high-level-app) — 2 comments
  > **Top comment:** "HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called..."
- Title: [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">For better CRM organization, use automated tags in HighLevel workflows instead of manual tagging. Define clear tag..."
- Title: [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) — 1 comment, 1 upvote
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">You might want to explore HighLevel's conditional logic in workflows. This lets workflows make decisions based on lead..."
- Title: [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Have you tried using HighLevel's workflow automation for lead follow-up? You can set up automated sequences that send..."

### Insightly CRM

- Title: [What is Insightly CRM used for?](https://www.g2.com/discussions/insightly-crm-what-is-insightly-crm-used-for) — 2 comments
  > **Top comment:** "The management and optimization of customer and prospective client interactions is achieved through the use of Insightly CRM (Customer Relationship..."
- Title: [What is the best of linking email to insightly?](https://www.g2.com/discussions/15124-what-is-the-best-of-linking-email-to-insightly) — 2 comments, 1 upvote
  > **Top comment:** "We connect our exchange account but gmail work too - pretty simple. Alternative is to bcc Insightly on outgoing mail and capture them that way. "
- Title: [What sales anayltics options come with the platform?](https://www.g2.com/discussions/what-sales-anayltics-options-come-with-the-platform) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Insightly offers customizable dashboards and reports that help your team quickly visualize performance and make data-driven decisions. You can find on-demand..."
- Title: [Does Insightly have any email or marketing automation features?](https://www.g2.com/discussions/does-insightly-have-any-email-or-marketing-automation-features) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hello! Yes--Insightly's CRM lets you send sales emails back and forth with your leads. You'll also see a record of those synced conversations in the CRM in..."
- Title: [Do I need custom code for Insightly's integrations?](https://www.g2.com/discussions/do-i-need-custom-code-for-insightly-s-integrations) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hey! Custom code knowledge is not required. Insightly offers AppConnect, a low-code, no-code integration automation tool to streamline the process. There are..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/highlevel-vs-insightly-crm)