Compare Hex and Looker 
Featured Products
At a Glance
Market Segments
Mid-Market (61.0% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
Free Per Month
No pricing available
Hex
Star Rating
(372)4.5 out of 5
Market Segments
Mid-Market (61.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 4 pricing plansLooker
Star Rating
(1,613)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in creating visually appealing and shareable dashboards, with users highlighting its ability to turn raw data into clear insights in real time. This flexibility allows for easy experimentation with charts and filters, making it a strong choice for teams that prioritize data visualization.
- Users say Hex stands out for its user-friendly interface, particularly due to its prebuilt components that require minimal customization. This simplicity is appreciated by those who want to quickly get started without extensive setup, making it a great option for users who prefer straightforward analytics.
- Reviewers mention that Looker has a robust centralized data modeling layer, which is highly valued for maintaining data governance. This feature is particularly beneficial for organizations that need to ensure data consistency and compliance across various departments.
- According to verified reviews, Hex's notebook feature is a significant advantage, allowing users to seamlessly continue their work and analyze data in various ways. This capability is especially useful for data analysts who require flexibility in their workflow and want to dive deeper into their datasets.
- Users appreciate Looker's strong support for data querying, with many noting its effectiveness in handling complex queries. The platform's ability to blend data from multiple sources is also highlighted, making it suitable for teams that need comprehensive insights from diverse datasets.
- G2 reviewers highlight that while Hex allows for SQL and Python querying, some users feel it may not be as powerful as Looker in terms of advanced analytics capabilities. However, Hex's integration with tools like Snowflake is praised for making data access straightforward, appealing to users who prioritize ease of connectivity.
Pricing
Entry-Level Pricing
Hex
Community
Free
Per Month
The free version of Hex. Great for individuals.
- Up to 3 project authors
- 7-day project version history
- Project data connections & secrets
Looker
No pricing availableFree Trial
Hex
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.5
293
8.7
1,103
Ease of Use
8.7
301
8.3
1,108
Ease of Setup
8.9
176
8.2
586
Ease of Admin
9.0
57
8.3
431
Quality of Support
8.5
215
8.6
941
Has the product been a good partner in doing business?
9.1
59
8.9
409
Product Direction (% positive)
9.3
296
8.7
1,035
Features by Category
Reports
8.3
220
8.6
664
|
Verified
7.6
207
8.2
616
|
Verified
7.4
226
8.2
661
|
Verified
7.2
192
8.3
529
|
Verified
8.1
213
8.7
665
|
Verified
Self Service
7.7
203
8.4
622
|
Verified
8.1
206
8.6
639
|
Verified
7.9
206
8.4
612
|
Verified
7.2
202
8.1
616
|
Verified
8.3
218
8.3
590
|
Verified
6.1
183
7.7
501
|
Verified
Advanced Analytics
6.5
185
7.6
430
|
Verified
7.8
209
8.4
632
|
Verified
7.0
190
8.0
514
|
Verified
Building Reports
8.0
185
8.3
385
|
Verified
7.8
180
8.4
398
|
Verified
7.5
175
8.1
356
|
Verified
7.0
165
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.3
220
8.6
664
|
Verified
7.6
207
8.2
616
|
Verified
7.4
226
8.2
661
|
Verified
7.2
192
8.3
529
|
Verified
8.1
213
8.7
665
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
8.3
220
8.6
664
|
Verified
7.6
207
8.2
616
|
Verified
7.4
226
8.2
661
|
Verified
7.2
192
8.3
529
|
Verified
8.1
213
8.7
665
|
Verified
Data Preparation
8.0
163
8.3
286
|
Verified
Feature Not Available
8.3
264
|
Verified
Data Modeling and Blending
8.7
171
8.5
312
|
Verified
8.3
169
8.7
330
|
Verified
8.3
163
8.3
312
|
Verified
Generative AI
6.1
96
7.1
89
6.0
93
7.1
87
Agentic AI - Analytics Platforms
6.5
33
7.3
41
6.3
29
7.4
40
6.9
30
7.4
40
6.4
28
7.1
40
7.0
35
7.4
41
6.4
29
7.5
40
7.1
28
7.7
39
Self Service
7.7
203
8.4
622
|
Verified
8.1
206
8.6
639
|
Verified
7.9
206
8.4
612
|
Verified
7.2
202
8.1
616
|
Verified
8.3
218
8.3
590
|
Verified
6.1
183
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
6.9
29
8.1
39
7.9
36
8.2
37
6.9
26
7.7
35
8.1
35
8.3
43
Advanced Analytics
6.5
185
7.6
430
|
Verified
7.8
209
8.4
632
|
Verified
7.0
190
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
6.5
39
7.7
45
7.1
31
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
7.2
30
8.2
41
8.4
48
7.2
35
6.3
27
7.4
36
Agentic AI Capabilities - Analytics Platforms
6.8
28
7.2
35
7.5
34
7.5
36
6.7
27
7.7
35
6.7
28
7.4
35
Personalized Intelligence - Analytics Platforms
6.5
26
7.6
35
6.2
26
7.3
36
7.2
31
7.6
35
Building Reports
8.0
185
8.3
385
|
Verified
7.8
180
8.4
398
|
Verified
7.5
175
8.1
356
|
Verified
7.0
165
8.1
329
|
Verified
Reports
8.3
220
8.6
664
|
Verified
7.6
207
8.2
616
|
Verified
7.4
226
8.2
661
|
Verified
7.2
192
8.3
529
|
Verified
8.1
213
8.7
665
|
Verified
Self Service
7.7
203
8.4
622
|
Verified
8.1
206
8.6
639
|
Verified
7.9
206
8.4
612
|
Verified
7.2
202
8.1
616
|
Verified
8.3
218
8.3
590
|
Verified
6.1
183
7.7
501
|
Verified
Building Reports
8.0
185
8.3
385
|
Verified
7.8
180
8.4
398
|
Verified
7.5
175
8.1
356
|
Verified
7.0
165
8.1
329
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Functionality
8.7
63
Not enough data
6.9
56
Not enough data
7.5
48
Not enough data
7.4
54
Not enough data
8.8
58
Not enough data
7.5
57
Not enough data
7.9
52
Not enough data
System
8.1
92
Not enough data
Model Development
7.4
90
Not enough data
7.0
94
Not enough data
5.5
87
Not enough data
5.5
89
Not enough data
Model Development
5.9
79
Not enough data
Machine/Deep Learning Services
4.4
81
Not enough data
5.1
84
Not enough data
4.8
82
Not enough data
4.5
80
Not enough data
Machine/Deep Learning Services
5.1
69
Not enough data
5.0
70
Not enough data
Deployment
6.9
85
Not enough data
7.0
84
Not enough data
6.7
85
Not enough data
Generative AI
5.7
40
Not enough data
5.7
40
Not enough data
4.3
40
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
5.3
10
Not enough data
5.7
10
Not enough data
7.0
10
Not enough data
4.7
10
Not enough data
6.1
11
Not enough data
5.8
10
Not enough data
5.7
10
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Hex and Looker are categorized as Embedded Business Intelligence and Analytics Platforms
Unique Categories
Hex is categorized as Python Integrated Development Environments (IDE) and Data Science and Machine Learning Platforms
Looker is categorized as Sales Analytics, Marketing Analytics, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Hex
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.1%
Information Technology and Services
19.2%
Financial Services
11.7%
Hospital & Health Care
4.2%
Marketing and Advertising
3.3%
Other
39.4%
Computer Software
11.6%
Information Technology and Services
11.2%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.3%
Discussions
Hex has no discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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