Compare Higher Logic Marketing Automation Enterprise and Sailthru
See this
side-by-side comparison of Higher Logic Marketing Automation Enterprise vs. Sailthru
based on preference data from user reviews. Higher Logic Marketing Automation Enterprise rates 4.2/5 stars with 158 reviews. By contrast, Sailthru rates 4.2/5 stars with 132 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 Higher Logic Marketing Automation Enterprise |  Sailthru Optimized for quick response | |
| Star Rating | Higher Logic Marketing Automation Enterprise | Sailthru |
| Market Segments | Higher Logic Marketing Automation Enterprise Mid-Market (49.0% of reviews) | Sailthru Mid-Market (62.6% of reviews) |
| Entry Level Price | Higher Logic Marketing Automation Enterprise No pricing information available | Sailthru No pricing information available |
Higher Logic Marketing Automation Enterprise vs Sailthru
When assessing the two solutions, reviewers found Sailthru easier to use and administer. However, reviewers felt that Higher Logic Marketing Automation Enterprise was easier to do business with overall. Finally, reviewers felt that the products are equally easy to set up.
- Reviewers felt that Sailthru meets the needs of their business better than Higher Logic Marketing Automation Enterprise.
- When comparing quality of ongoing product support, reviewers felt that Higher Logic Marketing Automation Enterprise is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Higher Logic Marketing Automation Enterprise over Sailthru.
Categories
Shared Categories
Higher Logic Marketing Automation Enterprise and Sailthru are categorized as Marketing Automation
Unique Categories
Higher Logic Marketing Automation Enterprise has no unique categories
Sailthru is categorized as Personalization and Mobile Marketing
Pricing
Free Trial
Free Trial Unavailable
Ratings
Meets Requirements
Higher Logic Marketing Automation Enterprise
Responses: 152
Sailthru
Responses: 121
Ease of Use
Higher Logic Marketing Automation Enterprise
Responses: 152
Sailthru
Responses: 121
Ease of Setup
Higher Logic Marketing Automation Enterprise
Responses: 63
Sailthru
Responses: 45
Ease of Admin
Higher Logic Marketing Automation Enterprise
Responses: 66
Sailthru
Responses: 48
Quality of Support
Higher Logic Marketing Automation Enterprise
Responses: 147
Sailthru
Responses: 113
Ease of Doing Business With
Higher Logic Marketing Automation Enterprise
Responses: 64
Sailthru
Responses: 45
Product Direction (% positive)
Higher Logic Marketing Automation Enterprise
Responses: 150
Sailthru
Responses: 119
Features
Email Marketing
Building and Personalizing Emails
Higher Logic Marketing Automation Enterprise
Responses: 114
Verified Feature
Sailthru
Responses: 87
Verified Feature
Sending Outbound Emails
Higher Logic Marketing Automation Enterprise
Responses: 115
Verified Feature
Sailthru
Responses: 87
Verified Feature
Manage Email Deliverability
Higher Logic Marketing Automation Enterprise
Responses: 111
Verified Feature
Sailthru
Responses: 88
Verified Feature
Automated Email Responses
Higher Logic Marketing Automation Enterprise
Responses: 60
Verified Feature
Sailthru
Responses: 70
Verified Feature
Online Marketing
Landing Pages and Forms
Higher Logic Marketing Automation Enterprise
Responses: 61
Verified Feature
Sailthru
Responses: 51
Verified Feature
Dynamic Content
Higher Logic Marketing Automation Enterprise
Responses: 61
Verified Feature
Sailthru
Responses: 65
Verified Feature
A/B Testing
Higher Logic Marketing Automation Enterprise
Responses: 77
Verified Feature
Sailthru
Responses: 76
Verified Feature
Mobile Optimized
Higher Logic Marketing Automation Enterprise
Responses: 92
Verified Feature
Sailthru
Responses: 67
Verified Feature
Search Tracking and Optimization
Higher Logic Marketing Automation Enterprise
Responses: 58
Verified Feature
Sailthru
Responses: 7
Lead Management
Marketing Lead Database
Higher Logic Marketing Automation Enterprise
Responses: 43
Verified Feature
Sailthru
Responses: 16
Verified Feature
Data Quality Management
Higher Logic Marketing Automation Enterprise
Responses: 50
Verified Feature
Sailthru
Responses: 31
Verified Feature
Segmentation
Higher Logic Marketing Automation Enterprise
Responses: 53
Verified Feature
Sailthru
Responses: 34
Verified Feature
Lead Scoring and Grading
Higher Logic Marketing Automation Enterprise
Responses: 30
Verified Feature
Sailthru
Responses: 19
Verified Feature
Lead Nurturing
Higher Logic Marketing Automation Enterprise
Responses: 34
Verified Feature
Sailthru
Responses: 24
Verified Feature
Online Behavior Tracking
Higher Logic Marketing Automation Enterprise
Responses: 47
Verified Feature
Sailthru
Responses: 28
Verified Feature
Automated Alerts and Tasks
Higher Logic Marketing Automation Enterprise
Responses: 32
Verified Feature
Sailthru
Responses: 20
Verified Feature
CRM Lead Integration
Higher Logic Marketing Automation Enterprise
Responses: 37
Verified Feature
Sailthru
Responses: 21
Verified Feature
Campaign Management
Program Management
Higher Logic Marketing Automation Enterprise
Responses: 47
Verified Feature
Sailthru
Responses: 61
Verified Feature
Event / Webinar Marketing
Higher Logic Marketing Automation Enterprise
Responses: 42
Verified Feature
Sailthru
Responses: 5
Calendaring
Higher Logic Marketing Automation Enterprise
Responses: 23
Verified Feature
Sailthru
Responses: 5
Budgeting
Higher Logic Marketing Automation Enterprise
Responses: 8
Verified Feature
Sailthru
Social
Social Listening
Higher Logic Marketing Automation Enterprise
Responses: 25
Verified Feature
Sailthru
Responses: 5
Social Sharing
Higher Logic Marketing Automation Enterprise
Responses: 43
Verified Feature
Sailthru
Responses: 41
Verified Feature
Social Campaigns
Higher Logic Marketing Automation Enterprise
Responses: 30
Sailthru
Responses: 6
Social Engagement
Higher Logic Marketing Automation Enterprise
Responses: 31
Verified Feature
Sailthru
Responses: 5
Social Ads
Higher Logic Marketing Automation Enterprise
Sailthru
Responses: 7
Reporting & Analytics
Basic Reporting
Higher Logic Marketing Automation Enterprise
Responses: 105
Verified Feature
Sailthru
Responses: 88
Verified Feature
Web Analytics
Higher Logic Marketing Automation Enterprise
Responses: 60
Verified Feature
Sailthru
Responses: 69
Verified Feature
ROI Analytics
Higher Logic Marketing Automation Enterprise
Responses: 38
Verified Feature
Sailthru
Responses: 52
Verified Feature
Revenue Analytics
Higher Logic Marketing Automation Enterprise
Responses: 24
Verified Feature
Sailthru
Responses: 57
Verified Feature
SEO / Keyword Analytics
Higher Logic Marketing Automation Enterprise
Responses: 24
Sailthru
Responses: 8
Platform
Customization
Higher Logic Marketing Automation Enterprise
Responses: 41
Verified Feature
Sailthru
Responses: 30
Verified Feature
Workflow Capability
Higher Logic Marketing Automation Enterprise
Responses: 33
Verified Feature
Sailthru
Responses: 26
Verified Feature
User, Role, and Access Management
Higher Logic Marketing Automation Enterprise
Responses: 43
Verified Feature
Sailthru
Responses: 29
Verified Feature
Internationalization
Higher Logic Marketing Automation Enterprise
Responses: 19
Verified Feature
Sailthru
Sandbox / Test Environments
Higher Logic Marketing Automation Enterprise
Responses: 20
Verified Feature
Sailthru
Performance and Reliability
Higher Logic Marketing Automation Enterprise
Responses: 44
Verified Feature
Sailthru
Responses: 29
Verified Feature
Output Document Generation
Higher Logic Marketing Automation Enterprise
Responses: 20
Verified Feature
Sailthru
Responses: 20
Verified Feature
Integration
Data Import & Export Tools
Higher Logic Marketing Automation Enterprise
Responses: 39
Verified Feature
Sailthru
Responses: 27
Verified Feature
Integration APIs
Higher Logic Marketing Automation Enterprise
Responses: 31
Verified Feature
Sailthru
Responses: 27
Verified Feature
Breadth of Partner Applications
Higher Logic Marketing Automation Enterprise
Responses: 20
Verified Feature
Sailthru
Responses: 21
Verified Feature
Reviewers' Company Size
Reviewers of both Higher Logic Marketing Automation Enterprise and Sailthru were most often representing companies in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Higher Logic Marketing Automation Enterprise
Sailthru
Mid-Market
(51-1000 emp.)
Higher Logic Marketing Automation Enterprise
Sailthru
Enterprise
(> 1000 emp.)
Higher Logic Marketing Automation Enterprise
Sailthru
Reviewers' Industry
Non-Profit Organization Management
26.8%
Marketing and Advertising
8.9%
Hospital & Health Care
5.7%
Financial Services
5.1%
Publishing
4.5%
Other
49.0%
Publishing
14.5%
Retail
12.2%
Media Production
9.2%
Marketing and Advertising
8.4%
Internet
7.6%
Other
48.1%
Reviews
Most Helpful Favorable Review
Hal N.
Executive Sponsor in Non-Profit Organization Management
The best thing about their platform is the seamless integration with our AMS (Abila netFORUM), which allows us to "set it and forget it" with regard to our key segments - everything syncs according to our business rules, so we can focus more on content.
Melissa S.
User in Marketing and Advertising
The program has three very good features that I want to highlight, the generation of dynamic content, great user interface and customer profile management. In the first, I like it because it offers excellent functionality to send relevant content to email...
Most Helpful Critical Review
Administrator in Marketing and Advertising
Downsides are getting any types of new campaigns set up, there is little to no support from Higher Logic's implementation team unless you pay more. Program is not built very intuitively. When the company makes updates they also don't communicate these...
User in Health, Wellness and Fitness
It's a clunky software that doesn't do as well when thinking about greater personalization and email coding capabilities. In order to do so, you'd need to build in vendors on top of that or take analytics in-house. However, their support team isn't great at...
Top Alternatives
Discussions
Higher Logic Marketing Automation Enterprise has no discussions with answers
Sailthru has no discussions with answers
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