Compare Hevo Data and Supermetrics 
At a Glance
Market Segments
Mid-Market (47.8% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
$0.00
Starting at €29.00 1 user Per Month
Hevo Data
Star Rating
(276)4.4 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hevo Data excels in providing a user-friendly experience, particularly for teams without technical expertise. Users appreciate its intuitive interface and the ability to manage data efficiently without coding, which is highlighted by the availability of over 150 pre-built connectors for seamless data flow.
- Users say Supermetrics stands out for its strong integration with Google Sheets, making it a favorite among small businesses. Reviewers mention that it saves them significant time by simplifying the process of accessing and organizing KPIs, allowing them to focus on more valuable tasks.
- According to verified reviews, Hevo Data's automation capabilities are a major plus, with many users noting that it effectively automates data pipelines. This feature reduces the need for manual intervention, enabling teams to access reliable, up-to-date data without waiting for engineering support.
- Reviewers mention that Supermetrics offers a straightforward setup process, which is particularly beneficial for users who need to change data sources frequently. The intuitive UI/UX is frequently praised, making it easy for users to adapt the tool to their specific needs.
- Users highlight that Hevo Data provides excellent support, with a focus on helping users create visualizations from multiple data sources. This capability is particularly valuable for businesses looking to consolidate their data for better insights.
- G2 reviewers note that while both products have similar star ratings, Hevo Data's overall user satisfaction is reflected in its higher G2 Score. This suggests that users feel more positively about their experience with Hevo Data, especially regarding support quality and product direction.
Pricing
Entry-Level Pricing
Hevo Data
Free
$0.00
For reliably moving minimal amounts of data from SaaS tools. Upto 1M events/month.
- 1-hour scheduling
- Up to 5 users
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Hevo Data
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.5
204
8.5
620
Ease of Use
8.9
206
8.2
628
Ease of Setup
9.0
150
8.2
415
Ease of Admin
8.7
116
8.0
380
Quality of Support
9.0
204
7.8
562
Has the product been a good partner in doing business?
8.9
116
8.2
375
Product Direction (% positive)
9.1
188
7.9
579
Features by Category
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Functionality
8.3
76
Not enough data
8.4
79
Not enough data
8.3
71
Not enough data
8.1
73
Not enough data
8.5
77
Not enough data
7.6
66
Not enough data
Diverse Extraction Points
8.3
76
Not enough data
Management
Feature Not Available
8.6
67
8.1
86
8.1
57
Functionality
9.1
117
8.7
58
8.5
108
8.2
62
8.9
116
8.2
61
8.8
113
8.5
64
8.5
111
Feature Not Available
Management
8.1
54
Not enough data
8.3
61
Not enough data
8.5
61
Not enough data
8.3
62
Not enough data
Solution Provision
7.8
42
Not enough data
7.7
56
Not enough data
8.3
44
Not enough data
Development
8.9
29
Not enough data
7.5
25
Not enough data
Management
7.9
29
Not enough data
7.8
30
Not enough data
Integration Options
7.5
19
Not enough data
8.1
19
Not enough data
7.9
21
Not enough data
7.0
17
Not enough data
Data Management
9.4
8
Not enough data
9.4
8
Not enough data
9.2
10
Not enough data
8.9
11
Not enough data
9.3
9
Not enough data
Functionality
8.0
9
Not enough data
9.6
8
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.3
9
Not enough data
9.5
11
Not enough data
8.8
8
Not enough data
Security
9.3
9
Not enough data
9.1
9
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
358
|
Verified
Not enough data
7.8
282
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
349
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
327
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
6.9
16
Not enough data
6.3
12
Categories
Categories
Shared Categories
Hevo Data and Supermetrics are categorized as ETL Tools
Unique Categories
Hevo Data is categorized as Data Replication, Data Extraction, E-Commerce Data Integration, and Reverse ETL
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Hevo Data
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.8%
Information Technology and Services
11.9%
Financial Services
11.1%
Retail
6.7%
Health, Wellness and Fitness
5.2%
Other
50.4%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
How do I integrate Shopify as a source since private apps have been moved on Shopify?
1 Comment
DK
Hi Girolamo,
Using Hevo, it's very simple to integrate data from your Shopify apps to your database/data warehouse and an automated, near real-time pipeline...Read more
What does Hevo data do?
1 Comment
JW
Hevo facilitates moving, and possibly transforming data, from one source to another. You specify a data source from a wide range of applications/databases...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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