Link copied to clipboard # Hex vs Microsoft Power BI Comparison - What are their main differences? Share [ Export ](/compare/hex-tech-hex/microsoft-microsoft-power-bi/export.csv) HexMicrosoft Power BI[+ Add Product](#) Reviews **Hex** [ 4.5/5(404) ](https://www.g2.com/products/hex-tech-hex/reviews#reviews) **Microsoft Power BI** [ 4.5/5(1,661) ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews#reviews) Pricing **Hex** Free Trial **Free** Per Month · Community **Microsoft Power BI** Free Trial **Free** 1 User · Power BI in Microsoft Fabric **Pricing Insights** from reviews Time to Implement **Hex** 1 monthFaster Based on 8 responses **Microsoft Power BI** 2 months Based on 5 responses Return on Investment **Hex** 7 months4 months sooner Based on 8 responses **Microsoft Power BI** 11 months Based on 5 responses Perceived Cost **Hex** $$$$$ **Microsoft Power BI** $$$$$ Average Discount **Hex** 13%1% more **Microsoft Power BI** 12% ![Hex](https://images.g2crowd.com/uploads/product/hd_favicon/361690da3c439fa5951e1e2bcd0c146d/hex-tech-hex.svg "Hex") ![Microsoft Power BI](https://images.g2crowd.com/uploads/product/hd_favicon/2febb6721c3decc33a9bbf255022ac47/microsoft-microsoft-power-bi.svg "Microsoft Power BI") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Hex** [ Ease of Use (130) ](https://www.g2.com/products/hex-tech-hex/reviews?filters%5Bsentiment_snippet%5D=1832300&qs=pros-and-cons#reviews)[ SQL Queries (81) ](https://www.g2.com/products/hex-tech-hex/reviews?filters%5Bsentiment_snippet%5D=1834957&qs=pros-and-cons#reviews)[ Limited Features (45) ](https://www.g2.com/products/hex-tech-hex/reviews?filters%5Bsentiment_snippet%5D=1835023&qs=pros-and-cons#reviews)[ Missing Features (41) ](https://www.g2.com/products/hex-tech-hex/reviews?filters%5Bsentiment_snippet%5D=1830131&qs=pros-and-cons#reviews) **Microsoft Power BI** [ Ease of Use (148) ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews?filters%5Bsentiment_snippet%5D=1396945&qs=pros-and-cons#reviews)[ Data Visualization (125) ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews?filters%5Bsentiment_snippet%5D=1398049&qs=pros-and-cons#reviews)[ Learning Curve (83) ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews?filters%5Bsentiment_snippet%5D=1397429&qs=pros-and-cons#reviews)[ Slow Performance (68) ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews?filters%5Bsentiment_snippet%5D=1397918&qs=pros-and-cons#reviews) Integrations **Hex** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-athena.jpg "Product Avatar Image") Amazon Athena ](https://www.g2.com/products/amazon-athena/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude ](https://www.g2.com/products/amplitude-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a062b6097ef15d211bd8c1a5d606a2bb/anthropic-claude-code.jpg "Product Avatar Image") Claude Code ](https://www.g2.com/products/anthropic-claude-code/reviews)[ View all ](https://www.g2.com/products/hex-tech-hex/integrations) **Microsoft Power BI** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_292819dc3de0a834ee29a8277d35bdcc/alteryx.png "Product Avatar Image") Alteryx ](https://www.g2.com/products/alteryx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-athena.jpg "Product Avatar Image") Amazon Athena ](https://www.g2.com/products/amazon-athena/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude ](https://www.g2.com/products/amplitude-analytics/reviews)[ View all ](https://www.g2.com/products/microsoft-microsoft-power-bi/integrations) Screenshots **Hex** ![Hex screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/203880/Homepage.jpg) **Microsoft Power BI** ![Microsoft Power BI screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/78447/expirable-direct-uploads_2F182d3461-c721-4c39-941f-7356212f5fe2_2Fpbi2.png) Ratings Meets Requirements **Hex** 8.5 8.5310 **Microsoft Power BI** 9.0 9.01,323 Ease of Use **Hex** 8.7 8.7319 **Microsoft Power BI** 8.5 8.51,353 Ease of Setup **Hex** 8.9 8.9190 **Microsoft Power BI** 8.8 8.8785 Ease of Admin **Hex** 9.0 9.059 **Microsoft Power BI** 8.5 8.5426 Quality of Support **Hex** 8.5 8.5225 **Microsoft Power BI** 8.5 8.51,174 Has the product been a good partner in doing business? **Hex** 9.1 9.161 **Microsoft Power BI** 8.8 8.8407 Product Direction (% positive) **Hex** 9.2 9.2308 **Microsoft Power BI** 9.3 9.31,280 Features Business Intelligence[Hide 85 FeaturesShow 85 Features](javascript:void(0);) 7.6 268 8.9 1,272 Reports Reports Interface 8.3 226 8.9(won by 0.6) 1095 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Steps to Answer 7.6 209 8.4(won by 0.8) 977 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Graphs and Charts 7.4 229 9.1(won by 1.7) 1087 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Score Cards 7.2 192 8.8(won by 1.6) 695 (There is a greater than 0.5 difference between this product's rating and its competitors) Dashboards 8.1 221 9.1(won by 1.0) 1089 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Self Service Calculated Fields 7.7 203 8.6(won by 0.9) 914 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Column Filtering 8.1 207 8.9(won by 0.8) 901 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Discovery 7.9 211 8.7(won by 0.8) 985 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Search 7.2 204 8.5(won by 1.3) 855 (There is a greater than 0.5 difference between this product's rating and its competitors) Collaboration / Workflow 8.2 225 8.4(won by 0.2) 982 | Verified Automodeling 6.1 184 8.2(won by 2.1) 881 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Advanced Analytics Predictive Analytics 6.5 185 8.3(won by 1.8) 741 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Visualization 7.8 211 9.2(won by 1.4) 1080 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Big Data Services 7.0 191 8.4(won by 1.4) 768 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Building Reports Data Transformation 8.0 186 8.8(won by 0.8) 587 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Modeling 7.7 181 8.7(won by 1.0) 597 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) WYSIWYG Report Design 7.5 175 8.5(won by 1.0) 515 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Integration APIs 7.0 166 8.5(won by 1.5) 504 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Platform Mobile User Support Not enough data Not enough data Customization Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Internationalization Not enough data Not enough data Sandbox / Test Environments Not enough data Not enough data Performance and Reliability Not enough data Not enough data Breadth of Partner Applications Not enough data Not enough data Mobile Access Not enough data Not enough data Metadata Management Not enough data Not enough data Additional Functionality Customizable Branding Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data AI Copilot Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Strategic Planning Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Trend Analysis Not enough data Not enough data Text Analysis Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Data Synchronization Not enough data Not enough data Widgets Not enough data Not enough data Benchmarking Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Trend/Problem Indicators Not enough data Not enough data Customizable Templates Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Data Import/Export Not enough data Not enough data Profitability Analysis Not enough data Not enough data OLAP Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Search/Filter Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Connectors Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Key Performance Indicators Not enough data Not enough data Dashboard Creation Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Data Mining Not enough data Not enough data Forecasting Not enough data Not enough data Ad hoc Query Not enough data Not enough data Analytics Platforms[Hide 136 FeaturesShow 136 Features](javascript:void(0);) 7.2 277 8.5 1,287 Reports Reports Interface 8.3 226 8.9(won by 0.6) 1095 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Steps to Answer 7.6 209 8.4(won by 0.8) 977 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Graphs and Charts 7.4 229 9.1(won by 1.7) 1087 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Score Cards 7.2 192 8.8(won by 1.6) 695 (There is a greater than 0.5 difference between this product's rating and its competitors) Dashboards 8.1 221 9.1(won by 1.0) 1089 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Data Preparation Connectors 8.0 165 9.0(won by 1.0) 696 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Governance 6.4 33 8.8(won by 2.4) 628 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Modeling and Blending Data Querying 8.7 173 8.9(won by 0.2) 659 | Verified Data Filtering 8.3 171 9.1(won by 0.8) 673 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Blending 8.3 165 8.8(won by 0.5) 694 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Capture and Transfer Not enough data Not enough data Generative AI AI Text Generation 6.2 98 7.6(won by 1.4) 304 (There is a greater than 0.5 difference between this product's rating and its competitors) AI Text Summarization 6.0 93 7.7(won by 1.7) 303 (There is a greater than 0.5 difference between this product's rating and its competitors) Generative AI Not enough data Not enough data Agentic AI - Analytics Platforms Autonomous Task Execution 6.5 34 7.6(won by 1.1) 146 (There is a greater than 0.5 difference between this product's rating and its competitors) Multi-step Planning 6.3 29 8.0(won by 1.7) 149 (There is a greater than 0.5 difference between this product's rating and its competitors) Cross-system Integration 6.9 32 8.4(won by 1.5) 151 (There is a greater than 0.5 difference between this product's rating and its competitors) Adaptive Learning 6.4 28 8.2(won by 1.8) 148 (There is a greater than 0.5 difference between this product's rating and its competitors) Natural Language Interaction 7.1 36 7.9(won by 0.8) 149 (There is a greater than 0.5 difference between this product's rating and its competitors) Proactive Assistance 6.4 29 8.1(won by 1.7) 147 (There is a greater than 0.5 difference between this product's rating and its competitors) Decision Making 7.2 29 8.5(won by 1.3) 154 (There is a greater than 0.5 difference between this product's rating and its competitors) Third-Party Integrations Not enough data Not enough data Self Service Calculated Fields 7.7 203 8.6(won by 0.9) 914 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Column Filtering 8.1 207 8.9(won by 0.8) 901 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Discovery 7.9 211 8.7(won by 0.8) 985 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Search 7.2 204 8.5(won by 1.3) 855 (There is a greater than 0.5 difference between this product's rating and its competitors) Collaboration / Workflow 8.2 225 8.4(won by 0.2) 982 | Verified Automodeling 6.1 184 8.2(won by 2.1) 881 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Deployment & Integration - Analytics Platforms No-code Dashboard Builder 7.0 30 8.9(won by 1.9) 133 (There is a greater than 0.5 difference between this product's rating and its competitors) Report Scheduling and Automation 7.9 38 8.7(won by 0.8) 143 (There is a greater than 0.5 difference between this product's rating and its competitors) Embedded Analytics and White-labeling 6.9 26 8.4(won by 1.5) 115 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Source Connectivity 8.1 39 9.2(won by 1.1) 179 (There is a greater than 0.5 difference between this product's rating and its competitors) Multiple Data Sources Not enough data Not enough data Query Builder Not enough data Not enough data Advanced Analytics Predictive Analytics 6.5 185 8.3(won by 1.8) 741 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Visualization 7.8 211 9.2(won by 1.4) 1080 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Big Data Services 7.0 191 8.4(won by 1.4) 768 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Performance & Scalability - Analytics Platforms Large data handling and Query Speed 6.4 43 7.6(won by 1.2) 175 (There is a greater than 0.5 difference between this product's rating and its competitors) Concurrent User Support 7.1 31 8.6(won by 1.5) 114 (There is a greater than 0.5 difference between this product's rating and its competitors) Database Support Not enough data Not enough data Advanced Analytics & Modeling - Analytics Platforms Data Modeling and Governance 7.2 30 8.7(won by 1.5) 125 (There is a greater than 0.5 difference between this product's rating and its competitors) Notebook and Script Integration 8.4 51 8.6(won by 0.2) 114 Built-in Predictive and Statistical Models 6.3 27 8.4(won by 2.1) 110 (There is a greater than 0.5 difference between this product's rating and its competitors) Agentic AI Capabilities - Analytics Platforms Auto-generated Insights and Narratives 6.7 29 8.1(won by 1.4) 110 (There is a greater than 0.5 difference between this product's rating and its competitors) Natural Language Queries 7.5 35 8.1(won by 0.6) 118 (There is a greater than 0.5 difference between this product's rating and its competitors) Proactive KPI Monitoring and Alerts 6.7 27 8.3(won by 1.6) 110 (There is a greater than 0.5 difference between this product's rating and its competitors) AI Agents for Analytical Follow-ups 6.7 28 7.8(won by 1.1) 107 (There is a greater than 0.5 difference between this product's rating and its competitors) Personalized Intelligence - Analytics Platforms Behavioral Learning for Contextual Query Refinement 6.5 26 8.0(won by 1.5) 110 (There is a greater than 0.5 difference between this product's rating and its competitors) Role-based Insight Personalization 6.2 26 8.3(won by 2.1) 113 (There is a greater than 0.5 difference between this product's rating and its competitors) Conversational and Prompt-based Analytics 7.2 31 8.1(won by 0.9) 111 (There is a greater than 0.5 difference between this product's rating and its competitors) Ad hoc Query Not enough data Not enough data Visual Analytics Not enough data Not enough data Building Reports Data Transformation 8.0 186 8.8(won by 0.8) 587 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Modeling 7.7 181 8.7(won by 1.0) 597 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) WYSIWYG Report Design 7.5 175 8.5(won by 1.0) 515 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Integration APIs 7.0 166 8.5(won by 1.5) 504 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Drag & Drop Not enough data Not enough data Secure Data Storage Not enough data Not enough data Data Import/Export Not enough data Not enough data Customizable Branding Not enough data Not enough data Dashboard Creation Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Metadata Management Not enough data Not enough data Forecasting Not enough data Not enough data Data Storage Management Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Data Migration Not enough data Not enough data AI Copilot Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Search/Filter Not enough data Not enough data Data Mapping Not enough data Not enough data Monitoring Not enough data Not enough data Sentiment Analysis Not enough data Not enough data User Management Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Charting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Performance Metrics Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Data Extraction Not enough data Not enough data Widgets Not enough data Not enough data Storytelling Not enough data Not enough data Trend Analysis Not enough data Not enough data Collaboration Tools Not enough data Not enough data Financing Management Not enough data Not enough data Self-service Analytics Not enough data Not enough data KPI Monitoring Not enough data Not enough data Dashboard Not enough data Not enough data API Not enough data Not enough data Data Integration Not enough data Not enough data Scorecards Not enough data Not enough data Data Management Not enough data Not enough data Task Management Not enough data Not enough data Progress Tracking Not enough data Not enough data Data Connectors Not enough data Not enough data Data Visualization Not enough data Not enough data Profitability Analysis Not enough data Not enough data Project Tracking Not enough data Not enough data Strategic Planning Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Predictive Analytics Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Templates Not enough data Not enough data Mobile Access Not enough data Not enough data Customizable Templates Not enough data Not enough data Workflow Management Not enough data Not enough data Financial Reporting Not enough data Not enough data Audit Management Not enough data Not enough data OLAP Not enough data Not enough data Single Sign On Not enough data Not enough data Data Synchronization Not enough data Not enough data Embedded Business Intelligence[Hide 74 FeaturesShow 74 Features](javascript:void(0);) 7.7 268 Not enough data Reports Reports Interface 8.3 226 8.9(won by 0.6) 1095 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Steps to Answer 7.6 209 8.4(won by 0.8) 977 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Graphs and Charts 7.4 229 9.1(won by 1.7) 1087 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Score Cards 7.2 192 8.8(won by 1.6) 695 (There is a greater than 0.5 difference between this product's rating and its competitors) Dashboards 8.1 221 9.1(won by 1.0) 1089 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Self Service Calculated Fields 7.7 203 8.6(won by 0.9) 914 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Column Filtering 8.1 207 8.9(won by 0.8) 901 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Discovery 7.9 211 8.7(won by 0.8) 985 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Search 7.2 204 8.5(won by 1.3) 855 (There is a greater than 0.5 difference between this product's rating and its competitors) Collaboration / Workflow 8.2 225 8.4(won by 0.2) 982 | Verified Automodeling 6.1 184 8.2(won by 2.1) 881 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Building Reports Data Transformation 8.0 186 8.8(won by 0.8) 587 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Modeling 7.7 181 8.7(won by 1.0) 597 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) WYSIWYG Report Design 7.5 175 8.5(won by 1.0) 515 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Integration APIs 7.0 166 8.5(won by 1.5) 504 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Mobile Reporting Not enough data Not enough data Data Mapping Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Forecasting Not enough data Not enough data Customizable Branding Not enough data Not enough data Charting Not enough data Not enough data Customization Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Workflow Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Ad hoc Query Not enough data Not enough data Data Extraction Not enough data Not enough data Data Synchronization Not enough data Not enough data Application Development Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Geographic Maps Not enough data Not enough data Widgets Not enough data Not enough data SSL Security Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Self-service Analytics Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Integration into Third Party Applications Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Visual Workflow Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Single Sign On Not enough data Not enough data Trend Analysis Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Visualization Not enough data Not enough data Data Connectors Not enough data Not enough data Benchmarking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Streaming Analytics Not enough data Not enough data Mobile Access Not enough data Not enough data Drag & Drop Not enough data Not enough data Dashboard Creation Not enough data Not enough data Python Integrated Development Environments (IDE)[Hide 19 FeaturesShow 19 Features](javascript:void(0);) 7.8 63 Not enough data AI Copilot AI Copilot Not enough data Not enough data Generative AI Generative AI Not enough data Not enough data For Developers For Developers Not enough data Not enough data Game Development Game Development Not enough data Not enough data Deployment Management Deployment Management Not enough data Not enough data Code Development Code Development Not enough data Not enough data Code Editing Code Editing Not enough data Not enough data Website Development Website Development Not enough data Not enough data Web/Mobile App Development Web/Mobile App Development Not enough data Not enough data Debugging Debugging Not enough data Not enough data Data Modeling Data Modeling Not enough data Not enough data Graphical User Interface Graphical User Interface Not enough data Not enough data Functionality Ease of Use 8.7(won by default) 63 Not enough data File Management 6.9(won by default) 56 Not enough data Multi-Language Support 7.5(won by default) 48 Not enough data Customization 7.4(won by default) 54 Not enough data Straight-Out-the-Box Functionality 8.8(won by default) 58 Not enough data Help Guides 7.5(won by default) 57 Not enough data Patching & Updates 7.9(won by default) 52 Not enough data Data Science and Machine Learning Platforms[Hide 75 FeaturesShow 75 Features](javascript:void(0);) 5.8 110 Not enough data System Data Ingestion & Wrangling 8.1(won by default) 92 Not enough data Real-Time Data Not enough data Not enough data Model Development Language Support 7.4(won by default) 90 Not enough data Drag and Drop 7.0(won by default) 94 Not enough data Pre-Built Algorithms 5.5(won by default) 87 Not enough data Model Training 5.5(won by default) 89 Not enough data Database Support Not enough data Not enough data Multi-Language Not enough data Not enough data Model Development Feature Engineering 5.9(won by default) 79 Not enough data Machine/Deep Learning Services Computer Vision 4.4(won by default) 81 Not enough data Natural Language Processing 5.1(won by default) 84 Not enough data Natural Language Generation 4.8(won by default) 82 Not enough data Artificial Neural Networks 4.5(won by default) 80 Not enough data Machine/Deep Learning Services Natural Language Understanding 5.1(won by default) 69 Not enough data Deep Learning 5.0(won by default) 70 Not enough data Deployment Managed Service 6.9(won by default) 85 Not enough data Application 7.0(won by default) 84 Not enough data Scalability 6.7(won by default) 85 Not enough data Additional Functionality Customizable Reports Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Extraction Not enough data Not enough data Semantic Search Not enough data Not enough data Data Storage Management Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Predictive Analytics Not enough data Not enough data Activity Dashboard Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Visual Analytics Not enough data Not enough data Data Mapping Not enough data Not enough data Data Synchronization Not enough data Not enough data Statistical Analysis Not enough data Not enough data Categorization/Grouping Not enough data Not enough data Trend Analysis Not enough data Not enough data Data Profiling Not enough data Not enough data Linked Data Management Not enough data Not enough data Data Visualization Not enough data Not enough data API Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Search/Filter Not enough data Not enough data Data Import/Export Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data AI Copilot Not enough data Not enough data Monitoring Not enough data Not enough data Data Connectors Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Text Mining Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Predictive Modeling Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Configurable Workflow Not enough data Not enough data Tagging Not enough data Not enough data Endpoint Management Not enough data Not enough data No-Code Not enough data Not enough data Data Preparation Not enough data Not enough data Auditing Not enough data Not enough data Big Data Analytics Not enough data Not enough data ML Algorithm Library Not enough data Not enough data Data Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Data Security Not enough data Not enough data Workflow Management Not enough data Not enough data Generative AI AI Text Generation 5.7(won by default) 40 Not enough data AI Text Summarization 5.7(won by default) 40 Not enough data AI Text-to-Image 4.3(won by default) 40 Not enough data Generative AI Not enough data Not enough data Agentic AI - Data Science and Machine Learning Platforms Autonomous Task Execution 5.3(won by default) 10 Not enough data Multi-step Planning 5.7(won by default) 10 Not enough data Cross-system Integration 7.0(won by default) 10 Not enough data Adaptive Learning 4.7(won by default) 10 Not enough data Natural Language Interaction 6.1(won by default) 11 Not enough data Proactive Assistance 5.8(won by default) 10 Not enough data Decision Making 5.7(won by default) 10 Not enough data Third-Party Integrations Not enough data Not enough data Semantic Layer Tools[Hide 17 FeaturesShow 17 Features](javascript:void(0);) Not enough data 8.2 7 Deployment & Integration - Semantic Layer Tools Multi-Environment & Multi-Cloud Support Not enough data 8.9(won by default) 6 Open API & SDK Integration Not enough data 8.6(won by default) 6 Data Connectivity & Federation - Semantic Layer Tools Cross-Source Query Federation Not enough data 9.3(won by default) 7 Dynamic Schema & Metadata Adaptation Not enough data 8.9(won by default) 6 Data Modeling & Metrics - Semantic Layer Tools Derived & Calculated Metrics Not enough data 9.3(won by default) 7 Time Intelligence Functions Not enough data 9.3(won by default) 7 Performance Optimization - Semantic Layer Tools Query Caching & Acceleration Not enough data 8.1(won by default) 6 Adaptive Query Optimization Not enough data 8.1(won by default) 7 Governance - Semantic Layer Tools AI Governance & Observability Not enough data 7.4(won by default) 7 Metric Lineage for AI Training Data Not enough data 7.5(won by default) 6 Version Control & Change Impact Analysis Not enough data 7.4(won by default) 7 Advanced Intelligence - Semantic Layer Tools Natural Language Query Interface Not enough data 7.9(won by default) 7 Semantic Layer for AI/ML Models Not enough data 7.5(won by default) 6 Recommendation Engine Not enough data 8.1(won by default) 6 Agentic AI Enablement - Semantic Layer Tools Agentic Query Orchestration Not enough data 7.2(won by default) 6 Contextual Reasoning Layer Not enough data 7.2(won by default) 6 Workflow Automation via Semantic Agents Not enough data 7.9(won by default) 7 Show 2 feature categories with incomplete data Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Tagging Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data Multi-Language Not enough data Not enough data Predictive Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Storage Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data For eCommerce Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Document Management Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Trend Analysis Not enough data Not enough data Machine Learning Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Performance Metrics Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile App Not enough data Not enough data Multiple Data Sources Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Dashboard Not enough data Not enough data Chatbot Not enough data Not enough data Workflow Automation Not enough data Not enough data Agentic Analytics[Hide 10 FeaturesShow 10 Features](javascript:void(0);) Not enough data Not enough data Data Connectivity and Prep - Agentic Analytics Data Source Connectivity Not enough data Not enough data Automated Data Preparation Not enough data Not enough data Autonomous Insight Generation - Agentic Analytics Continuous Pattern Detection Not enough data Not enough data Multi‑Step Reasoning Not enough data Not enough data Predictive & Prescriptive Analytics Not enough data Not enough data Interaction and Workflow - Agentic Analytics Natural Language Query and Conversational Analytics Not enough data Not enough data Action Triggering & Workflow Orchestration Not enough data Not enough data Explainability & Audit Trails Not enough data Not enough data AI Agent Management - Agentic Analytics Agent Configuration & Goals Not enough data Not enough data Continuous Learning & Feedback Not enough data Not enough data User Insights Reviewers' Company Size [![Hex](https://images.g2crowd.com/uploads/product/hd_favicon/361690da3c439fa5951e1e2bcd0c146d/hex-tech-hex.svg "Hex")](https://www.g2.com/products/hex-tech-hex/reviews) Hex Small-Business(50 or fewer emp.) 24.9% Mid-Market(51-1000 emp.) 59.8% Enterprise(\> 1000 emp.) 15.4% [![Microsoft Power BI](https://images.g2crowd.com/uploads/product/hd_favicon/2febb6721c3decc33a9bbf255022ac47/microsoft-microsoft-power-bi.svg "Microsoft Power BI")](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) Microsoft Power BI Small-Business(50 or fewer emp.) 20.8% Mid-Market(51-1000 emp.) 37.0% Enterprise(\> 1000 emp.) 42.2% Small-Business (50 or fewer emp.) 24.9% 20.8% Mid-Market (51-1000 emp.) 59.8% 37.0% Enterprise (\> 1000 emp.) 15.4% 42.2% Reviewers' Industry [![Hex](https://images.g2crowd.com/uploads/product/hd_favicon/361690da3c439fa5951e1e2bcd0c146d/hex-tech-hex.svg "Hex")](https://www.g2.com/products/hex-tech-hex/reviews) Hex Computer Software 22.8% Information Technology and Services 19.1% Financial Services 12.0% Hospital & Health Care 4.0% Marketing and Advertising 3.1% Other 39.1% [![Microsoft Power BI](https://images.g2crowd.com/uploads/product/hd_favicon/2febb6721c3decc33a9bbf255022ac47/microsoft-microsoft-power-bi.svg "Microsoft Power BI")](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) Microsoft Power BI Information Technology and Services 16.2% Computer Software 6.9% Financial Services 4.9% Telecommunications 3.1% Hospital & Health Care 3.1% Other 65.8% FAQs ## Hex vs Microsoft Power BI FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Microsoft Power BI vs Hex? Microsoft Power BI and Hex are both highly rated analytics platforms, but Microsoft Power BI is most distinguished by its data modeling and visualization power, while Hex stands out for its collaborative, code-first analytics environment. | [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) | [Hex](https://www.g2.com/products/hex-tech-hex/reviews) | | --- | --- | | 4.5/5 (1,658 reviews) | 4.5/5 (404 reviews) | | Enterprise | Mid-Market | | 8.8 | 8.9 | | 8.5 | 8.5 | | Data Visualization (125 all-time mentions) | Ease of Use (114 all-time mentions) | ### How do the pricing models of Microsoft Power BI and Hex compare? Hex is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Microsoft Power BI. - **Microsoft Power BI:** Reviewers note that while the platform offers strong value for its capabilities, recent reviews mention rising costs and that advanced features are increasingly locked behind higher-priced tiers. - **Hex:** Reviewers highlight that Hex delivers strong value, especially for teams needing integrated SQL, Python, and AI-driven analytics, though some mention that higher-tier features can become expensive for scaling teams. - **Switching reasons:** Recent reviews indicate that teams move to Hex for its collaborative analytics environment and integrated workflow, despite cost considerations. ### What are the best alternatives to Microsoft Power BI and Hex? The top three alternatives to Microsoft Power BI and Hex are Tableau, Domo, and Mode. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) | 4.5/5 (1,658 reviews) | Enterprise | Reviewers note strong value but mention rising costs for advanced features | Data Visualization (125 all-time mentions) | | [Hex](https://www.g2.com/products/hex-tech-hex/reviews) | 4.5/5 (404 reviews) | Mid-Market | Reviewers highlight strong value, with some concern about higher-tier pricing | Ease of Use (114 all-time mentions) | | [Tableau](https://www.g2.com/products/tableau/reviews) | 4.4/5 (3,787 reviews) | Enterprise | Reviewers frequently cite high cost but strong visualization capabilities | Advanced Visualization | | [Domo](https://www.g2.com/products/domo/reviews) | 4.3/5 (1,086 reviews) | Mid-Market | Reviewers mention flexible pricing for mid-sized teams | Cloud-Based Analytics | | [Mode](https://www.g2.com/products/mode-mode/reviews) | 4.5/5 (330 reviews) | Mid-Market | Reviewers highlight value for technical analytics teams | SQL and Python Integration | ### Which Analytics Platforms features should I prioritize when comparing Microsoft Power BI and Hex? Buyers should prioritize Data Visualization, Ease of Use, Integrations, Automation, and Collaboration when comparing Microsoft Power BI and Hex. - **Data Visualization:** Microsoft Power BI (125 all-time mentions), Hex (visualization cited in recent reviews, but fewer all-time mentions) - **Ease of Use:** Microsoft Power BI (137 all-time mentions, 8.5 score), Hex (114 all-time mentions, 8.7 score) - **Integrations:** Microsoft Power BI (66 all-time mentions), Hex (Snowflake 52 all-time mentions, Looker 23, Slack 20) - **Automation:** Microsoft Power BI (17 all-time mentions), Hex (automation cited in recent reviews) - **Collaboration:** Hex is frequently cited for collaborative features in recent reviews, while Microsoft Power BI is less often mentioned for this area. ### What are the pros and cons of Microsoft Power BI vs Hex? Microsoft Power BI's headline strength is its data visualization and modeling power, while Hex's is its ease of use and collaborative analytics environment. - **Microsoft Power BI strengths:** Data Visualization (125 all-time mentions), Ease of Use (137), Integrations (66), Powerful BI (63), Charting Features (49), Automation (17), Implementation Ease (17), Scalability (13) - **Microsoft Power BI trade-offs:** Learning Curve (75 all-time mentions), Slow Performance (65), Limited Customization (25), Sharing Limitations (9) - **Hex strengths:** Ease of Use (114 all-time mentions), Data Analysis (55), Useful (55), Intuitive (48), Time-Saving (35), Analytics (20), Intuition (19), Business Improvement (12), Detailed Analysis (7), Efficiency Optimization (6) - **Hex trade-offs:** Missing Features (39 all-time mentions), Learning Curve (16), Poor Organization (14), Initial Difficulty (8), Learning Difficulty (8), Pricing Issues (7) ### Is Microsoft Power BI or Hex better for small businesses? Hex is a better fit for small businesses, as it is most popular with mid-market and small-business reviewers who highlight its ease of use and collaborative features. - **Microsoft Power BI:** Largest segment is Enterprise; reviewers in smaller companies note a steeper learning curve and higher costs for advanced features. - **Hex:** Largest segment is Mid-Market; small-business reviewers consistently praise its intuitive interface and collaborative analytics workflow. ### Which Analytics Platforms platform has better integrations? Microsoft Power BI is favored for integrations, with more reviewer-cited integration mentions and broader third-party tool support. - **Microsoft Power BI:** Integrations cited in 66 all-time reviews, with Tableau mentioned in 95 all-time reviews. - **Hex:** Integrations with Snowflake (52 all-time mentions), Looker (23), and Slack (20) are highlighted in reviews. ### How do Microsoft Power BI and Hex compare on customer support? Microsoft Power BI and Hex are rated equally on Quality of Support, both scoring 8.5, indicating parity in reviewer satisfaction. - **Microsoft Power BI:** Reviewers describe support as generally responsive, with many citing the availability of community resources and documentation. - **Hex:** Reviewers note helpful support and rapid product improvements, with some highlighting the responsiveness of the product team. ### Which is easier to implement, Microsoft Power BI or Hex? Microsoft Power BI and Hex score within a tenth of a point on Ease of Setup, indicating near parity in implementation experience. - **Microsoft Power BI:** Reviewers describe setup as straightforward, especially for those familiar with the Microsoft ecosystem, though some note a learning curve for advanced features. - **Hex:** Reviewers highlight easy onboarding and a clean UI, with many noting that setup is quick and intuitive even for new users. ### Which product has better Dashboards? Both Microsoft Power BI and Hex are highly rated for Dashboards, with strong reviewer sentiment and high mention counts for dashboard capabilities. - **Microsoft Power BI:** Dashboards are a core strength, with 125 all-time mentions for Data Visualization and high reviewer satisfaction for interactive dashboard creation. - **Hex:** Dashboards are frequently praised for their flexibility and ease of use, with reviewers highlighting the ability to build interactive, code-driven dashboards and strong AI-assisted features. Alternatives **Hex Alternatives** ![Tableau](https://images.g2crowd.com/uploads/product/hd_favicon/335fbdd506ce66a7f19326fbc586410a/tableau-software-tableau.svg "Tableau") [ Tableau ](/products/tableau/reviews) ![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode") [ Mode ](/products/mode-mode/reviews) ![Deepnote](https://images.g2crowd.com/uploads/product/hd_favicon/a25aacdfb0b9d91e54a2e5ec69f12ad7/deepnote.svg "Deepnote") [ Deepnote ](/products/deepnote/reviews) ![ThoughtSpot](https://images.g2crowd.com/uploads/product/hd_favicon/f79c64e4a5d26360a43cf8e0bb2319f8/thoughtspot.svg "ThoughtSpot") [ ThoughtSpot ](/products/thoughtspot/reviews) **Microsoft Power BI Alternatives** ![Tableau](https://images.g2crowd.com/uploads/product/hd_favicon/335fbdd506ce66a7f19326fbc586410a/tableau-software-tableau.svg "Tableau") [ Tableau ](/products/tableau/reviews) ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo") [ Domo ](/products/domo/reviews) ![ThoughtSpot](https://images.g2crowd.com/uploads/product/hd_favicon/f79c64e4a5d26360a43cf8e0bb2319f8/thoughtspot.svg "ThoughtSpot") [ ThoughtSpot ](/products/thoughtspot/reviews) ![Oracle Analytics Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/1530217214/oracle-analytics-cloud.svg "Oracle Analytics Cloud") [ Oracle Analytics Cloud ](/products/oracle-analytics-cloud/reviews)