Compare HG Insights and Informa TechTarget Portal (Priority Engine) 
Featured Products
At a Glance
Market Segments
Mid-Market (47.5% of reviews)
Enterprise (50.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
HG Insights
Star Rating
(428)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about HG InsightsInforma TechTarget Portal (Priority Engine)
Star Rating
(452)4.3 out of 5
Market Segments
Enterprise (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Informa TechTarget Portal (Priority Engine)HG Insights vs Informa TechTarget Portal (Priority Engine)
When assessing the two solutions, reviewers found HG Insights easier to use, set up, and administer. Reviewers also preferred doing business with HG Insights overall.
- Reviewers felt that Informa TechTarget Portal (Priority Engine) meets the needs of their business better than HG Insights.
- When comparing quality of ongoing product support, reviewers felt that Informa TechTarget Portal (Priority Engine) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HG Insights over Informa TechTarget Portal (Priority Engine).
Pricing
Entry-Level Pricing
HG Insights
No pricing availableInforma TechTarget Portal (Priority Engine)
No pricing availableFree Trial
HG Insights
No trial information availableInforma TechTarget Portal (Priority Engine)
No trial information availableRatings
Meets Requirements
8.2
388
8.3
353
Ease of Use
9.1
392
8.4
357
Ease of Setup
9.1
114
8.3
100
Ease of Admin
8.9
94
8.2
48
Quality of Support
8.6
300
8.9
308
Has the product been a good partner in doing business?
8.9
91
8.8
49
Product Direction (% positive)
8.3
388
8.2
336
Features by Category
Data Availability
Feature Not Available
8.1
265
8.1
297
8.1
267
8.2
84
7.8
259
|
Verified
8.1
27
8.0
52
Data Accuracy
Feature Not Available
7.5
260
7.9
304
8.0
263
7.7
27
7.5
51
Agentic AI - Sales Intelligence
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Platform
Feature Not Available
7.5
121
8.1
81
|
Verified
8.1
135
|
Verified
8.6
100
8.4
141
8.0
58
7.8
136
|
Verified
Feature Not Available
Feature Not Available
7.6
65
7.3
120
Features
Feature Not Available
7.8
229
7.8
191
7.4
216
7.8
185
|
Verified
Feature Not Available
8.1
204
|
Verified
7.4
207
|
Verified
8.3
231
|
Verified
7.8
247
|
Verified
Feature Not Available
Feature Not Available
7.6
162
|
Verified
7.5
220
|
Verified
7.8
65
7.5
208
|
Verified
Feature Not Available
Feature Not Available
Data Availability
Not enough data
8.0
198
Not enough data
7.9
202
Not enough data
7.0
95
Platform Additional Functionality
Not enough data
7.6
158
Not enough data
7.8
107
Not enough data
7.4
94
Not enough data
8.0
111
Not enough data
8.0
114
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.6
52
8.2
122
9.0
55
8.3
125
7.8
43
8.1
123
Lead Management
8.3
50
8.0
113
7.8
45
7.6
111
8.7
51
8.1
114
Marketing Campaigns
6.5
37
7.6
92
7.9
42
Feature Not Available
6.8
33
7.2
89
6.7
37
7.4
89
7.5
37
7.4
88
Data Availability - Marketing Account Intelligence
7.8
20
7.8
23
Data Accuracy - Marketing Account Intelligence
7.7
20
8.1
22
Categories
Categories
Shared Categories
HG Insights and Informa TechTarget Portal (Priority Engine) are categorized as Marketing Account Intelligence and Sales Intelligence
Unique Categories
HG Insights has no unique categories
Informa TechTarget Portal (Priority Engine) is categorized as Buyer Intent Data Providers
Reviews
Reviewers' Company Size
HG Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Informa TechTarget Portal (Priority Engine)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
47.9%
Information Technology and Services
29.0%
Internet
3.8%
Telecommunications
3.3%
Marketing and Advertising
2.8%
Other
13.2%
Information Technology and Services
38.0%
Computer Software
28.5%
Computer & Network Security
9.0%
Telecommunications
6.8%
Hospital & Health Care
1.4%
Other
16.3%
Alternatives
Discussions
HG Insights has no discussions with answers
What is the ETA for allowing you to search by Zip or areas like NYC area?
1 Comment
SG
Hi Lori. Thanks for your feedback on this. We are working to get this prioritized in future releases.Read more
What is the best way to account map with priority engine?
1 Comment
SG
We help you map out the account buying team in two critical ways:
1.) Priority Engine automatically identifies the contacts who are part of the research...Read more
How is the data validated to ensure its accuracy?
1 Comment
SG
Hi James,
Check out the below link for TechTarget's prospect data qualification...Read more
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