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Compare HeyGen and Semrush 
Featured Products
At a Glance
Market Segments
Small-Business (87.7% of reviews)
Small-Business (64.6% of reviews)
Entry-Level Pricing
Free 1 Seat
$139.94 Per Month
HeyGen
Star Rating
(1,347)4.8 out of 5
Market Segments
Small-Business (87.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 Seat
Free Trial is available
Browse all 4 pricing plansSemrush
Star Rating
(3,161)4.5 out of 5
Market Segments
Small-Business (64.6% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in providing a comprehensive suite of SEO tools, making it a go-to for users focused on keyword research and competitor analysis. One user highlighted its ability to consolidate essential SEO tasks into one platform, which significantly speeds up their workflow.
- Users say that HeyGen stands out for its user-friendly video creation capabilities, allowing even those with no prior experience to produce professional-looking content quickly. Reviewers appreciate the realistic avatars and strong lip sync, which enhance the overall quality of the videos.
- According to verified reviews, Semrush has a robust market presence, particularly among small businesses, which accounts for a significant portion of its user base. This indicates a strong alignment with the needs of smaller organizations looking for effective SEO solutions.
- Reviewers mention that HeyGen's ease of use is a major advantage, with many users praising its intuitive interface that simplifies the video production process. One user noted that they could easily create videos without the traditional friction associated with video production.
- G2 reviewers highlight that while Semrush offers a wealth of data and features, some users find it can be overwhelming at times, especially for those new to SEO. This complexity may pose a challenge for users who prefer a more straightforward approach.
- Users report that HeyGen's free entry-level pricing is a significant draw, making it accessible for individuals and small businesses. This affordability, combined with its powerful features, has led some users to cancel other subscriptions in favor of HeyGen, as it meets all their video creation needs.
Pricing
Entry-Level Pricing
HeyGen
Free
Free
1 Seat
Start creating with our free plan on HeyGen at no cost. This is the ideal entry point for folks looking to test the waters with our AI tools, including our AI video maker.
- Create 3 videos per month
- Videos up to 3-mins
- 720p video export
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
HeyGen
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
9.1
1,151
8.8
2,533
Ease of Use
9.3
1,180
8.3
2,559
Ease of Setup
9.2
900
8.6
1,761
Ease of Admin
9.1
259
8.6
1,307
Quality of Support
9.0
895
8.6
2,224
Has the product been a good partner in doing business?
9.2
234
8.7
1,288
Product Direction (% positive)
9.7
1,157
8.8
2,442
Features by Category
Metrics
Not enough data
8.4
438
Not enough data
8.2
432
Not enough data
7.9
414
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
374
Not enough data
7.5
384
Not enough data
7.1
369
Reporting
Not enough data
8.0
425
Not enough data
8.2
416
Not enough data
7.8
400
Not enough data
7.7
400
Not enough data
7.9
395
Not enough data
7.6
375
Not enough data
8.0
409
Other
Not enough data
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
356
Not enough data
7.0
335
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.2
45
Not enough data
6.9
45
Not enough data
6.9
43
Administration
Not enough data
7.7
366
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
396
Social Analytics
Not enough data
8.8(won by default)
294
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
280
Not enough data
8.2(won by default)
247
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Reports & Dashboards
Not enough data
8.4(won by default)
277
Not enough data
8.8(won by default)
285
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
50
Not enough data
8.4
51
Not enough data
8.5
51
Not enough data
Platform Content
8.3
48
Not enough data
8.5
47
Not enough data
8.6
48
Not enough data
Platform Additional Functionality
9.0
48
Not enough data
8.7
46
Not enough data
Agentic AI - Screen and Video Capture
9.3
10
Not enough data
Platform Basics
8.5
230
Not enough data
Feature Not Available
Not enough data
9.2
227
Not enough data
Platform Content
Feature Not Available
Not enough data
8.9
221
Not enough data
8.9
221
Not enough data
8.8
215
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
218
Not enough data
Generative AI
8.8
196
Not enough data
8.3
114
Not enough data
8.8
119
Not enough data
8.5
191
Not enough data
7.5
114
Not enough data
9.0
196
Not enough data
8.4
114
Not enough data
Listing Management
Not enough data
8.6
244
|
Verified
Not enough data
8.2
240
|
Verified
Not enough data
8.5
243
|
Verified
Not enough data
8.6
255
|
Verified
Performance
Not enough data
8.3
262
|
Verified
Not enough data
8.8
268
|
Verified
Local Search Optimization
Not enough data
8.9
601
|
Verified
Not enough data
8.4
551
|
Verified
Not enough data
8.4
524
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.9
520
|
Verified
Not enough data
8.8
583
|
Verified
Platform Basics
Not enough data
8.5
573
Not enough data
8.5
579
Agentic AI - Competitive Intelligence
Not enough data
7.0
75
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
535
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
547
Not enough data
8.3
555
Platform Basics
Not enough data
8.5
108
Not enough data
8.2
105
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
97
Not enough data
8.4
108
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
101
Not enough data
8.7
111
Marketing Campaign Performance
Not enough data
8.5
83
Not enough data
8.7
84
Agentic AI - Marketing Calendar
Not enough data
7.3
13
Not enough data
7.3
13
Not enough data
6.7
13
Not enough data
6.9
13
Other Features
Not enough data
8.4
109
Not enough data
8.8
95
SEO Auditing & Monitoring
Not enough data
8.7
1027
Not enough data
9.0
928
Not enough data
8.8
865
Not enough data
8.8
892
Agentic AI - SEO Tools
Not enough data
6.6
181
Not enough data
6.7
182
Not enough data
6.7
183
Not enough data
6.7
179
Not enough data
6.5
179
Not enough data
6.6
174
Not enough data
6.8
177
SEO Content & Rankings
Not enough data
8.2
1510
Not enough data
9.1
1653
Not enough data
8.8
1560
Not enough data
8.2
933
Not enough data
8.5
874
SEO Reporting
Not enough data
8.9
1618
Not enough data
8.6
1018
Not enough data
8.3
979
Not enough data
7.8
846
Generative AI
Not enough data
6.8
410
Not enough data
6.8
401
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
165
Social Management
Not enough data
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
203
Not enough data
8.0
178
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Translation Options
9.3
48
Not enough data
8.9
48
Not enough data
8.9
48
Not enough data
8.6
45
Not enough data
9.3
47
Not enough data
9.1
46
Not enough data
9.2
47
Not enough data
Offering Type
9.3
48
Not enough data
7.9
46
Not enough data
8.6
44
Not enough data
9.0
48
Not enough data
Generative AI
8.5
41
Not enough data
8.9
42
Not enough data
8.6
41
Not enough data
Agentic AI - Machine Translation
9.2
10
Not enough data
9.2
10
Not enough data
Client Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
44
Not enough data
Translation Tools
9.3
46
Not enough data
8.1
45
Not enough data
8.6
43
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
43
Not enough data
Generative AI
8.4
38
Not enough data
Agentic AI - Translation Management
8.5
11
Not enough data
8.6
11
Not enough data
Voice
8.3
51
Not enough data
8.8
54
Not enough data
Transcription
8.7
52
Not enough data
8.5
51
Not enough data
8.9
50
Not enough data
8.3
49
Not enough data
Editing
8.7
50
Not enough data
8.1
51
Not enough data
8.8
51
Not enough data
9.0
53
Not enough data
Integration
9.0
49
Not enough data
8.9
48
Not enough data
9.2
52
Not enough data
9.0
50
Not enough data
8.6
50
Not enough data
Agentic AI - Transcription
9.2
19
Not enough data
9.5
19
Not enough data
9.6
19
Not enough data
Platform Interoperability
Not enough data
8.4
79
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
97
Campaign Management
Not enough data
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Targeting
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Platform
Not enough data
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Integration
8.8
389
Not enough data
8.6
363
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Speech Output
9.1
459
Not enough data
8.9
451
Not enough data
9.0
457
Not enough data
8.8
464
Not enough data
8.7
462
Not enough data
8.2
458
Not enough data
8.6
455
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audio Format
8.8
457
Not enough data
8.8
442
Not enough data
8.7
429
Not enough data
Not enough data
Not enough data
Generative AI
9.2
242
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
213
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Segment Trending
Not enough data
8.6
246
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
7.3
201
Analysis
Not enough data
8.3
233
Not enough data
8.6
254
|
Verified
Not enough data
8.3
215
|
Verified
Platform
Not enough data
8.7
260
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
7.7
213
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Agentic AI - Market Intelligence
Not enough data
7.0
32
Not enough data
6.8
32
Video Creation
8.9
32
Not enough data
9.0
33
Not enough data
8.6
31
Not enough data
8.7
30
Not enough data
8.7
31
Not enough data
Software Delivery
8.4
30
Not enough data
8.2
30
Not enough data
9.4
29
Not enough data
Analytics
8.0
28
Not enough data
8.5
27
Not enough data
8.4
27
Not enough data
Generative AI
8.3
26
Not enough data
8.4
25
Not enough data
8.5
25
Not enough data
8.4
25
Not enough data
Agentic AI - Video Email
9.1
11
Not enough data
Platform Basics
Not enough data
8.5
142
Not enough data
7.7
126
Not enough data
8.4
146
Platform Data
Not enough data
8.2
132
Not enough data
8.3
137
Not enough data
8.6
149
Not enough data
8.3
132
Agentic AI - Operational Risk Management
Not enough data
7.1
17
Platform Features
8.3
89
Not enough data
8.3
90
Not enough data
8.4
86
Not enough data
8.0
85
Not enough data
8.1
84
Not enough data
8.3
85
Not enough data
Organization
8.7
84
Not enough data
8.9
84
Not enough data
8.8
84
Not enough data
Customization
8.2
83
Not enough data
7.6
82
Not enough data
8.4
82
Not enough data
Analytics
7.8
79
Not enough data
7.9
80
Not enough data
7.6
80
Not enough data
Editing
8.4
130
Not enough data
9.0
126
Not enough data
8.5
128
Not enough data
8.3
120
Not enough data
8.3
124
Not enough data
8.4
125
Not enough data
8.6
123
Not enough data
Platform
8.9
123
Not enough data
9.1
122
Not enough data
8.3
120
Not enough data
Generative AI
8.8
116
Not enough data
8.9
118
Not enough data
Agentic AI - Video Editing
8.7
38
Not enough data
8.8
37
Not enough data
8.9
38
Not enough data
8.7
38
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
7.7
369
7.7
235
Publishing
8.3
371
7.7
237
Social Media
8.5
382
7.6
237
Planning
Feature Not Available
7.9
362
Generative AI
8.5
371
7.4
145
8.4
366
7.2
141
8.1
364
7.2
140
8.2
208
6.7
138
8.7
381
6.4
135
Agentic AI - Content Creation
7.8
97
7.2
47
7.6
95
7.0
47
7.9
93
7.2
47
7.9
96
7.1
47
8.0
98
7.2
48
7.7
95
7.3
47
7.8
96
7.3
47
Video Creation - AI Video Generation
9.1
573
Not enough data
8.8
537
Not enough data
8.4
522
Not enough data
8.8
536
Not enough data
9.1
541
Not enough data
9.1
545
Not enough data
Generative AI - AI Video Generation
8.6
523
Not enough data
Editing - AI Video Generation
8.4
506
Not enough data
9.0
512
Not enough data
Storage & Management - AI Video Generation
8.9
509
Not enough data
8.7
502
Not enough data
8.3
483
Not enough data
8.3
485
Not enough data
Video creation - Video Content Creation
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
252
Not enough data
8.6
252
Not enough data
Feature Not Available
Not enough data
8.4
245
Not enough data
9.0
250
Not enough data
8.2
243
Not enough data
8.4
240
Not enough data
Distribution - Video Content Creation
Feature Not Available
Not enough data
8.1
235
Not enough data
8.5
247
Not enough data
Analytics - Video Content Creation
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Training & Support - Video Content Creation
Feature Not Available
Not enough data
8.8
246
Not enough data
Integrations - Video Content Creation
8.6
240
Not enough data
Feature Not Available
Not enough data
7.9
237
Not enough data
Other - Video Content Creation
8.3
236
Not enough data
8.2
231
Not enough data
Agentic AI - Video Content Creation
8.4
136
Not enough data
8.3
132
Not enough data
Voice cloning - Voice Dubbing
8.8
104
Not enough data
8.7
100
Not enough data
8.4
100
Not enough data
Agentic AI - Video Translation
8.8
42
Not enough data
9.1
43
Not enough data
Real-time preview - Voice Dubbing
8.4
101
Not enough data
Security and Privacy - Voice Dubbing
Feature Not Available
Not enough data
8.8
97
Not enough data
Output - Voice Dubbing
8.4
99
Not enough data
8.5
101
Not enough data
9.0
106
Not enough data
AI Visibility & Tracking
Not enough data
7.9
70
Not enough data
7.9
80
Sentiment & Brand Analysis
Not enough data
7.9
67
Not enough data
6.4
57
Competitive Benchmarking
Not enough data
7.4
60
Not enough data
7.7
67
AI Content Optimization
Not enough data
7.7
62
Not enough data
7.8
64
Reporting & Alerts
Not enough data
6.8
58
Not enough data
7.6
67
Text to Video Generation
8.9
150
Not enough data
Emotion and Gesture control
8.3
152
Not enough data
Real-time rendering
8.6
149
Not enough data
Live streaming
7.4
140
Not enough data
Script-based automation
8.5
149
Not enough data
Video Creation
9.2
161
Not enough data
9.0
159
Not enough data
8.6
148
Not enough data
8.7
155
Not enough data
8.9
159
Not enough data
8.9
150
Not enough data
Generative AI
8.7
150
Not enough data
Editing
8.2
143
Not enough data
8.8
147
Not enough data
Storage & Management
8.5
144
Not enough data
8.7
145
Not enough data
8.3
142
Not enough data
8.8
147
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
718
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
59
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Marketing Operations
Not enough data
7.7
391
|
Verified
Not enough data
8.4
416
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
381
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
396
|
Verified
Not enough data
8.6
433
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
406
|
Verified
Not enough data
7.9
357
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.2
59
Not enough data
7.5
59
Not enough data
7.2
58
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HeyGen and Semrush are categorized as Content Creation
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
HeyGen
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.5%
Education Management
5.7%
E-Learning
5.5%
Consulting
5.0%
Entertainment
4.7%
Other
68.5%
Marketing and Advertising
29.6%
Information Technology and Services
8.9%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
45.9%
Discussions
HeyGen has no discussions with answers
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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