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Compare Higher Logic Marketing Automation Professional and Listrak

See this
side-by-side comparison of Higher Logic Marketing Automation Professional vs. Listrak
based on preference data from user reviews. Higher Logic Marketing Automation Professional rates 4.3/5 stars with 68 reviews. By contrast, Listrak rates 4.5/5 stars with 136 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
(68)
4.3 out of 5
Higher Logic Marketing Automation Professional
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Have you used Higher Logic Marketing Automation Professional before?
Yes
Listrak
Listrak
(136)
4.5 out of 5
Listrak
Answer a few questions to help the Listrak community
Have you used Listrak before?
Yes
Star Rating
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Market Segments
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Small-Business (67.2% of reviews)
Listrak
Listrak
Mid-Market (50.4% of reviews)
Entry Level Price
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
No pricing information available
Listrak
Listrak
No pricing information available

Higher Logic Marketing Automation Professional vs Listrak

When assessing the two solutions, reviewers found Listrak easier to use and administer. However, reviewers preferred the ease of set up, and doing business with Higher Logic Marketing Automation Professional overall.

  • Reviewers felt that Listrak meets the needs of their business better than Higher Logic Marketing Automation Professional.
  • When comparing quality of ongoing product support, reviewers felt that Listrak is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Listrak over Higher Logic Marketing Automation Professional.
Categories
Shared Categories
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Listrak
Listrak
Higher Logic Marketing Automation Professional and Listrak are categorized as Marketing Automation
Unique Categories
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional has no unique categories
Pricing
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional Pricing
Free Trial Unavailable
Listrak
Listrak Pricing
Free Trial Unavailable
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Ratings
Meets Requirements
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.7
Responses: 57
Listrak
Listrak
8.9
Responses: 115
Ease of Use
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.0
Responses: 57
Listrak
Listrak
8.3
Responses: 116
Ease of Setup
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.1
Responses: 27
Listrak
Listrak
7.8
Responses: 57
Ease of Admin
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.5
Responses: 30
Listrak
Listrak
8.6
Responses: 61
Quality of Support
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.2
Responses: 55
Listrak
Listrak
9.4
Responses: 114
Ease of Doing Business With
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.5
Responses: 29
Listrak
Listrak
9.3
Responses: 60
Product Direction (% positive)
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.8
Responses: 56
Listrak
Listrak
9.5
Responses: 114
Features
Email Marketing
Building and Personalizing Emails
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.8
Responses: 36
Verified Feature
Listrak
Listrak
9.0
Responses: 63
Verified Feature
Sending Outbound Emails
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.1
Responses: 36
Verified Feature
Listrak
Listrak
9.3
Responses: 64
Verified Feature
Manage Email Deliverability
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.0
Responses: 37
Verified Feature
Listrak
Listrak
8.9
Responses: 63
Verified Feature
Automated Email Responses
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.3
Responses: 22
Listrak
Listrak
8.8
Responses: 57
Verified Feature
Online Marketing
Landing Pages and Forms
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.0
Responses: 18
Verified Feature
Listrak
Listrak
8.1
Responses: 32
Verified Feature
Dynamic Content
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
7.9
Responses: 17
Verified Feature
Listrak
Listrak
8.4
Responses: 49
Verified Feature
A/B Testing
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.0
Responses: 26
Verified Feature
Listrak
Listrak
8.7
Responses: 53
Verified Feature
Mobile Optimized
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.4
Responses: 32
Verified Feature
Listrak
Listrak
8.7
Responses: 56
Verified Feature
Search Tracking and Optimization
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.3
Responses: 16
Verified Feature
Listrak
Listrak
8.2
Responses: 33
Verified Feature
Lead Management
Marketing Lead Database
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.0
Responses: 9
Verified Feature
Listrak
Listrak
8.1
Responses: 27
Verified Feature
Data Quality Management
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.5
Responses: 12
Verified Feature
Listrak
Listrak
8.1
Responses: 35
Verified Feature
Segmentation
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.0
Responses: 17
Verified Feature
Listrak
Listrak
9.0
Responses: 58
Verified Feature
Lead Scoring and Grading
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.3
Responses: 5
Verified Feature
Listrak
Listrak
8.0
Responses: 22
Verified Feature
Lead Nurturing
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Not enough data available
Listrak
Listrak
8.1
Responses: 31
Verified Feature
Online Behavior Tracking
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.8
Responses: 10
Verified Feature
Listrak
Listrak
8.6
Responses: 36
Verified Feature
Automated Alerts and Tasks
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.3
Responses: 5
Verified Feature
Listrak
Listrak
8.7
Responses: 25
Verified Feature
CRM Lead Integration
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
10.0
Responses: 8
Verified Feature
Listrak
Listrak
8.5
Responses: 19
Verified Feature
Campaign Management
Program Management
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.9
Responses: 16
Verified Feature
Listrak
Listrak
8.4
Responses: 29
Verified Feature
Event / Webinar Marketing
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.0
Responses: 16
Listrak
Listrak
8.9
Responses: 11
Calendaring
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.4
Responses: 6
Verified Feature
Listrak
Listrak
8.2
Responses: 14
Verified Feature
Budgeting
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Not enough data available
Listrak
Listrak
8.2
Responses: 10
Social
Social Listening
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.3
Responses: 6
Listrak
Listrak
6.7
Responses: 10
Verified Feature
Social Sharing
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.8
Responses: 14
Verified Feature
Listrak
Listrak
6.5
Responses: 12
Verified Feature
Social Campaigns
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Not enough data available
Listrak
Listrak
7.1
Responses: 12
Verified Feature
Social Engagement
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Not enough data available
Listrak
Listrak
7.2
Responses: 10
Verified Feature
Social Ads
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Not enough data available
Listrak
Listrak
7.3
Responses: 15
Verified Feature
Reporting & Analytics
Basic Reporting
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.7
Responses: 36
Verified Feature
Listrak
Listrak
8.9
Responses: 57
Verified Feature
Web Analytics
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.9
Responses: 23
Verified Feature
Listrak
Listrak
8.5
Responses: 40
Verified Feature
ROI Analytics
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.1
Responses: 13
Verified Feature
Listrak
Listrak
8.6
Responses: 37
Verified Feature
Revenue Analytics
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.8
Responses: 7
Verified Feature
Listrak
Listrak
8.6
Responses: 45
Verified Feature
SEO / Keyword Analytics
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.9
Responses: 6
Listrak
Listrak
7.9
Responses: 16
Verified Feature
Platform
Customization
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.9
Responses: 15
Verified Feature
Listrak
Listrak
7.9
Responses: 30
Verified Feature
Workflow Capability
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.8
Responses: 15
Verified Feature
Listrak
Listrak
8.9
Responses: 24
Verified Feature
User, Role, and Access Management
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.4
Responses: 18
Verified Feature
Listrak
Listrak
9.2
Responses: 34
Verified Feature
Internationalization
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
Not enough data available
Listrak
Listrak
8.1
Responses: 12
Verified Feature
Sandbox / Test Environments
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.7
Responses: 5
Verified Feature
Listrak
Listrak
7.4
Responses: 14
Verified Feature
Performance and Reliability
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.0
Responses: 18
Verified Feature
Listrak
Listrak
9.3
Responses: 31
Verified Feature
Output Document Generation
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.2
Responses: 8
Verified Feature
Listrak
Listrak
8.7
Responses: 19
Verified Feature
Integration
Data Import & Export Tools
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
9.2
Responses: 17
Verified Feature
Listrak
Listrak
8.9
Responses: 30
Verified Feature
Integration APIs
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.9
Responses: 11
Verified Feature
Listrak
Listrak
8.3
Responses: 30
Verified Feature
Breadth of Partner Applications
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
8.6
Responses: 7
Verified Feature
Listrak
Listrak
8.0
Responses: 23
Verified Feature
Reviewers' Company Size
Reviewers of Higher Logic Marketing Automation Professional were most often representing companies in the Small-Business segment, while reviewers for Listrak were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
67.2%
Listrak
Listrak
37.6%
Mid-Market
(51-1000 emp.)
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
31.3%
Listrak
Listrak
50.4%
Enterprise
(> 1000 emp.)
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional
1.6%
Listrak
Listrak
12.0%
Reviewers' Industry
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional Industry
Non-Profit Organization Management
42.2%
Education Management
6.3%
Hospital & Health Care
4.7%
Construction
4.7%
Public Relations and Communications
3.1%
Other
39.1%
Listrak
Listrak Industry
Retail
41.4%
Consumer Goods
11.3%
Apparel & Fashion
8.3%
Marketing and Advertising
4.5%
Food & Beverages
4.5%
Other
30.1%
Reviews
Most Helpful Favorable Review
Higher Logic Marketing Automation Professional
Elizabeth B.
Administrator in Non-Profit Organization Management

Informz is easily the best email marketing solution for associations. Informz offers database integrations, making it easy to 'pull' personalized information into your marketing messages and drill down to your best target audience. I utilize most informz...

Listrak
Megan N.
Administrator in Publishing

I have had the pleasure of working with the Listrak team at two of the companies I have worked for. The extensive training and support provided was one of the reasons we wanted to go with Listrak. They are the perfect match for a company like Rodale's, who...

Most Helpful Critical Review
Higher Logic Marketing Automation Professional
Andrea P.
User in Non-Profit Organization Management

It's not very flexible, and it's not very user friendly (it can take a long time to really learn how to utilize the product and even then I don't think I really ever learned how to really use it to it's full capacity). It also ran, very, very slow, and at...

Listrak
Brad G.
Administrator in Furniture

The service is overpriced compared to competitors, and the service is very hard to set up and integrate with with our Shopify store. You think they would want to integrate more seamlessly with the largest ecommerce platform on the market. After working with...

Discussions
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional Discussions
Monty the Mongoose crying
Higher Logic Marketing Automation Professional has no discussions with answers
Listrak
Listrak Discussions
What channels do you support?
1 comment
Offical Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 comment
Offical Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 comment
Offical Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Screenshots
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional Screenshots
Listrak
Listrak Screenshots
No screenshots provided
Videos
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional Videos
No videos provided
Listrak
Listrak Videos
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Downloads
Higher Logic Marketing Automation Professional
Higher Logic Marketing Automation Professional Downloads
No downloads provided
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