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Compare Hex and Looker 
Featured Products
At a Glance
Market Segments
Mid-Market (60.1% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
Free Per Month
No pricing available
Hex
Star Rating
(321)4.5 out of 5
Market Segments
Mid-Market (60.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 4 pricing plansLooker
Star Rating
(1,588)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in creating interactive and visually appealing reports, with users highlighting its customizable interface that allows for easy integration of various charts and graphs. This makes it a strong choice for teams needing to present data in an engaging way.
- Users say Hex stands out for its user-friendly experience, particularly with its seamless connection to BigQuery. Reviewers appreciate how this integration simplifies data analysis and exploration, making it a great option for those who prioritize quick access to data.
- According to verified reviews, Looker has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. This is reflected in feedback about its effective tracking of sales performance and customer trends, which is crucial for e-commerce professionals.
- Reviewers mention that Hex offers impressive speed for data tasks, which is essential for users who need to perform analyses efficiently. The app builder feature is also noted as a valuable tool for creating custom reports, appealing to data developers looking for flexibility.
- G2 reviewers highlight that while Looker has a robust set of features, some users find it challenging to set up compared to Hex, which boasts a more intuitive onboarding process. This difference can significantly impact teams looking for a quick implementation.
- Users report that both platforms are strong in collaboration features, but Looker receives slightly higher marks for its ability to share insights easily among team members. This capability is particularly beneficial for organizations that rely on teamwork to drive data-driven decisions.
Pricing
Entry-Level Pricing
Hex
Community
Free
Per Month
The free version of Hex. Great for individuals.
- Up to 3 project authors
- 7-day project version history
- Project data connections & secrets
Looker
No pricing availableFree Trial
Hex
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.5
272
8.7
1,088
Ease of Use
8.7
280
8.2
1,093
Ease of Setup
8.9
159
8.2
572
Ease of Admin
9.0
52
8.3
430
Quality of Support
8.5
198
8.6
926
Has the product been a good partner in doing business?
9.0
54
8.9
408
Product Direction (% positive)
9.2
276
8.8
1,020
Features by Category
Reports
8.2
213
8.6
657
|
Verified
7.6
201
8.2
613
|
Verified
7.5
219
8.2
654
|
Verified
7.2
193
8.3
525
|
Verified
8.1
209
8.7
657
|
Verified
Self Service
7.7
204
8.4
619
|
Verified
8.1
207
8.6
635
|
Verified
7.9
205
8.4
609
|
Verified
7.2
203
8.1
613
|
Verified
8.3
212
8.3
586
|
Verified
6.1
184
7.7
498
|
Verified
Advanced Analytics
6.5
186
7.6
427
|
Verified
7.8
207
8.4
628
|
Verified
7.0
189
8.0
509
|
Verified
Building Reports
8.0
186
8.3
383
|
Verified
7.8
181
8.3
394
|
Verified
7.5
175
8.0
353
|
Verified
7.0
164
8.1
327
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.2
213
8.6
657
|
Verified
7.6
201
8.2
613
|
Verified
7.5
219
8.2
654
|
Verified
7.2
193
8.3
525
|
Verified
8.1
209
8.7
657
|
Verified
Reports
Not enough data
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
107
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.8
137
Not enough data
8.0
141
Not enough data
8.5
144
Reports
8.2
213
8.6
657
|
Verified
7.6
201
8.2
613
|
Verified
7.5
219
8.2
654
|
Verified
7.2
193
8.3
525
|
Verified
8.1
209
8.7
657
|
Verified
Data Preparation
8.0
161
8.4
281
|
Verified
Feature Not Available
8.3
259
|
Verified
Data Modeling and Blending
8.7
171
8.5
309
|
Verified
8.3
170
8.7
327
|
Verified
8.3
161
8.4
309
|
Verified
Generative AI
6.1
95
7.1
88
6.0
92
7.1
86
Agentic AI - Analytics Platforms
6.2
30
7.2
39
6.3
29
7.3
38
6.8
29
7.3
38
6.4
28
7.1
39
6.6
30
7.3
39
6.3
28
7.4
38
7.0
27
7.6
37
Self Service
7.7
204
8.4
619
|
Verified
8.1
207
8.6
635
|
Verified
7.9
205
8.4
609
|
Verified
7.2
203
8.1
613
|
Verified
8.3
212
8.3
586
|
Verified
6.1
184
7.7
498
|
Verified
Deployment & Integration - Analytics Platforms
7.0
28
8.0
37
7.7
31
8.1
34
6.9
26
7.7
33
7.8
31
8.3
36
Advanced Analytics
6.5
186
7.6
427
|
Verified
7.8
207
8.4
628
|
Verified
7.0
189
8.0
509
|
Verified
Performance & Scalability - Analytics Platforms
7.0
33
8.1
38
7.2
30
8.0
35
Advanced Analytics & Modeling - Analytics Platforms
7.0
28
7.9
35
8.2
38
7.2
34
6.3
27
7.3
34
Agentic AI Capabilities - Analytics Platforms
6.7
27
7.2
34
7.0
28
7.5
34
6.7
27
7.7
34
6.5
26
7.4
34
Personalized Intelligence - Analytics Platforms
6.5
26
7.7
34
6.2
26
7.2
35
6.7
26
7.6
34
Building Reports
8.0
186
8.3
383
|
Verified
7.8
181
8.3
394
|
Verified
7.5
175
8.0
353
|
Verified
7.0
164
8.1
327
|
Verified
Reports
8.2
213
8.6
657
|
Verified
7.6
201
8.2
613
|
Verified
7.5
219
8.2
654
|
Verified
7.2
193
8.3
525
|
Verified
8.1
209
8.7
657
|
Verified
Self Service
7.7
204
8.4
619
|
Verified
8.1
207
8.6
635
|
Verified
7.9
205
8.4
609
|
Verified
7.2
203
8.1
613
|
Verified
8.3
212
8.3
586
|
Verified
6.1
184
7.7
498
|
Verified
Building Reports
8.0
186
8.3
383
|
Verified
7.8
181
8.3
394
|
Verified
7.5
175
8.0
353
|
Verified
7.0
164
8.1
327
|
Verified
Metrics
Not enough data
8.8
237
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Other
Not enough data
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Functionality
8.7
63
Not enough data
6.9
56
Not enough data
7.5
48
Not enough data
7.4
54
Not enough data
8.8
58
Not enough data
7.5
57
Not enough data
7.9
52
Not enough data
System
8.0
91
Not enough data
Model Development
7.3
88
Not enough data
7.0
93
Not enough data
5.5
87
Not enough data
5.5
89
Not enough data
Model Development
5.9
79
Not enough data
Machine/Deep Learning Services
4.4
81
Not enough data
5.1
84
Not enough data
4.8
82
Not enough data
4.5
80
Not enough data
Machine/Deep Learning Services
5.1
69
Not enough data
5.0
70
Not enough data
Deployment
6.9
85
Not enough data
7.0
84
Not enough data
6.7
85
Not enough data
Generative AI
5.7
40
Not enough data
5.7
40
Not enough data
4.3
40
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
5.3
10
Not enough data
5.7
10
Not enough data
7.0
10
Not enough data
4.7
10
Not enough data
5.7
10
Not enough data
5.8
10
Not enough data
5.7
10
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Hex and Looker are categorized as Embedded Business Intelligence and Analytics Platforms
Unique Categories
Hex is categorized as Python Integrated Development Environments (IDE) and Data Science and Machine Learning Platforms
Looker is categorized as Sales Analytics, Marketing Analytics, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Hex
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.7%
Information Technology and Services
19.9%
Financial Services
11.9%
Hospital & Health Care
4.5%
Marketing and Advertising
3.5%
Other
38.5%
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Discussions
Hex has no discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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