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Compare Higher Logic Marketing Automation Professional and Maropost

See this
side-by-side comparison of Higher Logic Marketing Automation Professional vs. Maropost
based on preference data from user reviews. Higher Logic Marketing Automation Professional rates 4.3/5 stars with 68 reviews. By contrast, Maropost rates 4.4/5 stars with 111 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
(68)
4.3 out of 5
Higher Logic Marketing Automation Professional
Maropost
Maropost
(111)
4.4 out of 5
Maropost
Star Rating
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Maropost
Maropost
Market Segments
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Small-Business (67.2% of reviews)
Maropost
Maropost
Small-Business (66.0% of reviews)
Entry Level Price
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
No pricing information available
Maropost
Maropost
Contact for pricing Unlimited users, contacts, lists, tags

Higher Logic Marketing Automation Professional vs Maropost

When assessing the two solutions, reviewers found Maropost easier to use, set up, and administer. However, reviewers preferred doing business with Higher Logic Marketing Automation Professional overall.

  • Higher Logic Marketing Automation Professional and Maropost both meet the requirements of our reviewers at a comparable rate.
  • When comparing quality of ongoing product support, reviewers felt that Higher Logic Marketing Automation Professional is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Higher Logic Marketing Automation Professional over Maropost.
Categories
Shared Categories
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Maropost
Maropost
Higher Logic Marketing Automation Professional and Maropost are categorized as Marketing Automation
Unique Categories
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional has no unique categories
Pricing
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional Pricing
Free Trial Unavailable
Maropost
Maropost Pricing
Enterprise
Contact for pricingUnlimited users, contacts, lists, tags
Professional
Contact for pricingUnlimited users, contacts, lists, tags
Essentials
Contact for pricingUnlimited users, contacts, lists, tags
Free Trial Unavailable
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Ratings
Meets Requirements
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.7
Responses: 57
Maropost
Maropost
8.7
Responses: 94
Ease of Use
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.0
Responses: 57
Maropost
Maropost
8.2
Responses: 94
Ease of Setup
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.1
Responses: 27
Maropost
Maropost
8.5
Responses: 44
Ease of Admin
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.5
Responses: 30
Maropost
Maropost
8.9
Responses: 45
Quality of Support
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.2
Responses: 55
Maropost
Maropost
9.0
Responses: 92
Ease of Doing Business With
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.5
Responses: 29
Maropost
Maropost
9.0
Responses: 47
Product Direction (% positive)
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.8
Responses: 56
Maropost
Maropost
8.6
Responses: 94
Features
Email Marketing
Building and Personalizing Emails
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.8
Responses: 36
Verified Feature
Maropost
Maropost
8.3
Responses: 43
Verified Feature
Sending Outbound Emails
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.1
Responses: 36
Verified Feature
Maropost
Maropost
8.9
Responses: 44
Verified Feature
Manage Email Deliverability
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.0
Responses: 37
Verified Feature
Maropost
Maropost
8.1
Responses: 45
Verified Feature
Automated Email Responses
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.3
Responses: 22
Maropost
Maropost
8.5
Responses: 35
Verified Feature
Online Marketing
Landing Pages and Forms
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.0
Responses: 18
Verified Feature
Maropost
Maropost
7.7
Responses: 22
Verified Feature
Dynamic Content
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
7.9
Responses: 17
Verified Feature
Maropost
Maropost
7.2
Responses: 27
Verified Feature
A/B Testing
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.0
Responses: 26
Verified Feature
Maropost
Maropost
7.5
Responses: 35
Verified Feature
Mobile Optimized
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.4
Responses: 32
Verified Feature
Maropost
Maropost
8.5
Responses: 31
Verified Feature
Search Tracking and Optimization
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.3
Responses: 16
Verified Feature
Maropost
Maropost
8.2
Responses: 20
Verified Feature
Lead Management
Marketing Lead Database
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.0
Responses: 9
Verified Feature
Maropost
Maropost
8.2
Responses: 19
Data Quality Management
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.5
Responses: 12
Verified Feature
Maropost
Maropost
7.8
Responses: 26
Verified Feature
Segmentation
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.0
Responses: 17
Verified Feature
Maropost
Maropost
8.5
Responses: 36
Verified Feature
Lead Scoring and Grading
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.3
Responses: 5
Verified Feature
Maropost
Maropost
7.7
Responses: 14
Verified Feature
Lead Nurturing
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Not enough data available
Maropost
Maropost
7.7
Responses: 16
Verified Feature
Online Behavior Tracking
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.8
Responses: 10
Verified Feature
Maropost
Maropost
7.3
Responses: 17
Automated Alerts and Tasks
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.3
Responses: 5
Verified Feature
Maropost
Maropost
7.9
Responses: 16
Verified Feature
CRM Lead Integration
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
10.0
Responses: 8
Verified Feature
Maropost
Maropost
7.8
Responses: 20
Verified Feature
Campaign Management
Program Management
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.9
Responses: 16
Verified Feature
Maropost
Maropost
8.3
Responses: 21
Event / Webinar Marketing
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.0
Responses: 16
Maropost
Maropost
8.3
Responses: 15
Calendaring
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.4
Responses: 6
Verified Feature
Maropost
Maropost
7.9
Responses: 11
Budgeting
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Not enough data available
Maropost
Maropost
8.7
Responses: 10
Social
Social Listening
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.3
Responses: 6
Maropost
Maropost
8.5
Responses: 9
Social Sharing
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.8
Responses: 14
Verified Feature
Maropost
Maropost
8.1
Responses: 13
Verified Feature
Social Campaigns
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Not enough data available
Maropost
Maropost
7.7
Responses: 11
Verified Feature
Social Engagement
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Not enough data available
Maropost
Maropost
7.7
Responses: 10
Social Ads
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Not enough data available
Maropost
Maropost
8.1
Responses: 9
Verified Feature
Reporting & Analytics
Basic Reporting
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.7
Responses: 36
Verified Feature
Maropost
Maropost
7.8
Responses: 41
Verified Feature
Web Analytics
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.9
Responses: 23
Verified Feature
Maropost
Maropost
7.1
Responses: 25
Verified Feature
ROI Analytics
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.1
Responses: 13
Verified Feature
Maropost
Maropost
7.1
Responses: 14
Verified Feature
Revenue Analytics
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.8
Responses: 7
Verified Feature
Maropost
Maropost
6.9
Responses: 14
Verified Feature
SEO / Keyword Analytics
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.9
Responses: 6
Maropost
Maropost
7.6
Responses: 11
Platform
Customization
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.9
Responses: 15
Verified Feature
Maropost
Maropost
8.4
Responses: 19
Verified Feature
Workflow Capability
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.8
Responses: 15
Verified Feature
Maropost
Maropost
8.3
Responses: 17
Verified Feature
User, Role, and Access Management
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.4
Responses: 18
Verified Feature
Maropost
Maropost
8.7
Responses: 18
Verified Feature
Internationalization
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Not enough data available
Maropost
Maropost
8.5
Responses: 9
Sandbox / Test Environments
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.7
Responses: 5
Verified Feature
Maropost
Maropost
8.5
Responses: 12
Verified Feature
Performance and Reliability
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.0
Responses: 18
Verified Feature
Maropost
Maropost
8.9
Responses: 19
Verified Feature
Output Document Generation
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.2
Responses: 8
Verified Feature
Maropost
Maropost
9.1
Responses: 11
Verified Feature
Integration
Data Import & Export Tools
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.2
Responses: 17
Verified Feature
Maropost
Maropost
8.4
Responses: 16
Verified Feature
Integration APIs
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.9
Responses: 11
Verified Feature
Maropost
Maropost
8.4
Responses: 18
Verified Feature
Breadth of Partner Applications
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.6
Responses: 7
Verified Feature
Maropost
Maropost
8.8
Responses: 11
Verified Feature
Reviewers' Company Size
Reviewers of both Higher Logic Marketing Automation Professional and Maropost were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
67.2%
Maropost
Maropost
66.0%
Mid-Market
(51-1000 emp.)
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
31.3%
Maropost
Maropost
28.3%
Enterprise
(> 1000 emp.)
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
1.6%
Maropost
Maropost
5.7%
Reviewers' Industry
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional Industry
Non-Profit Organization Management
42.2%
Education Management
6.3%
Hospital & Health Care
4.7%
Construction
4.7%
Public Relations and Communications
3.1%
Other
39.1%
Maropost
Maropost Industry
Marketing and Advertising
27.9%
Health, Wellness and Fitness
14.4%
Retail
6.7%
Internet
6.7%
Publishing
4.8%
Other
39.4%
Reviews
Most Helpful Favorable Review
Higher Logic Marketing Automation Professional
GH
User in Hospital & Health Care

Easy to use and create eblasts fast. Like the review feature which makes it easier to gather comments. Love the eblast statistics features.

Maropost
Mike H.
Consultant in Marketing and Advertising

The Maropost delivery has been above and beyond any system we have used to date. Their teams knowledge of delivery needs, combined with their contacts inside of the necessary companies, has been instrumental in ensuring all of our clients receive maximum...

Most Helpful Critical Review
Higher Logic Marketing Automation Professional
GN
User in Non-Profit Organization Management

VERY COMPLICATED AND CLUNKY. Uploading email lists has WAY too many steps. Forms are not responsive. Knowledge base is enemic. Making enterprise level customers like us pay to use API or having "Informz" links removed from email footer is unsatisfactory. We...

Maropost
Lynn M.
Administrator in Health, Wellness and Fitness

My manager emailed asking kindly to cancel. The ceo accidentally responded to her and an employee telling them to ignore it. When my manager replied back to the CEO she was upset and said if they didn't cancel our account she'd take this to the BBB. He...

Discussions
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional Discussions
Monty the Mongoose crying
Higher Logic Marketing Automation Professional has no discussions with answers
Maropost
Maropost Discussions
What is pricing?
1 comment
Melodie M.
MM
Hey Melodie, Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote. Cheers, Ross AndrewRead more
Monty the Mongoose crying
Maropost has no more discussions with answers
Screenshots
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional Screenshots
Maropost
Maropost Screenshots
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