Compare HighLevel and Insider One 
At a Glance
Market Segments
Small-Business (94.9% of reviews)
Mid-Market (45.2% of reviews)
Entry-Level Pricing
$97.00 Per Month
No pricing available
HighLevel
Star Rating
(632)4.6 out of 5
Market Segments
Small-Business (94.9% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansInsider One
Star Rating
(1,350)4.8 out of 5
Market Segments
Mid-Market (45.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a higher overall score compared to HighLevel. Users appreciate its robust behavioral segmentation capabilities, which allow for targeted marketing based on actual consumer interests, enhancing engagement significantly.
- According to verified reviews, Insider One's ease of use is a standout feature, with users highlighting its intuitive interface and quick implementation process. In contrast, while HighLevel is noted for its user-friendly modules, some users feel it lacks the depth of features that Insider One offers.
- Reviewers mention that Insider One provides superior support quality, with many praising the responsiveness and helpfulness of the support team. HighLevel, while generally satisfactory, has received feedback indicating that its support could be more comprehensive, especially for complex issues.
- Users say that Insider One's advanced email marketing features, such as dynamic content and A/B testing, significantly enhance campaign effectiveness. HighLevel, while offering solid email capabilities, does not match the level of sophistication found in Insider One's tools.
- G2 reviewers highlight that Insider One's reporting and analytics features are more robust, providing deeper insights into campaign performance. HighLevel's reporting is functional but lacks the same level of detail, which can be a drawback for users looking to optimize their marketing strategies.
- According to recent user feedback, Insider One's comprehensive toolset allows large corporations to execute campaigns efficiently, while HighLevel is praised for its affordability and integration across multiple client tools. However, some users feel that HighLevel's focus on small businesses limits its scalability for larger enterprises.
Pricing
Entry-Level Pricing
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Insider One
No pricing availableFree Trial
HighLevel
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
8.7
216
9.4
1,217
Ease of Use
7.8
553
9.4
1,233
Ease of Setup
7.4
342
9.0
681
Ease of Admin
8.0
159
9.1
345
Quality of Support
8.2
210
9.6
1,215
Has the product been a good partner in doing business?
8.6
153
9.4
347
Product Direction (% positive)
9.0
211
9.8
1,170
Features by Category
Sales Force Automation
8.8
115
Not enough data
Feature Not Available
Not enough data
9.0
117
Not enough data
8.4
111
Not enough data
7.5
83
Not enough data
8.8
98
Not enough data
8.3
84
Not enough data
7.9
81
Not enough data
8.1
88
Not enough data
Marketing Automation
9.0
118
Not enough data
9.1
108
Not enough data
9.1
113
Not enough data
8.3
99
Not enough data
Customer Support
8.0
92
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
97
Not enough data
8.2
92
Not enough data
Reporting & Analytics
8.4
97
Not enough data
8.3
107
Not enough data
Feature Not Available
Not enough data
Mobile & Social
8.0
88
Not enough data
8.3
103
Not enough data
7.7
89
Not enough data
Platform
8.5
110
Not enough data
9.0
109
Not enough data
8.6
99
Not enough data
8.1
85
Not enough data
Feature Not Available
Not enough data
8.3
82
Not enough data
8.5
101
Not enough data
7.8
82
Not enough data
Integration
8.5
86
Not enough data
8.3
91
Not enough data
8.1
77
Not enough data
Generative AI
8.5
64
Not enough data
Agentic AI - CRM
7.8
24
Not enough data
8.5
21
Not enough data
8.9
23
Not enough data
8.3
20
Not enough data
8.6
22
Not enough data
8.4
20
Not enough data
8.3
20
Not enough data
Email Marketing
8.9
92
9.6
520
8.7
89
9.6
496
8.4
86
9.6
497
8.8
92
9.6
437
Online Marketing
8.8
95
Feature Not Available
8.7
80
9.6
538
8.6
81
9.6
556
8.2
88
9.5
540
Feature Not Available
Feature Not Available
Lead Management
8.8
79
9.5
506
8.5
70
9.5
506
8.8
76
9.6
562
8.3
75
Feature Not Available
8.8
85
9.5
484
8.1
76
9.5
454
8.8
78
9.5
488
9.1
83
9.5
476
Campaign Management
Feature Not Available
Feature Not Available
8.5
77
Feature Not Available
8.8
91
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
Feature Not Available
9.3
441
8.6
78
9.4
451
Feature Not Available
Feature Not Available
8.6
80
Feature Not Available
Reporting & Analytics
8.8
88
9.4
538
8.5
80
9.4
533
8.4
79
9.4
523
8.3
77
9.4
521
Feature Not Available
9.1
421
Platform
8.6
82
9.5
534
8.8
84
9.5
283
8.7
82
9.6
510
8.0
62
9.5
440
Feature Not Available
9.4
449
8.5
75
9.5
496
Feature Not Available
9.4
428
Agentic AI - Marketing Automation
8.1
14
8.9
24
8.2
13
8.8
24
8.2
13
8.9
24
7.6
12
8.8
24
7.9
12
8.8
24
8.1
12
8.8
24
Integration
8.4
76
9.4
505
8.2
76
9.4
502
8.3
71
9.4
457
Messenger
9.2
6
Not enough data
8.1
9
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
Channels
9.6
8
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
7.7
8
Not enough data
7.2
6
Not enough data
Customers
9.0
7
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.8
8
Not enough data
Agentic AI - Conversational Marketing
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
9.5
583
Not enough data
9.6
603
Not enough data
9.5
545
Templates
Not enough data
9.5
560
Not enough data
9.5
607
Not enough data
9.6
599
Personalization
Not enough data
9.6
592
Not enough data
9.5
577
Not enough data
9.6
590
Not enough data
9.4
519
Not enough data
9.5
570
Not enough data
9.6
577
Not enough data
9.6
608
Not enough data
9.6
589
Multichannel
Not enough data
9.6
594
Not enough data
9.5
528
Not enough data
9.6
589
Administration
Not enough data
9.6
584
Not enough data
9.4
604
Not enough data
9.5
576
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
Not enough data
9.7
603
Not enough data
9.6
581
Targeting
Not enough data
9.6
594
Not enough data
9.6
563
Triggered Content
Not enough data
9.5
502
Not enough data
9.5
501
Not enough data
9.7
553
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
516
Not enough data
9.6
576
Agentic AI - Personalization Engines
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Text Messaging
9.1
62
9.6
86
9.4
62
9.4
79
9.2
59
9.5
80
9.2
62
9.4
81
Feature Not Available
9.4
87
8.7
55
9.4
84
8.8
58
9.5
87
8.7
59
9.4
81
SMS Platform
8.8
57
9.4
85
9.1
64
9.5
86
9.1
62
9.3
78
7.1
47
Feature Not Available
8.1
46
9.3
85
8.6
56
9.3
86
Agentic AI - SMS Marketing
7.4
9
8.8
20
8.3
9
8.8
20
8.7
9
8.7
20
8.0
9
8.8
20
7.7
8
8.8
20
8.1
8
8.7
20
Channels
8.5
12
Not enough data
7.7
10
Not enough data
7.4
9
Not enough data
Design
8.3
9
Not enough data
7.9
12
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Not enough data
Generative AI
8.2
10
Not enough data
8.1
9
Not enough data
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
570
|
Verified
Not enough data
9.6
377
Not enough data
9.5
599
|
Verified
Intelligence
Not enough data
9.4
607
|
Verified
Not enough data
9.4
578
|
Verified
Not enough data
9.6
568
|
Verified
Platform Basics
Not enough data
9.5
659
|
Verified
Not enough data
9.5
657
|
Verified
Platform Data
Not enough data
9.4
638
|
Verified
Not enough data
9.4
614
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
617
Platform Additional Functionality
Not enough data
9.5
619
|
Verified
Not enough data
9.4
619
|
Verified
Not enough data
9.4
604
Agentic AI - Customer Journey Analytics
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
8.6
31
Search Setup
Not enough data
9.5
56
Not enough data
9.6
57
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
52
Not enough data
9.7
56
Integration
Not enough data
9.6
61
Not enough data
9.7
54
Not enough data
9.6
57
Responses
9.2
8
Not enough data
9.4
9
Not enough data
7.5
8
Not enough data
Automation - AI Agents
8.9
9
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Not enough data
Platform
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
Autonomy - AI Agents
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
Generative AI
8.5
8
Not enough data
8.5
8
Not enough data
Responses
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Platform
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Generative AI
8.8
8
Not enough data
8.6
7
Not enough data
Conversational Platform
9.7
6
Not enough data
9.7
6
Not enough data
8.6
7
Not enough data
9.7
6
Not enough data
Support Automation
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.8
7
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
8.6
6
Not enough data
8.9
6
Not enough data
8.8
7
Not enough data
Communication
9.4
8
Not enough data
7.9
7
Not enough data
9.8
7
Not enough data
9.5
7
Not enough data
7.2
6
Not enough data
Internal Use
8.3
9
Not enough data
7.2
6
Not enough data
7.6
7
Not enough data
9.3
7
Not enough data
7.3
5
Not enough data
9.4
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
49
Not enough data
9.5
56
Not enough data
9.5
49
Not enough data
9.6
53
Not enough data
9.5
50
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
50
Not enough data
9.4
48
Not enough data
9.3
49
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Conversational AI - Conversational Commerce Platforms
Not enough data
8.5
18
Not enough data
8.9
15
Not enough data
8.4
17
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.2
16
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
31
Not enough data
8.7
30
Not enough data
8.7
31
Not enough data
8.6
31
Not enough data
8.7
31
Not enough data
8.7
34
Consumer Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.4
38
Not enough data
7.6
37
Not enough data
8.6
43
Not enough data
Media Monitoring
Feature Not Available
Not enough data
8.5
47
Not enough data
Feature Not Available
Not enough data
In-House Management
8.1
39
Not enough data
8.6
40
Not enough data
Generative AI
9.1
30
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
9.3
623
Not enough data
9.4
708
Not enough data
9.3
555
|
Verified
Not enough data
9.4
605
|
Verified
Campaigns
Not enough data
9.4
578
|
Verified
Not enough data
9.7
710
|
Verified
Not enough data
9.4
496
Not enough data
9.2
487
Not enough data
9.6
586
|
Verified
Not enough data
9.6
681
|
Verified
Engagement
Not enough data
9.6
630
Platform
Not enough data
9.6
677
Not enough data
9.4
635
|
Verified
Not enough data
9.5
543
Agentic AI - Mobile Marketing
Not enough data
8.9
32
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
9.0
29
Not enough data
8.9
31
Not enough data
9.0
30
Customizations
8.8
52
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.1
47
Not enough data
Growth
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
47
Not enough data
8.0
49
Not enough data
8.3
46
Not enough data
Content
9.1
50
Not enough data
8.8
48
Not enough data
8.9
46
Not enough data
8.5
39
Not enough data
Support
8.3
48
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HighLevel and Insider One are categorized as Marketing Automation and SMS Marketing
Unique Categories
Reviews
Reviewers' Company Size
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
43.5%
Consulting
9.8%
Real Estate
4.8%
Health, Wellness and Fitness
4.5%
Professional Training & Coaching
4.3%
Other
33.2%
Retail
25.7%
Apparel & Fashion
10.0%
Financial Services
3.8%
Cosmetics
3.8%
Food & Beverages
3.8%
Other
52.9%
Alternatives
Discussions
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
How are other agencies working around HighLevel’s limits for bigger or more custom clients?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Try automating pipeline stage movement in HighLevel. You can set workflows to move deals automatically (like from...Read more
Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">For better CRM organization, use automated tags in HighLevel workflows instead of manual tagging. Define clear tag...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Which Insider One features do you find most useful for improving customer engagement?
2 Comments
TT
Based on my experience with Insider One, a few features have significantly enhanced customer engagement. I utilise behavioural analytics to understand how...Read more
Why did your team choose Insider One over other engagement platforms?
1 Comment
ON
Since I was involved in the process of evaluating engagement platforms for our team, I can share why we decided on Insider One. One of the main reasons was...Read more
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